eSports
Coinbase becomes BIG main partner in multi-million dollar deal

Leading global crypto platform Coinbase expands partnership with BIG and acquires main-partner rights in one the of the largest esport club deals within Europe.
Following a productive collaboration that started in August 2021, Coinbase has now become the main partner of Germanyâs most successful CS:GO team.
As part of the multi-million dollar deal, Coinbase has acquired main partner rights to BIGâS CS:GO department as well as an extensive media rights package that includes a main-partner position on BIGâs official player jersey. Together with Coinbase, BIG will continue to do a wide variety of activations including community events, tournaments and money-canât-buy fan experiences.
The deal comes following the multi-million dollar acquisition of membership slots in both the BLAST Premier and ESL Pro League circuits, indicating the attractiveness of these elite leagues to partners. As a partner team, BIG will continue competing in these circuits for the long-term future, continuing with the BLAST Premier Spring Final in Lisbon this Summer.
BIGâs CS:GO players will already wear the new jersey at their upcoming events, with multiple large LAN championships on the horizon for the team. The deal itself was facilitated by SPORTFIVE, to whom we are exceptionally thankful for their excellent cooperation!
Statement Daniel Finkler, CEO
The extension of the partnership with Coinbase as the new BIG CS:GO Main Partner is a significant milestone for our organization. The financial scope of the partnership demonstrates that the acquisition of the BLAST Premier and ESL Pro League Partner Slots in 2021 proved to be the best decision we could have made. Together with Coinbase, we will compete in the largest and most prestigious esports competitions globally.
It honors me a lot that we were able to win the world’s leading crypto platform as a long-term partner. Over the past few years, Coinbase has become a market leader in the rapidly growing and extremely exciting crypto market. As the main partner, Coinbase will contribute significantly to the further development and growth of Berlin International Gaming. Jointly, we have developed a very comprehensive rights package that will also be visually reflected on our channels. Additionally, Coinbase will have the main partner slot on the official BIG CS:GO Jersey. I am very grateful for the trust in BIG and look forward to working with Chris Grundy and the Coinbase team. A big thank you also goes to SPORTFIVE for the excellent cooperation and facilitation of one of the largest esport deals in the DACH region!
Statement Coinbase
“BIG has been a fantastic partner since summer 2021,” says Sascha Rangoonwala, Country Manager Germany at Coinbase. “This partnership with Germany’s leading eSports organisation, BIG, has proven to help us better reach digital natives and educate them about the benefits and risks of cryptocurrencies. That’s why we’ve now deepened the partnership and look forward to driving the awareness and adoption of crypto assets in Germany together.”
Eike Gyllensvärd, President Esports at SPORTFIVE:
âWe are beyond excited to be able to bring together such two strong brands and further develop their partnership going forward. This announcement is a testament to the deep industry experience and esports expertise that SPORTFIVE offers to rights-holders and brands alike.â
-
Affiliate Industry5 days ago
Affiliates are the key to unlocking operator success in Africa
-
Asia5 days ago
Asian Poker Tour Announces Cancellation of APT Manila 2025
-
Asia5 days ago
Birmingham City Forms Alliance with GOD55 as Their Official Asian Betting Partner
-
Compliance Updates5 days ago
EPIC Global Solutions highlighted as a key element in PrizePicksâ iCAP Accreditation
-
eSports5 days ago
TEAM VITALITY WINS BLAST OPEN SPRING 2025 AND EXTENDS WIN STREAK TO 16 MATCHES
-
Africa4 days ago
Springbok Casino is Offering 25 Free Spins in Honour of South Africaâs Top 5 Wild Egg Hunters
-
Asia4 days ago
Asia Pioneer Entertainment Holdings Limited Announces FY2024 Annual Results: Returns to Profitability with Strong Revenue Growth
-
Africa4 days ago
Playân GO announces landmark South African partnership with Hollywoodbets