Blockchain
WHAT DO GAMERS REALLY THINK OF WEB3 GAMING?
Coda Labs, a seasoned team of mobile game creators building fun games powered by web3 technology, is thrilled to publish the findings of The Global Web3 Gamer Study – the most ambitious study to-date of gamers’ feelings about web3. In partnership with the Blockchain Game Alliance, DappRadar, and Laguna Games, the survey reveals the thoughts of consumer gamers worldwide across all gaming platforms (PC, console, mobile, web3) about cryptocurrency, NFTs, and blockchain gaming.
Investment in web3 gaming is expected to reach around $10 billion by the end of 2022 despite the ongoing ‘crypto winter’, and an often highly critical response to web3 from gamers and game developers. In this context, Coda Labs surveyed 7,000 respondents from the UK, US, Brazil, Japan and South Africa to shed light on their understanding and opinions of, and involvement in, web3 gaming. Based on their gaming habits and use of web3 tech, respondents were segmented into groups of Gamers, Crypto Gamers and Crypto Non-Gamers.
Şekip Can Gökalp, CEO of Coda Labs, commented:
“Is gamer dislike of crypto and NFTs a universal truth? This unprecedented study aims to answer that question for the whole games industry. Unsurprisingly, it did find that many gamers don’t perceive any benefits to web3 gaming, and even those with web3 knowledge are wary of financial costs and scams. Barriers to web3 going mainstream are plenty, although gamers’ concerns about its environmental impact are less pronounced than is often stated.
“When regular gamers do give web3 games a go, they tend to feel more positively, and this survey reveals that those regular gamers and heavy crypto users aren’t as far apart as we might have thought. They often overlap in their behaviours, motivations, and concerns; and ‘Crypto Gamers’ as we have called them are effectively hardcore gamers who are also early tech adopters. We hope the collective games industry can use these crucial insights to experiment with ways of making gaming more fun and accessible for all types of gamer.”
Sebastien Borget, President of the Blockchain Game Alliance, added:
“The Global Web3 Gamer Study proves with data that the blockchain gaming industry is still a nascent industry that needs more guidance in general both for Gamers and Developers. The first attempts at creating Web3 games have raised awareness but not defined the business model that will be the next industry standard yet. Our role as the Blockchain Game Alliance is to keep educating actors on the possibilities offered by the technology so they can innovate and experiment more with it.”
Key findings of The Global Web3 Gamer Study:
-
Gamers are aware of cryptocurrency and NFTs, but generally don’t like them. 89% have heard of Bitcoin, and half (51%) have heard of NFTs, but NFT ownership is just 3%. And they rated their feelings towards crypto (4.5/10) and NFTs (4.3/10) negatively
-
Web3 gaming isn’t mass market yet…
52% of Gamers aren’t familiar with any web3 gaming term, though one in three have heard of “Play To Earn”. Only 12% of Gamers have tried playing a web3 game and only 15% who haven’t say they are interested in doing so
-
…And the barriers to mainstream adoption are many.
41% of Gamers were unsure as to how web3 gaming would work. Crypto Gamers were more concerned with scams (41%), and the financial costs of getting involved with web3 gaming (32%)
-
The P2E hangover is hard to shake.
Play to earn is the most familiar term for web3 games, and earning crypto is the main reason people play them. 37% of Gamers, 45% of Crypto Non-Gamers and 60% of Crypto Gamers view it as their main motivation, although other benefits such as community and ownership were cited too
-
Gamers appear to like web3 gaming and in-game NFTs once they try them. Despite Gamers’ lukewarm feelings towards crypto and NFTs, those who had played web3 games were positive about them, rating them 7.1/10. Gamers who did own NFTs also rated gaming-specific NFTs favourably, at 7.3/10.4
-
Gamers and crypto users do intersect.
The vast majority of crypto users are Gamers too (for every Crypto Non-Gamer there are five Crypto Gamers). And, while Crypto Non-Gamers don’t meet the definition of ‘Gamer’ for this study, the majority (71%) do game at least monthly, and 81% have played a web3 game
-
In fact, Crypto Gamers are ‘gamers on steroids’.
