The first fully Zambian-owned betting company Betta1 was launched in Lusaka at Sarovar Hotel.
Betta1 country manager Ray Phiri said in his briefing that Betta1 has been brought to the Zambian people for their enjoyment, money-making, and leisure. He further on went to distinguish how unique the Betta1 platform is from other betting platforms already operating in the country. He said that Betta1 has over 30 sports events, including Formula 1 racing, Ice Hockey, Tennis, Football and many more.
Mr. Phiri went on to talk about the various games on the platform, from the live clubhouse section with mathematical games that require one to think, to virtual games, slot games and rare games like Aviator and Rocketman that has recorded a lot of wins from the Zambian people already betting on the platform.
Mr. Phiri emphasised the highest winning bonus of 600% that Betta1 has brought to the Zambian people, explaining why Betta1 decided on that approach; by stating that Betta1’s goal is to bring the most effective, most entertaining, and most profitable solutions to the Zambian people.
Mr. Phiri said that the entire Betta1 interface was created with the Zambian people in mind, and that’s what makes Betta1 a proudly owned Zambian betting company. He concluded by thanking the Zambian government, the Ministry of Finance and the President of the Republic of Zambia Mr. Hichilema Hakainde for the good policies they have put in place that allow for economic stability and attract investors both locally and internationally, which adds to the country’s economic development.
The other keynote speaker was Betta1 CEO Angad Chhabra who started off by congratulating the Betta1 team and the Zambian people at large for producing what the people are calling the cream de la cream, as well as being the only betting company with its origin from Zambia. Chhabra praised Zambia’s peaceful environment, and the economic system in place, which makes Zambia a grand destination for investment in Africa.
He further on went to say that the Zambian people can only expect excellence and good service delivery going forward, and the company’s focus is providing jobs for the Zambian youth who are disfranchised and excluded from leadership opportunities. Chhabra concluded by appreciating all partners and clients who have come on board to partner with Betta1 and welcomes every Zambian over the age of 18 to start betting on the Betta1 platform for an enjoyable, profitable, and lasting betting experience.
Also speaking was Zambian renowned musician Moses Wesley Chibambo, popularly known as Dandy Krazy, who expressed his happiness and excitement to associate with a Zambian-owned betting company that has its core values centered on providing job opportunities for the Zambian youth.
Dandy Krazy went on to say that Betta1 is something extraordinary and exclusively created for the Zambian people to benefit, as people can bet from as low as K1, and stand a chance to win up to a 600% win bonus, which is the highest in the country proudly brought to the Zambian people by a Zambian owned betting company.
Technamin appoints Hmayak Manukyan as Regional Director
iGaming and sports betting solutions provider Technamin has appointed Hmayak Manukyan as Regional Director Africa.
The experienced salesman will head up the company’s expansion in markets across Africa, where it is looking to fuse in-depth industry knowledge with the latest available technologies.
Welcoming him to his new role, Technamin Founder and CEO Suren Khachatryan said: “Hmayak brings a wealth of industry knowledge to Technamin which will serve us well in the months to come.
“The growing markets throughout Africa are a golden opportunity for us and I am confident we have just what it takes to provide operators with an innovative and cost-effective alternative to what is currently on offer.”
Hmayak Manukyan added: “I’m very eager to explore this opportunity at Technamin as the company is currently one of the most exciting ones in the industry.
“I cannot wait to see what comes of our collaboration as the African region is full of untapped potential which is crying out for better products and services.”
Manukyan will join fellow Technamin team members at this year’s ICE London, where visitors can find them at stand S2-120.
SIS extends Africa footprint with Jolibet deal for Racing content
SIS (Sports Information Services), the leading provider of 24/7 live betting content, has secured an agreement with African operator Jolibet to deliver online its industry-leading horse and greyhound racing content.
Jolibet is now live with SIS’ premium live horse racing events from the UK and Ireland, as well as international meetings from Canada, Dubai, Germany, Hungary, Latin America, Mauritius, Mexico, Saudi Arabia, Spain, and United States. In addition, the operator has launched UK, Irish and Mexican greyhound racing.
This latest commercial deal for SIS signals the growing demand from operators across Africa for its 24/7 live betting offering. Jolibet, which is accessible across multiple African and other international countries, will benefit from frequent betting opportunities that drives engagement and incremental revenues.
Jill Sone, Managing Director at Jolibet, said: “As we look to enhance our online offering and provide customers with a wide range of premium content to choose from, partnering with established suppliers such as SIS is crucial.
“With the company’s high quality 24/7 live betting services, we are in a commanding position to offer truly engaging content that our customers will greatly appreciate. This is an exciting period of growth for Jolibet and we value the support that the SIS team is providing us with.”
Joe Andrews, Head of Sales for Africa at SIS, said: “Partnering with Jolibet is another important step forward in our efforts to expand across Africa with our premium range of live betting content and services. It once again illustrates the ability of SIS to deliver cutting-edge and revenue-driving content to operators within this fast-growing continent.
“We are excited to be working alongside Jolibet to provide them with high quality live racing content, which we’re confident will be highly engaging for their customers.”
MGA Games launches into the conquest of Africa
The Spanish company MGA Games is going through one of its best moments, focusing its growth on international expansion into new markets. Specialists in creating online productions for casino operators around the world, MGA Games has just released its content on the Premier Bet brand platforms in Africa.
This operation marks the beginning of MGA Games’ expansion in the African continent, a region with great prospects for the future and where the company wants to expand and continue growing until it achieves a prominent position.
Premier Bet is owned by GOAT Interactive, a leading technology, and management services provider to sports betting, lottery, and gaming operators in Africa, and also the owner of the Premier Vegas brand. Via its clients, the company has a strong presence in more than 26 countries, with several satellite management offices throughout Europe.
The release of games from MGA Games has been gradual. Currently, players at Premier Bet casinos can enjoy online slot games like GT World Challenge and Lucky Dragon. And a selection of video bingo games – content that arouses great interest in these countries – with titles such as Calaca Party, Buffalo Bingo, Sweet Home, Bingo Sea, Vikings, Magician, Disco, and Roma Bingo.
“Our games are in online casinos in Cameroon, Congo, DR Congo, Ghana, Nigeria, Senegal, Tchad, and Zambia -explains Javier Lanfranchi, MGA Games Sales Director- and we will gradually enter the rest of the countries where Premier Bet operates.”
For Lanfranchi, the entry into Africa is the result of the excellent work by the MGA Games team. “We maintain a constant innovative vision that we contribute to in each and every one of our productions: be they slot games, video bingos, or table games. We care about offering titles with a differential value that provide maximum profitability to our clients. This translates into an ever-evolving catalogue of games that will enhance GOAT Interactive’s offering and ensure its leading position in Africa.”
With this agreement, MGA Games gains a presence in four continents and strengthens its position as one of the largest companies creating localised products for online casino operators around the world.
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