Affiliate Industry
Acroud Acquires 60% of Affiliation and Media Company

Acroud AB has entered into a purchase agreement to acquire 60% shares in an Affiliation and Media company for a total consideration of approximately GBP 5.1 million. The acquisition comprises affiliation assets and technology within the iGaming Market and is expected to contribute over EUR 9 million to the Company’s revenues and over EUR 4 million to the Company’s EBITDA annually.
The deal will support Acroud’s expansion into the Sports Betting space, adding significant recurring (Revenue Share) sportsbook revenue from some of the world’s most prominent Sports Book providers. The Transaction is expected to contribute over EUR 9 million to the total Group revenue, of which 80-85% coming from Revenue Share deals. Additionally, the Transaction will guarantee the delivery of a high number of NDCs (New Depositing Customers), expecting to more than double the Group’s current NDC intake numbers.
The Transaction aligns with Acroud’s strategic agenda of creating a lower volatility profile with more stable revenue generation and profitability. It will further solidify the Company’s efforts to develop a low-risk, high-growth business as the acquired assets leverage IMBC (Intelligent Media Buying Capabilities) rather than being dependent on SEO algorithms.
“This acquisition is another piece of our puzzle to establish Acroud as a diverse player in the Advertisement and Affiliation space based on intelligent solutions. It will blend very well into our existing product portfolio, and with the new bond in place, the Company is entering a new period of growth,” Robert Andersson, CEO and President of Acroud, said.
The purchase will see the Company investing GBP 1 million in shares and GBP4.1 million in cash, payable over the course of 18 months. The cash payment is expected to be financed via Acroud’s existing cash and future operational cash inflow. Acroud also has a call option to acquire the remaining 40% of the business in 2028. The call option is based on financial performance for 12 months ending 30 September 2028 with an EBITDA multiple of 5.5x. If the call option is exercised, the acquisition will be settled in cash from existing reserves (40%) and via own shares (60%).
-
eSports11 hours ago
TEAM VITALITY AND PARIS SAINT-GERMAIN ESPORTS ANNOUNCE EA FC COLLABORATION
-
Africa7 days ago
Racing1 is exhibiting for the first time at the Grand Prix D’Afrique
-
Asia7 days ago
Tesla to showcase Model Y with NODWIN Gaming at the thrilling BGMS Season 4 Grand Finals
-
Compliance Updates7 days ago
SOFTSWISS Compliance Expert Shares Knowledge on AML in iGaming for Sumsub Academy
-
Latest News7 days ago
Åland-Based Gaming Company Paf Becomes Main Partner of the Finnish Ski Association – One of the Most Significant Sponsorship Agreements in the Association’s History
-
Latest News7 days ago
Animo Studios debuts virtual hosts for live table games starting with Stake
-
Latest News7 days ago
Kaizen Gaming data – FC Barcelona the fan favourite to win the Champions League
-
Latest News7 days ago
Week 37/2025 slot games releases