Affiliate Industry
Acroud Signs LOI to Acquire iGaming Assets of PMG Group

Acroud AB, an iGaming affiliate business firm, has signed a Letter of Intent (LOI) to acquire the iGaming assets of the PMG Group (PMG), an online marketing solutions provider.
This is the latest out of three LOIs that Acroud recently has signed as part of the strategy to create “the Media House of the Future” and become a fast-growing global challenger in digital comparison and news services.
“This is a major piece in the puzzle to move Acroud strategically forward in the direction to become “the Media house of the future” and a fast-growing global challenger in digital comparison and news services. The three acquisitions are together transformative for Acroud’s operations and we now aim to efficiently complete them. The focus will thereafter be on operational excellence and develop the new Acroud together with our new team and partners on the exciting journey ahead,” Robert Andersson, President and CEO of Acroud, said.
The acquisition includes Matching Visions, an iGaming affiliate network with a prime position within Casino affiliation in the European market, as well as the fast-growing Voonix, a software company providing successful B2B software aimed at improving information and productivity for affiliates within different industries. Furthermore, the acquisition includes Traffic Grid, which is focused on bringing predominately iGaming affiliate campaigns to mainstream affiliate networks.
The acquisition is expected to be finalised in the fourth quarter of 2020.
Affiliate Industry
SoftSwiss Affiliate Platform expands to 4 new third-party clients

The SoftSwiss Affiliate Platform, recently singled out under the brand name Affilka, has inked deals with 4 new third-party clients, with the very first one being multi-cryptocurrency casino platform BC.Game. These agreements are significant milestones for Affilka’s product growth and distribution.
Affilka, an Affiliate Platform designed by SoftSwiss, is a reliable, safe and trustworthy standalone tool for iGaming operators to manage, track and analyze their affiliates and their marketing performance in real-time. The solution allows to unite several casinos or sportsbook brands and products under one referral program as well as offering automated payouts to affiliates via built-in payment processing methods, an advanced commission constructor, powerful reporting and in-depth analytics.
Affilka has shown amazing results working with a variety of brands operating on the SoftSwiss Online Casino Platform. Now it keeps on actively expanding its client portfolio. And as a result Affilka signed a deal with a big crypto-friendly gaming platform in Q4 2020. The third-party platform integration is a significant milestone for Affilka in breaking new ground and strengthening its global footprint.
“We are extremely excited to introduce our very first third party client BC.Game, who will expanded our business partner network within the Affilka solution. The integration with a third-party platform is a major step in the Affilka development plan. The deal will accelerate our reach into the market as a standalone affiliate tracking product. In the nearest future, we expect Affilka’s further massive brand growth as well as expansion into new exciting markets”, noted Anastasia Borovaya, Affilka Product Owner at SoftSwiss.
Additionally, BC.Game has recently signed a cooperation agreement with another SoftSwiss sub-brand – the SoftSwiss Game Aggregator. The deal will include the delivery of various slot games produced by BGaming and 50+ other popular game providers.
Affilka continues to gain momentum enhancing the solution with even more new features as well as collaborating on new interesting projects with major industry players.
Affiliate Industry
Kaizen Gaming welcomes Claus Jansson as Head of Affiliate Marketing and Media Buying

Kaizen Gaming, is further expanding its core team by welcoming its new member, Mr.Claus Jansson, the newly appointed Head of Affiliate Marketing and Media Buying of the company. The move is part of the company’s strategic approach for local and international growth, including both Stoiximan and Betano brands.
This new addition to the team reflects the company’s growing focus on creating a global strategy with regards to Affiliate Marketing and Media Buying. Mr. Jansson will be responsible for the planning and implementation of this project that involves both Stoiximan and Betano brands, across all markets. He is part of the group’s senior management team and reports to Mr. Panos Constantopoulos, CMO, Kaizen Gaming.
Claus Jansson previous post was Head of Commercial for Better Collective an internationally sports betting media company, with 12 offices around the world and a portfolio that includes more than 2,000+ websites and products across 30+ languages. He has also worked as a consultant in Betfair Denmark and other companies in the industry. He is a graduate of Roskilde University in Denmark.
Mr. Panos Κonstantopoulos, CMO, Kaizen Gaming, stated: ‘we are pleased to welcome Claus to Kaizen Gaming family. I am sure he will thrive in communicating the company’s great dynamics and values while developing new, innovative ideas. Along with Claus, we hope to further enhance our approach regarding Affiliate Marketing across all markets of operation. His knowledge and experience in the sector offer great value to our company and is a testament to our growth.
Mr. Claus Jansson said: ‘It’s a great honor for me to be part of one of the most prominent and fast-growing GameTech companies in Europe. Kaizen Gaming is among the industry leaders, having achieved many great things and received accolades and awards over the past years. It is my firm belief that Kaizen Gaming will become even greater, at an international level and I am excited to be part of this process.
Affiliate Industry
Cellxpert welcome onboard CasinoFriday

CasinoFriday- the first casino brand of 1UP Entertainment- chose Cellxpert’s platform to manage their state of the art affiliate program.
Cellxpert’s platform is the leading digital partnership stack. Designed to foster trust and transparency throughout every step of the partnership life cycle.
Here’s how Cellxpert is supporting CasinoFriday’s global launch:
- Allowing CasinoFriday to customize and personalize the onboarding process to ensure seamless process and help build confidence from the first step
- Granular reporting to support both internal teams’ needs and transparency for the partners
- Facilitating a set of reports that creates extreme transparency and motivates all sides ending in win- win situations
- Enforcing and implementing an extensive set of regulatory compliance settings
- Support CasinoFriday global expansion by leveraging Cellxpert’s advanced HTML5 ad serving capabilities.
Assaf Dor, Cellxpert CEO, commented; “We are glad to work with such an experienced team and helping them to successfully launch their first casino brand. CasinoFriday’s team and Cellxpert share a similar vision of trust and transparency which are the building blocks for every successful partnership. These notions- executed at scale by our SaaS platform – creates a win-win situation for all sides.
Frode Fagerli, Head of affiliates, AffiliateXe said “We chose Cellxpert after carefully examining all the solutions in the market. Cellxpert stack offers an end-to-end solution centralizing every aspect of the partner ecosystem, and allows us to be fully transparent with our affiliates.
We truly believe that the Cellxpert platform shapes the new standard for affiliation in the iGaming landscape and allows us to execute our vision.
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