SA20 and Betway announce landmark multi-year title sponsorship partnership
Leading global online betting and gaming brand Betway, has been announced as the title sponsor of SA20, bringing to life the Betway SA20. The strategic multi-year partnership will amplify both brands in key territories around the world, giving the Betway SA20 a global footprint in its inaugural year.
SA20 joins Betway’s enviable sponsorship portfolio that includes agreements with Cricket South Africa and Cricket West Indies. The Super Group-owned brand also have a brand ambassador agreement with globally renowned voice of the game, Kevin Pietersen, who regularly writes a column on the Betway Insider; the brand’s editorial hub.
With the end goal of being South Africa’s number one sport and entertainment brand, Betway SA20 also has ambitions to be the biggest cricket league in the world outside of India and aims to inspire a new generation of players and fans.
The agreement comes as the excitement continues to build for the tournament before the first ball is bowled between MI Cape Town and Paarl Royals at Newlands on January 10.
Anthony Werkman, CEO of Betway said:
“It’s a great privilege for Betway to become the title sponsor of the inaugural Betway SA20 as we continue to position ourselves as a market leader with our cricket offering on our sportsbook.
“With the competition drawing attention from all corners of the world and with the huge excitement building for the launch of the tournament, we are delighted to see the Betway brand continue to showcase its long-standing commitment to the sport with another top-tier sponsorship.”
Graeme Smith, Betway SA20 League Commissioner, said:
“This is another significant milestone for us as we welcome Betway to our growing list of invested partners.
“They are a global brand with a passionate interest in cricket around the world and we look forward to seeing the Betway SA20 scale new markets and audiences globally.”
South Africa’s premier T20 league will kick off on January 10, with 33 matches taking place in six iconic locations in South Africa: Pretoria, Johannesburg, Durban, Gqeberha, Cape Town and Paarl. The Grand Final is set for the Wanderers in Johannesburg on February 11, where the inaugural Betway SA20 champions will be crowned. Some of the world’s best T20 players will be on show including the World Cup-winning stars, Jos Buttler, Adil Rashid, Eoin Morgan and the Proteas’ world class talent.
The tournament will be contested by teams linked with famed IPL franchises and has already wrapped up a 10-year broadcast agreement with ViacomSports 18 in India; one of the country’s premium sports networks.
The teams involved are: Durban’s Super Giants, Joburg Super Kings, MI Cape Town, Paarl Royals, Pretoria Capitals and Sunrisers Eastern Cape.
Manchester City FC Partners with SportyBet
Manchester City has announced a new regional partnership with SportyBet. The agreement will see SportyBet become the Club’s Official Betting Partner in Africa.
SportyBet is a brand of Sporty Group, a global sports entertainment and technology company, and it is a pan-African market leader with licensed operations throughout Africa including Nigeria, Ghana, Kenya, Zambia, Tanzania and Uganda.
Widely recognised as the most innovative betting platform in Africa, SportyBet delivers a world-class mobile user experience with carefully considered product design and a focus on speed and performance.
As part of the new agreement, Manchester City and SportyBet will collaborate to create co-branded content and unique experiences for customers in the region.
Kaitlyn Beale, Vice President, Global Partnership Sales, said: “We are pleased to welcome SportyBet as a new regional partner of Manchester City today. Our fanbase within Africa continues to grow, shown by the interest in our fan events and trophy tour visits to Africa in recent years, and we look forward to working with SportyBet to bring fans even closer to the club.”
Sporty Group’s Brand Director, Oluchi Enuha, said: “We are absolutely delighted to add Manchester City to our list of partners. Manchester City has consistently proven to be one of the most exciting teams in Europe. Their exciting brand of football and dynamic players perfectly represent the type of entertainment Sporty Group aspires to bring to their customers in Africa. We believe this is just the beginning of a uniquely innovative collaboration which we believe will elevate both brands in Africa.”
MSSA’s view of encouraging females to play esports
Esports, or electronic sports, has become a global phenomenon, with millions of people tuning in to watch competitive video game matches online or in person. As the popularity of esports continues to grow, it is becoming increasingly important to encourage diversity and inclusivity in the industry, particularly in terms of gender.
