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City Bet Club predicts 2022 UK operator earnings to fall short
![](https://europeangaming.eu/portal/wp-content/uploads/2023/01/CityBet.png)
City Bet Club, the expert tipster service founded by leading industry veterans, predicts that UK operator Q4 2022 earnings reports are likely to make disappointing reading.
In a ‘triple punch’ for operator brands, the compounded issues of a steep decline in World Cup turnover compared to Russia 2018, an overhaul of the winter sporting calendar to accommodate the Qatar tournament, and “intrusive” affordability checks are expected to have a significant impact on turnover and consequentially, reported earnings.
By analysing financial performance, the World Cup is expected to have netted a strong margin-win for operators due to shock results, making it one of the most “bookie-friendly” in history.
However, early-stage punter losses in the Group Stage, which continued throughout the tournament will have heavily affected overall turnover.
In particular, City Bet Club’s analysis of January 2023’s trading and financial updates issued so far by major UK brands reflect this, noting that Bet365’s announcement this month is a key indicator of market health.
With Bet365’s operating profit down by 88% for the financial year due to significant investment in overseas jurisdictions, it is seen as a strong indication that major operators no longer view the UK as a growth market.
This view is supported further with Kindred’s trading update, owner of UK flagship brand Unibet. It highlights an unexpectedly low sports margin in the last quarter – despite the “bookie-friendly” World Cup results. This likely alludes to overstretched marketing and promotional spend, eroding gross win and margin.
The third major indicator that World Cup turnover has fallen short of expectations is via 888/William Hill’s trading update; especially with like-for-like gross win performance compared to Russia 2018.
In choosing to highlight the metric of ‘Player User Days’, by comparing customer engagement performance of the delayed Euro 2020 with Qatar 2022, City Bet Club believes that the data does not bode well.
This is especially due to the World Cup having 25% more matches as well as the lack of a heavy summer horse racing program to compete with, suggesting the like-for-like comparison indicates an uplift of only 22% to be disappointing.
Compounding the overall issue for UK-facing bookmakers further is the third punch, that of affordability checks, pointing to a far wider structural issue in the industry.
As highlighted by leading commentators in the Racing Post, major betting exchanges and high-profile professional gamblers, the issue of “intrusive” affordability checks are a major factor in reduced betting activity for UK operators.
The effect on horse racing’s income from the levy is directly related to bookmaker profits. Not only is this seen by City Bet Club as a serious issue for bookmakers, but also for UK racing.
As further confirmation of this view, Arena Racing Company has estimated that digital betting turnover on UK racing has declined by £800m in 2022, with an estimated £40m loss in income from bookmakers.
Commenting on the situation, David Brown, Co-founder of City Bet Club and one of the UK’s most experienced trading directors, believes that this has created a bleak outlook for the UK. He added:
“I’ve been in the industry since 1976, and with 47 years in the game, this is by far the most pessimistic outlook for the health of the UK betting market that I’ve seen.
“While the World Cup may have seen record margins, word on the street is that turnover is significantly down compared to Russia 2018. Given that punters suffered many setbacks early in the Group Stage, the industry saw reduced recycling of customer money as bookie-friendly results continued throughout the tournament.
“Traditionally a major football tournament and robust Christmas period, with a full program of racing, would normally put the big brands in very positive territory. Currently – the silence says it all, and we’re yet to see comparisons of like-for-like turnover to the 2018 World Cup, which may infer all is not well.
“Last but not least is the uncertainty around the government white paper on gambling, which is yet to go public. This has the potential to add even more challenges to the operation of the UK betting market. It will no doubt be a key decider on how the industry proceeds from here.”
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Win tickets to the BLAST Premier Fall Final: GG.BET is running a MEGA BLAST Competition for fans of СS2
![](https://europeangaming.eu/portal/wp-content/uploads/2024/07/fvfdgsadgareabvaaa.jpg)
From 26 July, all GG.BET users can get involved in the new MEGA BLAST Competition with a €10,000 prize fund. The winner will receive two tickets to the BLAST Premier Fall Final CS2 tournament, taking place from 27-29 September in Copenhagen. To enter, you need to place bets on Counter-Strike 2 matches.
BLAST Premier Fall is a major series of Counter-Strike 2 tournaments which draws in millions of viewers from all over the world every year. The series consists of three stages: Groups, Showdown, and Finals. The Groups stage sees 16 Tier-1 teams duke it out. Only 6 of these can go on to compete in the final, while the rest will battle it out in the Fall Showdown for two additional spots in the final. BLAST Premier Fall Finals will be the concluding stage of the Fall series, and fans can look forward to electrifying action, heart-stopping twists and turns, and an epic $425,000 prize fund.
From 26 July to 4 August, as the Groups stage rages on, GG.BET will be holding its MEGA BLAST Competition. The winner will get their hands on two tickets to attend every day of the BLAST Premier Fall Finals. As well as these tickets, the bookmaker is also giving away a whopping €10,000 prize fund to the top 40 participants in the MEGA BLAST Competition.
How to take part in the MEGA BLAST Competition:
- Register an account with GG.BET or log in to an existing account.
