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ICE can help address diversity in all of its forms states Tiina Siltanen Vice Chair of the European Casino Association

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ICE can help address diversity in all of its forms states Tiina Siltanen Vice Chair of the European Casino Association
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Tiina Siltanen, recently appointed Vice Chair of the European Casino Association and General Manager, Casino Helsinki and Tampere is the latest industry thought leader to focus on the importance of February’s full-scale edition of ICE London, underlining its importance to the development of the international industry post-Covid.

Focusing on the power of adopting a collective response to the challenges, opportunities and responsibilities that face the industry she said: “The 2023 creative of ‘Stronger Together’ really captures the industry mood certainly from my perspective and that of colleagues. February’s ICE will mark the return of the major supplier brands that we missed in April 2022 and that sense of solidarity and togetherness is both profound and really powerful.”

She added: “As a global industry we are stronger when we are together sharing challenges, solutions, ideas, inspiration, energy and the infectious ‘can do’ spirit that underpins our industry.

“I also believe this mindset goes beyond product. We are also ‘stronger together’ when we are addressing diversity in all of its forms, safer gambling and protection of the vulnerable. In this respect the Consumer Protection Zone at ICE represents a stand-out feature on the show floor. Safer gambling has moved centre stage at ICE and the industry is much stronger when we collectively address consumer protection.”

Stuart Hunter, Managing Director of Clarion Gaming stated: “In the research that we undertake with stakeholders on a regular basis the primary reason quoted for attending ICE is the calibre of the exhibitors and the access their presence provides to the very latest innovations, and technology solutions.

“However it’s clear that when so many of the industry’s influencers and strategic bodies come together in one place it’s also possible to address broader issues. The award-winning ICE Consumer Protection Zone has been and will continue to be the focus for discussions regarding the industry’s safer gambling undertakings and there will also be events and debates regarding diversity and inclusion in the gambling industry.

“I think it’s fascinating to reflect on how the hundreds of thousands of conversations that will take place on and off the show floor at ICE will help to fashion the direction of the industry.”

“The common denominator whether you are an operator from South America, a machine developer from Europe, a regulator from Australia or a safer gambling charity working out of London is the power that ICE has to help stakeholders make the ‘connections’ that power the industry which is why the return of a full-sized ICE in February is so exciting and so compelling.”

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Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe

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Meridianbet, a member of the Golden Matrix Group (NASDAQ: GMGI), in partnership with Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet announces the launch of a significant humanitarian initiative, ‘Scan. Help.’, aimed at supporting maternity hospitals across Southeast Europe.

The rollout of this action to other market territories is expected in the remainder of 2024.

How It Works

For every scanned QR code and subsequent registration on the Meridian Foundation’s website, funds will be allocated towards equipping five maternity hospitals in Serbia. This innovative approach not only raises awareness but also actively involves the community in our CSR activities.

The initiative is currently ongoing with high media presence and is broadcasted during Southeast Europe’s regional basketball Finals series (ABA League). BC Red Star players wear jerseys featuring the QR code, with additional promotion through basketball arena ads, TV ads, and more, encouraging fans and supporters to participate.

A Unified Effort for Community Impact

The ‘Scan. Help.’ campaign is a collaborative effort involving Meridianbet, Meridianbet foundation, Expanse Studios, and basketball club Crvena zvezda Meridianbet, Southeast Europe’s leading basketball club, of which Meridianbet is the name sponsor. The initiative is designed to leverage our collective resources and influence to make a meaningful impact on local communities.

Multi-Stakeholder Support and Growing Participation

The ‘Scan. Help.’ campaign has received institutional support ad backing from the Ministry of Health, reinforcing the importance and legitimacy of this cause. Additionally, several companies have already expressed their desire to contribute, with provisions made for donations through the Meridian Foundation’s account. This broadening support network amplifies the initiative’s reach and potential impact.

This campaign exemplifies Meridianbet’s dedication to sustainable development and community well-being. In 2023 alone, the company has launched 225 CSR campaigns, reflecting the commitment to making a lasting impact.

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SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’

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The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region

With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.

In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.

This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.

“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”

Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.

Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.

 

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PopOk Gaming Unveils Exciting New Instant Game: “Dice”

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PopOK Gaming, a leading innovator in the gaming industry, is thrilled to announce the launch of its latest Instant game sensation: “Dice”.

“Dice” is a dynamic game that puts players’ instincts and strategies to the test. Participants can jump in at any moment and predict whether the resulting number will be higher or lower than their selected number. With every roll, the excitement mounts as players watch the green fields light up, indicating their path to victory.

It’s not just about luck – it’s about strategy too. Players have the opportunity to adjust their multiplier, choose their odds, and press start for a thrilling gaming experience.

Here’s how it goes down:

📈 Move the dice higher or lower on the screen.
🚀 Choose over or under.
⏳ Place your bet and hold on tight.
🎲 Launch the dice!
🏆 Win big, with potential rewards of up to x9600!

With its user-friendly interface and exciting gameplay, “Dice” promises to captivate players of all skill levels. Whether you’re a seasoned gamer or new to the world of Instant games, “Dice” offers endless opportunities for fun and excitement.

Join the action today and roll the dice for your chance to win big! Visit PopOK Gaming to start playing now.

 

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