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Betting Innovation Centre launches Opta BetBuilder Plus for the World Cup

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Betting Innovation Centre launches Opta BetBuilder Plus for the World Cup
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Stats Perform and Sporting Solutions’ new Betting Innovation Centre announced its first B2B product set, Opta BetBuilder Plus, that will quickly unlock the true potential of player props and same-game betting for every operator and bettor.

Initially built for football and ready to integrate today, Opta BetBuilder Plus is the only major betbuilder product to utilise Stats Perform’s renowned Opta player statistics and enables sportsbooks of all sizes to offer thrilling experiences for the 2022 World Cup and many competitions beyond.

The product fills key gaps that have held back the growth of football betting by connecting sharp pricing with contextual front-end Opta stats, in-play as well as pre-game, delivered in multiple formats including singles, pre-combined multis, a betbuilder API and hosted betbuilder UI.

Opta BetBuilder Plus features unique Opta-powered markets, like player shots on target and goalkeeper saves, which are available for a broad range of global football competitions. The service has also been built from the ground-up to be fast and simple to launch, particularly for hundreds of operators with an existing Sporting Solutions or Stats Perform integration.

“Opta BetBuilder Plus creates dream experiences for bettors and operators and will set a benchmark for the future of betbuilder products. It perfectly combines the best of Sporting Solutions and Stats Perform: elite modelling and trading expertise, uniquely deep player data, product expertise and the world-renowned Opta brand,” said Shane Gannon, SVP Betting at Stats Perform.

CEO of Sporting Solutions, Andy Wright, said: “Since announcing the Betting Innovation Centre, operators have been asking for player proposition prices like shots to be available at scale in betbuilders and same-game products, in-play as well as pre-game, to make football betting more entertaining for their users.

“They also want their traders to have genuine confidence in the player proposition pricing, so they can keep more markets open longer, for more games, and be creative with their boosts and promotions. That’s a large part of the unique value we’re bringing.”

Added Gannon, “Operators want their customers to be able to quickly find and place the right bet, to track it and have stats to help them make a cash-out decision, for all the big leagues but also their local hero players and teams.

“Our Opta BetBuilder Plus product set enables all of this, via a very fast integration. It is perfect for any operator wanting to unlock the true potential of football betting and means every operator can quickly offer trusted, unbeatable football betting experiences,” he said.

Latest News

SOFTSWISS Jackpot Aggregator Starts Partnership With Abocasino

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SOFTSWISS Jackpot Aggregator Starts Partnership With Abocasino
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The SOFTSWISS Jackpot Aggregator grows its client portfolio by starting a partnership with Abocasino. This collaboration will allow the online casino to enhance player engagement and gain deeper insights into their player community by launching jackpot campaigns.

Abocasino is an online casino rapidly gaining popularity. It is registered and operated under the laws of Curacao. Abocasino has an extended loyalty program for VIP players, a comprehensive portfolio of games, as well as live casino titles.

For a new partner, the Jackpot Aggregator has launched a jackpot promotion named ‘Call of jungle’. It is a progressive jackpot campaign with three independent levels: Mini, Middle, and Mega. Lastly, an online casino will award a prize ranging from 50,000 to 100,000 EUR.

This jackpot campaign not only increases player activity but attracts and retains new users. It will give Abocasino a deeper understanding of its audience’s playing behaviour and interest, and will facilitate the development of a promotional campaign that piques the interest of several player segments.

Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, commented: “Both the SOFTSWISS Jackpot Aggregator and the client side have done a high-quality job of launching the jackpot campaign, particularly on the design of the ‘Call of jungle’ jackpot. Abocasino has dedicated solid attention to all the details and we are confident that this will benefit the online casino. I am sure we have a long and productive collaboration ahead of us.”

“We are delighted to work with the SOFTSWISS Jackpot Aggregator team. They confidently prove their professionalism and expertise, and always complete goals promptly. The jackpot campaign will be a new round of development for our casino,” noted Abocasino Team.

