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Twain Sport debuts in Africa with major Betway agreement


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Twain Sport debuts in Africa with major Betway agreement
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Short-form live sports brand maintains impressive launch momentum with latest tier-one deal

Twain Sport, the newly launched live sport vertical from the Hybrid Sports League and BetGames, is set to make its landmark debut in Africa thanks to a new partnership with Super Group-owned Betway.

The revolutionary hybrid sport product will be available to Betway’s significant customer base in the leading South African market as well as across the continent where the major brand operates.

The launch is set to bridge the gap in demand for increased live sport with high-frequency entertainment, which is in strong demand from the next-gen player, with Twain Sport already proving hugely popular.

Partner company BetGames has long enjoyed an impressive foothold across regulated African markets, with the SBC Award-winning studio’s instrumental heritage providing a crucial platform for Twain Sport’s fast-growing popularity.

Twain’s Sport’s launch offering, T-Basket, is the first that will hit the market, delivering head-to-head basketball tournaments every hour and a match every three minutes, totalling 6300 monthly.

African bettors will have a wealth of betting markets available to them to enhance the experience, via an intuitive mobile-first designed UI, with the initial launch expected to attract multiple audience demographics.

T-Basket features professional athletes competing head-to-head to score the most points in 60 seconds. With eight players in a tournament and a new game every three minutes, a full tournament experience is broadcast in just one hour with 14 tournaments and many hours of action every day.

Commenting on the deal, BetGames’ VP Sales, Africa, James Everett said: “Africa as a whole is a hotbed for sports betting and the Twain Sport proposition is perfectly suited to match the rapidly-growing demand for contemporary entertainment in the space.

“We expect T-basket and then T-kick to make a real impact with Betway. As one of Africa’s most trusted names in betting we couldn’t have hoped for a higher profile partner to get started with – the opportunity this represents cannot be understated.”

Mark Rowles Head of Marketing at Betway, added: “We’re excited to launch the Twain Sport offering across our African markets and look forward to seeing the traction of this innovative new feature across our existing offering”

Following the success of T-basket, the exciting supplier brand will compound its impact with a further new sport in Q1 2023 when T-kick makes its debut in the famously football-mad continent and all other markets where it is currently live.

Twain Sport delivers a similar sporting schedule to Esports and Virtual Sports and offers best-in-class integrity measures using Sportradar’s Fraud Detection System. This sits alongside stringent anti-match fixing protocols, providing operator partners with the world’s very best protection.

Africa

Kambi Group plc extends multi-channel sportsbook partnership with Sun International

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Kambi Group plc extends multi-channel sportsbook partnership with Sun International
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Leading global sports betting supplier to continue powering the sportsbook of one of Africa’s premier gaming and hospitality operators

Kambi Group plc, the world’s trusted sports betting partner, has agreed an extension to its multi-channel sportsbook partnership with Sun International, one of Africa’s leading gaming, hospitality and entertainment groups.

The new agreement is a multi-year extension to the successful online and retail sportsbook partnership in South Africa the two companies have enjoyed since November 2017.

Sun International, which is listed on the Johannesburg Stock Exchange, is the operator of the country’s leading online betting brand, SunBet, and owner of some of South Africa’s most prestigious casinos and hotel resorts.

As part of the agreement, Kambi will continue to provide Sun International with its market-leading sports betting technology and services.

Kristian Nylén, Kambi CEO and Co-founder said: “We are pleased to have extended our sportsbook partnership with Sun International, one of the continent’s premier gaming and hospitality groups.

“Since we first partnered in 2017, Sun International has become a valuable partner to Kambi and we look forward to seeing the company’s SunBet online betting brand continue to go from strength-to-strength.”

Simon Gregory, SunBet CEO, said: “Sun International is delighted to continue its successful sports betting partnership with Kambi and to continue leveraging the company’s award-winning technology and services.

“We have ambitious plans for the SunBet brand over the coming years and I am thrilled we will continue to do this with the support of a world-leading B2B sportsbook like Kambi.”

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Africa

SIS and Kiron Interactive strike deal for new Numbers channel in Africa

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SIS and Kiron Interactive strike deal for new Numbers channel in Africa
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New partnership to boost penetration of supplier’s product in growing markets

SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has partnered with Kiron Interactive to develop an all-new bespoke 24/7 channel to deliver a select mix of both companies’ market-leading Numbers products across Africa.

The agreement will see SIS collaborate with the established global technology and software company, leveraging its expertise and insight across the many burgeoning markets in the continent to deliver the channel tailored for African markets, expanding the profile of both companies’ high-quality, enhanced Numbers content.

