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The online gaming sector around the world connects with MGA Games Day

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The online gaming sector around the world connects with MGA Games Day
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MGA Games, opened its doors again with the 3rd edition of MGA Games Day. The virtual meeting presented the company’s latest news and plans for the future. In 2023 the company will double the number of games and commit heavily to its 5-reel and Megaways products internationally. MGA Games will also present a new series of games developed from land-based machines and will be expanding strongly in Portugal, The Netherlands, Sweden, Denmark, and Italy with leading partners in the market.

All of this in keeping with the essence of the company and its localized product strategy.

“Being a leader is not easy. It requires maximum effort and perseverance, which is the DNA of MGA Games”, said its CEO and founder, Joan Sanahuja. This is how MGA Games has become a leading provider in the industry. It is the result of “our commitment to innovation and the creation of unique content” he said. Joan also highlighted MGA Games’ “unique positioning vision in the gambling industry” – a factor that adds to “the perfect execution of our strategic plan year after year to position ourselves as leaders”.

The company, created in 2001, with a portfolio of more than 100 titles, has had a year-on-year growth of 35% over the last 5 years. MGA Games currently leads the Spanish market with a penetration of 99% and a 15% market share. “The incorporation of highly qualified personnel to provide the best service to our clients is key and one of our priorities,” said the CEO of MGA Games. And the fact that the company is considered a great place to work in the sector makes it easier to “count on top-level, expert, and qualified personnel.” The quality is in the company’s products, with excellent animation, graphics, and great download speed.

José Antonio Giacomelli, General Manager at MGA Games, explained the company’s news and plans for the coming year. In 2023, MGA Games will double the number of productions launched in 2022. It will also be heavily committed to its 3-reel product, with more than 24 games, and above all and following its international strategy: its 5-reel and Megaways products, with 28 new productions.

As in 2022, MGA Games will continue to bring successful land-based games to the online world, a product that has received great acclaim. In the Spanish market, the company will release R. Franco classics such as El Habanero, Reinas de Africa, Cavernícola, Jazz & Blues, and the star game: El Lejano Oeste.

But perhaps one of the most striking novelties within the localised product strategy is the addition of the best Spanish television games to the MGA Games online catalogue. For the Spanish market, this means prime-time productions such as La Voz, number one in audience viewings in its time slot; Pasapalabra, a Spanish TV classic and Mask Singer: adivina quién canta, the TV program currently featuring the most celebrities.

The Spanish Celebrities catalogue will, of course continue to grow and will feature famous faces such as Gemma Mengual, the important Spanish athlete with more than 24 Olympic medals; Sofía Cristo, the well-known DJ, and producer, and one of the most popular celebrities on television at the moment, Makoke.

Internationally, MGA Games will continue its expansion plans, with important agreements for continued growth in Sweden, Denmark, Italy, Colombia, and Portugal. These countries already have more than 200 localised products to which MGA Games will add more mini-games, Free Spins, multipliers, and Wilds. And in 2023, 4 new Megaways slot games will also be available.

Localised product will be created for each of the international markets, focusing on famous people from each country but also on productions with local themes. For Portugal, Portuguese Celebrities joining the series include the famous actress Sofia Sousa; the renowned influencer Andreia Da Silva; Elisabete Moutinho, one of the country’s top models, and the star influencer Maria Nunes.

For the Dutch market, the Netherlands Celebrities will feature top celebrities such as the Dutch Instagram star Aylin Hayret and the TV personality Bobbi Eden. While in Italy, with 50 new operators thanks to agreements with Microgame, 2023 will see Italian Celebrities of the magnitude of actress and dancer Marina Evangelista, the revolutionary influencer Elena Rizzello, presenters Floriana Messina and Jolanda de Rienzo and the showgirl Elena Morali.

All these productions will undoubtedly be impressive and surprising. The company is determined to make 2023 mark ‘a before and after’. The company is also exploring the Markets in Asia and North America, and “There will be news on these developments very soon,” Giacomelli said.