The SOFTSWISS Jackpot Aggregator lets its clients launch jackpot campaigns with different prize tiers. The tool helps online casinos to set up new jackpot promotion projects in line with their business goals. The first results of the Jackpot Aggregator campaigns showed that almost 70% of casino players make more daily wagers after participating in jackpot campaigns. 

 

About SOFTSWISS 

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400+ employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

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Latest News

BINGOTON: PADDY POWER PRESENTS A DRAMA…WITH BALLS

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Mischievous betting brand Paddy Power presents an eyebrow raising ‘drama with balls’ after teaming up with creative agency Octagon for their latest ad campaign. 

“Bingoton” was formally rolled out in a fashion befitting the brand’s proverbial bingo debutante today (23rd September).  

Written and art directed by Jonny Watson, Dan Harrison and Neil Richardson of Octagon UK, and directed by Jim Gilchrist of Outsider, the 30-second TVC will get its first showing on ITV this evening during Coronation Street.  

The commercial takes viewers back to the early 19th century, with Miss Bingoton and her lady-in-waiting assessing a selection of ‘gentlemen callers’, cleverly creating a humorous parallel with the perils of modern-day dating.  

According to Josh Green, Executive Director at Octagon, this was the ideal comical conduit to convey the Paddy Power Bingoproposition:  

“In the simplest terms, bingo is drama with balls. That’s how the idea of Bingoton was born.” 

Tom Muldowney, Head of Gaming Marketing with Paddy Power adds:   

“We wanted to make a ballsy ad and Miss Bingoton felt like the perfect leading lady to convey our ‘more chances’ message. That’s with the exception of the Suitor who sent her (Charles) Dickens pix. He remains on the cutting room floor.”    

The advert opens with stunning views of high society types gathering at the palatial grounds of Bingoton Manor. Centre stage is Miss Bingoton, who is joined by her lady-in-waiting and Master of Ceremonies, all of whom eagerly anticipate a parade of potential suitors for her viewing pleasure.   

Suitor Number 10 gets the (bingo) balls rolling. But he’s quickly dismissed by Miss Bingoton who instructs her footmen to “swipe left” on her behalf.   

  Suitor Number 3 is quickly dispatched in an equally decisive manner, having been judged by Miss B to be “catfishing again” after she takes in his dated and unrecognizable profile painting.  

Trying his luck next is Suitor Number 66, a handsome gentleman from Essex who only has eyes for his own reflection.   

“The only way is EXIT,” she giggles under her breath to her lady-in-waiting.  

Paddy Power’s latest campaign comes with all the easter eggs punters have come to expect from the mischievous brand, who manages to marry drama (and balls) to make it a perfect match.   

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Gaming

Turbo Mode in the Game ‘Mines’ is On – Fasten the Seat Belts

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Classics are eternal, but classics with new improvements are captivating. One of the first
Turbo games has undergone visual and functional changes and has transformed into one
more game Turbo Mines.

The Head of Product at Turbo Games says:

“Visually, this is the successor to the super hit of our classic Mines. We are a young
progressive team that improves our product regularly, but not just observes what works
well. There is no limit to perfection, especially when you can change quickly and
qualitatively to open an even wider potential of Turbo hit.”

What does it mean for the players?

The rules remain the same as in Mines, but some additional features modify the perception
of the interface and the game pace.

Firstly, it is possible to change the game field size: to 3*3, 5*5, 7*7, and 9*9. Such
modification gives a player a chance to work on their strategy and choose the risk rate. So
to say, every round can be absolutely different from all points of view.

Secondly, those players who enjoy speed can experience it in Turbo Mines too. Such a
function enables a player to choose the same pattern for opening the blocks for many
rounds in a row. If a player sticks to the strategy that they believe in, they will win for sure
because dripping water wears away a stone not with its strength but with its constancy.
But there is no need to wait, do it in Turbo mode with Turbo Mines.

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