- Go to the tournament page and press “Participate”.
- Place bets on Counter-Strike 2 matches. Every bet you place will earn you a certain number of points, based on the odds.
- Rack up points, keep an eye on the leaderboard, and wait for your winnings to roll in.
Bet on your favorites and get ready for some unforgettable fun! Head over to GG.BET right now so you don’t miss your chance to enjoy a festival of Counter-Strike action in Copenhagen.
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MANCHESTER CITY TO MARK GLOBAL PARTNERSHIP WITH SUPER GROUP-OWNED BETWAY AT THE NEW YORK STOCK EXCHANGE
![](https://europeangaming.eu/portal/wp-content/uploads/2024/07/mcyjksadljoisajdasndkl.jpg)
Manchester City has today announced a new multi-year partnership with leading global online betting and gaming brand, Betway.
As part of the club’s pre-season tour of the United States, and to mark this significant deal, leading figures from Manchester City and Super Group will be on-site for the iconic NYSE bell-ringing ceremony later today. Ferran Soriano, CEO of City Football Group, along with Neal Menashe, Super Group CEO, will ring The Opening Bell at 9:30am EDT.
The agreement will see Betway become the club’s Official Global Betting Partner from the start of the 2024/25 season, as Manchester City joins the brand’s extensive sports sponsorship portfolio which includes teams from across the Premier League, La Liga, NBA and more.
Ferran Soriano, City Football Group CEO, said: “We are pleased to announce Betway as our Official Global Betting Partner today. As a globally recognised brand, Betway has a strong pedigree and history of working with high-profile brands within the sports space and we’re excited to work together throughout the partnership.”
Super Group CEO, Neal Menashe, commented: “We are absolutely delighted to become Manchester City’s Official Global Betting Partner. This agreement cements our place in the top tier of Premier League partners, ensuring that our Betway brand reaches fans in all corners of the globe.”
Throughout the duration of the partnership, Manchester City and Betway will collaborate on a number of activations and exclusive content opportunities, in addition to the brand featuring across digital and in-stadia assets.
Manchester City and Betway will also work together to provide all players, coaches, management and staff in-depth, industry leading training on all relevant codes of conduct relating to betting integrity and responsible gambling. This is in addition to the work Manchester City already does to support players and staff in this area.
The Opening Bell ceremony can be viewed live.
Compliance Updates
Acquiring a Curacao Online Gaming License in 2024: Comprehensive Analysis of Financial & Procedural Aspects with Costs & Timelines Detailed
![](https://europeangaming.eu/portal/wp-content/uploads/2024/07/curacaduioapdj.jpg)
The “Acquiring a Curacao Online Gaming License, 2024: Comprehensive Analysis of Financial & Procedural Aspects with Costs & Timelines Detailed” report has been added to ResearchAndMarkets.com’s offering.
This report includes valuable insights into the financial and procedural aspects, including detailed information on costs and timelines associated with acquiring a Curacao license.
In 2023, Curacao introduced the “Landsverordening op de kansspelen” (Ordinance on Games of Chance) to modernize and regulate gambling legislation. Since March 2020, the Gambling Control Board (GCB) has been authorized to regulate offshore gambling games and oversee the issuance of Curacao licenses. As of 2023, there are 16 companies providing legal services for registration and licensing in the territory of Curacao. The license fee, as per GCB regulations, is 36,000 ANG or 19,800 USD, payable upon license issuance.
Research Timeline and Data Relevance
The research was conducted in two stages. The first stage, studying the regulator and Open Data Search, took place in December 2023. The second stage, writing the report and partially updating the data from the first stage, took place from the end of April to the end of May 2024.
Goals and Objectives
- Describe the information about the Curacao license and the issuing regulator.
- Describe the requirements and conditions for obtaining a Curacao license.
- Describe the costs and timelines for obtaining a Curacao license.
- Briefly study the market, find and suggest the following lists:
- Legal companies offering services for company registration and obtaining a Curacao license;
- Communication agents and integrators working with the Curacao license;
- Suppliers and vendors working with the Curacao license;
- Payment systems working with the Curacao license.
Key Topics Covered:
1. Goals and Objectives
2. Research Timeline and Data Relevance
- Document Markup
- Raw and Combined Data
- Terms & Glossary
3. General Information
- The Regulator
- Registration of Operators With Sublicense
- Application for an Online Gaming License
4. Requirements and Conditions for Obtaining a License
License Conditions
- General Prohibitions
- Safe and Secure Environment
- Equipment and Application Software
- Player Registration
- Payment Transactions
- Games
- Terms of Use
- Resolution of Complaints
- Administrative Responsibilities
- Publicly Available Information
- Reports
- Policies and Procedures
- Suspension and Revocation of License
- Additional Conditions
- Supervision
Recommendations or Minimum Requirements for the Business Plan
5. The Cost of the License
6. Decision Term and the Validity of the License
7. Application Method and Forms
8. Contact Information
9. Companies for Registration and Licensing
10. Integration Companies
11. Suppliers and Vendors
12. Payment Systems
13. META
14. Appendix: Terms & Glossary
For more information about this report visit researchandmarkets.com/r/izeo6g
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