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Veritone and Stats Perform Partner to Give Sports Data a New Voice

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Veritone and Stats Perform Partner to Give Sports Data a New Voice
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Veritone, Inc., creator of aiWARE, a hyper-expansive enterprise AI platform, announced a new strategic partnership with Stats Perform, the sports tech leader in data and AI, designed to provide real-time play-by-play, pre-game, in-game and post-game updates.

The partnership will combine Veritone’s award-winning synthetic voice AI technology and Stats Perform’s trusted Opta sports data to bring localized, AI voice capabilities to content creators, media organizations, brand agencies, teams, leagues and betting platforms around the globe.

“Generating lifelike AI voice commentary for sports is the natural next step for the industry,” said Stats Perform Chief Revenue Officer Steve Xeller. “Thanks to Veritone technology, our users will now have the ability to create custom voices in partnership with beloved broadcasters, in multiple languages including English, Spanish, French, German, Japanese, Italian and Arabic, and incorporate these lifelike voice options into stats reporting to reach wider global audiences with localized content. This is particularly important for those who do not read and speak the host-distributed language; as well as those with visual impairments or disabilities.”

Dating back over 26 years, Stats Perform’s Opta data provides the deepest and most trusted historical sports data to power interactive content and create engaging experiences for fans. Veritone Voice, which supports both text-to-speech and speech-to-speech AI modalities, will enhance Stats Perform’s offerings with a wide range of capabilities, including:

  • Enabling voice-enhanced commentary for automated match previews, recaps, player bios and play-by-play,
  • Empowering sports fans to choose the audio content that fits their preferences,
  • Reaching global audiences in their native languages to foster inclusion in sports reporting, and
  • Providing access to sports reporting for those who are visually impaired or have reading disabilities.

“Veritone’s partnership with Stats Perform is truly a tipping point within the sports tech and AI industries,” said Veritone President, Ryan Steelberg. “This is the first-time synthetic voice will be deployed in sports reporting at scale. It takes storytelling in sports to a new level and dramatically transforms fan engagement.”

OneFootball, a football media company with over 100 million fans worldwide, is already looking at how AI voice can play a role in their content strategy.  “At OneFootball, our aim is to deliver the best football experience on the planet,” says Patrick Fischer, Chief Business Officer at OneFootball. “We believe content that drives engagement and adds to our vertically integrated product will give our fans a reason to return to our app many times per day.  Realistic and scalable audio content can play an important role in this strategy.”

Veritone Voice offers a comprehensive suite of integrated voice features. Built on Veritone aiWARE, the first operating system for AI, Veritone Voice gives all users access to multiple voice engines that combine with other cognitive capabilities such as translation, sentiment analysis, content classification and many more to create content at scale.

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Thunderkick launches King of Party

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Independent slots studio Thunderkick has launched its latest release King of the Party, which couples feature-rich gameplay with eye-catching visuals to deliver an entertaining player experience.

Lions, hyenas, lynx, lizards, and pigs reside on the reels, each stylised with retro sunglasses and sporting various items of jewellery. These animals represent the mid to high-paying symbols, with the Savannah’s apex predator being the most lucrative.

Thanks to the ever-popular Scatter Pays mechanic, wins are awarded when eight matching symbols land anywhere on the 6×5 reel set. Each win triggers an avalanche, where contributing symbols are replaced with new ones, giving players the opportunity to land multiple wins with the same spin.

With every winning combination, the global multiplier displayed beneath the reels is increased by one. Additionally, if winning symbols show an Overlay Multiplier, all values are accumulated and added to the global multiplier, with the entire payout multiplied by the new larger value.

The excitement reaches a crescendo in the Bonus Game, which is triggered when three or more Scatter symbols – represented by a gold record – land anywhere on the grid. The existing global multiplier carries over into the Free Spins feature, where Exploding Wilds are also introduced.

Any Wild not contributing to a win will explode, thus removing all symbols on the same row and column, in turn triggering a new avalanche.

King of the Party is the latest release to include both the Feature Buy – in permitted markets – and Bet+ options, affording players the opportunity to take control of their gaming experience. The former guarantees entry to the Bonus Game, while the latter enhances the potential of triggering the feature.

