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Twain Sport debuts in Africa with major Betway agreement

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Twain Sport debuts in Africa with major Betway agreement
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Short-form live sports brand maintains impressive launch momentum with latest tier-one deal

Twain Sport, the newly launched live sport vertical from the Hybrid Sports League and BetGames, is set to make its landmark debut in Africa thanks to a new partnership with Super Group-owned Betway.

The revolutionary hybrid sport product will be available to Betway’s significant customer base in the leading South African market as well as across the continent where the major brand operates.

The launch is set to bridge the gap in demand for increased live sport with high-frequency entertainment, which is in strong demand from the next-gen player, with Twain Sport already proving hugely popular.

Partner company BetGames has long enjoyed an impressive foothold across regulated African markets, with the SBC Award-winning studio’s instrumental heritage providing a crucial platform for Twain Sport’s fast-growing popularity.

Twain’s Sport’s launch offering, T-Basket, is the first that will hit the market, delivering head-to-head basketball tournaments every hour and a match every three minutes, totalling 6300 monthly.

African bettors will have a wealth of betting markets available to them to enhance the experience, via an intuitive mobile-first designed UI, with the initial launch expected to attract multiple audience demographics.

T-Basket features professional athletes competing head-to-head to score the most points in 60 seconds. With eight players in a tournament and a new game every three minutes, a full tournament experience is broadcast in just one hour with 14 tournaments and many hours of action every day.

Commenting on the deal, BetGames’ VP Sales, Africa, James Everett said: “Africa as a whole is a hotbed for sports betting and the Twain Sport proposition is perfectly suited to match the rapidly-growing demand for contemporary entertainment in the space.

“We expect T-basket and then T-kick to make a real impact with Betway. As one of Africa’s most trusted names in betting we couldn’t have hoped for a higher profile partner to get started with – the opportunity this represents cannot be understated.”

Mark Rowles Head of Marketing at Betway, added: “We’re excited to launch the Twain Sport offering across our African markets and look forward to seeing the traction of this innovative new feature across our existing offering”

Following the success of T-basket, the exciting supplier brand will compound its impact with a further new sport in Q1 2023 when T-kick makes its debut in the famously football-mad continent and all other markets where it is currently live.

Twain Sport delivers a similar sporting schedule to Esports and Virtual Sports and offers best-in-class integrity measures using Sportradar’s Fraud Detection System. This sits alongside stringent anti-match fixing protocols, providing operator partners with the world’s very best protection.

Africa

CSA Appoints IMG ARENA as Official Data Supplier and Betting Live Streaming Partner

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Cricket South Africa (CSA) announced IMG ARENA, OpenBet’s sports data and streaming products arm, as its exclusive official Cricket South Africa Data Supplier and Betting Live Streaming Partner.

IMG ARENA, in partnership with CricViz, will collect detailed data, both live and in-venue, for CSA’s domestic and international matches spanning a wide array of competitions, from bilateral series to domestic leagues.

Data for international matches will be gathered across Men’s and Women’s Test, ODI, and T20I formats, while domestic matches will see data collection for Men’s 4-day, 50 Over and T20, as well as the Women’s 50 Over and T20 formats. The data will then be distributed by IMG ARENA to more than 460 regulated sportsbook operators worldwide. IMG ARENA will also distribute live streams of CSA matches to the global betting industry.

Mark Wrigley, Vice President & Head of Rights at IMG ARENA, said: “IMG ARENA is serving fans and sportsbook operators across a wide breadth of sports and markets around the world. Alongside CricViz, we’re excited to partner with Cricket South Africa to bring fans the ultimate sportsbook experience incorporating reliable, informed data and live streaming.”

CSA Chief Executive Officer, Pholetsi Moseki, said: “Our partnership with IMG ARENA is poised to revolutionise the way detailed data is collected, both live and in-venue. This collaborative endeavour will introduce South African cricket to a fresh betting audience, and we are extremely excited about this opportunity. We are collectively shaping the future of sports data collection and broadcasting, setting new standards of excellence in the industry.”

The deal further diversifies IMG ARENA’s portfolio of data and streaming rights, adding CSA to its breadth of sports properties including soccer, tennis, golf, basketball, mixed martial arts and more.

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Africa

Booming Games Enters South African Market in Partnership with Intelligent Gaming

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Booming Games, a leading slot provider, is extremely pleased to announce the launch of their highly immersive games for the South Africa online gaming market.

The South African online gaming market is renowned as one of the world’s most exciting emerging regulated markets. Booming Games, in collaboration with Intelligent Gaming South Africa, has successfully completed localization testing and certification. The company extends its gratitude to Intelligent Gaming for their dedicated efforts in helping achieve this milestone. With this accomplishment, Booming Games eagerly anticipates distributing its innovative and engaging games across the entire Intelligent Gaming network.

Solomon Godwin, Head of Africa at Booming Games, said: “South Africa is key to our development goals, so it’s exciting to get on board with a partner such as Intelligent Gaming. Their insight and experience in South Africa are essential, and we’re thoroughly looking forward to working with them”.

Marc Plaxton Harrison, Managing Director at Intelligent Gaming, said: “It’s such an exciting suite of games, and our network is very excited about the launch. In the coming weeks, our network of over 30 popular operators will be able to offer fantastic games like Buffalo Hold and Win, Burning Classics Go Wild, Gold Gold Gold, TNT Bonanza, Cash Pig and Flaming Chilies”.

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Africa

Springbok Casino Showcases Winter Survival Strategies of South Africa’s Wildlife in ‘Mzansi’s Winter Wonders’ Feature

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Springbok Casino Showcases Winter Survival Strategies of South Africa’s Wildlife in ‘Mzansi’s Winter Wonders’ Feature
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This July, Springbok Casino invites all players to celebrate ‘Mzansi’s Winter Wonders’, a tribute to South Africa’s incredible wildlife and their unique adaptations to the winter season. From gentle elephants to resilient rhinos, these stories highlight the incredible behaviors and survival strategies of ten animals during the colder months.

Lion dads are the epitome of relaxation, often sleeping up to 20 hours a day. However, when danger threatens their pride, these seemingly lazy kings become fierce protectors. During the colder months, they rely on strong family bonds within the pride, while lionesses take advantage of the longer winter nights to stalk their prey more effectively.

With the vegetation thinning out, Elephants rely on their excellent memory and social knowledge to locate resources.

African Penguins are resilient birds who rely on their dense feathers to keep warm as they swim in the chilly waters hunting for fish.

Relying on their strong sense of smell, Rhinos spend the winter months locating the last remnants of edible plants and can often be seen visiting waterholes more frequently, ensuring they stay hydrated.

With less foliage, spotting prey becomes easier, and Eagles take full advantage with their keen eyesight. Eagle pairs use the winter to strengthen their bonds and are often seen soaring together and performing aerial displays.

Meerkats will dig deeper and more complex burrows to avoid the chill. Their intricate tunnel systems provide warmth and safety, allowing them to huddle together during cold nights.

The feature also highlights how Black-backed Jackals, kudus, Vervet Monkeys, and Baboons alter their foraging patterns and habits during the winter months.

To honour South Africa’s resilient wildlife, for the month of July, Springbok Casino is offering players 25 free spins on its new Cosmic Crusade slot.

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