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Marketing maven Patty Toledo enters the game as 4Players’ Marketing Director

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Marketing maven Patty Toledo enters the game as 4Players’ Marketing Director
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Gaming aficionado, music savant and former MMA fighter joins global interactive experiences platform to lead the way in connection, communication and immersion

Pioneering technology veterans 4Players has announced the appointment of industry leader Patty Toledo, as its first Marketing Director. Patty brings her considerable skills to 4Players as it prepares to launch new products to support game developers to create metaverse-ready, engaging player experiences, and will drive a marketing strategy to take the much-loved brand into the future.

Patty’s vision is to bring revolutionary gaming solutions to the most remote edges of the planet by expanding 4Players’ markets and geographical reach, while moving the brand into a new era. With a very established career in the game industry, Patty has been given the opportunity to build a new marketing strategy to showcase all of the remarkable products that 4Players offers. 4Players has been at work for over 20 years and is very familiar with the games industry, with a focus on building a team that can add value to the company while bringing great synergy. 4Players immediately recognised the value that Patty brings to deliver new growth, with company rebranding and constructing a new identity, alongside launching innovative new products, among her first objectives.

Patty has an impressive career history spanning multiple industries and holds exemplary experience. Once an MMA fighter and music producer, she has worked with some of the world’s biggest artists, including Bon Jovi, Metallica and Iron Maiden, before turning to the gaming industry, where she found her true calling. Now, she is taking on an essential new role at 4Players where she is sure to make her mark.

Patty Toledo, Marketing Director at 4 Players, said: “I am over the moon to join the 4Players team. 4Players is a unique game technology company that understands what players value in games and works with developers to create the best user experience possible. They are visionaries and we share the same ideologies of wanting to build the brand, bring it to life and share it with the world!”

4Players has been co-shaping the evolution of gaming, offering developers a way to easily integrate immersive social experiences based on voice and data into their games. 4Players create real-time, cross-platform, interactive experiences with voice and videos, powered by its global server network. This innovative technology is metaverse-ready, reliable and affordable with an SDK that is quick and easy to integrate. 4Players tools take privacy and data protection to a new level. With no need for players to register any personal details, data remains anonymous, putting users’ minds at ease.

Phillip Schuester, CEO at 4Players, says: “We are excited to have Patty as part of our team. Her knowledge, skills and experience are unparalleled in the gaming industry, and she is an incredibly valuable addition to 4Players.

“We have been creating some great tools for developers to make their game experiences more immersive and less disruptive. Having Patty with us, bringing onboard her diverse background and expertise, will allow us to reach a broader market and support creative minds around the world.”

Central Europe

ComeOn Group launches in-house developed casino API with Apparat Gaming as first onboarded games provider

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Leading iGaming operator ComeOn Group announced the launch of their in-house developed casino API. The group announced German based Apparat Gaming to be the first games provider to benefit from its new API approach, giving ComeOn’s customers access to a portfolio filled with a wide range of exciting games. The agreement with Apparat Gaming marks an exciting business relationship as both entities have the German market as one of their core focuses for the upcoming years. The games are currently available for the German market with a plan to expand into other markets in the near future.

The new casino API is based on cutting edge, seamless technology that will enable ComeOn’s content partners to quickly integrate and benefit from instant distribution across all its jurisdictions and brands. This is part of ComeOn’s continuous focus on product quality to deliver a top of the line entertainment experience to its customer base.

Cristiano Blanco, Chief Product Officer at ComeOn Group, said: “We are very pleased to see Apparat Gaming using our innovative integration technology to provide their exciting games portfolio to all our jurisdictions and brands. This integration was completed within a matter of a few weeks, showing ComeOn’s technical integration power and the level of experience Apparat Gaming has”

Martin Frindt, Co-founder responsible for the partnerships at Apparat Gaming, said: “It is a great honour that ComeOn has chosen Apparat Gaming for their first API integration. Based on this confidence in our capabilities as well as our upcoming games portfolio, we look forward to a great partnership.”

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Gauselmann Group Granted Licence for Virtual Slots in Germany

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The Gauselmann Group is one of the first providers to be granted a licence to operate virtual slot-machine games in Germany. Since the beginning of August, the Eastern Westphalian company has been authorised to offer its popular and successful slot-machine games online in Germany under the domain www.merkur-spiel.de and thus legally provide first-class gaming fun on the worldwide web.

The Gauselmann Group filed the application for permission to offer virtual slot-machine games with the Saxony-Anhalt State Administration Office back in July 2021.

“We have been waiting in the wings for some time with our range of virtual slot-machine games under the ‘Merkur Spiel’ brand. So we are all the more enthusiastic that we can now offer our online players the chance to enjoy the same Merkur classics that have been played millions of times at our bricks-and-mortar venues. This approval is an important and big step for us towards becoming the best omnichannel provider in the whole of Europe,” said Markus Ettlin, Management Spokesperson of Merkur Sportwetten GmbH.

The development of games content for both the land-based and online segments has been one of the core competencies of the Gauselmann Group for many years. At a total of 13 locations worldwide, gaming specialists develop highly innovative games and game systems based on current market and customer trends, thus always striking the right cord with gaming enthusiasts. While international gaming has long been at home in the digital world, now the German online gaming market is also able to benefit from the innovative games developments of the Gauselmann Group.

The offering of virtual slot-machine games on the Internet complies with the legal requirements set out in the State Treaty on Gambling. The licence certifies that the family-run corporate group fully complies with the regulatory and statutory requirements governing the operation of virtual slot-machine games.

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German games industry has published its annual report for 2022

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German games industry has published its annual report for 2022
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What are the trends in the German games market? How many people are employed in the development and publishing of computer and video games in Germany? And how have the conditions for game development changed here in Germany? Answers to these and many other questions can be found in the ‘Annual report of the German games industry 2022’ that was published today by game – the German Games Industry Association. Over nearly 60 pages, the annual report delivers a comprehensive overview that extends from video game players in Germany to market developments through to regional support measures and fundings. Various German games industry institutions have been given their own chapters, including devcom, the esports player foundation, the Foundation for Digital Games Culture (Stiftung Digitale Spielekultur) and the Entertainment Software Self-Regulation Body (USK), as have gamescom and the German Computer Games Awards (Deutscher Computerspielpreis). As a result, the ‘Annual report of the German games industry 2022’ succeeds in providing an in-depth look at the latest developments in Germany as a games location.

The annual report of the German games industry is published in German and English and is available free of charge on the game website.

 

game – the German Games Industry Association

We are the association of the German games industry. Our members include developers, publishers and many other games industry actors such as esports event organisers, educational establishments and service providers. As a joint organiser of gamescom, we are responsible for the world’s biggest event for computer and video games. We are an expert partner for media and for political and social institutions, and answer questions relating to market development, games culture and media literacy. Our mission is to make Germany the best games location.

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