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Gambling in the USA

Tropicana Casino Moves to “Light & Wonder” Gaming Platform

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Tropicana online casino will be officially moved to the Light & Wonder platform – formerly known as Scientific Games.

The casino ended its partnership with UK-based Gamesys Limited – their previous platform provider.

The transition is expected to take place on May 25, 2022. This will bring Light & Wonder’s modern look and user interface to Tropicana, potentially boosting its position among online casinos in USA.

How Will Players Be Affected?

The Tropicana app will continue to take bets until the transition takes place.

Players shouldn’t be concerned about safety, or data transfers. All processes will be done automatically, and player records will be seamlessly transferred. Everything that’s already in your account, will stay there as you remember. This includes funds, documents, and payment methods.

After May 25, players will be able to visit the Caesars Casino app to reset their login details (if needed) and access the full range of Tropicana’s gaming library.

The full timeline for the migration goes as follows:

  • April 4: Removal of Jackpots in preparation for platform switch
  • April 30: Final day of access to daily and monthly free games
  • May 2: Promotions are put on hold
  • May 24: Tropicana Casino app stops function; account data is transferred to Caesars Casino App

How Will Tropicana Be Affected?

Tropicana stands firmly in the middle by way of revenue in New Jersey. In 2022’s first two months, they’ve made a little over 18$ million. Yet, the Ceasars Interactive brands made around $20 million in April alone.

Now that Tropicana will fall under Caesars Interactive, the two apps will be merged. Tropicana will join the ranks of Harrah’s and Ceasars’ Online, among others.

By merging with the Caesars Casino app, Tropicana casino will have access to a wider audience. What’s more, the Caesars Casino app is planned to be rebranded to the Tropicana Casino app.

This move makes sense, considering the value and recognition of the Tropicana brand name.

There are other brands that have struck partnerships with Caesars Entertainment. The date of their market entry isn’t known, but these should make an entrance at some point this year:

  • PlayUp
  • PlayOJO
  • MaximBet

What is Light & Wonder?

Light & Wonder’ Inc. was formerly known as Scientific Games Corporation. This US-based gambling company has been at the forefront of online gambling for decades.

Light & Wonder owns several prominent publishers like WMS, Shuffle Master and SG Digital. Over the years, they’ve produced thousands of slot machines, table games, and casino management systems.

Besides online casinos, many of this provider’s titles are favorites at hundreds of land casinos in Vegas, Atlantic City, and various land-based establishments across the world.

The Light & Wonder platform offers modern gaming solutions. They equip partner casinos with 500+ casino games, and various system integrations for payments, and customer support. They ease the life of casino staff and Tropicana players.

In summary, Tropicana players have every reason to be excited about this platform switch!

Gambling in the USA

Gaming Americas Weekly Roundup – November 21-27

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Evolution’s Lightning Roulette U.S. has been named Gaming Product of the Year at the American Gambling Awards 2022. The American Gambling Awards are produced by Gambling.com Group Limited, a leading provider of player acquisition services for the regulated global online gambling industry.

Kambi, the world’s trusted sports betting partner, has been crowned Platform Provider of the Year at the 2022 American Gambling Awards which recognises the leading companies in the US online sports betting and gaming market.

Sightline Payments was chosen as the Payment Provider of the Year at Gambling.com’s 2022 edition of the American Gambling Awards. Sightline’s Play+ solution allows customers to instantly transfer funds from a wagering account into their Play+ account. As operators invest more heavily in live betting, judges cited that Sightline has given operators the ability to offer its customers both fast withdrawals and low cost of redeposits via Sightline’s proprietary SPAN Network.

RSI’s sportsbook BetRivers commenced its activities in Maryland. Bettors across the state were able to deposit funds and place bets during a controlled demonstration that took place on November 21 from 2 pm to 10 pm. BetRivers became fully live with online wagering activities on Wednesday, November 23.

Partnerships

We Are Technology Group, in collaboration with Inside the Pocket, announced a brand new partnership with legendary Brazilian operator – PixBet and its parent company PixStar. Built by Brazilians for Brazilians, pixbet.com has become a household name in the Brazilian world of iGaming and betting. We Are Technology Group will supply two top services to PixBet, their outstanding video product to pixbet.tv and their thrilling Fantasy League products to F2P site pixjogos.com.

AGON by AOC, a leader in gaming monitors and peripherals, announced its new two-year brand sponsorship with Esports Arena LLC. AOC will outfit and sell product inside Esports Arena locations within 18 Walmart stores nationwide starting November 2022. Through the end of 2023, 50 stores are expected to be added to its roster.

Vanta has partnered with Ultimate Gaming Championship (UGC). With Vanta as the official coaching partner of the UGC, the two organisations will work closely to provide coaching and development opportunities to organisations and gamers competing on UGC’s platform.

