Baltics
Altenar makes waves in Latvia with Casino 777 partnership
Premium sportsbook to power leading Latvian operator
Altenar, the leading sportsbook and iGaming software provider, has signed a partnership deal to supply its premium sportsbook software to Casino 777, a Latvian online casino.
This deal sees Altenar increase its presence even further in Europe, bringing its market-leading sportsbook solution to one of the most well-established online casinos in Latvia.
The supplier’s sportsbook software boasts a wide range of capabilities, with multiple specialisations across Esports, data and retail, as well as its EGR award-winning selection of virtuals. This integration is of particular value to Casino 777 due to Altenar’s expertise in security and risk management systems, as well as the high response of the company’s support team.
Altenar continues to build momentum in an already productive year, having recently scaled its next-gen terminal solution for global markets following multiple successes across LatAm, Belgium and Spain.
This continued European expansion is testament to the continued growth of the company and highlights its status as one of the industry’s most advanced sportsbook providers.
Marking an outstanding 12 months, Altenar recorded a surge in 150% for total bets and player count over 2021, with its key specialisations across Esports, data and virtuals proving to be a major boost for its operator partners.
Commenting on the deal, an Altenar spokesperson said: “We are thrilled to enter into this latest collaboration with Casino 777. Our premium sportsbook software will give our new partners a more detailed focus on the Latvian market, as well as the opportunity to deepen their understanding of their customers.
“The strength of our platform is unmatched, and the continued growth we are demonstrating across Europe is clear evidence of this.”
Altenar’s successes have been recognised with multiple recent award wins, including the MiGEAs, EGR Nordics, Baltic and Scandinavian Gaming Awards and multiple honours ahead of the SBC Awards in Barcelona in September.
Licensed across a total of 13 major global markets, including the UKGC and MGA, Altenar has established itself as the sportsbook provider of choice for multiple leading operators.
Baltics
Thunderkick bolsters presence in Lithuania with 7bet deal
Independent slots studio Thunderkick has strengthened its position in Lithuania after partnering with 7bet, an established operator in the Baltic region.
As part of the agreement, Thunderkick’s collection of popular games, such as the Beat the Beast series, Esqueleto Explosivo 2 and Pink Elephants 2, will now be available to more players in the country.
7bet, established in 2020, offers a wide variety of slots to its player base from internationally acclaimed game providers. It is also the only Lithuanian operator to boast tote betting on horseracing.
The new deal follows several high-profile signings for Thunderkick, including Alea and Skywind Group. The provider has seen significant growth in recent months with more to follow in the coming year.
Fredrik Ekholm, Head of Sales at Thunderkick, said: “We’re proud to be expanding our reach in Lithuania as it is an important market for us. 7bet is a well-established and quickly growing operator with a broad player network, and fits the profile of an operator with whom we want to partner.”
Gintare Karvelyte, Casino Product Manager at 7bet, added: “We’ve been thoroughly impressed with Thunderkick’s output over the years, so we’re thrilled to be introducing their dynamic games to our players.
“Titles such as Bones & Bounty, alongside classic player favourites including Pink Elephants 2 and Esqueleto Explosivo 2, are going to provide immersive, forward-thinking gameplay experiences, and we’re excited to be able to offer these releases and more.”
Baltics
Lithuania Mulls Cracking Down on Gambling Ads
Lithuanian MPs have registered amendments to the Gambling Law proposing to further tighten gambling advertising in the country as of 2025.
Around 50 MPs, mostly from the ruling majority, have signed the amendments proposing to prohibit the dissemination of information of the gambling companies sponsoring any public events, activities, natural or legal persons.
If adopted, the amendments would eliminate the advertising of betting, wagers, and casinos on television, in newspapers, magazines, or news websites and on street billboards. Neither the names nor the logos of gambling operators could appear on the jerseys of athletes and in arenas during the sporting events.
Companies would only be able to publish information on the types of gambling at the gambling venue or on the company’s website, the address of which is specified in the Gambling Regulation.
It is proposed to allow gambling companies to publish information on gambling only in publications aimed at professionals in the business. They could advertise their name and brand on their head office building or gambling venue.
Lithuanian MPs have started considering tightening the requirements for gambling advertising amid allegations that Šarūnas Stepukonis, a former BaltCap Infrastructure Fund partner, has embezzled and gambled away millions of euros of the fund’s money.
The initiator of the amendments, Mindaugas Lingė of the ruling conservative Homeland Union, has previously said that last year the total revenue of gambling operators amounted to 222 million euros, up from 103 million euros in 2020.
The amount spent on advertising in the gambling business doubled from 6.36 million euros in 2020 to 12.73 million euros in 2023. Gambling operators’ profits increased from 20 million euros in 2020 to more than 53 million euros in 2022.
Baltics
IGT Signs 12-Year Contract Extension with UAB Perlas Network in Lithuania to Deploy Upgraded Central System Software
International Game Technology PLC announced that its subsidiary, IGT Global Solutions Corporation, has extended its contract with UAB Perlas Network (“Perlas”) for an additional 12 years until 2035. As part of the agreement, IGT will provide upgrades to the Lottery’s central retail system including advanced software and user interfaces.
“Upgrading Perlas’ central system with IGT technology will help us optimize and elevate the country’s most popular and exciting lottery games,” said Mindaugas Marcinkevičius, UAB Perlas Network CEO. “We look forward to implementing IGT’s upgrades and are pleased to continue this successful relationship for another 12 years.”
“The technology enhancements being provided to Perlas are backed by IGT’s decades of lottery industry leadership and experience,” said Jay Gendron, IGT Chief Operating Officer Global Lottery. “This upgraded technology will introduce an administration portal that will enable the Lottery to view and manage all applications and back-office functions, helping to improve efficiencies and maximize profitability.”
The Lottery has been a customer of IGT’s since 1994. In 2023, IGT announced that it signed a contract with Euloto UAB (Perlas’ dependent company) to deploy its advanced cloud-based remote game server and at least 12 eInstant games per year.
-
Central Europe6 days ago
Sponsors Spotlight: Pixpel Makes Crypto Games Safe and Fun for Players and Developers in Web3
-
eSports7 days ago
Esports World Cup Adds Five More Game Titles to Summer 2024 Festival
-
Asia5 days ago
Tencent benefits from multiple new game launches on Steam
-
Australia6 days ago
Newcastle Hotel Fined for Gaming Machine Offences
-
Industry News6 days ago
Entain Appoints Ronald J. Kramer as Independent Non-Executive Director
-
Compliance Updates6 days ago
UK Gambling Commission Adds Nine Members to its Industry Forum
-
Latest News4 days ago
Week 11/2024 slot games releases
-
Latest News6 days ago
Lottoland selects DoTrust Complete to streamline financial risk checks on gamblers