Connect with us
SOFTSWISS

Affiliate Industry

Clarion confirm shortlist for 2023 iGB Affiliate Awards

Published

on

Reading Time: 2 minutes

 

The industry’s outstanding individuals, brands, games, networks, tech and campaigns have been recognised in the iGB Affiliate Awards shortlist which has been released by events media business Clarion Gaming.  

The Awards, which take place on Thursday 9 February and are an integral part of the iGB Affiliate London experience, highlight the ‘best of the best’ across a broad range of categories comprising Best Poker Affiliate; Best Sports Betting Affiliate; Best Casino Affiliate; Best Bingo Affiliate; Best Crypto Affiliate; Best Affiliate Manager; Best Affiliate Programme; Best Affiliate Network; Best Tech for Affiliates; Best Tech for Affiliate Programmes; Best Digital Agency; Marketing Campaign of the Year; Rising Star; Best Newcomer; Innovation Award; Affiliate Employer of the Year; Safer Gambling Initiative of the Year and Game of the Year.

The Awards are being held at The Troxy, London’s iconic art deco venue. The theme, ‘Made in NYC’, will form the backdrop to the black-tie event which comprises a three-course sit-down dinner and an entertainment-packed after party.

iGB Portfolio Director Naomi Barton, believes the Awards serve to shine a light on the success and achievements of the affiliate world.  She stated: “Elaine Gardiner, who has a distinguished career in the affiliate world described the iGB Affiliate Awards as being a celebration of the outstanding talent that exists in the industry and an opportunity for smaller organisations and individuals new to the business to be recognised for their contribution.

“Certainly the iGB Affiliate Awards categories reflect the talent which underpins the industry and which is driving its development. We have had huge interest across the categories and the quality of the shortlist and the newcomers this year alongside our current customer base reflect an industry which is continually raising the bar in terms of creativity, standards and professionalism. The Awards are purely for the igaming affiliate world and are a central part of the iGB Affiliate London experience.”

Looking ahead to February’s show she added: “Occupying a total of 11,800 square metres of floor space the show will be 22% bigger than the 2022 edition which was held in April. The great news for the igaming affiliate community is that we will eclipse the success of iGB Affiliate London 2022 both in terms of its physical size as well as the number of exhibiting and sponsoring organisations. We are on track to exceed April’s total of 176 participating companies, a strong indicator of how much this event is needed and wanted. Our purpose is to champion fresh new thinking with iGB Affiliate London delivering access to new strategies, new partnerships and new sectors, all culminating in new business opportunities.”

Affiliate Industry

Exclusive Q&A with Christoffer Ødegården, Head of Casino at Bojoko

Published

on

With growing competition in the online casino industry, finding effective ways to attract new players is crucial for operators. To discover which strategies are the most effective, we contacted Christoffer Ødegården.
Reading Time: 3 minutes

 

With growing competition in the online casino industry, finding effective ways to attract new players is crucial for operators. To discover which strategies are the most effective, we contacted Christoffer Ødegården. He serves as Head of Casino at Bojoko, one of the top affiliates in the UK, and has access to comprehensive data on what features help secure additional FTDs. In this interview, he shares how diversifying payment options, lowering deposit limits, and refining bonuses can help casinos stay competitive.

What are the most effective strategies casinos can use to increase FTDs?

Most casinos focus on tweaking their bonuses to attract new players, which is effective. However, it can also have certain financial risks and lower player value. Our data shows that one of the fastest ways to increase FTDs is to simply expand the selection of payment methods.

It might not be intuitive, but offering a variety of methods does not just mean that players can choose what works best for them once they are on your page. Having the right payment methods will actually lead to a large number of players hearing about and exploring your casino in the first place.

Could you explain the impact of offering diverse payment methods on player behavior?

Many players have specific payment preferences and will only make deposits and withdrawals with specific payment methods, some sticking with just one. It is essential to have all relevant UK payment methods to avoid missing out on these users. As I already mentioned, many Brits actively search for casinos with their preferred payment method available, and comparison sites like Bojoko cater to them.

Bojoko has pages for every popular UK payment method, where players can quickly compare their offers and make their choice. This is without ever being exposed to brands that do not offer their deposit method of choice.

Let me provide a quick example. We have noticed that many Brits actively search for Paysafecard casinos and land on our dedicated page, where they compare casinos that let you deposit with Paysafecard and sign up. These players come with high intent, resulting in higher conversion rates. It is not just Paysafecard; a long string of more niche payment methods are hugely popular amongst Brits.

Which payment methods have proven to be most beneficial?

