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Subway and BIG launch joint CS:GO campaign

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Subway and BIG launch joint CS:GO campaign
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Berlin International Gaming and the world’s largest sandwich chain SUBWAY announce the official launch of a joint campaign for the German esports community.

The collaboration, which began back in early March, has so far taken place with interactive formats on our digital channels. This summer, the campaign will now be expanded to include an innovative tournament format for the German Counter-Strike community. The planned CS:GO tournament, which will be held via the in-house GoBIG League, will offer amateur players and BIG fans a very special experience: in a unique and nostalgic way, the qualification and final event will turn the previous norms of the well-known competition upside down by featuring oldschool Counter-Strike favorites such as he_tennis or fy_poolday. Our professional players will also participate in the tournament to compete in mixed teams with the community. The entertaining format will be stramed by a professional broadcast on our Twitch.

Daniel Finkler, CEO Berlin International Gaming: We have already been cooperating with Subway since March as part of a joint campaign, which is initially planned to run until Summer. In addition to digital formats on our channels around the existing event coverage, we are now looking forward to an exciting and entertaining tournament format in June, which we will realize together with Subway within our GoBIG League for the German community.

Berkan Güngör, Digital Marketing Manager SUBWAY: It is a great pleasure for us to work with Berlin International Gaming, such a likeable and authentic gaming organization. As SUBWAY, it is close to our hearts to support the German CS:GO community and encourage its growth. The upcoming tournament, which includes a lot of attention to detail, is a small contribution to the lively and active CS scene in Germany. We are full of anticipation to see what the future holds for the community and are proud to be part of this exciting scene soon.

eSports

Riot Games Announces VALORANT Esports EMEA Partnership With Unilumin

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With the start of the 2024 competitive VALORANT Esports season now underway, we’re proud to announce our partnership with Unilumin, a world leading LED display solution provider!

Unilumin has been instrumental in helping us level up the fan experience at the all-new Riot Games Arena with their industry-leading LED display technology, of which 250 square meters will now feature across the Riot Games Arena in Berlin. We’re so excited to welcome them on board as an official supplier for VCT EMEA, VALORANT Game Changers EMEA, and VALORANT Ascension EMEA.

Unilumin’s screens will light up the stage at the Berlin arena – and their logo will feature across various VALORANT Esports EMEA broadcasts throughout 2024. They’ve supplied display solutions globally from Manchester City’s Etihad Stadium to the Mercedes-Benz Arena, a mere stone’s throw away from us at the Riot Games Arena in Berlin. They’ve also worked with some of the biggest names in entertainment venues and global sports stadiums to illuminate events across the globe with grandstand, perimeter, and centerhung screens alongside scoreboards in major competition venues.

As we continue to level up the fan experience throughout 2024, we know Unilumin is the perfect partner to help us bring the most immersive experience and exciting atmosphere to the Riot Games Arena in Berlin, for our fans.

“Unilumin Sports is pleased to bring our solutions and technologies to the Riot Games Arena in Berlin and be a partner of VALORANT Esports in EMEA”, said Oscar Feng, the Global Director of Unilumin Sports. “We will use our well-designed products and fast response services to cooperate with Riot Games for their events and show the ultimate audio-visual experience to their fans.”

“After working with Unilumin for the refit of the Riot Games Arena, we’re delighted to welcome them as a supplier for our various VALORANT Esports EMEA events in 2024,” said Daniel Ringland, Head of VALORANT Esports EMEA. “Unilumin has helped us enhance the fan experience for those watching from home and joining us on-site, and we can’t wait to use their display technology throughout the season.”

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Tundra Esports Announces Addition of Ludwig ‘Zai’ Wahlberg as Dota 2 General Manager to the Team

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The veteran offlaner and captain will serve as the cornerstone for Tundra Esports’ Performance Management Team

Tundra Esports is delighted to announce the addition of Ludwig ‘Zai’ Wahlberg to its Dota 2 Performance Management Team, taking on the role of General Manager.

A household name in the competitive scene to both fans and peers alike, Wahlberg brings over tens years of experience, numerous championships and four top-three finishes at The International to the Tundra Esports tribe. Alongside his impressive tenures on some of the highest profile rosters in Dota’s history, he retains the impressive record of a 66.6% win rate across his 2,000+ game career; the highest of all pro Dota players*. For someone with such an intimate relationship with success in Dota 2, Wahlberg is expected to bring about a new level of excellence to the team’s management style and gameplay.

