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iGaming Industry In 2023 – What We Should Expect

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iGaming Industry In 2023 - What We Should Expect
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The iGaming industry has seen rapid growth in recent years, with the global market reaching over $60 billion in 2020. This was due to a number of factors such as increasing internet access and smartphone penetration worldwide, new technologies that have made online gaming more accessible than ever before, and an increased acceptance of gambling activities by governments around the world.

The popularity of iGaming is further enhanced by its convenience. Players can enjoy games from anywhere at any time without having to travel or wait for opening hours. Additionally, it offers a wide variety of options including slots, table games, sports betting, and live dealer experiences which appeal to different types of players across all ages and backgrounds – making it one of the most popular forms of entertainment today.

As during these recent years iGaming has had amazing results, 2023 forecasts are pretty positive. In this article, we will try to show you a detailed picture of iGaming industry trends and conditions during 2022 and outline some predictions for the next year which will affect your gaming experience. So make sure you check all the details down below!

iGaming Industry In 2022 – A Quick Overview

As we mentioned before, 2022 was a pretty positive year for the iGaming industry. Companies saw a major surge in popularity as more people turned to online gaming for entertainment. The rise of mobile gaming and new technologies such as virtual reality (VR) and augmented reality (AR) were some of the main trends that drove growth in this sector. Additionally, esports tournaments gained tremendous traction with millions tuning in to watch them live or streaming on platforms like Twitch.

There was also an increase in interest from traditional sports betting companies who began offering their services online while leveraging technology to create innovative products such as fantasy leagues. Finally, cryptocurrency-based gambling sites became increasingly popular due to their anonymity and low transaction fees compared to traditional payment methods like credit cards or e-wallets. There are many types of iGaming websites and services such as Coinplay bitcoin slots, Draftkings fantasy football betting, and others. So these diverse alternatives made 2022 a great year for the industry as well as forecasts.

On the other hand, there were some challenges during 2022 in the iGaming industry that were largely caused by a lack of regulation and an increase in competition. It was not a common problem for the whole world’s market but for some areas. With more players entering the market, companies had to find ways to differentiate themselves from their competitors while still providing a safe and secure gaming experience for users. This often meant that companies needed to invest heavily in marketing, customer service, and technological advancements such as AI.

Additionally, due to the lack of clear regulations on online gambling activities across different jurisdictions, it was difficult for operators to ensure legal compliance with local laws. As a result of these issues, many operators struggled financially or even went out of business entirely throughout 2022.

During this overview, it is also needed that the current year is very active when it comes to partnerships. These included collaborations between leading software providers such as Playtech and Microgaming to create new online games that are more accessible to players around the world.

Also, several operators joined forces with payment service providers in order to offer customers better banking options when playing their favorite games online. The most notable partnership of 2022 was an agreement between game developer NetEnt and casino operator 888Casino which allowed players access to some of the best slot titles available on any platform at that time. This partnership has since gone from strength to strength, providing gamers with even more entertainment choices than ever before!

2023 Predictions – iGaming Has Great Prospects

Experts predict that the iGaming industry in 2023 will be much safer due to a new regulatory environment from the EU. This is because stricter regulations are expected to be implemented, such as increased customer protection measures, more stringent anti-money laundering checks, and improved data security protocols. These measures should help protect customers from fraudsters and ensure their personal information remains safe.

Additionally, operators will also need to adhere to tighter advertising rules which should reduce inappropriate content being exposed on digital platforms such as social media sites or gaming apps. As a result of these changes, it is likely that confidence in online gaming services will increase significantly over time leading many more people to play safely online by 2023 than ever before.

On the other hand, it is expected that the iGaming industry will increase dramatically in the USA too as their betting and gambling become more legal than it was in 2022. On the other hand, many provider companies have already started working on new game portfolios which will increase the diversity for gamblers.

To conclude, in 2023, we should expect a safer environment for gaming as regulations will be much more clear and completely implemented, also the high dynamic of development on the USA market and most importantly increased gaming portfolio.

Industry News

Affiliates welcome dynamic pairing of iGB Affiliate Awards with iGB L!VE in London

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Alongside the migration of iGB L!VE to London in July 2025, Clarion Gaming has confirmed that the world acclaimed iGB Affiliate Awards will be held alongside the London expo.

The decision to run the Awards as part of the iGB L!VE experience was made in collaboration with key igaming and affiliate stakeholders, with the announcement warmly welcomed by the affiliate community.

Richard Moffat, Chief Executive of OLBG, one of the UK’s leading sports betting affiliates, reflected the industry view stating: “I’m delighted to hear that the iGB Affiliate Awards will be staying in London and running alongside iGB L!VE. As home to the largest regulated online gambling market in the world, it makes a lot of sense for the UK to hold a big annual industry event.

“By combining the growing iGB L!VE with the longstanding and respected iGB Affiliate Awards, we have a fantastic show to look forward to. OLBG will be supporting iGB L!VE with our biggest ever presence at a conference and we can’t wait to see our team and our partners enjoying London in the summer.”

Naomi Barton, iGB Events’ Global Portfolio Director, also shared her vision: “The iGB Affiliate Awards which are known for their integrity and merit-based recognition have become a cornerstone event for igaming affiliates. Furthermore, the UK igaming market is worth a phenomenal £5.1 bn (2024) and leads the way in marketing and tech innovation globally.

