Asia
Are you a superfan? MPL Sports & BCCI launch a new campaign to include fans in the unveiling of the new Team India T20I jersey

With the World Cup just a little over a month away, there’s a new Official Team India T20I Jersey around the corner. The Board of Control for Cricket in India (BCCI) and MPL Sports, the official kit partner, announced a new campaign called #HarFanKiJersey ahead of the launch.
MPL Sports has launched a microsite called Har Fan Ki Jersey, where users can upload their story of what makes them a true blue cricket fan. By doing so, they will have the opportunity to be an integral part of the jersey unveiling. As the stories get populated on the site, a part of the jersey will be uncovered, giving fans a sneak peek into the much-awaited kit for this year.
The new jersey will replace the Billion Cheers jersey, launched during last year’s World Cup, for all T20 format games.
Besides getting a first look at the jersey, users can also get a chance to be crowned a “superfan”. Once fans upload their stories, they will get a unique referral code, which when used by their friends and followers, will earn them points and a spot on a leaderboard. Rewards include exclusive discounts; the brand will also run contests on social media giving users a chance to win match tickets as well as other money-can’t-buy experiences. Participation also guarantees a digital certificate of appreciation from MPL Sports and BCCI. The best superfan stories will be shared on the official MPL Sports social media pages as well.
The #HarFanKiJersey campaign aims to mobilize the billions of fans of the Indian cricket team, and give them a platform to share their passion for the game and the team.
-
Affiliate Industry6 days ago
Affiliates are the key to unlocking operator success in Africa
-
Asia6 days ago
Asian Poker Tour Announces Cancellation of APT Manila 2025
-
Asia6 days ago
Birmingham City Forms Alliance with GOD55 as Their Official Asian Betting Partner
-
Asia5 days ago
Asia Pioneer Entertainment Holdings Limited Announces FY2024 Annual Results: Returns to Profitability with Strong Revenue Growth
-
Africa5 days ago
Springbok Casino is Offering 25 Free Spins in Honour of South Africa’s Top 5 Wild Egg Hunters
-
Compliance Updates6 days ago
EPIC Global Solutions highlighted as a key element in PrizePicks’ iCAP Accreditation
-
Africa5 days ago
Play’n GO announces landmark South African partnership with Hollywoodbets
-
eSports6 days ago
TEAM VITALITY WINS BLAST OPEN SPRING 2025 AND EXTENDS WIN STREAK TO 16 MATCHES