Crypto Gamers – who game and use crypto regularly – are hardcore players. They play more competitively and on more platforms than regular Gamers. They are also 62% more likely to spend money in-game
Blockchain
Innovation in the Casino Industry: Top Tech Trends Transforming Online Casino Industry in 2024
The Impact of Technology on the Modern Online Casino Industry: Innovations and Trends 2024
The global casino industry is undergoing a revolution driven by technology. From traditional brick-and-mortar establishments to the vast world of online casinos as https://lol-la.com/, the influence of technological advancements is transforming how people experience gambling. Modern innovations such as artificial intelligence (AI), blockchain, mobile gaming, and virtual reality (VR) are reshaping the landscape of the casino industry, offering new possibilities for both operators and players. This article explores the impact of these technologies on the modern casino industry, examining current trends and predicting what the future might hold.
The Rise of Online Casinos: Accessibility and Convenience
a. Online Casinos and Their Growth
One of the most significant transformations in the casino industry is the rapid rise of online casinos. In the past, gambling was predominantly associated with physical casinos located in glamorous cities such as Las Vegas, Macau, and Monte Carlo. However, the internet has democratized access to gambling, allowing players from around the world to participate in casino games from the comfort of their own homes.
The growth of online casinos has been driven by factors such as improved internet connectivity, user-friendly platforms, and a diverse range of games. In addition, online casinos offer various bonuses, promotions, and loyalty programs that attract players. Unlike traditional casinos, online platforms operate 24/7, providing accessibility and convenience to players regardless of time or location.
The global pandemic further accelerated the shift towards online gambling. With physical casinos temporarily closed, many players turned to online platforms for their entertainment, leading to a surge in online casino revenue. As a result, the online gambling industry has seen tremendous growth and shows no signs of slowing down.
b. Mobile Gaming: The Power of On-the-Go Gambling
Mobile gaming is another trend reshaping the casino industry. With the widespread use of smartphones and tablets, players can now access their favorite casino games while on the move. Casino operators have developed dedicated mobile apps and optimized their websites for mobile play, ensuring seamless gaming experiences for users.
Mobile casinos offer players the convenience of gambling from virtually anywhere, allowing them to play during their daily commute, while waiting in line, or during breaks at work. The ease of access provided by mobile gaming has expanded the player base, attracting casual gamblers who may not have otherwise visited a physical casino.
Additionally, mobile technology has allowed casinos to introduce features like real-time notifications, geolocation-based offers, and personalized gaming experiences. These features create more tailored and interactive experiences, which further engage players and enhance their satisfaction.
The Role of Artificial Intelligence and Machine Learning
a. AI-Powered Personalization and Customer Experience
Artificial intelligence (AI) is one of the most disruptive technologies in the modern casino industry. AI allows operators to personalize the gaming experience for each player, delivering customized game recommendations, bonuses, and promotions based on individual preferences and playing patterns.
Through AI-driven data analysis, casinos can track player behavior, understand their preferences, and optimize the gaming environment to suit their interests. For instance, AI algorithms can recommend slot games that match a player’s betting history, suggest new table games, or provide personalized loyalty rewards.
AI also improves customer service by enabling chatbots that offer real-time support to players. These AI-powered chatbots can handle routine inquiries, provide assistance with account issues, and even explain rules of different games, reducing wait times for players while enhancing the overall customer experience.
b. AI for Fraud Detection and Responsible Gambling
In addition to improving the player experience, AI is instrumental in detecting fraud and ensuring player safety. Online casinos handle massive amounts of data, including financial transactions and personal information, making them prime targets for cybercriminals. AI algorithms can identify suspicious activity, such as irregular betting patterns or unusual withdrawals, and alert operators to potential cases of fraud or money laundering.
AI is also used to promote responsible gambling. By monitoring player behavior, AI can detect signs of problem gambling, such as frequent large deposits or extended gaming sessions. When high-risk behavior is detected, the system can trigger interventions such as sending warnings to the player, limiting betting amounts, or temporarily suspending the account. This proactive approach helps protect players and ensure responsible gaming practices.
Blockchain and Cryptocurrencies: A New Era of Transparency
a. The Integration of Blockchain Technology
Blockchain technology is another game-changer in the casino industry. Known for its decentralized and transparent nature, blockchain provides enhanced security and fairness in online gambling. By utilizing blockchain, casinos can offer games that are provably fair, where every transaction and game outcome is recorded on a public ledger. This level of transparency builds trust with players, who can verify the fairness of the games themselves.
