Just Eat Takeaway .com and Riot Games can announce that the food delivery service will be a National Partner for the League of Legends World Championship in three European countries.
The partnership sees Just Eat Takeaway .com receive sponsorship placements in Germany, Spain, and Poland, which involves in-game sponsor rotation, logo placement during countdowns and breaks, as well as clickable partner links in the official Twitch chat.
Just Eat Takeaway .com (JET) has identified opportunities to expand its brand and market share through esports and gaming. The best fit was the most popular esports title on the planet, League of Legends.
Given Just Eat Takeaway .com is one of the biggest players in food delivery and viewers of League of Legends consume a high amount of food and drinks, it is a natural fit for both.
Just Eat Takeaway .com’s promise is that it empowers the consumer with a solution, for every possible food moment; Just Eat wants to deliver joy to all League of Legends fans.
This year’s League of Legends World Championship takes place from 29 September – 5 November, in Mexico City, New York City, Atlanta, and San Francisco.
24 teams will take part in the tournament with around 130 players involved – having qualified from LoL tournaments across the world.
Last year, the League of Legends World Final achieved a peak viewership of 73.8 million, shattering all previous records and becoming the world’s most watch esports event in history.
Robin Clark, Senior Director of Global Partnerships, Sponsorship and Sustainability, at Just Eat Takeaway.com said: “Sports and gaming are two domains that seem to be very interesting for our target audience. The game that fits this sector best is League of Legends – the most popular esports title on the planet.
“Just Eat Takeaway .com’s strategy is to deliver joy to the homes of League of Legends fans, and we want to become the designated platform for food within the gaming community.
“We’re excited to be teaming up with Riot Games for the World Championships – the first time in three years that the Worlds will have a live audience – making it one of the most significant esports tournaments in history.”
BetGames Will Start Accepting Fasttoken (FTN) as a Supported Cryptocurrency
BetConstruct is pleased to announce that BetGames, the leading provider of premium gaming solutions, is planning to add FTN to the list of supported cryptocurrencies.
FTN is the official cryptocurrency of the Fastex ecosystem as well as the adopted cryptocurrency of the leading betting and gaming software provider BetConstruct.
The inclusion of FTN in BetGames’s supported cryptocurrencies will start from January 26th.
To learn more details about FTN, feel free to visit the website www. fasttoken .com.
Game Wave Festival invites everyone to watch the live broadcast of Nordic Game Discovery Contest Grand Finals!
Game Wave Festival announces that it will broadcast Nordic Game Discovery Contest (NGDC) Grand Finals November 28 at 19:00 – EET (18:00). Everyone can join for free on Nordic Game Vimeo channel and Game Wave Festival YouTube channel.
Three days left to the Game Wave Festival and those who are not in the travel mood, can join online sessions as well as have the opportunity for one-on-one meetings. Register with Black Friday 30% off promo code (WHITEFRIDAY) at https://www.gamewave.eu/ and meet 35+ speakers who will share the knowledge on various gaming industry relevant topics.
In addition to that, on-site and online participants will be able to join Panel Discussions, Workshops and Nordic Game Discovery Contest Grand Finals. Right after NGDC Grand Finals kicks off the Game Night – Open Microphone event. Everyone will have a chance to go in front and present a game, service or talk about actual topics! See the full agenda here: https://www.gamewave.eu/agenda
SuperGaming and Google Cloud Collaborate to Empower Game Developers with a SuperPlatform
Leading Indian game developer SuperGaming has chosen Google
Cloud to bring its best-in-class live-ops engine, SuperPlatform, to game developers the world
over. This will empower game developers to make better games with battle-tested cloud
infrastructure that currently powers all of SuperGaming’s efforts. This includes PAC-MAN, which
has more than one billion downloads across all storefronts, and its multiplayer shooter
MaskGun, which has more than 65 million players.
SuperPlatform will run on Google Cloud and will enable game developers to manage live ops,
matchmaking, player progression, player data, analytics, monetization systems, server scaling,
sales, and merchandising. It also integrates with popular game development platforms.
“The SuperPlatform is at the core of what makes our games tick,” says Roby John, CEO and
co-founder, SuperGaming. “It’s been made by game developers, for game developers, and after
years of iteration, finesse, and supporting some marquee games like PAC-MAN, we felt it’s the
right time to share it with more game developers. Google Cloud’s reach, technical expertise, and
best-in-class infrastructure made it an obvious choice as our partner to bring this to market.”
SuperPlatform is a SaaS (software as a service) and will be an ISV (independent software
vendor) running on Google Cloud, which provides secure, scalable, and sustainable
infrastructure that will enable more game developers to access SuperPlatform at scale.
“Gaming is a big focus for Google Cloud. We have scaled our global investments in this space
and are excited about the response we are getting from the market. ” says Bikram Singh Bedi,
managing director, Google Cloud India. “Advancements like the SuperPlatform are welcome
additions to an ever-evolving ecosystem. With Google Cloud’s infrastructure that enables
developers to build at scale and SuperGaming’s pedigree in gaming, we can really drive impact
and innovation and see more games come out of India.”
“By working closely with Google Cloud engineers and SDKs, a lot of our initial friction was
eased,” says Navneet Singh Waraich, chief technology officer and co-founder, SuperGaming.
“One key for us and our SuperPlatform customers is choice, and the ability to migrate our entire
orchestration as needed for cost-effectiveness without disrupting the game client or server
integrations on the frontend. This was a major plus for choosing to build our current stack on
In addition to this, upcoming SuperGaming titles such as Indo-Futuristic battle royale, Indus and
Tower Conquest Metaverse Edition will also run on Google Cloud.
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