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Betano Signs Four-year Partnership with FC Porto

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Betano, Kaizen Gaming’s leading sports betting and online gaming operator, has entered into a four-year partnership agreement with Futebol Clube de Porto. For the next four seasons, the Betano logo will be featured on the front of the Dragons’ famous blue and white jerseys.

“Announcing our partnership agreement with FC Porto, a legendary club not only in Portugal but on an international level, is a day of celebration for all of us at Kaizen Gaming. What I consider even more important is signing on with a club that values long-standing partnerships; it is a true mark of confidence in our company, our brand Betano and our commitment to Portuguese football. We look forward to a long and fruitful collaboration with the team,” George Daskalakis, Chief Executive Officer of Kaizen Gaming, said.

“Futebol Clube do Porto has always sought to associate itself with great brands and this partnership, the one we have now reinforced with Betano, follows up on that intention; it is a great collaboration of a leading club and a reference brand. Our demands are maximum on and off the field, so we always want to work with the best,” Jorge Nuno Pinto da Costa, President of FC Porto, said.

Betano was already the Dragons’ Betting Sponsor during the 2021/22 season, while the brand also sponsors Sporting CP and SL Benfica in Portugal. On an international level, Kaizen Gaming boasts a strong portfolio of football sponsorships, through the two brands it operates (Betano and Stoiximan), across Europe and Latin America, including among others Fluminense and Atlético Mineiro in Brazil, U de Chile and CD La Serena in Chile , FCSB and Universitatea Craiova in Romania, Olympiacos and PAOK FC in Greece.

Gaming

The Future of GameFi – Why are Firms Still Investing?

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During a bloody period in the crypto industry when liquidity is drying up, the developers keep on developing, and the investors keep on investing. With all of the turmoil happening around us, it can be difficult to see positive developments happening in the space, one of which is the increasing investments in and the gradual evolution of the blockchain gaming (GameFi) industry.

After the NFT craze of 2021, many metaverse projects saw a dramatic uptick in users and revenue during that time. However, as the bear market has ensued from the start of 2022, the GameFi space has also taken a hit, with many popular Play-to-Earn games reporting record low revenues, as indicated by GameFi NFT trade volumes for Axie Infinity and others.

NFT game trade volume has dropped significantly over the past year (The Block)

Although there are some real challenges to be solved, it’s clear that VCs see beyond short-term hurdles, as is indicated by the accelerated investments in the space. In Q2 of 2022 alone, $2.5 billion was invested in GameFi, indicating a huge leap compared to 2021’s aggregate investment of $4 billion – and this year is still not over!

So then the question needs to be asked – is GameFi dead, or is there true potential for blockchains to revolutionize the gaming industry and absorb at least some of the current $220 billion (and rapidly growing) gaming market?

What is GameFi?

GameFi is a portmanteau of the terms “game” and “decentralized finance,” and it refers to a financial system in which users can earn money by participating in video games. While most play-to-earn projects place emphasis on the “gaming” aspect, the most critical aspect of GameFi at its foundation is “money”. Its beauty lies in the financial opportunities provided by a highly viewed form of entertainment – gaming.

 

While GameFi has shown  a slight decline compared to its popularity earlier in the year, it was definitely the highlight of 2021, growing from 658 projects to over 1,100 projects in one year. The gamification of blockchain made the technology more approachable, appealing and acceptable for the public,

GameFi – Challenges Abound, But So Are Opportunities

Before we discuss the future prospects of GameFi, we have to acknowledge the challenges currently faced in the GameFi sector. For anyone involved in crypto, it won’t come as a surprise to find out that the public perception of GameFi is not great – hostile even. And a good amount of that negativity is not without merit.

Public Image Issues

The biggest challenge by far will be to convince traditional gamers of the underlying true value of NFTs. Not for their perceived and oft-reported highly speculative value, but for their digital scarcity, provable ownership, security and programmability that enables in-game assets to be used far beyond their main purposes. The 2021 NFT Cambrian explosion led to an immense crypto adoption and made a lot of people wealthy. But it also left some pretty big scars after the market cooled down; countless stories of project rug pulls by anonymous operators and celebrities, and NFT newcomers getting scammed are still circulating the news. 

Mainstream gamers still need to be convinced that the web3 space can tackle the challenge of building a self-sustaining game economy. One that gives the players a chance to decide whether they want to play the game for free and for fun, or whether to take it to the next level and earn an income from it.

Free-to-Play – Adjusting Course for the Better

To draw inspiration for how to structure and monetize a game, the web3 gaming industry need not look further for its most ideal strategy than the one that’s been right in front of their eyes for more than a decade – Free-to-Play. Countless titles, such as Candy Crush, Farmville, Roblox, Pokemon GO, League of Legends and many more, have proven to the world that free-to-play games can be highly lucrative without setting up paywalls for their users, sometimes even more so than paywalled games.