“Keeping this spirit alive, we’re committed to further enhancing the Awards’ importance by pairing it with iGB L!VE, the world’s fastest-growing Tier 1 online gaming exhibition, an event with an outstanding reputation for delivering real value and business returns for our customers.

“We can’t wait to celebrate with the industry in London, where the heart of the igaming affiliate community beats strongest. My advice is to mark your calendars and get ready for an unforgettable event!”

Further information about how to enter the iGB Affiliate Awards will be available shortly.

 

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Industry News

Novomatic Netherlands Appoints Alexander Legat as CEO

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Novomatic Netherlands Appoints Alexander Legat as CEO
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Novomatic Netherlands has appointed Alexander Legat as its CEO.

Legat takes over from Zane Mersich, who has moved onto the company’s Supervisory Board.

His appointment has bolstered Novomatic Netherlands’ management team with two decades of legal and operational experience in the gaming industry.

Legat will also bring knowledge gained at Novomatic’s Austrian subsidiaries into his new role.

“I am grateful for the new operational role in the dynamic Dutch market and look forward to working with the local team and the opportunities that lie ahead,” he said.

The Novomatic Netherlands’ management board said in a statement: “With Dr. Alexander Legat, Novomatic Netherlands is gaining a first-rate legal expert who not only knows the group extremely well but has also already worked closely with the national subsidiaries.

“His appointment is an important step in our work to successfully meet the future challenges in the Dutch market and further expand our position.”

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Industry News

Driving Ethical Transformation in iGaming: How Better World Casinos is Leading the Charge

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Driving Ethical Transformation in iGaming: How Better World Casinos is Leading the Charge
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This article is a short version of the full report on BetterWorldCasinos .com about reviewing UK gambling operators on their environmental, social and governance (ESG) efforts. The full version of the article can be found here

By Floris Assies, founder & CEO of Better World Casinos (BWC). 

 

The global iGaming industry has grown rapidly over the past decade, offering a wealth of entertainment options to millions of players. However, as with any booming industry, there are underlying challenges that must be addressed. At Better World Casinos, we believe that the industry must evolve to become not only profitable but also ethical, transparent, and sustainable. Our mission is to guide players towards online gambling brands that are committed to these values, thereby driving positive change across the sector.

The Importance of ESG in iGaming

Environmental, Social, and Governance (ESG) factors have become crucial indicators of a company’s ethical standing and long-term sustainability. In industries like iGaming, where the balance between profit and responsibility is delicate, ESG metrics are vital. At BWC, we embarked on a comprehensive review of 21 leading casino and sportsbook operators to assess their ESG performance. Our goal is to provide players with clear, reliable information on which brands are committed to ethical practices and which fall short.

Key Findings from Our ESG Assessment

Our research focused on four critical areas:

Transparency: We examined how openly companies disclose their ownership, operations, and ESG efforts. Transparency is foundational to accountability. Our findings revealed a significant divide between publicly traded and privately held companies, which was expected.. Public companies, due to regulatory requirements, generally scored higher on transparency whereas most private companies offered minimal information.

ESG Plans and Reporting: We evaluated the presence and quality of ESG plans among the companies looking at responsible gaming specifically, and at general environmental, social and governmental factors. While many companies made statements about responsible gambling and sustainability, only a few provided concrete data or set measurable goals. 

Compliance: Compliance with regulations, in areas like marketing, privacy, security , Anti-Money Laundering (AML) and player protection, is non-negotiable. Our research found that all companies had faced some form of regulatory action in the past, with varying degrees of severity. This highlights the ongoing challenge of balancing profitability with legal and ethical obligations.

Third-Party Data: To gain a broader perspective, we also considered third-party ratings from sources like Glassdoor and CSRHub. While these sources offered valuable insights, we found that they sometimes lacked consistency or depth. Nevertheless, CSRHub’s data provided a useful benchmark, particularly for companies that were otherwise difficult to evaluate.

Promoting Ethical Brands

After months of research, BWC identified 10 out of the original 21 companies that met our minimum standards for transparency, ESG performance, and compliance. These companies will be featured on our platform, where players can learn more about their commitment to responsible gambling, environmental sustainability, and social equity.

However, our work doesn’t stop here. We are committed to continuously refining our assessment methods and expanding our research to include more operators and go into more depth. Our aim is to set a benchmark for ethical practices in the iGaming industry and to hold companies accountable for their actions.

The Role of Players in Driving Change

A key motivator for our research is the power of the player. In an industry where the user experience is often homogeneous—most casinos offer the same games, payment methods, and bonuses—players can make a real difference by choosing to support brands that align with their values. By selecting operators that prioritise ESG factors, players can help push the industry towards more ethical and sustainable practices.

The Future of Better World Casinos

At Better World Casinos, we are just getting started. Our vision is to become the leading resource for players who want to make informed decisions about where they gamble. We plan to collaborate with industry experts to develop more sophisticated ESG assessment tools and to continue advocating for greater transparency and accountability in the industry.

As we move forward, we will focus on key areas such as responsible gambling, environmental impact, and governance practices. By shining a light on both exemplary practices and areas in need of improvement, we hope to foster a more responsible and conscientious iGaming industry.

The iGaming industry stands at a crossroads. As it continues to grow, so too must its commitment to ethical and sustainable practices. Better World Casinos is proud to be at the forefront of this transformation. By empowering players with the information they need to make responsible choices, we are helping to build a better future for the industry and its millions of customers worldwide.

 

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