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How Esports Teams Make their Money



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Esports is a multi-billion dollar industry. Esports is growing in popularity, with tournaments drawing large audiences and teams gaining huge sponsorships from large companies.

The most popular esports games are played globally and have amazing betting guides, with fans from different countries participating and watching them online. Some of the most prominent esports competitions include The International (Dota 2) and League of Legends World Championship Series (LoL).

Esports has been considered to have high growth potential due to its mass appeal and global reach. Esports are on the rise, but one question remains; how do they make their money?

Selling Access to Live Events

A large portion of revenue for esports teams comes from selling tickets or broadcasting rights for their live events. These can range from small in-person tournaments with relatively low production value, for example, the Smash Bros Melee tournaments, to massive stadium-sized competitions.

Another way esports teams make money is by paying players salaries. Teams player’s wages to keep them on their rosters and ensure they stay competitive. This can range from hundreds of thousands of dollars per year for top-tier teams.

Selling Player Merchandise

Selling player merchandise includes everything from player-branded clothing and hats to team-branded accessories. The most common way for this to work is when a player decides to sell their merchandise in addition to representing the team.

Players can sell their brands of gear on their websites, as well as an esports organization selling branded apparel through its online store.


Sponsorships are the most significant source of income for esports. They’re usually short-term but can also be long-term, depending on various factors. Sometimes they’re monetary, and others are non-monetary.

Local sponsorships can be within one region or province. Regional sponsorships include multiple areas across a continent or country, while national sponsorships are found on a national level in some countries. For example, soccer teams are sponsored by major corporations like Coca-Cola.

These would have local reach and international reach since they’re famous enough to be recognized around the world. Global sponsorships are when you see something like “This video game was made possible by…” at the beginning of your favorite streamer’s videos.

Companies sponsoring a team want worldwide exposure. So, they’ll likely choose someone who has vast followership across all social platforms, such as YouTube Gaming or TwitchTv.


If a company wants to sell its product or brand, it must first license the rights to do so. The process is simple; one party grants permission to another party to use a trademark in exchange for money. Licensing is a great way to make money from your brand, and esports are no exception!

Some famous brands that have licensed their products include Coca-Cola and McDonald’s. Licensing can also be used. An effective marketing strategy for expanding your current audience and reaching new ones. 

You can provide official apparel, accessories, and other gears that fans can buy online or in stores. 

It’s essential for esports because they need all the exposure they can get!

Intellectual property 

Intellectual property is the legal right to an idea. It can include anything from a song to a game, and it’s used in esports to protect teams from copycats.

For example, if you had a fantastic idea for a new FPS game with all these great features, but someone took it and published it as their work before you did, they could sue you for using their intellectual property.

There are also non-game-related types of intellectual property like merchandise and music rights. They are sold separately from teams’ sponsorships and streaming deals.

These can be lucrative sources of income for esports teams because they’re unlikely to compete with other projects that have nothing directly related.

Tournaments Winning

Esports can also generate revenue from winning tournaments whenever they compete. Although it’s not a consistent source of income for esports teams since they might not succeed in every game, the tournament winnings can sustain the time.

Players are motivated to stay competitive and win more for the team to run its activities smoothly and for the players to make a sustainable career in the esports world.


Esports, previously considered a fringe activity for nerds, has become a multibillion-dollar industry. Many people are still surprised to hear that it’s possible to make money playing video games, but the truth is that this has been an emerging market for many years now. 

Esports’ popularity is growing exponentially, and it will soon be one of the largest entertainment sectors in the world. But how are these players paid? It turns out they have various ways to make their money!


ESL FACEIT Group releases documentary detailing the fight for women’s equality in esports and the efforts of the ESL Impact circuit



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The ESL FACEIT Group, the world’s largest esports and gaming company, has released “Making an Impact 2023” [available here], a documentary highlighting the work done via ESL Impact toward promoting women’s esports and levelling the playing field—revealing a powerful narrative that shatters barriers, defies stereotypes and fosters an environment that’s representative and inclusive for all.

The documentary follows teams of women competing at ESL Impact live events and Global Finals at DreamHack Dallas and DreamHack Valencia. The esports athletes featured discuss the ups and downs of competition, team dynamics and the pressure to win before a backdrop of toxicity and sexism endemic to esports, including Russel “Twistzz” Van Dulken, Jonathan “EliGE” Jablonowski, Ksenia “vilga” Klyuenkova and Mounira “GooseBreeder” Dobie.

ESL Impact was launched at the beginning of 2022 as part of ESL FACEIT Group’s (EFG) #GGFORALL program. For over two years, it has set a standard for supporting DE&I in Counter-Strike esports by providing women teams, broadcast talent, and support staff additional opportunities to follow their dreams of being a part of the professional esports scene.

Over the past four seasons, the ecosystem has cemented itself as the hold for premier women’s Counter-Strike competition, and created critical pipelines for players and teams to grow – the league has increased participation in women’s esports by 25 percent and empowered women to break into the traditionally male-dominated industry.

Happy to connect you with a member of the ESL Impact team to learn more about what’s revealed in the documentary, the broader issues of toxicity within gaming and the powerful effect the circuit is having on women’s esports.

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LEON.BET partners with 9INE to become their Exclusive Online Betting House



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We at LEON.BET are thrilled to announce our partnership with 9INE, one of Europe’s top esports organizations known for their focus on Counter-Strike 2 (CS2). This partnership will take esports betting to a new level, offering fans exclusive content and exciting new ways to engage with their favorite games.

As a leading online betting platform, LEON.BET offers a wide range of betting options across sports, casino and esports. Our user-friendly interface, competitive odds, and commitment to fair play have made us a trusted name worldwide. We’re also dedicated to supporting young talents, believing it’s the key to a bright and promising future.

Through this partnership, we aim to combine 9INE’s expertise in competitive gaming with our innovative betting platform. This will create a more immersive experience for esports fans, providing new and exciting betting opportunities along with exclusive behind-the-scenes content.

“We are extremely happy to start our cooperation with 9INE. Recent changes to their roster show huge potential, and we at LEON.BET want to be part of that journey,” said our CGO.

“Together with 9INE, we will create a fantastic space for esports enthusiasts. Supporting young talents is at the core of LEON.BET’s development strategy, and we see great future and prospects in this path.”

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CopyBet partners with TrueLayer to enhance customer experience



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CopyBet has today announced a partnership with TrueLayer, Europe’s leading open banking payments network, to enable instant deposits and withdrawal payments for UK customers.

Players can now select the Instant Bank Payment option to immediately pay into their accounts on the CopyBet app or website. They can also use the Instant Bank Payment option to transfer their winnings to their bank account within seconds.

Anton Ivanov, Business Development Director, CopyBet UK, said: “We are always looking for ways to improve our customer experience, and this is a crucial partnership to take the CopyBet Sportsbook to the next level. By using TrueLayer technology, we can offer customers a best-in-class payment solution that is reliable, protected, and user-friendly.”

Roberto Villani, VP of iGaming, TrueLayer, said: “Providing fast, frictionless pay-ins and payouts is key to winning and retaining players. We’re proud to partner with CopyBet to help provide the instant experience customers demand.”

Payments from TrueLayer are authenticated directly with a customer’s bank, ensuring PSD2 and SCA compliance and significantly reducing the risk of fraud and unauthorised transactions.

CopyBet recently announced a deal to become the official front of shirt partner of Queens Park Rangers Football Club for the next two seasons. It also boasts former Premier League football legend, Shay Given, and talented Irish jockey, Jonathan Burke, as brand ambassadors.

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