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NSoft – Casino: Visual development of online slots



NSoft - Casino: Visual development of online slots
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Online slots backstory

Slot games refer to virtual games that simulate the experience of slot machines. Slot machines have been popular for over a century, but slot games only showed up in the 80s. It wasn’t until the last decade that thematic, mobile, and digital slot games took off.

The slot game development consists of three elements:

  • Art & Design – designing the game, art style, unique symbols, and themes

  • Game mechanics – level design, bonus prizes, and user-friendly interface

  • Slot Machine software development – logic, game engine, and platform-specific solutions

In this article, we will be going over the visual development process of our slot games.

Stage 1: Analyse this, analyse that

Before we start working on a slot game, it’s crucial to analyse the game’s audience and find and research an interesting theme. For example, if we’re creating a theme for the Romanian market, we would research Romanian culture and history.

People are fascinated by history, and especially ancient civilisations, which had peculiar lifestyles, customs, and beliefs. Slot games with allusions to historical eras, people, and cultures easily capture people’s interest. Ancient Egypt and Pirates are very good examples of that. The same goes for themes centred around magic and spells or mythological creatures like fairies and mermaids. Historical and mythological themes for the slots also appeal to our creative team. They get our creative juices flowing, and we all know that THE CREATIVITY MUST FLOW.

We go into every project well prepared with all the tools we might need. Our creative team consists of 3D artists, animators, concept artists, and illustrators. The most common programs used by our team include Adobe Photoshop, Adobe AE, Substance painter, 3DS Max, and Maya.

Stage 2: Concept art

When we have found the ideal theme, our creative team must identify the overall artistic mood of the game. It can be realistic, stylised, or a combination of both. After that, our artists create concept art in different variations, as well as a mood board with several images that sets the tone and environment for the art.

Stage 3: Creation of 3D assets

The next stage is the creation of 3D assets based on the technical specifications of our slot game engine and approved designs and sketches.

Stage 4: Animations and VFX

The animation may apply to the reels and symbols, but it can also be used in the background for spin results, promotional videos, characters and other features. It’s usually a combination of 2D & 3D animations and VFX. This allows us to breathe life and additional appeal into the final product.

Stage 5: Final render

After finishing all the elements and assets, it’s time for the final rendering of a complete slot game. The game is then ready for the test in order to fix any errors and bugs that might hinder its functionality.

Chest - final render
Pirate Chest screens - final render

Online slot Pirate Chest – Final render for different channels and resolutions

Guardians of the Forest - final render

Guardians of the Forest is a mythical-themed slot featuring fairies.

Temple of Horus final render

Temple of Horus proudly represents Egyptian Mythology-themed slots.

Final words

Slot game design evolved so much over the last couple of decades and will continue to do so in the future. Our goal is to do the same, so expect even more exciting and innovative slot games from us. Stay tuned! This is only the beginning.


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Press Box PR partners with racing royalty Francesca Cumani



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Award-winning co-host of ITV Racing signs with fast-growing London agency

On the eve of Royal Ascot, Press Box PR is delighted to announce that Francesca Cumani, the UK’s leading female racing presenter and one of the faces of ITV Sport, has joined the agency’s talent stable.

Over the next five days, the multi-lingual thoroughbred TV personality will be front and centre of the Flat racing season’s most extensive and glamorous festival coverage.

Francesca is equally well known in Australia as the co-host of the prestigious Melbourne Cup. She has been integral to ITV’s horse racing coverage for the past eight years and is an SJA Broadcast Sports Presenter of the Year winner.

While horse racing is her first love, Francesca is keen to broaden her appeal and sees the Press Box team as the ideal partner to bolster her ambitions in the UK.

Press Box PR, a fast-growing creative and digital PR agency operating in sports, consumer, entertainment, and B2B markets, launched its talent management and publicity division two years ago, with Francesca joining the likes of former Royal butler Grant Harrold and 2023 Apprentice winner Marnie Swindells.

Cumani said: “I have enjoyed a long and productive relationship with my agent James Henderson who is based in Australia for the last 16 years and that will be ongoing but I am keen to explore opportunities closer to home and put the skills I have learnt to use both within the racing world and further afield. I am passionate about the great outdoors, animals, travel, food, fashion and culture.”

Lynn Carratt, Head of Talent at Press Box PR, added: “Our talent offering is unique in that, like the remainder of the agency, the team is made up of former journalists. We approach talent management and publicity from the perspective of maximising commercial value for our talent roster and brand clients by growing and sustaining earned media coverage. We’re delighted to be welcoming Francesca Cumani to the Press Box PR family and looking forward to many exciting plans ahead.”

The talent division is part of Press Box PR’s 40-strong London team, led by founder Alex Donohue, which also includes Jack Mansell (Head of Sport), Jack Watson (PR Week 30 Under 30) and Katie Storey (Head of Consumer).

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IN7.COM LTD 2024 Goals: Expands Indian Market and Fortifies Charitable Activities



Reading Time: < 1 minute

IN7.COM, a highly popular gaming and online sports platform, primarily caters to the Indian market and has expanded its services to Brazil.

Bolstered by rapid growth in the online sports and gaming sectors, IN7.COM LTD plans to enlarge its local service team to over 1000 professionals by the end of 2024. This expansion encompasses a spectrum of roles, including seasoned gaming specialists such as customer support, product managers, data scientists, analysts, as well as social media and digital marketing experts, and engineers.

The objective is clear: to elevate user experience and platform performance, ensuring seamless support and service delivery while crafting captivating, visually stunning, and technologically advanced gaming experiences.

Charitable Activities:

IN7.COM LTD owns a charitable department, actively engaging with communities in need by reinvesting a portion of its profits into societal welfare.

IN7.COM’s charitable activities encompass providing vital assistance to impoverished regions and caring for stray animals. Last week, employees of the department distributed heartwarming gifts to two children’s charity homes in Africa, containing essentials such as rice, beef, pencils, books, snacks, and toys.

The department head said, “IN7.COM also plans to establish a sports charity organization in the future, aiming to offer sustainable growth opportunities for outstanding individuals, groups, or organizations dedicated to sports development.”


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Latest News

Gaming Innovation Group is contemplating a bond tap issue



Gaming Innovation Group expands its reach in online gaming with the acquisition of Casinomeister
Reading Time: < 1 minute


Gaming Innovation Group Inc. (“GiG”) has mandated ABG Sundal Collier and Pareto Securities as managers to arrange a series of fixed income investor meetings commencing on 17 June 2024. GiG is contemplating to issue subsequent bonds under GiG’s existing senior secured bond framework with ISINs NO0013024018 (the “EUR-tranche”) and NO0013095687 the (“SEK-tranche) in an expected amount of EUR 15 million equivalent. Subject to, inter alia, market conditions a capital markets transaction may follow.

For further information, please contact:
Tore Formo, Group CFO, [email protected], +47 91668678


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