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Ronaldinho makes footballing return with GAMING1’s Circus brand

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Ronaldinho makes footballing return with GAMING1’s Circus brand
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Football icon to feature in Circus Cup match in September

 Ronaldinho, the 2005 FIFA World Player of the Year, will take part in a unique gala match between KAA Gent and Standard de Liège on 21st of September, in the Ghelamco Arena in Ghent, Belgium.

Now regarded as one of the most technically gifted players football has ever seen, Ronaldinho will return to play for 20 minutes with each team in a match that has been dubbed The Circus Cup. The Brazilian will also be joined by Standard de Liège and KAA Gent legends, with Gunther Schepens and Jean-Francois Gillet captaining both sides.

The match is an initiative by the Belgian gaming brand Circus, a historic sponsor of Standard de Liège and also KAA Gent’s partner since the start of the season.

The Circus Cup is seen as a way of enhancing the company’s involvement in both football clubs, with Circus aiming to be more than just a financial investor for its teams. The 20,000-seater stadium will operate at full capacity with the event expected to sell out, as 15,000 supporters have already registered their interest.

Supporters of both clubs can attend the match for free, with Circus promising the winning team a prize that they can add to their future tifo. Once the game ends, fans will be able to vote for which prize they want, whether it’s an XXXL flag, a statue of a club legend or a fresco in the stadium.

Part of GAMING1, Circus is a Belgian sports betting brand that has grown rapidly in recent times, illustrated by its signing of one of the most well-known names in the sports industry.

Discussing the deal, Circus CEO, Emmanuel Mewissen said: “We’re extremely proud of our partnership with Ronaldinho, one of the best footballers of this – or the last – century.

“Everyone knows his iconic smile, his amazing technique, and inimitable feints. Playfulness is one of Circus’ core values, so Ronaldinho is a perfect match. We want to link that playfulness to being able to have fun in a responsible way.

“I’m sure I speak for everyone when I say that we can’t wait for him to make a return to football in the Circus Cup. It’s bound to be a fantastic spectacle with Ronaldinho swapping shirts and playing for both teams.”

Former professional footballer, Ronaldinho added: “It’s very exciting for me to be teaming up with such a prestigious Belgium company. I’m also looking forward to the Circus Cup match, a great chance to show what I can still do.

“But overall, this cooperation with Circus in Belgium is more than just about football, it’s an ideal collaboration because I see a lot of similarity between the brand’s personality and my own, especially its playfulness.

“I’ve always been about play but pushing this message and tying a meaningful story to it makes a lot of sense, especially regard responsible play. I believe it can have a hugely positive impact on people watching.”

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SIA Player Media: Latvia’s Path to Safer Gambling: The Nation’s Success in Eradicating Illegal Online Gambling

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SIA Player Media: As Latvia’s legal online betting and gambling market continues to flourish, industry experts predict a substantial gross profit of €172 million by 2025. The growth trend is already evident, with the market achieving €109 million in gross winnings in 2021 alone, representing an annual growth rate of 26% over the past three years. However, amidst this prosperity, a formidable challenge persists: the encroachment of illegal gambling sites.

Unveiling the Hidden Menace: The Surge of Illegal Online Gambling

Illicit online gambling sites have surreptitiously carved out much of Latvia’s gambling market. In 2021, these unregulated platforms raked approximately €33 million, undermining the legal sector’s revenue potential. The gravity of the situation becomes even more apparent when considering the impact on the state budget, which foregoes an estimated €3 million in tax revenue annually. If properly harnessed, these funds could bolster public services and support the nation’s development.

Government Takes Aim: Enforcing Stricter Regulations

Despite the challenges of illegal gambling, the future outlook is optimistic. Latvian authorities are steadfastly implementing stringent regulations to combat this burgeoning issue. The Lotteries and Gambling Supervisory Authority, the apex regulatory body overseeing the gambling industry, wields the power to suspend licenses of any gambling organization in Latvia. This encompasses gambling operators, lottery organizers, gambling machine providers, and venue owners. Noncompliance with regulations can result in severe penalties, including license revocation and the restriction of business operations.

Empowering the Regulator: The Role of the Lotteries and Gambling Supervisory Authority

The Lotteries and Gambling Supervisory Authority plays a pivotal role in shaping the gambling landscape in Latvia. In addition to overseeing and controlling gambling and lottery organizers, the authority fulfills several crucial functions. These include:

  • developing regulatory enactments,
  • maintaining a comprehensive accounting and statistical analysis system,
  • registering gambling machines and equipment,
  • providing critical information to facilitate the administration of gambling and lottery taxes.