African operators and players will have greater access to SIS’ world-famous 49’s Original Live Draw, alongside the new high-margin 39’s draw that features high-frequency, live draws every five minutes. The company’s numbers content is already hugely popular with bettors across Africa, who enjoy the opportunity to win big from small stakes.

This agreement is the latest in a string of similar commercial announcements in Africa for SIS, highlighting the growing demand for its 24/7 live betting offering and strengthening its presence across the potential-rich regulated markets.

Joe Andrews, Head of Sales for Africa at SIS, said: “Having the right partners in regions with a disparate makeup such as in Africa is essential to ensuring we continue growing our brand and products there.

“Kiron’s heritage across the continent provides us with a hugely valuable advantage in developing and launching this new channel, which will be a significant boost to our commercial ambitions in the region.

“Our content is renowned for driving incremental revenue as the high-frequency, 24/7 nature of our Numbers games is popular among African bettors.”

Steven Spartinos, Co-CEO of Kiron Interactive, said: “As we continue to expand the reach of Kiron and broaden the scope of the services we offer and the number of partners we work with, collaborating with a leading brand such as SIS is key.

“While we operate globally, Africa is where our roots lie, and as such, we offer unrivalled insight into the many diverse markets here. We’re delighted to work with SIS and look forward to working together to bring the combination of our respective revenue-boosting content to an even wider audience.”

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Africa

Results: 2023 Northern Cape Online Championships

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Even with load shedding causing frustration among both athletes and officials alike, Mind Sports South Africa (MSSA) was able to still host a verys successful championship were all participants were able to compete and, most of all, have fun.

With the “competent” South African government stating that South Africa will have load shedding for the next two years, MSSA is already reviewing its policies in regard to load shedding and its online championships.

Load shedding has a huge impact on esports, and may end up causing online console and pc gaming to become elitist as only those who are substantially financially advantaged will be able to compete. It may also result in mobile esports becoming more popular.. A continuous and consistent electricity supply is vital to South Africa developing as a major esports nation.

Nevertheless, MSSA is more than happy with the results from the 2023 Northern Cape Championships.

There were no less than seven (7) provinces represented, and more importantly, there were more females participating since 2020. Of the 22 athletes who earned Provincial Colours, 7 of such athletes are females.

Special mention must be made of Karli Roodt (Middelburg Hoërskool) who is the first female champion in the esports title of Rocket League to earn Mpumalanga Provincial colours. Karli also qualifies for National Team Trials, and may very well end up in the National Squad and/or Protea Team.

The female esports team, VYBN Females, also had a good showing in the CSGO esports title. The team has now earned Provincial colours as well as qualifying for National Team Trials, and may very well end up in the National Squad and/or Protea Team. Of course, CSGO is just  one of the six titles which MSSA has entered to contest at IESF’s 15th World Championships.

IESF’s 15th World Championships will be played to the following titles:

  • Counter-Strike: GO (CSGO)
  • Counter-Strike: GO (CSGO) – Female division
  • DotA 2
  • eFootball
  • Mobile Legends, Bang Bang
  • PUBGM
  • Tekken 7

The winners of the 2023 Northern Cape Online Championships are:

Title Name of player/team Club Colours awarded
Clash of Clans Martin Venter Hoër Volkskool Potchefstroom North West
Clash Royale – Premier John Kim Middies Mpumulanga
Clash Royale – Premier – Female Leone Loftus Masters of Mind Sports Free State
Clash Royale Tshwarelo Tshwane Knights Mind Sports Club
CS:GO – Premier
ZAG CS
ZAG Academy
Josh Chapman Western Cape
Sebastian Montoya-Pelaez Western Cape
Michael de Villiers Western Cape
Josh Orelowitz Western Cape
Thomas Venables Gauteng
CS:GO – Premier – Female
VYBN Females
ZAG Academy
Paula van Vuuren Western Cape
Chloe Wilson Gauteng
Rialet van Jaarsveld Gauteng
Nicky Muller Gauteng
Alexandria Kruger Mpumulanga
FIFA 23 – Premier Antonie Botes HoĂ«r Volkskool Potchefstroom North West
PUBGM – Premier
Team eFx
Team eFx
Sulaimaan Musthan KwaZulu Natal
Jared Rubly Gauteng
Jarrod Pretorius Gauteng
Richard Henry Eastern Cape
Rocket League – Premier Nick Matzopoulos ZAG Academy Western Cape
Rocket League – Premier – Female Karli Roodt Middies Mumulanga
Rocket League – High Schools Maree van der Merwe HoĂ«r Volkskool Potchefstroom
Tekken 7 Jonathan Brown Team Playbell Western Cape
Sportsmanship Award Desiree Botha Middies

 

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