Smart contracts, which are self-executing contracts stored on the blockchain, also streamline payments and payouts. These contracts eliminate the need for third-party intermediaries, reducing transaction times and minimizing processing fees. Blockchain technology ensures that all financial transactions are secure, tamper-proof, and transparent.
b. The Rise of Cryptocurrency Casinos
Cryptocurrency casinos, which accept digital currencies such as Bitcoin, Ethereum, and Litecoin, are gaining popularity due to the growing interest in cryptocurrencies. Players can deposit and withdraw funds in cryptocurrencies, offering them faster and more secure transactions compared to traditional banking methods.
Cryptocurrencies also provide a level of anonymity that appeals to players who value their privacy. In regions where gambling regulations are strict, cryptocurrencies offer a way for players to gamble online without the need for traditional banking channels.
In addition, many cryptocurrency casinos offer unique incentives, such as lower transaction fees, faster withdrawals, and exclusive bonuses for players who use digital currencies. As the adoption of cryptocurrencies continues to grow, their integration into the casino industry is expected to increase.
Virtual Reality and Augmented Reality: Immersive Casino Experiences
a. The Emergence of Virtual Reality (VR) Casinos
Virtual reality (VR) is taking online casinos to a new level by providing players with immersive, interactive experiences that rival physical casinos. VR casinos allow players to enter fully rendered 3D environments, where they can walk through virtual casinos, sit at poker tables, or interact with other players in real time.
In a VR casino, players can experience the sights and sounds of a real casino without leaving their homes. They can use hand controllers to place bets, spin roulette wheels, or pick up cards in blackjack. The social aspect is also enhanced, as players can communicate with each other through avatars, creating a more engaging and realistic gaming experience.
Although VR technology is still in its early stages, it holds tremendous potential for the future of online casinos. As VR hardware becomes more affordable and accessible, more casinos are likely to adopt this technology, offering players a fully immersive gaming experience.
b. Augmented Reality (AR) in Casino Gaming
Augmented reality (AR) is another technology that is transforming the casino experience. Unlike VR, which creates entirely virtual environments, AR overlays digital elements onto the real world. In the context of casinos, AR can enhance traditional games by adding interactive and dynamic elements to the gameplay.
For example, AR glasses or smartphone apps can be used to create holographic dealers in live casino games or overlay special effects onto a physical poker table. AR technology can also be used in promotional events or interactive tours of casinos, making the overall gaming experience more engaging and entertaining.
The Future of Entertainment in the Casino Industry
The casino industry has always been at the forefront of innovation, constantly seeking new ways to entertain players and enhance their experience. As technology continues to evolve, the line between the physical and digital casino experience will blur further. The convergence of AI, blockchain, mobile gaming, VR, and AR is transforming how people gamble and interact with casino platforms.
a. Hybrid Casinos: Blending Physical and Digital
In the future, hybrid casinos that blend both physical and digital experiences are likely to emerge. These casinos will offer traditional gaming options like poker and roulette, while also incorporating VR, AR, and other digital technologies to create a seamless, interactive environment. Players will be able to move between physical tables and virtual worlds, choosing the level of immersion that suits their preferences.
b. Esports Betting and Casino Integration
Esports betting is another emerging trend that is likely to play a significant role in the future of casinos. With the global esports market growing rapidly, many casinos are exploring ways to integrate esports betting and tournaments into their offerings. This integration could attract a new generation of players who are passionate about competitive gaming, further expanding the casino audience.
Conclusion
The impact of technology on the modern casino industry is profound, driving innovation and reshaping the way players engage with casino games. From the convenience of mobile gaming to the immersive worlds of VR and the transparency of blockchain, technological advancements are enhancing the player experience and creating new opportunities for operators.
As the casino industry continues to embrace new technologies, the future of gambling promises to be even more interactive, engaging, and personalized. Players can look forward to a future where entertainment, technology, and gaming converge, offering unprecedented levels of excitement and enjoyment in both online and physical casino environments.
Blockchain
Iggy Azalea Announces New Online Casino, Motherland
Mother provides: former Grammy-nominated artist and entrepreneur Iggy Azalea is set to disrupt the online gaming industry with the launch of Motherland, a new online casino powered by the $MOTHER token. Announced during her highly anticipated “Motherland Rodeo” event at Breakpoint in Singapore, Azalea unveiled the project alongside business partner Joe McCann, founder of crypto investment firm Asymmetric, and manager Reece Pearson.