Since 2009 Mind Sports South Africa (MSSA) has had an active policy to increase female representation in esports. This is important for a number of reasons. First, it is simply a matter of fairness and equality. Women should have the same opportunities to compete and succeed in esports as men. By promoting gender diversity in the industry, we can help to break down barriers and create a more inclusive environment for everyone.
However, as MSSA President, Colin Webster, stated, “There are also practical reasons why having more females play esports is important. For one, it can help to grow the industry. Women make up a significant portion of the gaming market, and by tapping into this market, esports organizations and companies can reach a wider audience and increase their revenue streams.”
Webster added, “Additionally, having more females involved in esports can help to address some of the toxic behaviors and attitudes that have plagued the industry in the past. Women have historically faced harassment and discrimination in the gaming world, but by promoting gender diversity and inclusion, we can help to create a more welcoming and supportive community.”
There are also potential benefits to individual female players. By participating in esports, women can gain valuable skills and experience in areas such as teamwork, communication, and problem-solving as well as earn Regional, provincial, and National Colours that may help such females obtain bursaries in order to study further. These skills can then be applied to other areas of their lives, such as their careers or personal relationships.
However, increasing female representation in esports is not without its challenges as MSSA is painfully aware. Women are still underrepresented in the industry, and those who do participate often face a range of barriers and obstacles. Some of these include online harassment and discrimination, a lack of female role models and mentors, and limited opportunities for sponsorship and funding.
MSSA faced very stiff opposition from many gamers, some of them who even have daughters, over the years when promoting its policies of enablement and inclusion.
To address these challenges, MSSA has always taken proactive steps to promote gender diversity and inclusion. This has included initiatives of providing incentives and creating real and credible upward movement. MSSA is the only esports national federation, world-wide with 40% of its Board consisting of female Board Members.
In conclusion, increasing female representation in esports is not only a matter of fairness and equality, but also a practical way to grow the industry and create a more inclusive and supportive community. By taking proactive steps to promote gender diversity and inclusion, we can help to build a better future for esports and for everyone involved in it.
Mind Sports South Africa’s (MSSA) 2023 Gauteng Online Championships held on 11 March 2023 showed sterling results.
The championship was a last chance for many esports athletes to qualify for MSSA’s National Team Trials to be held on 25 March 2023 at which the team will be selected to officially represent South Africa at the African Qualifiers which lead up to IESF’s 15th World Esports Championships to be held in Lasi, Romania in August 2023.
All Registered Players who have finished in the top three places, or the top 20% – whichever is greater, are entitled to enter trials.
However, it must be remembered that all players must have a valid passport at the date of entry.
It was indeed exciting to watch just how much all the female teams have improved.
White Rabbit Gaming Club’s (WRG) female team astounded all with their skill and sportsmanship. The team demolished all the female opposition and narrowly lost to the male team which ultimately won the premier event.
It is expected that the selection process for the esports title will be hotly contested.
Other female teams that excelled are:
- Roedean College – League of Legends, and
- Northcliff High School – Mobile Legends: Bang, Bang
The high standard of play saw a number of Registered Players being awarded Provincial Colours. Only Limpopo and Northern Cape did not have rRegistered Players who did not earn provincial colours.