King of the Party emphasises Thunderkick’s commitment to providing the ultimate gaming experience, showcasing the provider’s unique approach to gameplay and attention to detail. It is the latest addition to Thunderkick’s evolving slot portfolio, following the popular releases of Xterminate and the highly anticipated sequel Midas Golden Touch 2.

Mike Collins, Game Product Owner at Thunderkick, said: “We’re delighted to announce the release of our new game King of the Party, which we’re sure our players will love. It once again boasts the popular Bet+ feature, giving players more control over their gameplay, as well as the Scatter Pays and Avalanche mechanics, which are proven fan-favourites.

“The design team has done exceptional work with the graphics to provide a vivid visual experience, while the seamless transitions and catalogue of features ensure an optimal experience from a gameplay perspective.”

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Eaton Gate Gaming, kwiff and betkwiff operator, appoints Garry McGibbon as Director of Acquisition

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Eaton Gate Gaming, operator of the super-charged kwiff and betkwiff brands, has appointed Garry McGibbon as Director of Acquisition.As Director of Acquisition, McGibbon will lead the marketing services company based in Gibraltar, Spryme Limited. Core responsibilities are expanding kwiff’s market share in both the UK and international markets.

Eaton Gate Gaming Director of Acquisition, Garry McGibbon, commented: “I’m incredibly happy to be a part of kwiff’s mission to share its fantastic Sportsbook product with the betting public. kwiff really is a challenger brand full of great ideas for disrupting the market, and it’s also full of super-enthusiastic colleagues who’ve made me feel incredibly welcome. It’s great to join a business on such a strong upward trajectory, and I’m sure we’ll enjoy plenty of ongoing success together.”

With more than 25 year’s gambling industry experience, McGibbon started as a horse racing analyst and journalist with Timeform. From there he moved to the operator side in 2007, where he served as Managing Director of the Mandalay Media Division for JPJ Group from 2015 to 2019. The ensuing merger meant he became Commercial Director for Europe and Asia at Gamesys from 2019 to 2021.

Just before joining Eaton Gate Gaming his roles included VP Commercial and briefly CMO for Casumo between 2022 and 2023.

Eaton Gaming Group and kwiff’s CEO, Charles Lee, added: “We’re really happy to bring Garry into the team to work across the kwiff and betkwiff brands. His experience and extensive knowledge will be an invaluable asset as we continue to deliver on our progressive expansion strategy.”

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Industry News

How the Introduction, Implementation, and Design of iGaming Bonus Systems Improves Player Engagement

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How the Introduction, Implementation, and Design of iGaming Bonus Systems Improves Player Engagement
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Creating a dynamic bonus system fosters player loyalty, drives engagement, and maximizes profitability in the competitive landscape. Itai Zak, Executive Director at Digicode`s iGaming division, claims that a personalized approach to bonus offerings, tailored to individual player preferences and behavior, is essential for enhancing involvement and satisfaction. The establishment of social interaction within iGaming platforms is crucial for attracting and retaining players over the long term.

Why is player engagement a cornerstone of success for iGaming platforffms?

iGaming has grown into a digital leader due to AI technology, and human interaction. It’s no secret that the iGaming area is very competitive, so attracting players to your product is no easy task. Building a swell game is only half the way. The success of a brand depends on the gaming community. Of course, players need to be satisfied and given a unique experience to spread the word about your product and thus attract an even larger audience.

For iGaming companies, ignoring the player experience can have disastrous results. Bad experiences and disrupted gaming can lead to high churn rates and reputational harm. Player engagement in iGaming depends on key factors: game variety and high quality, user experience design, bonuses, security, multiple payment options, responsive customer support, personalization, community and social features, transparency and fairness, and innovation.

Personalized incentives that drive participation

In the iGaming sector, creating the ideal bonus structure requires a thorough strategy that takes into account several important factors. The system must be flexible to support innovation and the smooth addition of new bonus methods when market conditions change. Improving player engagement and happiness requires customized incentive giving that is based on each player’s interests and behavior. VIP players should receive unique treatment to recognize their devotion and valuable position. They should also receive particular attention and rewards.