Motherland is set to revolutionize the online gaming space by merging entertainment, crypto, and advanced gaming technology. Partnering with web3 gaming leader Kasino Labs and backed by investment from strategic partner Karatage, Motherland will integrate seamlessly with the $MOTHER token ecosystem, going beyond the hype of memecoins to position Azalea as a leader in the space.
In addition to offering a wide variety of casino games—slots, blackjack, roulette, and poker—players will enjoy live dealer games, tournaments, sports betting and a unique community-driven social experience that fosters real-time interaction and engagement among players, creating a social gaming environment with blockchain-based features.
“Motherland is a digital homeland for the crypto community unlike any other,” said Iggy Azalea. “This is all about merging culture and entertainment beyond hype cycles to create long-term value.”
“Memecoins are built on internet culture and the attention economy. No one does that better than Iggy — $MOTHER provides sustainable value creation by offering real utility,” said Joe McCann, Motherland advisor and founder of Asymmetric. “Motherland is a perfect example of how Iggy is taking the token beyond speculation and into real-world applications. By integrating $MOTHER into a unique social casino experience, players can not only engage with web3 gaming, but also use the token as currency within the platform. This is Iggy’s way of merging culture with tangible, lasting value, giving fans and the crypto community a practical and exciting way to participate.”
Set to launch in November, Motherland will provide players with a best-in-class gaming experience, powered by $MOTHER. The casino integrates advanced blockchain security, ensuring transparency and fairness for all users.
Launched May 31, 2024, $MOTHER has rapidly expanded its utility, securing listings on top-tier exchanges such as Bybit and Gate.io. In just 100 days, it has partnered with DWF Labs and Wintermute Trading, and has been integrated into Breakaway Fest as its official token. The utility continues to grow, as $MOTHER can now be used to pay for any purchase on Unreal Mobile’s checkout. With its integration into Motherland, $MOTHER continues to push the boundaries of crypto and entertainment.
Blockchain
EMERGE Group is Leveraging Sei’s Unique Optimizations to Revolutionize Web3 Gaming
EMERGE Group, a leading commercialization partner and Web3 game publishing company, is excited to announce that it will leverage Sei, an open-source blockchain platform and ecosystem, to onboard innovative Web3 games. Powered by Sei, EMERGE Group will use its expertise in Web3 marketing and go-to-market (GTM) strategies to expand the Sei user base and bring in more high-profile gaming projects.
As part of its aggressive expansion into the Web3 gaming industry, Sei is actively seeking quality games to build on its platform. The blockchain platform is offering grants and comprehensive support to help these games succeed from development to launch through Sei’s ultra-fast layer 1 blockchain – currently the fastest chain in the market. By joining Sei, game developers can focus more on creativity and innovation, while utilizing Sei’s secure and efficient blockchain infrastructure to handle technical blockchain complexities.
EMERGE Group is committed to supporting Sei’s vision of elevating the gaming experience by integrating decentralized finance (DeFi) elements and non-fungible tokens (NFTs) into quality games. The Web3 integration will also see EMERGE Group hosting significant Web3 events and leading game publishing efforts to ensure successful launches and sustained growth for games on the Sei platform.
-
Asia6 days ago
Asia Pioneer Entertainment Holdings Limited appointed Maria Garcia to its Board of Directors
-
Interviews7 days ago
Altenar: Boosting revenues with engagement tools
-
Latest News7 days ago
Genius Sports Launches FANHub, World’s First Advertising & Activation Platform to Reach & Engage Sports Fans
-
Eastern Europe7 days ago
Endorphina Announces Partnership with Ukrainian Online Casino Casino.ua
-
Compliance Updates7 days ago
Record-breaking attendance at IAGR and IMGL 2024 conference
-
Industry Awards7 days ago
Gabby Logan completes William Hill Sports Book of the Year Award 2024 judging panel
-
Eastern Europe7 days ago
Amusnet Expands in Romania with LuckySeven Partnership
-
Cryptocurrency6 days ago
Armchair Online BV Launches CryptoCasino.com and $CASINO Token to Disrupt Blockchain Betting