*With more than 200 pro matches played

Wahlberg’s addition further cements Tundra Esports’ commitment to growing and evolving its performance management team and the move marks a significant milestone for the organisation’s continued journey towards competitive success in the world of Dota 2.

“I’m thrilled to welcome Ludwig ‘Zai’ Wahlberg to Tundra Esports as the Dota 2 General Manager and support his journey into management after his illustrious playing career,” the co-founder and Esports Director for Tundra Esports, Anthony Graham, said. “We are doubling down on our approach to Dota and I don’t think there is a better person to lead our Dota operations going forward than Wahlberg.”

Wahlberg joins the already star-studded 2024 Tundra Esports Dota roster, consisting of:

1 – Ivan ‘Pure-‘ Moskalenko
2 – Topias ‘Topson’ Taavitsainen
3 – Ivan ‘MinD_ContRoL’ Ivanov
4 – Edgar ‘9Class’ Naltakian
5 – Matthew ‘Whitemon’ Filemon

“After an extensive break from the game, I’m very excited to be involved with Dota again but in a different capacity,” Wahlberg said. “I’m looking forward to stepping into a new role as General Manager for Tundra Esports and to use my previous experiences and insights as a player to manage and influence its Dota division.”

Fans will get to witness his impact on the team’s performance first-hand in its upcoming match against The International 12 champions Team Spirit this Sunday at DreamLeague Season 22.

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Esports to Beat Football? SOFTSWISS Shares Sports Betting Trends for 2024

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Esports to Beat Football? SOFTSWISS Shares Sports Betting Trends for 2024
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Esports is raising its position among top sports by bets in 2023. The product team of the SOFTSWISS Sportsbook, a top sports betting software provider, reflects on the past year.

 

Esports Unstoppable Rise

Over the past three years, the top three sports by bets remain unchanged, with football, tennis and basketball maintaining their leadership. In contrast, esports has demonstrated a consistent upward trend, progressing from the seventh position in 2021 to the fourth in 2023. Notably, Counter-Strike stands out, claiming the sixth position among the top ten disciplines by the number of bets.

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, comments: “Considering the rise of esports, we guide our partners to focus on cyber disciplines, engaging audiences beyond traditional betting demographics. Highlighting the cybersports potential for operators, Newzoo’s report projects 640 million viewers by 2025.”

 

Mobiles Drive 92% of Operator GGR

Another notable trend in sports betting, which has remained unchanged for several years, is the consistent growth in bets made from mobile devices. According to the SOFTSWISS Sportsbook, 80% of bets in 2023 were placed via mobile versus 70% in 2022 and 68% in 2021. This trend solidifies as players increasingly opt for mobile convenience, especially in live betting scenarios. More importantly, it was mobile devices that contributed 92% to the operators’ GGR.

Kamenetskyi adds: “Mobile betting is one of our main focuses in product development. We put much effort into improving our mobile application and mobile website. It is specifically important for locations facing challenges with internet connectivity and regions like LatAm and Africa where internet coverage is still growing.”

 

Casino Turnover Drops During Major Sports Events

The SOFTSWISS Sportsbook team has repeatedly emphasised shifts in player behaviour around major sports events. Specifically, there was a 10–20% drop in online casino turnover, coinciding with the World Cup 2022. This highlights a dynamic wherein a significant portion of casino players redirect their focus towards sports betting based on seasonal patterns. Considering audience preferences, reinforcing casinos with sportsbooks is a logical step.

Kamenetskyi adds: “This pattern underscores the strategic imperative for iGaming stakeholders to recognise the synergistic relationship between casino ventures and sportsbooks. Combining these options not only enhances casino appeal but also maintains player engagement, especially during sports events. In this context, it is worth mentioning that the SOFTSWISS Sportsbook is compatible with any casino platform on the market.”

Additionally, the SOFTSWISS Sportsbook team notes the strengthening of other trends like regulation and responsible gambling that have recently been highlighted in the iGaming Trends 2024 report by SOFTSWISS. The SOFTSWISS Sportsbook team will be glad to discuss all learnings during the first SBC Summit Rio at the stand D360.

 

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

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