By evaluating enormous volumes of player data to identify trends and preferences, artificial intelligence (AI) technology plays a critical role in providing personalized services. Operators may enhance bonus schemes, improve targeting, and create customized promos that appeal to individual player segments by utilizing AI-driven data.

In a study conducted in early 2024, 31% of global game developers who responded said their departments or studios were already utilizing generative AI techniques. All in all, almost 50% of developers said their company was already using AI tools.

 

These components allow iGaming operators to design a dynamic, customized bonus program that increases player engagement, loyalty, and profitability in a cutthroat market.

Facilitating social interaction to amplify enjoyment

The establishment of social interaction within iGaming platforms increases the interest and satisfaction of players. This can be achieved by using several strategies:

  • Incorporation of social features. Social features like chat, leaderboards, and multiplayer capabilities boost player interaction and foster a feeling of belonging.
  • Engagement through tournaments and events. To promote friendly rivalry and social contact among players, schedule frequent tournaments, competitions, and special events on your iGaming platform.
  • Community building. Establish community hubs, social media groups, or forums specifically for gamers to interact, exchange experiences, and connect outside of gameplay.
  • Feedback and communication channels. Provide avenues for player feedback and communication, such as suggestion boxes, surveys, or special support channels. Encourage a sense of ownership and participation within the player community by attentively listening to their comments and acting upon them quickly.

Through the use of these effective methods, operators of iGaming platforms can create lively social interactions within their platforms, providing gamers with the pleasure of shared gameplay.

Structuring a perfect bonus system: how to measure your success?

To maintain efficacy and player appeal, carefully weighing several important factors is necessary while designing the ideal bonus system.

  • Range of bonuses. Provide a wide variety of perks, such as cashback incentives, loyalty awards, deposit bonuses, welcome bonuses, and free spins.
  • Equitable conditions of sale. Make sure that the terms and conditions that govern the use of bonuses are clear and equitable, particularly those about wagering requirements, maximum bet limits, and withdrawal restrictions.
  • Dynamic and flexible system. Create a system that is flexible enough to adjust to shifting player preferences, legal requirements, and market situations.
  • Gamification features. To make bonus activities more engaging and entertaining for users, include gamification features like achievements, tournaments, and progress indicators.
  • Real-time tracking and reporting. The bonus system may be continuously optimized thanks to the user’s data-driven insights.

As for evaluating the effectiveness of a bonus system in iGaming that requires tracking various metrics.

  • Player retention rate, which gauges engagement after bonus redemption.
  • Conversion rate, which shows how well the system converts bonus recipients into active players.
  • Player lifetime value, which shows how the system affects long-term revenue generation.
  • Insights into the system’s appeal, retention effectiveness, and player happiness can also be gained by keeping an eye on the bonus redemption rate, churn rate, and player feedback.
  • The financial impact of the bonus system can also be ascertained by computing the return on investment.

iGaming needs to prioritize player preferences. To keep ahead of the competition, the sector must also improve the player experience and welcome innovation. The adoption of these trends needs to be a prime concern for game operators. As a result, they will be positioned to lead the sector and spur further expansion. Payments are just as significant in the world of iGaming as licenses. They are essential to winning and retaining bettors’ trust.

Fosters long-term player loyalty

To sum up, long-term player loyalty is promoted by several factors: caring about players, providing them with a quality, safe product, taking into account their complaints and wishes, implementing the latest technologies to make the game more interesting, and creating a perfect bonus system.

 

 

About Digicode

The global IT service company is represented around the world — in the UK, the USA, EU countries, and Ukraine. The company provides high-quality solutions in software development, cloud, AI, big data, and automation, suggesting complex services in technology consultancy, R&D, design, and development in various industries. Digicode is trusted by leading companies from the real estate, fintech, healthcare, education, travel, high-tech, food services, oil and gas industries. Among customers, there are such brands as Microsoft, Blablacar, Cisco, Bosch, The Economist and others from Fortune 100 companies. As a reliable software development partner, Digicode is already trusted by clients from 25+ countries in different regions.

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