Garnier Fructis and the L’Oréal group announce their first esports team partnership with Team Vitality as the brands revive the V for Veuch campaign which will focus on providing exclusive fan experiences and exclusive digital content
Leading global esports organisation Team Vitality is pleased to share it has signed a partnership with global beauty leader Garnier Fructis and L’Oréal group. This collaboration spans across 2022 and 2023 and makes Garnier Fructis Team Vitality’s first ever haircare partner. After a previous successful collaboration on the V for Veuch campaign, which saw the debut of a playful sci-fi inspired video, the deal marks Garnier Fructis’ commitment to Team Vitality and its first esports team partnership.
The collaboration will see the continuation of the V for Veuch brand campaign which centres around the power of Garnier Fructis products. Last year the campaign saw the release of a creative mini-film with Team Vitality’s players and ambassadors such as LittleBigWhale and Victor “Fairy Peak!” Locquet on a mission to take down a mysterious monster with the help of Garnier Fructis.
With the new theme, ‘The Force Returns’, Team Vitality and Garnier-Fructis will work together on inspired brand activations. Fans will also have the opportunity to immerse themself in the campaign at selected events alongside Team Vitality’s players. There will also be chances to win experiences through Team Vitality’s social channels as they work together with Garnier-Fructis to offer exclusive opportunities for its fans.
Garnier Fructis will have visibility across all of Team Vitality’s rosters including the likes of League of Legends, CS:GO, and VALORANT with players championing the brand through content and digital assets.
“At Team Vitality we are always looking at ways to reach new audiences so it’s an honour to be recognised in the beauty and grooming space as Garnier Fructis’ first esports team partnership. It’s a true reflection on what we have built at Team Vitality that we are able to forge long-term partners in such an authentic and creative way,” commented Nicolas Maurer, CEO, of Team Vitality
“Garnier has always been a brand that is close to its consumers. Today, more than ever, we take pride in exploring new areas of expression to maintain the intimacy and authenticity that binds us to our target audience. As a result, it was only natural for us to take our first step into the world of esports last year and we are thrilled to be able to continue this beautiful partnership with Team Vitality! This is a great opportunity for our iconic Brand Garnier Fructis to strengthen its presence among Gen Z through the implementation of fun and offbeat activations!” said Stéphanie Borri – General Manager Garnier France.
Unikrn Brings Video Games and Esports Betting Back
Gamers are always looking for more, and unikrn is betting on it. The esports betting platform is back and built for a new generation of players.
Initially introduced eight years ago, unikrn is the most expansive video games and esports betting platform on the market – offering a safe, secure and accessible way for players of legal betting age to supercharge their esports fandom. The platform, which also offers betting options across traditional sport and casino games, is now available in Brazil and Canadian provinces and territories other than Ontario. The platform will continue plans to enter new, regulated markets around the globe in 2023 and into the future.
The platform, now with a completely new look-and-feel, offers an easy-to-use interface that makes it smoother and simpler for players looking to bet on their own, bet with friends or even bet on themselves. With an around-the-clock video game stream of exciting action featuring the world’s most popular video game titles, unikrn gives players more ways to bet while watching and playing their favourite games.
“Over the past year, the passionate team at Entain has worked closely with us to create a safe, accessible, secure and compliant product that players can trust – even if they’ve never placed a bet before. The launch of unikrn in both Brazil and Canada is the first step as we introduce a video games and esports betting platform that truly puts a new generation of players and their passions first,” Justin Dellario, CEO of unikrn and Managing Director of Esports at Entain, said.
unikrn is continually innovating and will evolve its product suite as the brand’s footprint expands. The initial product offerings will include UMode, unikrn Virtual, unikrn Esportsbook, unikrn Sportsbook, unikrn Casino and unikrn Rewards.
World Esports Championships Finals Begin with Spectacular Opening Ceremony
IESF welcomes World Esports Family to Bali for the largest edition of its flagship event
The International Esports Federation (IESF) officially opened the 14th World Esports Championships Finals today in Bali, Indonesia. The Opening Ceremony kicked off IESF’s historic WE Championships with an athlete parade, special performances, and speeches from IESF President Vlad Marinescu and Esports Federation of Indonesia (PBESI) President Budi Gunawan at the Merusaka Nusa Dua Hotel.
The ceremony welcomed athletes, referees, fans, event organizers, government officials, and others from the World Esports Family. The ceremony began with the Indonesia Raya, the national anthem of Indonesia, and the official PBESI march. IESF then did an official raising of its flag to mark the start of the event. Inspired by Indonesian and Balinese culture, the ceremony featured traditional dances as well as extraordinary performances by Indonesian artists Alffy Rev, Wizzy, and Ecko.
The WE Championships remain the sole international esports competition where athletes compete to represent their countries. Over 600 players representing 106 countries will compete across six games: CS:GO, Dota 2, Mobile Legends: Bang Bang, eFootball ™ 2023, Tekken 7, and PUBG Mobile, making this the largest and most geographically diverse edition of the event since its inception in 2008 with a record prize pool of $500,000.
An athlete representative from each country joined in the athlete parade of the Opening Ceremony to carry their country’s flag to celebrate the event’s largest and most inclusive edition. Additionally, IESF showcased its commitment to responsible gaming and providing referees with the highest level of certification to ensure fair and safe competition. This year’s referees took an oath on stage during the Opening Ceremony, alongside an athlete representative, to safeguard responsible gaming.
IESF President Vlad Marinescu spoke at the ceremony and said: “Welcome to Bali for the 2022 World Esports Championships Finals. We are elated to see a historic 106 countries, more than double from last year’s edition, competing in the 14th edition of this event right here in the Land of Gods. All of you here in this beautiful country and those watching are proof and reflection of the growth and progress of the World Esports Family.”
In his speech, PBESI President Budi Gunawan said: “The Indonesia Esports Summit and the 14th IESF World Esports Championships, wil declare our commitment to set new standards for organizing world class esports event. We sincerely hope that the 14th IESF World Esports Championships Bali 2022 will be a new momentum for all these great talents from around the world to build friendship and peace”
The competition will conclude with the Closing Ceremony and a special announcement on December 11, where one nation will be crowned the World Esports champion.
The Finals will be live-streamed across seven IESF Twitch channels, one dedicated for each game. The full lineup of competing nations and all other information related to WEC can be found on the official website.
The World Esports Championships 2022 Are Officially Open!
And WE are live in 3,2,1…
The World Esports Championships 2022 are officially open!
Join the opening ceremony today, at 7 pm GMT +8 with traditional music and dance performances, a fireworks show, and wave your national flag proudly!
After the opening ceremony feel free to join in the press conferences.
During the event, you can experience a little bit of everything from cosplay competitions, games, watch parties, and daily activities.
If you are not in Bali, you can always tune in on the platform wec.iesf.org and become part of the magic.
Watch your teams, stay on top of every score, and keep cheering for your favorite players!
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