Connect with us
SOFTSWISS

Latest News

EFL Extends its Partnership with Flutter’s Sky Bet

Published

on

Reading Time: 2 minutes

 

The English Football League (EFL) is extending its long-term collaboration with Flutter’s Sky Bet.

Sky Bet CEO Steve Birch said the partnership will focus more than ever on responsibility. He said the partnership, which covers the second to fourth levels of English football and is now approaching its tenth year, will promote safer gambling. The slogan “Take Time to Think” will appear on clubs’ sleeve badges and on LED advertising, matchday programmes and big screen ads.

Birch said: “This has always and rightly placed safer gambling at its heart, while also establishing a framework that allows us to engage the millions of EFL fans and connect them with the teams, players, and communities that they passionately support. And if last year’s footballing drama is anything to go by, they are in for another treat this season.

“Back to full capacity following the pandemic, Wembley hosted close to 200,000 football fans across three exciting league finals in May, whereby two sleeping giants of English football – Nottingham Forest and Sunderland – were promoted from the Championship and League One respectively, with Port Vale coming up from League Two.

“With both attendances at, and viewership of, last year’s EFL finals and play-offs close to record highs, Sky Bet was pleased to have access to its largest sponsorship inventory to date.”

The CEO noted that Sky Bet has introduced collaborations with a range of responsible gambling bodies as part of its EFL deal. That includes work to promote the TalkBanStop initiative run by GamCare, Gamstop and Gamban. The company will also continue to fund its £1m multi-year support for EPIC Risk Management, which seeks to educate club staff and players about gambling-related harm.

Birch said: “These initiatives demonstrate how both Sky Bet and the EFL have pioneered what a collaborative and constructive partnership can look like between a betting company and a sporting organisation.

“As part of Flutter, one of the largest-listed sports betting and gaming companies in the world, we’ve been able to use these learnings to establish similar commercial relationships with leading sports bodies such as the NFL and NBA in the US and the NRL in Australia, while also developing standards around areas such as betting integrity.

“While these partnerships should not escape scrutiny, neither should their benefits be wilfully ignored. So, like the thousands of football fans cheering on their team this weekend, I’ll be supporting the EFL and our long-standing partnership, all of us hoping for another successful season.”

Latest News

Spinomenal debuts Queen of the Amazon slot

Published

on

Reading Time: < 1 minute

Leading iGaming content provider Spinomenal has released its new hit, Queen of the Amazon. Set amongst the lush rainforest, this 5×4 slot welcomes players on an adventure where treasure awaits intrepid explorers.

A majestic Amazon headdress, tiger, gorilla, and snake, make up the Medium symbols on the reels. At the heart of the story stands the queen herself, representing the Wild symbol. Her symbol can substitute for any other symbol on the reels, except for the Free Spins and Bonus symbols. Discovering five Wilds on a winning line will multiply the bet line by 2000.

Synced Reels, where two random reels on the screen mirror each other, are in play to potentially boost players’ chances of winning. Furthermore, with the Expanding Wild feature, wilds appearing on synced reels expand to fill the entire reel, unlocking even greater winning potential.

Players will be able to enter Free Spins when three Scattered Wilds appear. Before commencing the round, players face a choice in the gamble feature: collect the current free spins total or risk it for the opportunity to win as many as 50 free spins. During Free Spins, the entertainment goes on with Stacked Wilds where 1-3 stacked wilds are fixed on random reels for every spin.

The Bonus round will trigger with three or more Scattered Bonus treasure chest symbols. Players are tasked to uncover treasure chests to complete the multiplier metre on the left. Each segment is completed with five treasure chests to grow the multiplier, while a +1 spin symbol extends the feature.

Spinomenal CO-CEO, Omer Henya commented: “Queen of the Amazon is a powerful presence and this new game celebrates the ferocious female warrior. This slot is bursting with fun features and the bonus round promises huge returns for players.”

