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Denis Kosinsky VP of Operations at NuxGame, discusses how operators can use UI, UX and design to ensure success


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NuxGame Thought Leadership
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It’s said that you have 7 seconds to make a good first impression, and within the context of the competitive world of iGaming, this figure could be even less. Because of this reality, there are key factors to consider when starting a White Label or Turnkey business – most of which revolve around differentiating yourself from the competition.

A strong brand that offers both unique products and services, as well as an easy-to-use user interface, is key to establishing dominance within a saturated market, and here we will discuss how to leverage these aspects to ensure success.

 

Dare to be unique

There is an ever-growing population of slot enthusiasts and sports bettors looking for a distinctive design that both appeals to them and engages them, and this is paramount to their initial impression of any operator’s platform. Before using a casino site and the content it provides, a user first needs to navigate the website, and depending on jurisdictional rules within the region the operator is targeting, pass KYC checks and then deposit funds into their account.

These steps can be make or break with regards to whether a consumer continues their journey with a given platform, with a badly designed user experience being one of the main reasons why a player may leave to use a competitor. An operator could have the best games and services on the market, but failing to present their business in an appealing and easily consumed way to a prospective customer will result in them losing potential players.

That said, creating an easy-to-use interface can also result in the promotion of less distinctive designs. We only need to look at other industries to see how branding and design are key to the general advertisement and retention of customers, whether it be the golden arches of McDonald’s or the instantly recognisable bitten apple on all Apple products. Operators need to leverage design to promote themselves through distinctive branding during the first moments of customer interaction. There is a balancing act occurring between UI and design that when handled correctly, can promote success.

 

Matching your demographic

It’s easy to forget when building a website on a computer that desktop users are becoming increasingly uncommon, with mobile-friendly websites dominating the space for some time now. Some markets report having 95% of their traffic being made up by mobile users alone. This of course creates some design challenges with the amount of space available when developing UI for mobile being much smaller when compared to desktop. Neglecting this demographic or providing them with a platform that isn’t inherently suited to appeal to mobile users is short-sighted, and will again create difficulties when trying to turn potential players into active users.

 

Knowing when enough is enough

I want to be clear when discussing design, that sometimes having a “clean” interface is far better than having overly complicated layouts and images occupying space on a homepage. Not only does a simplified layout allow for an easier user experience, but it is often forgotten that additional graphics have a knock-on effect in terms of slower loading speeds. This loading speed can impact the placement of a brand on search engines like Google and can result in the user’s experience of the website being negatively impacted by waiting times. Efficiency is key, whether it’s using a template of a website or a custom design to build or rework your website.

 

Our solution

NuxGame is an experienced gaming and betting software provider that offers a multitude of iGaming solutions in one place. We provide clients with Website API, Sport Engines, Retail, Legal Services and White Label solutions all in one place, thanks to our proven track record of making leading websites that balance design and the user experience to generate appealing, engaging, and easy to use products with a turnaround of less than three months.

If you are looking to begin your operator journey or seeking to reinvent your business, our team of iGaming and sportsbetting specialists are on hand to help deliver a solution that you are proud of.

 

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With 17.6% CAGR, Casino Management System Market Worth USD 22.56 Billion by 2030

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The global casino management system market size was USD 6.28 billion in 2022. The market is expected to expand from USD 7.24 billion in 2023 to USD 22.56 billion by 2030, exhibiting a CAGR of 17.6% over the forecast period. The surge can be attributed to the growing usage of block chain and cryptocurrencies on online gaming platforms. Fortune Business Insights™ provides this information in its research report, titled “Casino Management System Market Forecast, 2023-2030”.

Key Industry Development:

October 2022 – Gaming Innovation Group Inc. (GiG) inked a partnership with Strike Games for the provision of world-class platform solutions. The collaboration involves GiG’s player account management, front-end, and Content Management System (CMS).

Report Scope & Segmentation

Report Coverage Details
Forecast Period 2023 to 2030
Forecast Period 2023 to 2030 CAGR 17.6%
2030 Value Projection USD 22.56 Billion
Base Year 2022
Casino Management System Market Size in 2022 USD 6.28 Billion
Historical Data for 2019 to 2021
No. of Pages 150
Segments covered Module, Application and Geography

Key Takeaways

  • Casino management system market size in North America was USD 3.29 billion in 2022
  • Major driving factors include the rising need and awareness of advanced security and surveillance systems
  • By application, accounting segment holds the maximum market share
  • Global demand is driven by huge fraud and theft occurrences at the casinos
  • Increasing use of digital currencies will drive the market in the forecast period, 2023-2030

Drivers and Restraints:

  • Market Share to Rise Due to Growing Inclination Toward Better Management of Security Operations.
  • One of the prominent factors propelling the casino management system market growth is the increasing concerns over theft and fraud.
  • This is attributed to high volumes of daily monetary transactions in casinos and increasing demand for advanced solutions.
  • However, the market growth could be restrained on account of various factors such as rising smartphone penetration and the surging popularity of online gambling platforms.

Segments:

Table Games Segment to Record Substantial Growth Due to Increasing Popularity Among Young Population

On the basis of module, the market for casino management systems is segmented into table games and slot games. The table games segment is expected to register appreciable expansion throughout the forecast period. The segmental expansion can be credited to the rising number of table games such as blackjack, baccarat, red dog, roulette, and craps.

Security & Surveillance Segment to Gain Traction Owing to Rising Need for Security Solutions

By application, the market is subdivided into player tracking, security & surveillance, accounting, gaming analytics, marketing & promotions, and others. The security & surveillance segment is slated to grow at a considerable CAGR over the estimated period. The rise is being driven by the presence of identity theft attacks and fraud in several financial transactions.

