Connect with us
SOFTSWISS

Latest News

Buzz Bingo partners with Future Anthem to personalise player experiences

Published

on

Buzz Bingo partners with Future Anthem to personalise player experiences
Reading Time: < 1 minute

 

Future Anthem delivers Personalisation module of Amplifier AI

Buzz Bingo, operator of the UK’s largest retail bingo chain and the multi-award-winning BuzzBingo .com brand, has partnered with leading AI solutions provider Future Anthem.

Future Anthem is delivering the Personalisation module of its game-changing Amplifier AI, the all-in-one product built to personalise the player experience for everyone, that combines machine learning models and sophisticated data engineering.

Future Anthem’s unique algorithms – built for the gambling industry – humanise behavioural data with AI to enable real-time personalisation that increases retention rates and improves commercial performance.

Personalisation improves in-lobby game recommendations and will help BuzzBingo .com, which offers the most popular slots and casino games in addition to online bingo, also optimise its game release pipeline.

David Evans, Digital Operations Director at Buzz Bingo, said: “Buzz Bingo strives to offer the best player experiences possible and we’re always looking for new, innovative ways to improve our gaming products. Working with Future Anthem to leverage their predictive models which create personalised recommendations takes our site personalisation to the next level – we’re impressed with the outputs and results at this early stage.”

Chris Conroy, Chief Data Officer at Future Anthem, added: “Buzz Bingo integrating the Personalisation module of Amplifier AI is another major endorsement of its capabilities. We’re excited to help them develop their offering, recommendations, and player interaction to underline Buzz Bingo as a stand-out online gaming brand.”

Personalisation is one of three Amplifier AI modules casino operators and game studios can use to boost performance, alongside Customer Experience and Performance Optimisation.

Central Europe

Bundesliga International and Sportradar Announce Long-Term Extension of Exclusive Partnership

Published

on

Reading Time: 2 minutes

 

Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, and Sportradar announced the extension and expansion of their global partnership for an additional six years, through to the end of the 2031-32 season. Over the course of the extended agreement, the two parties will collaborate on bringing to market innovative data and audiovisual products that enhance the offering for fans around the world.

The current partnership was scheduled to conclude at the end of the 2025-26 season. However, with this early renewal, Sportradar receives the rights to:

  • Sublicence video content from Germany’s top two divisions to its global network of sportsbook clients;
  • Collect and exclusively distribute live match data for betting purposes, collaborating with Bundesliga and its stakeholders on an aligned approach for media data (from the start of the 2025-26 season);
  • Provide betting and streaming rights for all matches in the WOW Virtual Bundesliga, the DFL’s esports offering;
  • Expand the product and enhance the scope of Sportradar’s Virtual Sports Bundesliga, the company’s one of a kind interactive gaming experience;
  • Further combat match-fixing, with the inclusion of education and prevention services, in addition to the existing bet monitoring through Sportradar’s Universal Fraud Detection System (UFDS), reinforcing both partners’ commitment to integrity.

This extended agreement continues Sportradar’s status as the official provider of betting and streaming rights for the Bundesliga and Bundesliga 2 (outside of the DACH region) and includes other DFL properties such as the German Supercup and each season’s relegation playoff matches. It also enhances Sportradar’s position to collect and distribute official data.

As two leaders in the advancement of sports technology, innovation is a key pillar of the partnership. Both parties are committed to developing exciting new products and services to engage the market and create immersive experiences for sports fans across the globe.

Peer Naubert, Chief Marketing Officer of Bundesliga International, said: “The Bundesliga has long been regarded globally as a frontrunner when it comes to cutting edge innovation, and our long-term partnership with Sportradar continues to reflect this. From the start, we have been aligned in pushing the boundaries of technology for the benefit of the fan, and this early prolongation, which by the end will take us to more than 25 years of collaboration, is an outcome of the trust and excitement we share for the future.”

Moritz Gloeckler, SVP of Rights and Strategic Projects at Sportradar, said: “We are the ideal partner to work with the Bundesliga in widening and deepening their fan base through the development of new AV and data-driven products, using the latest technologies such as augmented streaming and AI. This agreement aligns with our broader strategy to selectively invest in long term rights across key global sports which enable the continued innovation and enhancement of our offerings for our clients. We look forward to many years of partnering with the Bundesliga to redefine the soccer fan experience.”