Moreover, the authority ensures the smooth operation of the unified gaming machine control system, employs online data exchange with gambling organizers for robust monitoring and manages the self-restricted persons register.

A Triumph Over Illicit Gambling: Collaborative Measures and Optimistic Projections

The Lotteries and Gambling Supervisory Authority stands against illegal online gambling, spearheading efforts to eliminate this menace from Latvia’s digital landscape. By enacting new laws and regulations, the authority aims to foster a healthier and more accountable online kazino market. Notably, the regulator is not alone in this battle. Banks actively block payments to illegal gambling companies and foreign casino IP addresses and impose fines on locals participating in illicit gambling activities. As a result, Latvia is witnessing a triumph over unlawful online gambling, and future projections are decidedly optimistic for the betting and gambling market.

Embracing a future of regulated and responsible online gambling, Latvia utilizes its thriving industry’s full potential while safeguarding its citizens’ interests and the integrity of its economy.

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SPOTLIGHT SPORTS GROUP WINS SPORTS DATA SUPPLIER AWARD AT THE 2023 EGR B2B AWARDS

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Spotlight Sports Group (SSG), a world-leading technology, content, and media company specialising in sports betting and unlocking audience value, was named the best sports data supplier at this year’s EGR B2B Awards.
The award win recognises SSG’s best-in-class content engine, Superfeed. The Superfeed content engine has revolutionised In-play betting analysis for football leagues across the globe. Superfeed In-play provides real-time betting insights across key betting markets for more than 90 football leagues in more than 70 languages.
After being named the best In-play betting software by EGR last year, Superfeed was upgraded to increase the volume of betting prompts delivered for each football match by 100%. The content engine now delivers betting prompts for 136 different betting markets.
The enhancements to the content engine were made to evolve with the changing habits of prospective bettors. As player markets have become increasingly popular, this was an essential next step in the progression of the award-winning product.
In addition to the In-play capabilities of Superfeed, the content engine provides pre-play betting prompts for more than 25,000 sporting events and verdicts for more than 60,000 horse races annually.
Discussing the award win, Spotlight Sports Group’s Chief Commercial Officer, Sam Houlding said: “We’re extremely proud to take home this award from EGR. This is a great highlight for Spotlight Sports Group and a testimony to the dedication that everyone in the whole team has in enabling our B2B partners to provide truly unique, customer-centric, content experiences. It’s a great proof point that Superfeed and all of our content make more events matter for our partners. Specifically on this award, we know how popular in-play betting is, and we are proud that audiences find our insights helpful as they make their betting decisions.’’
The EGR B2B Awards winners were announced on Thursday, 8th June, at the iconic venue The Roundhouse, London.
For more information on Spotlight Sports Group, please visit: https://www.spotlightsportsgroup .com
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Kambi’s pioneering AI-powered trading wins sports betting innovation of the year at EGR B2B Awards

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Kambi, the world’s trusted sports betting partner, underlined its market leadership yesterday evening when winning two prizes at the EGR B2B Awards 2023, including the accolade for Innovation in Sports Betting Software for its pioneering AI-driven trading capability.

Held at The Roundhouse in London, the EGR B2B Awards are among the most prestigious in the online gaming and sports betting industry, with the event also seeing Kambi retain the title of the leading Sports Betting Supplier for another year.

Kambi’s AI-driven algorithmic trading, launched ahead of the 2022 World Cup, has enabled Kambi to elevate its odds creation beyond that of any other sportsbook through the pricing and trading odds without human intervention.

Having since been rolled out across all top domestic soccer leagues and European cup competitions, this third-generation method of trading has delivered significant benefits for Kambi’s partners, including almost instantaneous publishing times and a far greater depth of markets.

The award marks the second consecutive year Kambi has won the Innovation in Sports Betting Software category at the EGR B2B Awards after its Bet Builder was awarded the same accolade last year.

David Jacquet, SVP Analytics at Kambi, said: “We are delighted that Kambi’s commitment to innovation and product excellence has been recognised by the EGR B2B Awards with these two awards, which are a testament to the hard work of our talented teams.

“Throughout the development of our AI-powered algorithmic trading capability, we’ve been committed to setting a new standard in sports betting, creating solutions that eliminate friction and deliver far greater betting options.”

The annual EGR B2B Awards are judged by a panel of experienced industry executives and independently adjudicated by professional services firm Deloitte.

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