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Intelitics strengthens relationship with GiG in industry first

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Intelitics strengthens relationship with GiG in industry first
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Leading performance marketing and analytics platform, Intelitics, integrates GiG’s Data Broker for real-time data services

Intelitics has become the first User Acquisition and Affiliate platform in the iGaming space to integrate the Data Broker from industry powerhouse, GiG. This integration will allow GiG clients to integrate seamlessly with Intelitics, giving iGaming operators real-time access to all data.

The GiG Data Broker will provide an event-driven, real-time stream of data points directly into the Intelitics back end, removing the need for daily uploads of data or time-consuming database querying. The robust event hub also guarantees consistent data, improving the operators’ or the affiliate programs’ holistic view of the business performance.

Operators, affiliates, and paid media teams now demand real-time access to data to make informed decisions on marketing spend, and this type of integration shows both Intelitics and GiG’s commitment to playing a vital role in achieving sustained scale.

Allan Petrilli, VP of Sales and Growth at Intelitics said: “We are very excited to further our existing integration with GiG and continuing to strengthen our relationships with platforms that share the same vision of the importance of real-time data!”

“We’re proud to be the first user-acquisition tracking platform to integrate the GiG Data Broker, and we’re sure it will lead to more secure and seamless integrations, as well as giving our customers fully, real-time access to all the data points they need. “

Martin Collins, Director of Sales & Business Development at GiG, added: “With Intelitics becoming the first affiliate platform provider on our Marketplace to integrate to the GiG Data Broker, our partners can now draw leverage from the real-time data flow advantage that it offers. We’re indelibly linked to the innovation and ingenuity of our solutions, so it’s a continued source of pride to be able to keep pushing new ground.”

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Press Box PR partners with racing royalty Francesca Cumani

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Award-winning co-host of ITV Racing signs with fast-growing London agency

On the eve of Royal Ascot, Press Box PR is delighted to announce that Francesca Cumani, the UK’s leading female racing presenter and one of the faces of ITV Sport, has joined the agency’s talent stable.

Over the next five days, the multi-lingual thoroughbred TV personality will be front and centre of the Flat racing season’s most extensive and glamorous festival coverage.

Francesca is equally well known in Australia as the co-host of the prestigious Melbourne Cup. She has been integral to ITV’s horse racing coverage for the past eight years and is an SJA Broadcast Sports Presenter of the Year winner.

While horse racing is her first love, Francesca is keen to broaden her appeal and sees the Press Box team as the ideal partner to bolster her ambitions in the UK.

Press Box PR, a fast-growing creative and digital PR agency operating in sports, consumer, entertainment, and B2B markets, launched its talent management and publicity division two years ago, with Francesca joining the likes of former Royal butler Grant Harrold and 2023 Apprentice winner Marnie Swindells.

Cumani said: “I have enjoyed a long and productive relationship with my agent James Henderson who is based in Australia for the last 16 years and that will be ongoing but I am keen to explore opportunities closer to home and put the skills I have learnt to use both within the racing world and further afield. I am passionate about the great outdoors, animals, travel, food, fashion and culture.”

Lynn Carratt, Head of Talent at Press Box PR, added: “Our talent offering is unique in that, like the remainder of the agency, the team is made up of former journalists. We approach talent management and publicity from the perspective of maximising commercial value for our talent roster and brand clients by growing and sustaining earned media coverage. We’re delighted to be welcoming Francesca Cumani to the Press Box PR family and looking forward to many exciting plans ahead.”

The talent division is part of Press Box PR’s 40-strong London team, led by founder Alex Donohue, which also includes Jack Mansell (Head of Sport), Jack Watson (PR Week 30 Under 30) and Katie Storey (Head of Consumer).

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IN7.COM LTD 2024 Goals: Expands Indian Market and Fortifies Charitable Activities

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IN7.COM, a highly popular gaming and online sports platform, primarily caters to the Indian market and has expanded its services to Brazil.

Bolstered by rapid growth in the online sports and gaming sectors, IN7.COM LTD plans to enlarge its local service team to over 1000 professionals by the end of 2024. This expansion encompasses a spectrum of roles, including seasoned gaming specialists such as customer support, product managers, data scientists, analysts, as well as social media and digital marketing experts, and engineers.

The objective is clear: to elevate user experience and platform performance, ensuring seamless support and service delivery while crafting captivating, visually stunning, and technologically advanced gaming experiences.

Charitable Activities:

IN7.COM LTD owns a charitable department, actively engaging with communities in need by reinvesting a portion of its profits into societal welfare.

IN7.COM’s charitable activities encompass providing vital assistance to impoverished regions and caring for stray animals. Last week, employees of the department distributed heartwarming gifts to two children’s charity homes in Africa, containing essentials such as rice, beef, pencils, books, snacks, and toys.

The department head said, “IN7.COM also plans to establish a sports charity organization in the future, aiming to offer sustainable growth opportunities for outstanding individuals, groups, or organizations dedicated to sports development.”

 

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Gaming Innovation Group is contemplating a bond tap issue

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Gaming Innovation Group expands its reach in online gaming with the acquisition of Casinomeister
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Gaming Innovation Group Inc. (“GiG”) has mandated ABG Sundal Collier and Pareto Securities as managers to arrange a series of fixed income investor meetings commencing on 17 June 2024. GiG is contemplating to issue subsequent bonds under GiG’s existing senior secured bond framework with ISINs NO0013024018 (the “EUR-tranche”) and NO0013095687 the (“SEK-tranche) in an expected amount of EUR 15 million equivalent. Subject to, inter alia, market conditions a capital markets transaction may follow.

For further information, please contact:
Tore Formo, Group CFO, [email protected], +47 91668678

 

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