The winners are as follows:
|Title||Name of player/team||Club||Provincial Colours awarded|
|Clash of Clans – Premier||Christo van Zyl||Point High School||Western Cape|
|Clash of Clans – Hgh School||Martin venter||Hoër Volkskool|
|Clash Royale – Premier||Jimmy Swanepoel||Point High School||Western Cape|
|Clash Royale – High School||Norrice Le Roux||Point High School|
CS:GO – Premier
|ZAG CS||ZAG Academy|
|Josh Chapman||Western Cape|
|Sebastian Montoya-Pelaez||Western Cape|
|Michael de Villiers||Western Cape|
|Josh Orelowitz||Western Cape|
|Ayush Singh (sub)||KwaZulu Natal|
CS:GO – Premier – Female
|White Rabbit Gaming||White Rabbit Gaming|
|Rochelle Elizabeth Noortman||Free State|
|Roelien van Dyk||Gauteng|
|Jessica Eleez Greeff||KwaZulu Natal|
DotA – Premier
|ZAG DOTA 1||ZAG Academy|
|Travis John Waters||Western Cape|
|Mark Kilian Lehle||Gauteng|
|Mohammad Dhooma||Eastern Cape|
DotA – High School
|CCL Knights||Crawford College Lonehill|
|Howie Chen||Gauteng High School|
|Srivar Premjeeth||Gauteng High School|
|Arav Harrielal||Gauteng High School|
|Ashen Naidoo||Gauteng High School|
|Tej Kistasamy||Gauteng High School|
|eFootball – Premier||Ridah Hendricks||PES Society||Western Cape|
|FIFA 23 – Premier||Rethabile Masangane||NWU|
|FIFA 23 – High School||Antonie Botes||Hoër Volkskool|
|HearthStone||Kyle Vorster||ZAG Academy||Gauteng|
League of Legends
|Thomas Stephanus Swanepoel||TuksEsports||Gauteg|
|Hein van Rooy||TuksEsports||Gauteng|
|Johannes Gysbert Du Preez||TuksEsports||Gauteng|
League of Legends Female
League of Legends – High School
|Lu-Zelle Kruger||Mpumalanga High School|
|Xavier de Beer||Mpumalanga High School|
|Patric Nel||Mpumalanga High School|
|Dylan Putek||Mpumalanga High School|
|Calvin Kok||Mpumalanga High School|
Mobile Legends Premier
|MOMS Legends||Masters of Mind Sports|
|Leone Loftus (Captain)||Free State|
|Joost Loftus||Free State|
|Leonard Loftus||Free State|
|Adriaan du Plessis||Gauteng|
Mobile Legends Female
|Pr0NHS||Northcliff High School|
|Kennedy Cassells (captain)||Gauteng|
|Rocket League – Premier – 1 v 1||Ngwazi Mathebula||Middies||Mpumalanga|
|Rocket League – High School – 1 v 1||Nathan Jacobs||Middies|
Rocket League – Premier – 3 v 3
|MIGHTY TEDDY BEARS||King Edward VII School|
|Liam Hughes||King Edward VII School||Gauteng|
|Emilo Dos Santos||King Edward VII School||Gauteng|
|Judah Dos Santos||King Edward VII School||Gauteng|
|Tekken 7 – Premier||Jonathan Brown||Team PlayBell||Western Cape|
|Sportsmanship Award||Jessica Eleez Greeff||White Rabbit Gaming Club|
FBMDS launches Top+Plus: the new generation of table games
FAVBET apps receive ‘Lite Mode’ for slower networks
12BET Integrates Betradar as a New Sportsbook Provider to Mark 15 Years in the Online Gaming Industry
YAHAHA Studios steals the show at GDC with AI Generated-Content Co-Pilot
Play’n GO Adds Craps to its Portfolio of Table Games
iGaming Industry Insights: GR8 Tech Shares Key Takeaways from March Events
Ezugi launches its first live game show, Ultimate Roulette, with unique multipliers
Entain’s Digital Transformation of UK Retail is On Track as it Celebrates Launch of 100th Digi-Hub
Armalytix and Betsmart Consulting announce new partnership
Roobet Announces Partnership with Entertainment Legend Snoop Dogg
Australian player hit a jackpot of 126 030 AUD in RocketPlay
Why is iGaming one of the most promising niches for a job seeker today?
7777 gaming has certified over 50 games for Romania
Interview with Dmytro Taran, COO at Slotegrator
The international games industry meets in Hamburg – 500 guests at the Hamburg Games Conference 2023
BSG Awards 2023 Online Voting: Vote for your favorite Baltic or Nordic operators and suppliers
Central Europe6 days ago
Tom Horn to Sponsor Prague Gaming & TECH Summit 2023
Latest News6 days ago
IGT Signs Deal with Gift & Go
Interviews6 days ago
Mix it all up – how Playson strengthens its popular Hold and Win portfolio with its latest hit
Industry News6 days ago
Better Collective Releases its Annual Report for 2022
eSports6 days ago
Team Vitality’s French Rocket League team will be back at the San Diego Major from April 6th to 9th 2023
Central Europe6 days ago
Win2day Expands its Partnership with Austrian Tennis Association
Balkans6 days ago
CT Interactive Deepens Serbian Footprint Through MerkurXtip
Gaming7 days ago
GOLDENRACE PRESENTS ITS NEW PAINFULLY REAL FIGHTING GAME