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SPOTLIGHT SPORTS GROUP DELIVERS 11 CONTENT HUBS IN 7 DIFFERENT LANGUAGES FOR THE WORLD CUP

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Sky Betting and Gaming renews partnership with Spotlight Sports Group for Cheltenham
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Spotlight Sports Group (SSG), a world-leading technology, content and media company, has developed 11 individual content hubs in seven different languages to provide its customers with actionable betting insights throughout the World Cup.

 

In the past year, Spotlight Sports Group has provided a wide range of clients with content hubs seamlessly integrated into an operator sportsbook for a premium content experience for sports bettors.

 

The success of previous executions has led to the World Cup hubs being in high demand. Spotlight Sports Group is supplying World Cup content hubs to top tier betting operators in multiple languages, including the dynamic sports betting company, BetKing and 888 Holdings’ (LSE:888) innovative, cutting edge sportsbook, 888sport. The sites themselves are integrated into the various sportsbooks and come with high engagement and localised content built to inform World Cup bettors throughout the tournament.

 

Built with live odds integration and add-to-betslip functionality the content hubs ensure a seamless user experience and create a true one-stop shop experience for all sports bettors that visit the websites.

 

Discussing the ability of the content hubs, Spotlight Sports Group B2B Sales Director, Rob Black said: “We know that sportsbooks want to engage their audiences with top quality content. Unfortunately, the wider technical demands of their businesses often get in the way. Leveraging our ability to produce betting-relevant content in any language and for any sport, coupled with our ability to deliver a technical solution allows our partners to provide their audiences with high quality user experiences at a key time during the World Cup.”

 

Chris Mckenzie, Sportsbook Commercial Director at 888sport said: “For the World Cup we wanted to enhance our product and content for players in the UK and Spain. The ability of Spotlight Sports Group to create content hubs specifically for those audiences allowed us to provide our consumers with rich content that will help provide a truly unique and differentiated experience.”

 

Adim Isiakpona, Chief Operating Officer of BetKing Nigeria said: “As we prepared for the World Cup, we felt it necessary to provide our audience with high-quality and actionable sports betting content to inform their betting decisions. With this objective in mind, we knew that Spotlight Sports Group could deliver the content we wanted to provide our audiences with and deliver it in a timely manner to provide a top tier experience.”

 

Spotlight Sports Group content teams are creating bespoke editorial content to preview groups, key markets and individual games. The clients also retain the ability to upload their own content and to promote offers and banners via the content management system throughout the World Cup.

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Stretch Network’s New SONIC CASH FEST!

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Stretch Network's New SONIC CASH FEST!
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Stretch Network is announcing its latest leaderboard promotion: SONIC CASH FEST with a completely new structure. Promotion starts on June 13, 2024, exclusively on Stretch’s Global Network where players will compete specifically on sonic tables with a chance to claim a share of the weekly updated $10,000 prize pool.

Stretch is switching things up from the previous promotion, “Online Cash Fest”, to bring this new challenge to the users. Now leaderboards are reset every Monday and players can monitor their progress with real-time updates, accessible in the poker lobby’s “LEADERBOARDS” section.

Seize the chance to join this thrilling offer, bringing an entirely new gaming experience to the players.

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Latest News

SPOTLIGHT SPORTS GROUP’S RACING POST BRAND LAUNCHES SMART VIEW FOR INTERNATIONAL RACING

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Spotlight Sports Group (SSG), a world-leading technology, content, and media company specialising in sports betting, has recently announced the launch of Smart View to cover International Horse Racing. Powered by the industry-leading racing media and tech supplier, the Racing Post, Smart View has recently been featured in racecards on sale at the York Dante Festival, as well as Naas racecourse, and has now grown to include races from all around the globe.

Smart View is the latest product in the Spotlight Sports Group portfolio and combines complex data such as previous form, draw, pedigree, trainer and jockey. These are then factored into providing six easy to understand attributes for each runner, and an overall Smart View score.

