Gaming
Adverty and Drive Ahead! developer Dodreams announce exclusive in-game ad partnership

Adverty AB today unveils an exclusive global partnership with the leading games developer as it launches seamless In-Play™ ads inside Dodreams’ hugely popular Drive Ahead! game – enabling advertisers to grasp immersive advertising opportunities within the top-tier game.
Dodreams is now using Adverty’s technology to show unobtrusive and contextually relevant ads to its huge and ever-growing community, with Adverty’s In-Play™ ads prominently displayed in the game arena and throughout the interface.
Often described as the best of the head-to-head battlers, Drive Ahead! is a gladiatorial arena racing game that boasts over 225 million organic downloads and more than a million fans on video platforms. Now seven years old, the game continues to grow in popularity, having been featured multiple times on both iOS and Android app stores.
Dodreams CEO Erik Pöntiskoski explains: “We see in-game advertising as our most promising and also fastest-growing source of revenue. In fact, we are expecting in-game ads to contribute more than ten percent of revenue in the next 12 months. But we do more than games – we do dreams! Our mission is to craft shared moments of thrill for players and Adverty’s seamless technology enables ads which contribute to the realism and immersion of gameplay, hence our exclusive and long-term partnership.”
Thorbjorn Warin, Chief Supply Officer at Adverty, adds: “With players from all over the world and fantastic engagement, Dodreams is an incredible developer; its team expertly managing to focus both on the long and the short term. The addition of Drive Ahead! to our growing portfolio represents a huge boost to our already considerable inventory of car-focused games. It enables fantastic integrations and deep product placement and branding opportunities for our advertisers, who recognise that seamless in-game advertising represents the next step in ad monetisation. We are delighted to add yet another world-leading gaming title to our growing inventory of best-in-class entertainment and we are looking forward to working closely together.”
Car and racing-themed games remain the fastest growing vertical in Adverty’s inventory, with five new games added in the past few months alone. This vertical remains highly sought after by advertisers keen to reach a well-defined, primarily male audience of gamers around the world. The major and exclusive partnership between Adverty and Dodreams comes at a time when growing numbers of advertisers are seeking to communicate and advertise within the virtual worlds in which so many of us socialise, play, work and learn.
-
Latest News7 days ago
Slovakia Publishes Groundbreaking Report on Illegal Online Gambling
-
Africa5 days ago
Tanzania Gaming Board Warns Families About Risks Posed by Betting on PlayStation Games
-
eSports7 days ago
Lim “Ulsan” Soo-hoon Fights off the Competition to Reign as TEKKEN 8 at 2025 Esports World Cup Champion, Securing Back-to-Back EWC Titles
-
Latest News7 days ago
Best Online Casinos in Europe | Listed Top 10 European Casino Sites for 2025
-
Latest News6 days ago
Best Gambling Sites For US Players: Top Real Money Online Casinos 2025
-
Latest News7 days ago
7777 gaming teams up with Winpot to enhance online casino experience in Mexico
-
Latest News6 days ago
Best 25 Crypto Gambling Sites & Casinos for South Korea 2025 Picks
-
Latest News5 days ago
Best Online Casinos in Europe for 2025 – Top 10 European Casino Sites For Real Money