The leitmotif for this year’s event was about connectivity. “We are all connected” and “in 2023, everything will be connected.” This connectivity was made evident by the participation of the company’s principal partners and clients in the MGA Games Day. These big players in the gaming sector who give paramount importance to the continued improvement of their results connected with the event to share their views. Javier Lanfranchi, Sales Director at MGA Games, presented the event and spoke with these important MGA Games partners to “know what the sector thinks from different places on the planet”.

Paul Guyton, Marketing Coordinator at Finnplay, from Finland talked about MGA Games’ great product and table games. Finnplay has been in the business as a platform provider for 15 years, mainly in regulated European markets such as the Netherlands, Romania, and Lithuania. “When I first came across MGA and their team I was very taken aback by their diverse portfolio with the likes of their table games, their 3-reel slots, their 5-reel slots, their online Bingo and my personal favourite, the premium Celebrity games as well as the Megaways slots,” reflected Guyton.

From Poland, Nikita Keino, Partner Managers Team Lead Game Aggregator at Softswiss, talked about opening up to new international markets. SoftSwiss is an international igaming company founded in 2009 supplying certified software solutions for managing gambling operations. “MGA Games develops first rate games that are a perfect fit for Spanish and LATAM markets,” he said, adding that “this co-operation can be called a win-win.”

From Malta was Callum Harris, Director of Partnerships at Pariplay, who spoke about the value of having localised content. PariPlay is the number one aggregator in the business, with a market reach focused predominantly on regulated markets, “which is why MGA Games is so exciting to us,” he said. Pariplay, which is expanding in Latin America and North America, highly appreciates “how specialised MGAs’ content is for certain regulated markets. It is the localised content that MGA produces and develops that sets them aside from other suppliers in the market,” said Harris.

Finally, also from Malta, Luis Alberto López Acuña, Country Manager of Platin Casino, spoke. For him, customer service is paramount. “We have a natural passion for top-notch casino games and a vision, focus on player satisfaction,” he said, noting the excellent relationship between the two companies. Furthermore, he said “localised content is always a priority within our roadmap”.

MGA Games Day 2022 ended with an invitation to casino operators around the world to come and meet MGA Games in Barcelona. To live the MGA Games Experience. To get to know the passion, innovation, growth, hard work and aspiration and core values of the company. But also to get closer to the history, culture, creativity, gastronomy and leisure of the city of Barcelona. “We are waiting for you in Barcelona! We look forward to seeing you at the MGA Games Experience!” With this invitation, which is more of a ‘see you soon’ than a ‘goodbye’, Javier Lanfranchi bid farewell to those attending the event.

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BtoBet, the leading provider of interconnected omni-channel sports betting solutions, has ramped up its Self-Service Betting Terminal (SSBT) and Over The Counter (OTC) solution, with the systems being showcased at the company’s stand at ICE London, N5-150, to be added to its currently available retail solution, that is already live in multiple markets.

An expansion of its GLI-33 certified sports betting Neuron 3 platform, the new retail solutions were built for mature markets such as Europe and the North American market, and will connect land-based estates seamlessly to any online operation.

The new SSBT solution is highly modular allowing different display options based on business preferences, and provides players with the operator’s full online betting offer.

The introduction of the new OTC solution, with its advanced user account management and ability to control the odds displayed in multiple TV devices provides operators with a complete retail sportsbook solution, enabling them to deliver a superior betting experience.

All the bets placed on both the SSBT and OTC are visible in the dedicated back-office via a detailed reporting system, enabling managers to have a complete overview of their betting operations, thus ensuring a highly competitive retail sportsbook.