On the basis of geography, the market for casino management systems is categorized into North America, Asia Pacific, Europe, and the rest of the world.

Regional Insights:

North America to Lead Owing to Rising CMS Adoption for Customer Retention

The North America casino management system market share is expected to register substantial expansion over the projected period. The rise is impelled by the growing product adoption for customer retention and the improvement of operational efficiency.

The Asia Pacific market is estimated to record considerable growth throughout the study period. The surge can be credited to the increasing introduction of IT systems and solutions.

Competitive Landscape:

Leading Companies Ink Partnership Agreements to Enhance Product Reach

Major players are focused on the adoption of various strategic initiatives. These steps are being adopted for the consolidation of their industry presence. These include mergers, acquisitions, product developments, and the formation of alliances.

List of Key Players Mentioned in the Report:

  • Ensico CMS d.o.o. (Slovenia)
  • WIN Technologies Limited (Barcelona)
  • Novomatic (Austria)
  • Apex Pro Gaming s.r.o. (Czechia)
  • CT Gaming (Bulgaria)
  • Tangam Systems (Canada)
  • Table Trac, Inc. (U.S.)
  • Evona (U.K.)
  • Casinfo Systems (U.S.)
  • Agilysys NV LLC. (U.S.)

Major Table of Contents:

  • Global Casino Management System Market Size Estimates and Forecasts, By Segments, 2019-2030
    • Key Findings
    • By Module (USD)
      • Slot Games
      • Table Games
    • By Application (USD)
      • Accounting
      • Security & Surveillance
      • Players Tracking
      • Marketing & Promotions
      • Gaming Analytics
      • Others (Digital Content Management, Etc.)
    • By Region (USD)
      • North America
      • Europe
      • Asia Pacific
      • Rest of World (RoW)
  • North America Casino Management System Market Size Estimates and Forecasts, By Segments, 2019-2030
    • Key Findings
    • By Module (USD)
      • Slot Games
      • Table Games
    • By Application (USD)
      • Accounting
      • Security & Surveillance
      • Players Tracking
      • Marketing & Promotions
      • Gaming Analytics
      • Others (Digital Content Management, Etc.)
    • By Country (USD)
      • United States
      • Canada
      • Mexico
  • Europe Casino Management System Market Size Estimates and Forecasts, By Segments, 2019-2030
    • Key Findings
    • By Module (USD)
      • Slot Games
      • Table Games
    • By Application (USD)
      • Accounting
      • Security & Surveillance
      • Players Tracking
      • Marketing & Promotions
      • Gaming Analytics
      • Others (Digital Content Management, Etc.)
    • By Country (USD)
      • U.K.
      • Italy
      • Ireland
      • Finland
      • Sweden
      • Rest of Europe
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The Malta Gaming Authority has unveiled its refreshed brand identity at ICE London today

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The Malta Gaming Authority has unveiled its refreshed brand identity at ICE London today
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The new logo fuses together visual references to the letter ‘M’ and a play button, simultaneously reflecting the gaming industry and the constant drive for progression and innovation.

The MGA’s website has also been revamped, with a sleeker UX design and an improved user interface that provides easy navigation for users seeking information about the MGA’s work, as well as on how to obtain and maintain an MGA licence.

The brand refresh reflects the values of competence, excellence and innovation that lie at the heart of the Authority.

“We are wholly committed to living up to these values, in our pursuit of retaining Malta’s position as the home of choice for operators of good will, whilst ensuring an ever-safer environment for our licensees’ players,” MGA CEO Carl Brincat said.

It is no coincidence that the refreshed brand has been revealed at ICE London. “The MGA is ever-present, ever-evolving, and always open to listening to the industry. Expos such as ICE London provide us with the opportunity to meet with stakeholders, near, far, and new.”

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eSports

ESL FACEIT Group brings world-class Dota 2 action to Germany with the ESL One Berlin Major powered by Intel®

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ESL FACEIT Group brings world-class Dota 2 action to Germany with the ESL One Berlin Major powered by Intel®
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ESL, an ESL FACEIT Group brand, announced the next ESL One Dota 2 Major, powered by Intel® which will be held in Berlin, Germany, on April 26 – May 7, 2023.

18 of the world’s best Dota 2 teams will battle it out for their share of the $500,000 total prize pool and a chance to play in front of their fans at Velodrom during the final three days of the competition. Furthermore, with the Major, the competing teams can earn the valuable Dota Pro Circuit (DPC) points needed to qualify for the renowned Dota 2 Championship, The International 12 (TI 12), which will take place later this year.

“We’re super excited to welcome the world’s best Dota 2 teams to Berlin for what promises to be a spectacular Major,” said Shane Clarke, Director Game Ecosystems at ESL FACEIT Group. “Last year, with the ESL One Stockholm Major, fans from all around Europe and beyond already showed an incredible support. We can’t wait for the top players to enter the live stage at Velodrom and feel that phenomenal atmosphere once again.”

Dota 2 teams from Eastern Europe, Western Europe, North America, South America, Southeast Asia, and China can look forward to a spectacular conclusion of the DPC Spring Tour 2022-2023. The two to four best teams of each region will travel to Berlin, Germany, as they qualify for the ESL One Dota 2 Major.

The ESL One Berlin Major starts on April 26 with the Group Stage, which uses a best-of-2 round-robin format. Here, the participating teams will be split into two groups of nine teams and compete in a studio environment. The top six teams of each group proceed to the double-elimination Playoff Stage which takes place in front of a live audience at Velodrom in Berlin, on May 5 – 7, 2023.

Commencing April 26, fans from around the globe can tune in during the live transmissions on ESL’s Dota 2 Twitch and YouTube channels and via dedicated broadcast partners.

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