There are almost too many to mention, but pre-paid cards like Paysafecard, e-wallets like Neosurf, and mobile payment options like Boku and PayForIt are clearly gaining popularity. We have also seen an enormous rise in PayPal in the last few years, and the industry has responded, with most British casinos now offering PayPal. ApplePay is another mainstream payment method that has somehow been largely ignored among online casinos.

How should casinos respond to these emerging trends?

Casinos should always try to quickly embrace these trends, as the earlier they adapt, the more players they stand to earn. There is always an adaption curve where the less common payment methods are only available at a few operators, meaning they share the entire pot of players searching for these options.

I’d also recommend utilizing their relationship with affiliates like Bojoko, which can also amplify visibility. As I mentioned, our platform provides curated lists that guide players to casinos offering their preferred payment method. This visibility and alignment with player preferences often result in a noticeable uptick in FTDs. However, our collaboration with casinos goes beyond simply listing them on these pages. We can and do also provide insights on which payment methods and other features they should add to increase their FTDs.

You mentioned other features they can add to increase their FTDs. What specifically are you referring to? 

Another quick way for a casino to increase their FTDs is to lower the deposit limits. This makes it easier for players to sign up and get a sense of your brand. High minimum deposits can deter new players who want to try the casino without committing too much upfront.

I’d also like to specify that bonuses are still a powerful tool, with no deposit bonuses in particular being an effective way to bring in new players. However, these require a strong focus on player retention to avoid risks like bonus abuse. Less risky bonus options include increasing the percentage of your welcome bonus and trying out wager-free offers. However, no matter what you do, effective retention strategies remain key to ensuring players continue depositing after their initial experience.

Continue Reading

Affiliate Industry

Better Collective Acquires AceOdds

Published

on

Reading Time: 2 minutes

 

In a strategic move to strengthen its foothold in the UK, digital sports media group Better Collective has acquired sports betting media AceOdds for a total consideration of 42 mEUR implying 4x last twelve months EBITDA.

AceOdds, a versatile multi-language sports betting brand, offers a comprehensive range of betting tools, odds, reviews and streaming schedules through its web and app based platforms. With a robust presence in the UK market, Better Collective’s global reach through local expertise aligns perfectly with AceOdds’s vision of expanding its influence outside the borders of the UK. Following the acquisition, Better Collective upgrades its 2024 full year financial targets.

Ian Bowden, Better Collective’s Senior Director for UK & Ireland, said: “I am thrilled to announce the addition of AceOdds to the Better Collective group. This strategic acquisition brings us a robust owned and operated sports betting media brand in the UK market, poised for global scalability. Aligned perfectly with Better Collective’s overarching strategy of acquiring leading sports media brands across various niches, the AceOdds brand fills a crucial gap by offering a vital sports betting affiliation brand in a pivotal growth market for the Better Collective group, along with an app benefiting from hundreds of thousands installs to further increase the reach we can provide our partners.”

Established in 2008, AceOdds was founded with the aim of providing UK sports enthusiasts with an easy-to-use betting calculator. Over the years, the brand has expanded, offering a well-regarded web platform featuring a range of betting tools, comparison features, live streaming schedules, an odds and parlay calculator, and more. Additionally, AceOdds has introduced a popular app.

The acquisition aligns with Better Collective’s strategy of owning the full range of sports media across key regions, spanning from traditional sportsbook comparison brands to general sports media, social media content creators, podcast producers and beyond.

Continue Reading

Affiliate Industry

AskGamblers Launches AskGamblers Sports

Published

on

Reading Time: < 1 minute

 

AskGamblers, a renowned affiliate in the iGaming industry, launched the highly awaited sports betting section of AskGamblers, ushering in a new chapter in the affiliate’s quest for bringing online bettors closer to reputable and trustworthy iGaming platforms.

Relying on over a decade of experience in online casino affiliation, AskGamblers decided to take the next logical step in the website’s development and venture into sports. Over a year later, the AskGamblers Sports section is up and running and ready to welcome sports bettors.

In creating the new section, AskGamblers took a holistic approach, designing a one-stop shop for online sports bettors, with a simple idea to guide visitors towards a safe and secure betting experience.

Dijana Radunović, General Manager at AskGamblers, said: “AskGamblers Sports is the result of the hard work of the entire AskGamblers team, and I believe I’m speaking on everyone’s behalf when I say we couldn’t be more proud of it.

“We spent countless hours fine-tuning the sports betting section to make it as appealing and helpful to players as possible. We did an amazing job, and I am certain today’s launch will strengthen AskGamblers’ position as the leader in iGaming affiliation.”

Continue Reading
Advertisement
Alpha Affiliates
Advertisement

EveryMatrix

Advertisement

Launch your iGaming business swiftly and effortlessly with our comprehensive turnkey solutions

Advertisement
Stake.com

Trending (Top 7)

Get it on Google Play

EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - European Gaming is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.