XLMedia has unveiled a brand refresh to build a new look that matches XLMedia’s culture and expanded presence in North America. Over the last three years, the company has seen tremendous growth from its US sports vertical, which now accounts for 68% of the Group’s revenue.

XLMedia launches this rebrand as the company experiences a number of exciting changes. In the last year, the company brought in its new CEO David King, hired new executives to tackle new verticals, made technological innovations, and made significant inroads into the North American market. The company’s new branding signals the new culture to match the new XLMedia and a corporate brand to match the premium media brands the company publishes.

“This exciting new refresh will emphasize a more modern brand. Across our portfolio, we prioritize building premium branded assets defined as audience-first brands that are meaningful, distinct and prized by the audiences they reach. It’s a pillar of our strategy and we are extending this to the corporate brand. We identified key creative attributes across our expanding sports footprint and wanted an identity to match. XLMedia is solid, muscular, dynamic, and vibrant,” Elizabeth Carter, VP of Marketing and Communications at XLMedia, said.

“The headline typeface, Big Shoulders, is bold, graphic and assertive, while Nunito Sans is clean, contemporary and ultimately functional. When combined, our new brand typefaces express a combination of style and substance,” Taylor Quist, XLMedia’s Head of Global Brand Strategy, said.

XLMedia has acquired several US-based brands including CBWG in December 2020, Sports Betting Dime in March 2021, and Saturday Football Inc. in September 2021. In addition to successful acquisitions in new regulated markets, the signing of new media partnership agreements with major US brands including Cleveland.com helped fuel the company’s growth.

“Our reset from the past two years is largely complete and now is the time to focus on building a new culture to match the new XLMedia. That means seeing the change as well as living it – both internally and in the market. We want to introduce the market to the new XLMedia and that means investing in our corporate presence,” David King, CEO of XLMedia, said.

The company is launching a new way for the members of the N1 affiliate program to take advantage of their FTD figures and earn well-deserved prizes by competing with others for the best results.

N1 Partners Group came up with a great way to encourage the affiliate program members to strive for ever better results and feel appreciation for their hard work.

From September 21 to October 20, the members of the N1 affiliate program are encouraged to join the N1 Stars AffClub and compete with each other for well-deserved prizes. All in all, there are four nominations for each segment: 35+, 85+, 150+, and 350+ FTDs. One would be qualified to join the club if they have provided 10+ FTDs. Only the following Geos produce eligible SEO & PPC traffic: Australia, Austria, Switzerland, Kuwait, Canada, Denmark, Germany, Finland, New Zealand, and Norway. Personal N1 managers will help the interested members to learn all the details and define their segment. Naturally, those who join the club earlier get an advantage in the competition.

As the saying goes, always aim for the moon. Even if you miss, you’ll land among the stars!

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iGaming affiliate Leadstar Media has expanded its presence in the Nigerian market with the launch of Betting Bonus Nigeria, a bonus comparison site for Nigerian players.

Betting Bonus Nigeria is the latest in the series of bonus comparing sites in the bonus vertical of the company, joining sister sites in the US, India and the Netherlands.

The new website is focused on comparing betting bonuses offered by betting sites operating in the Nigerian online sports betting market, with a view to simplifying the process of choosing a bonus offer.

Additionally, users will have information such as the terms and conditions, wagering requirements, bonus validity period and how to claim the various betting bonuses at their fingertips.

Jacob Ljunggren, Leadstar Media Product Director, is confident that the website will provide immense value to Nigerian players.

“We are excited about the launch of Betting Bonus Nigeria. The idea of the website was conceived with Nigerian punters in mind,” Ljunggren said.

“There has been a consistent surge in the number of sports betting sites offering welcome bonuses to players in Nigeria and we feel the need to provide a high quality bonus comparison site to assist players in choosing a betting bonus that suits their needs.”

“By using the website, our users will enjoy unbiased review of welcome bonus offers and promotions of bookies in one of Africa’s largest igaming markets,” Ljunggren added.

Editor-In-Chief of Betting Bonus Nigeria, Ayo Adesanya, spoke of his excitement at the launch of the site, and assured Nigerian bettors that they can count on the site for the very best bonus offers in the Nigerian market.

“We are going to provide helpful content to help our users choose the best bonus available in the market.”

Adesanya, who has over a decade of betting experience in Nigeria, explained that the site will put the needs of Nigerians on the front-burner, helping to provide answers to every query they may have about betting bonuses in Nigeria.

The editor assured that Betting Bonus Nigeria will be updated regularly with up to date information about offers and promotions, as well as changes in the already existing offers.