Continue Reading

Latest News

Playson grants clown unlimited powers in Energy Joker: Hold and Win

Published

on

Playson grants clown unlimited powers in Energy Joker: Hold and Win
Reading Time: 2 minutes

 

Provider injects lively Energy Coins theme with mischievous joker

Playson, the fast-growing digital entertainment supplier, has combined the striking themes of its most successful games in its latest title Energy Joker: Hold and Win.

With coins, electricity and a grinning joker, this fast-paced release has lightning running through its reels. The blue Collect feature strikes the cells and gathers all values, including the Mini, Minor and Major jackpots and Bonus symbols.

The game’s Wild symbol, the joker, substitutes for all symbols on the reels, except Bonus and Collect icons. In the Multiplier feature, he returns once more, using newfound powers to upgrade cells in the Bonus Game to higher value wins. This feature sees coin, jackpot and collect symbols enhanced by random multipliers of x2, x3, x4, x5 or x10 within a cell.

If a Multiplier symbol lands in a cell that already has a multiplier, the previous amount will increase by the corresponding one. They remain on the reels and apply to respective cells when the Bonus Game ends.

Four in-play jackpots appear during the Bonus Game and trigger the corresponding amounts. On Bonus symbols, the Mini equals x25, Minor x50 and Major x150, while all 15 Bonus symbols landing on the reels triggers a Grand jackpot of x5,000 bets.

Another iconic feature of Playson’s titles is the Pile of Gold. Any Bonus or Collect symbols landing on the reels during the main game grant the chance to trigger it, then add Bonus, Collect or Multiplier symbols in quantity enough or more to activate the Bonus Game.

This unforgettable release demonstrates Playson’s deep awareness of its players’ tastes and combines its most successful games into one epic title.

Tamas Kusztos, CCO at Playson, said: “We have a well-established reputation for delivering high-energy slots with unrivalled graphics and animations. With Energy Joker: Hold and Win, we take this to a new level.

“The electrifying lightning, abundant coin imagery and iconic Joker offer a new level of gaming experience, while features such as in-play jackpots and Multipliers create the chance to achieve impressive wins.”

Continue Reading

Latest News

Altenar releases trio of betting widgets to enhance customer engagement

Published

on

Altenar releases trio of betting widgets to enhance customer engagement
Reading Time: < 1 minute

 

Leading turnkey solution provider launches Bet Boost, Betting Insights and Bet Mentor tools

Altenar, the leading sportsbook and iGaming software supplier, has released three sportsbook widgets to enhance competitiveness and drive customer engagement.

Bet Boost, Betting Insights and Bet Mentor offer extra layers of insight for seasoned bettors and a cross-sell opportunity for customers that have traditionally engaged with online casino to try sports betting in an accessible way.

The Betting Insights tool offers customers historical data for specific markets, enabling them to make data-driven decisions about which markets to bet on. Bet Mentor asks customers to specify how much they want to bet or how much they want to win. They can then click on suggestions based on historical data.

Bet Boost is a versatile tool that enables operators to promote specific events and enhance competitiveness particularly for popular championships. Users can efficiently locate boosted odds through various front-end options, presented as carousels, event views or overview widgets, enabling them to access promotions swiftly.

Antonis Karakousis, Director of Operations at Altenar, said: “We are pleased to bring all three of our new add-on widgets to market, offering our operator partners more ways than ever to engage bettors and empower them to make data-driven decisions.

“Data is becoming increasingly important for customers, not just operators, and the insights these tools offer will serve to make Altenar’s partners the most competitive on the market.”

Continue Reading
Advertisement
Alpha Affiliates
Advertisement

EveryMatrix

Advertisement

SaaS-builder for partner program development and performance marketing optimization

Advertisement

Launch your iGaming business swiftly and effortlessly with our comprehensive turnkey solutions

Trending

Get it on Google Play

EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - European Gaming is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.