Dima Reiderman, Managing Director at BtoBet said: “BtoBet’s new retail solutions have been the culmination of a lot of hard work to get our retail proposition into a strong place. The company combines best-in-class technology with human technical expertise to deliver a fully customizable retail operation. The solutions are not solely aimed for those bookmakers with a retail network, but even for casino operators which can now offer their own sportsbook and control their brand and player experience, seamlessly cross-promote and drive revenues across their entire business.

“Our aim is to be the first-shop-stop for operators looking for a quality, flexible, and superior sportsbook performance, whether online or retail. We constantly seek to support our operator partners drive incremental revenues and we’re confident that our premium retail solutions, with their heightened functionality, will help that further.”

Visit BtoBet at stand N5-150 for a detailed demonstration of its new retail solutions.

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Wizard Games adds Yoganand Aiyadurai as Director of Game Technology



Wizard Games adds Yoganand Aiyadurai as Director of Game Technology
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NeoGames S.A subsidiary Wizard Games has appointed Yoganand Aiyadurai as Director of Game Technology as it continues to bolster its senior leadership team.

Aiyadurai boasts a wealth of experience across software engineering roles in a career spanning more than 28 years, including 21 years with Derivco, part of the Microgaming Group now Games Global.

Among his responsibilities at Wizard Games will be overseeing the research and development department at the studio, as well as continuing to develop and expand the provider’s IT infrastructure to enable production demand.

In addition, he will be responsible for overseeing market planning and trends, working closely with other senior employees at Wizard Games.

It marks the latest major hire by the supplier, having appointed Simon Jagdhar as Director of Game Studio in November 2022, as it continues to expand its footprint in key regulated markets.

Joey Hurtado, Managing Director at Wizard Games, said: “We are delighted to welcome Yoganand to the growing team here at Wizard Games. We’re continuing to go from strength to strength, and someone of his calibre will allow us to scale new heights.

“We’re always striving to hire the best talent to join our team, and this reaffirms our commitment to excellence, which can be found at every layer of our business.”

Yoganand Aiyadurai, Director of Game Technology at Wizard Games, said: “I’m thrilled to be joining Wizard Games as it continues to make huge leaps in the industry.

“With a fantastic roadmap of content, and countless new partnerships on the horizon, it is an exciting time to be joining the team, and I look forward to helping us take the next step.”

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Week 5/2023 slot games releases



Week 5/2023 slot games releases
Reading Time: 5 minutes


Here are this weeks latest slots releases compiled by European Gaming!

Betsoft has released Hearts Desire, a brand new slot with an amorous spin on the classic fruit machine. True love lasts forever, so get ready to fall in love with slots all over again in this fantastical five reels, 30 paylines classic release. Packed with features, Hearts Desire gives Stacked Mystery Reels and a Multiplier Scatter in the unique Free Spins round


The well-known bullfighter and media personality from Cádiz, Canales Rivera, makes his debut as the protagonist in the new instalment from MGA Games. “Canales Rivera La Feria de Abril” is a 3-reel slot game equipped with the latest technology that offers players a walk through the most famous fair in Andalusia in the company of a bullfighter.

Premiere of "Canales Rivera La Feria de Abril" by MGA Games, the most localised slot game to exist on the Spanish market


Spinomenal, has released an all new, spellbinding instalment to the Book of Baba Yaga series, as part of the ever-expanding Spinomenal Universe. Book Of Baba Yaga – Winter Spell is the perfect follow up to match the current Winter season, promising to be more rewarding than ever. Following the success of the original version, the mystical Book of Baba Yaga has returned to screens in a new form.

Spinomenal casts new Book Of Baba Yaga - Winter Spell slot


Yggdrasil, the leading worldwide publisher of online gambling content, has rolled out a cyberpunk crime caper in its latest release, Neon Villains DoubleMax™. Always a favourite amongst players, the heist theme delivers a feeling of thrill and excitement that quite simply can’t be matched!