Appointments

Affinity Interactive announced the appointment of Andrei Scrivens as Chief Executive Officer, effective January 1, 2023. Mr. Scrivens has served as AI’s Chief Financial Officer since 2019 and succeeds Mary Beth Higgins, who is retiring after a distinguished 25-year career in gaming. Higgins will stay on in an advisory role through June 2023 to help ensure a smooth transition.

ClutchBet has appointed Joshua Auriemma as its new Vice President of Engineering. An industry-leader in building and scaling sportsbooks, Josh joins Clutchbet from Penn Interactive, the online subsidiary of Penn Entertainment.

Great Canadian Entertainment has announced that Anthony ‘Tony’ Rodio, Chief Executive Officer, is retiring as CEO and director and the Board of Directors has appointed Matthew Anfinson, previously the Company’s Chief Operating Officer, to succeed Rodio as CEO. Great Canadian has also appointed Jordan Banks, a highly respected Canadian business leader as its first Executive Chairperson.

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Gambling in the USA

BetMGM Supports New Research Initiative on the Impact of Advertising on Problem Gambling

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The International Center for Responsible Gaming (ICRG) announced that it has received a $180,000 grant from BetMGM, a leading sports betting and iGaming company, in support of the organisation’s research and education on responsible gambling and the impact advertising has on problem gambling.

“We are pleased to accept this historic contribution from BetMGM. Findings from this evidence-based research study will allow us to better identify potential risks and guide best-practices for the gaming industry. We commend BetMGM for partnering with us to better inform the public, operators, regulators, legislators and the media,” Arthur Paikowsky, President of the ICRG, said.

“Investment into research around responsible gaming is key to our continued education and commitment to providing best-in-class experiences and programs, as well as to ensuring a sustainable industry. This groundbreaking research will not only provide valuable learnings to BetMGM but will also serve as a guide for the industry and key stakeholders,” Richard Taylor, Senior Manager of Responsible Gaming, said.

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Gambling in the USA

Gaming Americas Weekly Roundup – November 14-20

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

FastPlay has been launched by Wyzia Financial in the regulated Ontarian market. The company noted that it will supply the Canadian province with a “fast registration and quick deposit solution,” the “first of its kind” in the country. The group added that FastPlay will help operators secure end users by not asking them to provide sensitive information.

The Chickasaw Nation has selected Shift4 to process payments across all of its casino locations, non-casino tribal-owned locations and third-party venues under contract with the Nation. This includes WinStar World Casino and Resort, the world’s largest casino with nearly 400,000 square feet of gaming space.

Caesars Sportsbook has launched a mobile app in Maryland ahead of the state’s long-awaited online sports wagering launch. Caesars Sportsbook app is now available for download on iOS and Android in the state and live on desktop. Sports fans in Maryland can take advantage of a special early offer when they register and deposit funds ahead of mobile sports betting’s debut.

Tipico has announced that its free-to-play game is now live in Ohio. Sports fans statewide can visit www.WinOhio.com to play a scratch-and-win contest to earn sportsbook bonuses, free bets and win an Ohio fan experience within the Tipico mobile app.

Partnerships

The Esports Awards has partnered with The Leukemia & Lymphoma Society (LLS). As a result of the partnership, LSS will become the official charity partner for this year’s event — and collaborate with the awards show to raise $50,000 during the ceremony with digital and on-site activations.

Paradox has teamed up with Root, an on-chain marketplace for financial, prediction and commerce markets, to work on the launch of a new parimutuel betting pool model for the FIFA World Cup 2022 that the parties claim “ensures all market participants get the best odds.”

Belong Gaming Arenas has partnered with scholastic-focused esports platform Generation Esports to provide in-person gaming experiences for schools to take part in. Using Belong’s state-of-the-art gaming arenas, Generation Esports will take LAN’s to the next level across a variety of events in the near and long-term future.

Pragmatic Play has signed a deal to integrate its content with NGX platform in the growing Brazilian market. Continuing Pragmatic Play’s spread across Brazil, Slots, Live Casino and Virtual Sports content will be available to NGX benefiting powerful online casino solution providing player favourite titles.

Appointments

Entourage Sport & Entertainment has announced that BRBet.com has signed boxing legend Mike Tyson as its Regional Ambassador for Brazil. The deal sees Tyson become BRBet.com’s exclusive ambassador for its sportsbook and betting services in Brazil.

GAN Limited has appointed Eric J. Green to its Board of Directors. Mr. Green’s appointment to GAN’s board brings deep investment management and public company gaming expertise, as well as new independent leadership.

BetMGM has appointed retired U.S. soccer star Tim Howard as its celebrity brand ambassador. Howard’s addition to the BetMGM team launches a series of free-to-play games and promotions, among other activations, that the sports betting leader is planning in conjunction with the upcoming 2022 international soccer events and matches.

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