Continue Reading

Compliance Updates

EGBA Welcomes Confirmation Of Frankfurt As Seat Of New EU Anti-Money Laundering Authority

Published

on

EGBA Welcomes Confirmation Of Frankfurt As Seat Of New EU Anti-Money Laundering Authority
Reading Time: 2 minutes

 

The European Gaming and Betting Association (EGBA), the association representing Europe’s leading gambling operators, welcomes the recent confirmation of Frankfurt as the seat of the new European Anti-Money Laundering Authority (AMLA). This agreement, reached by the EU institutions, creates a European anti-money laundering authority which will operate together with, and in addition to, the already existing national anti-money laundering (AML) authorities of the EU member states.

AMLA, which will commence operations in mid-2025 with over 400 staff members, will possess both direct and indirect supervisory powers over obligated entities, including the EU’s biggest financial institutions. With the power to intervene in cross-border cases, AMLA is expected to provide comprehensive guidance that further harmonises AML rules and their application, including creating a standardised reporting template for Suspicious Transaction Reports (STRs), which will greatly benefit various sectors, including gambling, by standardising reporting formats across EU countries.

The establishment of AMLA as a new authority is a fundamental part of the ongoing reform of the EU’s anti-money laundering framework, which is expected to be finalised and agreed by the EU institutions before the end of the current EU mandate in June 2024.

As the EU finalises the new AML legislative package, EGBA has developed industry-specific guidelines on anti-money laundering to help online gambling operators comply with the AML rules in the EU, including the upcoming EU AML Regulation. Developed collaboratively with our members, the guidelines offer a risk-based approach and include practical direction for operators in areas such as risk assessments, customer due diligence processes, suspicious transaction reporting, and record-keeping.

To ensure the effectiveness of the guidelines, EGBA members will engage in regular discussions on their implementation and are obliged to submit annual reports to EGBA summarising their progress. To promote transparency and accountability, these regular discussions and reporting will help to identify and address potential issues or areas for improvement in the guidelines and ensure they remain up to date with the latest developments. Other operators are invited to adopt the guidelines and participate in the reporting requirements.

“We welcome Frankfurt as the chosen seat of the new European Anti-Money Laundering Authority. Given the city’s position as the centre of European finance, it is a logical choice. We look forward to collaborating with AMLA to ensure the representation of the gambling sector’s voice in future EU-level AML discussions and help contribute positively to the fight against money laundering. The standardisation of STRs will really benefit gambling operators, particularly those who operate in many countries, because there are currently many different reporting formats across EU member states. By implementing our AML guidelines, operators can also already be well positioned for the EU’s incoming AML rules and play their part in raising standards across the industry.” – Dr. Ekaterina Hartmann, Director of Legal and Regulatory Affairs, EGBA.

 

Source: EGBA

Continue Reading

Latest News

Sportpass and Euroleague Basketball Announce Partnership to Deliver Next-Generation Fan Engagement and Gaming Experiences to Fans

Published

on

Reading Time: < 1 minute

 

Euroleague Basketball to amplify its gamification portfolio with Sportpass, a subsidiary of Animoca Brands

Euroleague Basketball and Sportpass, a fan engagement and gaming platform, are collaborating to reinforce Euroleague Basketball’s gamification strategy. Sportpass is a subsidiary of Animoca Brands, a global leader in gamification with a large portfolio of over 400 investments in Web3 projects.

The collaboration announced today will create a Euroleague-themed gaming platform targeting the Gen Z fanbase, merging the thrills and culture of sports in a digital offering with a number of game experiences, rewards, in-game collectibles and more.

Gamification has been one of the growth pillars of Euroleague Basketball’s digital strategy in recent seasons with 2023 seeing a triple-digit year-on-year increase on the fantasy games portfolio, reaching a community of 4.3 million engaged fans.

“We are delighted to join forces with Web3 leaders Sportpass to expand our gamification offering,” the Marketing and Communication Senior Director for Euroleague Basketball, Alex Ferrer Kristjansson, said. “The digital ecosystem is key to expanding the Euroleague brand and offer new ways for young fans to interact with the league. This collaboration marks an important step in growing our portfolio of gaming opportunities for fans to engage with the Euroleague in different and innovative ways.”

“Sportpass is the result of years of innovation in technology, gaming and sports, placing the fan squarely at the core of our offerings,” the Chief Executive Officer for Sportpass, Jordan Fogarty, said. “With a plethora of digital experiences including gaming, rewards and competitions, we are confident that Euroleague fans will find what they are looking for. Our collaboration with the Euroleague underscores our commitment to revolutionizing the sports entertainment landscape.”

Continue Reading
Advertisement
Alpha Affiliates
Advertisement

EveryMatrix

Advertisement

Launch your iGaming business swiftly and effortlessly with our comprehensive turnkey solutions

Advertisement

GambleDex

Trending

Get it on Google Play

EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - European Gaming is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.