With standout action in France and the US this weekend, notably the French Derby, Smart View offers an engaging, user-friendly and dynamic racecard that is accessible to all. In addition, Smart View has already displayed strong ROI at major festivals, including a 76% return at the Cheltenham Festival where eight out of the 27 winners were correctly selected as top rated.

Spotlight Sports Group’s Managing Director, Sam Houlding, was delighted with the latest addition to Smart View: “Using the Racing Post data we have been able to provide Smart View selections for every British and Irish race since launch, and the inclusion of International Racing from such as France, Australia, and the USA only expands the reach of this product. Smart View remains a unique and original way to read a racecard and appeals to all racegoers”.

Live in over 1,000 retail outlets in the UK and Ireland, and on the Racing Post App, Smart View continues to provide an industry-leading, user-orientated experience for existing bettors and new.

Spotlight Sports Group’s retail services are powered by the Racing Post and are proven to drive revenues with a rich content experience for betting audiences.

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JUICY BUTTON GAMES LAUNCHES WITH $3M SEED ROUND LED BY THE GAMES FUND

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Juicy Button Games, a new independent games studio co-founded by the creators of Total Battle, Pixel Gun 3D and Mighty Party, today emerges from stealth with the announcement of a USD $3M seed round led by The Games Fund, a specialist early-stage VC fund that invests in outstanding video game developers and GameTech companies.

The investment will fuel Juicy Button Games’ development of an innovative mobile-first 4x strategy game from its headquarters in Limassol, Cyprus. The 4x genre is typically dominated by studios from China and, in its quest to create a worthy European challenger, Juicy Button Games has assembled a founding superteam which has been responsible for mobile titles grossing over $700M. Each co-founder brings a unique skillset to Juicy Button Games to create the perfect blend of top-tier 4x mechanics, slick user experience, and data-backed creative marketing. They are:

  • Alexander Kravchuk. A mobile gaming veteran with over 20 years of experience, Alexander is the creator of Total Battle, a leading MMO strategy title with $222M in lifetime revenue and 43M lifetime unique players.

  • Anton Sinelnikov. Anton is the co-founder and game design director of Cubic Games, which was acquired by Nexters in 2022 in a $100M deal. Cubic Games is best known for its legendary mobile FPS, Pixel Gun 3D, which has grossed over $220M on mobile and achieved 190M downloads. Anton is participating in Juicy Button Games’ seed round alongside The Games Fund as an angel investor.

  • Aleksandr Zaytsev. Aleksandr is the co-founder of Panoramik Games, a studio specializing in mobile midcore fantasy games including Mighty Party. Panoramik Games’ titles have achieved more than 70M downloads, with lifetime revenue of almost $180M across its portfolio.

Alexander Kravchuk, co-founder at Juicy Button Games, said:

“To launch Juicy Button Games, we brought together all four key elements: leading marketing expertise, cutting-edge tech, massive game design knowledge, and smart capital. Each of us has been in the games industry for decades and built successful companies, best in class. We united to alloy our collective expertise and resources and pour it into building the best 4x strategy game on the market. We’re set to launch and scale top-quality, deep, and juicy games that players will enjoy for years. We have known The Games Fund team for years and are excited to join forces with them as our first investor for this journey from Cyprus to global top charts!”

Ilya Karpinskiy, co-founder and General Partner at The Games Fund, said:

“At The Games Fund we are big believers in the mobile games market. But if you want to survive in the red ocean you better be a shark. Alexander, Anton, and Aleksandr are AAA founders and gurus in their domains with proven track records and top-grossing games under their belts. We can not imagine a better founding team for such an ambitious goal! Europe’s game development scene is an untapped pool of opportunities, and we are on a mission to connect outstanding gaming founders from overlooked regions with the global industry from the United States to South Korea! We are proud and humbled that both young and seasoned founders trust TGF to be their founding investor and can’t wait to see them building global companies!”

The Games Fund has raised $50 million to invest in gaming companies and founders from emerging markets in Central and Eastern Europe, such as ROAR Games, Obelisk Studio, Made on Earth Games, KEK Entertainment and Jarvi Games.

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