The F2P mechanism flips P2E on its head – instead of letting whales hoard all of the in-game assets and generate passive income, F2P games let them bring in 80% of the revenues through Pay-to-Win (P2W), which allows players to pay for in-game advantages. These P2W features are typically low-cost small advantage boosts such as resource packs, gacha characters, healing boosters and more. But in the aggregate, these small payments compound into enormous profits for the game. It works for everyone – most players get to play the game for free, big players get to accelerate their in-game success, and the game itself generates more revenue than it knows what to do with.

And this realization is one of the reasons why more and more investments are flowing into GameFi. Though it had a rocky start, the value proposition of NFT-based games is clear – every single aspect of traditional F2P games is made simpler and safer. In addition, every in-game NFT asset can be added to a highly liquid global market of all NFT assets, offering ways to trade NFTs from different games, as well as build in utility for them in order to grant unique capabilities, access rights, invites and more. And if that’s not enough, on-chain data also shows a clear trend – gaming activity currently accounts for 52% of all Unique Active Wallets (UAW), a 232% increase from last year. The numbers speak for themselves — the opportunity offered by blockchain gaming is immense, and investors are paying attention.

The Path Forward for GameFi – Keeping It Simple

In the past years, the approach taken by many blockchain game projects has been to advertise their games to crypto-natives, typically with the express aim of offering earning opportunities for players. As a result, we’ve mostly gotten games of subpar quality that have served players mainly as profit extraction vehicles with limited long-term sustainability, especially during bear markets when hype and liquidity are low.

This may not be the end of the GameFi sector just yet, however. The newer form of web3 gaming has started to practice patience, build a great, addictive game, and quietly build all of the exciting and innovative web3 features into the backend of the game without making too much fuss about it. The industry is steering away from P2E, embracing Free-to-Play with Pay-to-Win as a sustainable means of monetization. Attracting talent from traditional gaming and finally forcing large game studios to build blockchain tech into their backends are all crucial pathways to making a blockchain-based gaming future a reality.

However, these great leaps will not happen out of thin air — a lot of capital will need to be deployed over many years. Luckily, companies such as Immutable X, the NFT-gaming optimized Ethereum L2 startup, have launched a $500 million development fund to invest in GameFi. Solana Ventures has also amassed a $100 million fund to invest in GameFi and DeFi targeting South Korea. And they’re not alone. More than $10 billion is expected to flow into GameFi this year alone. 

The amount of capital invested perfectly demonstrates the potential these firms see in the upcoming, more improved version of GameFi. With this amount of capital, and GameFi’s tendency to revamp, improve and further develop its new generation of play-to-earn games, it’s a matter of when, not if, blockchain gaming will become the norm in the future.

 

Written by Boxmining

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STARCASINÒ SPORT BECOMES AS ROMA’S NEW PREMIUM PARTNER

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STARCASINÒ SPORT BECOMES AS ROMA'S NEW PREMIUM PARTNER
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AS Roma is pleased to announce a new partnership with StarCasinò Sport, a sports infotainment website, that sees the site become a new Premium Partner of the club.

Thanks to this new partnership, Roma fans will be able to stay up-to-date with all the latest news on their favourite team and enjoy exclusive content dedicated to them – including the ‘Roman Experiences’ video unveiled to mark the announcement of the partnership.

The opportunities for Giallorossi fans will not stop there: from today, in fact, they will be able to win exclusive prizes, thanks to the competition ‘The New Way of Experiencing Rome’.

“We are particularly happy with this partnership – we wanted to work with AS Roma both for its significance as a club and for the unique bond between the city and the team, identifying the fans as the true heart of football, just like StarCasinò Sport does,” said Stefano Tino, Managing Director of StarCasinò Sport.

“What is more, with the recent arrival of the new ownership an ambitious new football environment has been created and the foundations are being built for a successful future on a global scale.

“We are confident that we will achieve great things together.”

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eSports

BETBY rolls out eSports offering as standalone product

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BETBY, the innovative sportsbook supplier, has completed the isolation of its eSports solution to ensure it can be added to operators brands as an individual arm, further adding value to its client base.

The eSports offering sees more than 20,000 events run every month, with 22 different disciplines and more than 56,000 Betby.Games events also able to be bet on every month.

Through the breadth of official data via a number of partners, BETBY is able to give market-leading coverage of an extensive array of eSports competitions.

Included in the stand-alone solution is the proprietary Betby.Games offering, which now boasts eight products across over 30 leagues in the portfolio, guaranteeing 30 live events concurrently, as well as a full suite of business tools and customisable features. 

The separation of the offering further highlights the agility and flexibility of BETBYs platform, with the provider live in key markets across the globe and offering scalable solutions to fit individual operators needs.

Leonid Pertsovskiy, CEO at BETBY, said: Our eSports and Betby.Games offerings allow us to bring the highest quality of betting experiences to players. Now, as an isolated product, were able to bring it to a wider client base than ever before, integrating it as a standalone solution, rather than as part of the sportsbook.

Naturally, this significantly expands its potential, allowing us to work with more operators and further expand BETBYs presence globally.

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