Prepare for the most audacious heist of the year in Yggdrasil’s release Neon Villains DoubleMax™


ELA Games, launched a new game called “Wild Piranha” which takes players through the winding rivers of South America, in search of many hidden treasures. This high-volatility title depicts an animated waterfall full of colourful creatures such as a piranha, wild fish as well as an array of vivid symbols that award players handsomely when landing on the reels.

ELA Games releases its new “Wild Piranha” slot to its portfolio


Get ready to ignite the western frontier with Chilli Bandits, the latest slot game from Slotmill. This spicy video slot stars “Chilli the Kid”, “Belle Pepperr”, and “Clint Heatwood”! Join the Chilli Bandits as you spin the reels and watch the stacked Chilli wilds bring extra excitement to your game. These special symbols have the power to double your ways, split into multiple symbols and reveal mystery symbols thereby increasing the chances of hitting big wins!

Spicy new slot from Slotmill


Swintt is inviting players to brave the icy winter weather and join them for another unforgettable slot adventure in Bloxx Arctic – a brand-new release in the studio’s Premium range that features Free Spins and special Bloxx bonuses. Played out across a 5×3 reel set that includes 30 fixed paylines, Bloxx Arctic sees players venture to the globe’s polar region to unearth prizes of up to 3,500x their stake.

Swintt braces players for a blizzard of bonuses in new Bloxx Arctic slot


Slot fans can get their teeth stuck into action-packed adventure Crazy Crocs, the latest feature-filled game from Reevo, that awards Wild upgrades, Multipliers, Cash Spins and incredible surprises. Players take on the role of a fearless hunter and travel through treacherous swamps using boomerangs, boosters, knives and rifles to hunt for golden crocodile eggs and big wins in one of the standout titles of this beginning of year.

Reevo launches feature-filled slot adventure Crazy Crocs


At the heart of an ancient temple treasures lie in wait as Play’n GO write a new legend into their portfolio of premium slots with their latest release, Legacy of Inca. An easy-to-follow game that will appeal to both newcomers to slots and enthusiasts alike, Legacy of Inca sees the return of the Wheel of the Gods feature which can be found in the titles mentioned previously. But there’s a twist.

Ancient treasures await in Play’n GO’s Legacy of Inca


RubyPlay announced that it has built and launched a custom, bespoke football-themed slot for Holland Casino Online. Eredivisie Goal Collect has been designed to be innovative and intuitive so that players can immerse themselves in the action from the very first spin, including picking their favourite Eredivisie team to represent the Wild symbols in the game.

RubyPlay Develops First Bespoke Football Slot for Holland Casino Online


Pragmatic Play, a leading content provider to the iGaming industry, has reimagined the infamous adventurers of Sherwood Forest in the latest release, Fire Archer™. Money pouches, beer and feathered hats make up the symbols of this 5×5 release, which is home to 25 paylines. Players will need to create matching combinations of these symbols to be awarded a win.



Playson, has released Bozo Cats – a 3×5 slot featuring an interactive Free Spins mode with Sticky Wilds as its main feature. The latest addition to Playson’s portfolio of high-quality online casino games is centred around the lives of furry friends, who scour the streets in search of Golden Scatter symbols and Wilds to reward players.

Enjoy purr-fect fun in Playson’s Bozo Cats


“Autobahn Automat”, the latest Premium Series slot from German company Hölle Games, is now available in MGA territories. As the title suggests, the Berlin-based start-up went with a distinctive style in their new, 5×3 Hold & Win slot – the German Autobahn! This is a legendary icon both in and out of the country, and a unique theme that hasn’t received much attention in the slot industry – until now.


PopOK Gaming is excited to announce the release of its bold and sensual new video slot, Hot Angels. This game intrigues slot lovers with its stunning visuals and breathtaking wins. With its seductive design and attractive features, Hot Angels will provide players with a unique form of entertainment. The slot features Respins in the main game, but there is also a Free Spins round during which the mystery lady joins the adventure.

PopOK Gaming released a new video slot Hot Angels

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