Connect with us


BETBY expands global presence with Montenegro office

Visit Wazdan at ICE London at the N7-420 stand



BETBY expands global presence with Montenegro office
Reading Time: < 1 minute


BETBY, the innovative sportsbook supplier, has further broadened its footprint after opening an office in Montenegro.

The site, based in the city of Budva, will see more than 15 members of the team relocate to the heart of the Old Town on the Adriatic, across a range of departments.

In addition, the space has the potential to expand capacity and act as a base for global personnel looking to relocate for the summer period, as the supplier continues to focus on employee wellbeing and encourage hybrid working.

It becomes the third office opened by BETBY, following locations in Latvia and Malta, as it continues its impressive growth. In 2022, its headcount almost doubled to more than 80, with the provider enjoying another strong commercial year.

Leonid Pertsovskiy, Chief Executive Officer at BETBY, said: “We’re delighted to be opening our brand new office in Montenegro. In a gorgeous part of the country, it resonates with our ethos of creating work environments that our employees are proud of, and we’re confident it will add to what is set to be a fantastic 2023 for us.

“With it being a full-time office, as well as a space for staff to treat it as a ‘getaway’ destination, we can’t wait to fully utilise the benefits of our latest location, and look forward to growing further over the course of the year.”

BETBY will be attending the ICE London exhibition, hosted at the ExCeL London, between 7th-9th February. They can be found at stand S1-130.


Altenar ready for global expansion with PalmsBet



Altenar ready for global expansion with PalmsBet
Reading Time: 2 minutes


Altenar, the leading sportsbook and iGaming software provider, has announced that it is set to power PalmsBet’s global operations.

This deal sees Altenar bolster their standing as one of the leading tech providers in Europe, with its reputation in the Balkan region at an all-time high.

The key focus is on Bulgaria, with the market offering significant scope for expansion with a projected sports betting revenue in excess of €850m in 2026, almost €600m more than six years previously.

Altenar is also set to scale the operator’s Africa operations, which went live in Kenya in December with Peru set to follow in April this year.

PalmsBet is one of the most exciting operators within the Bulgarian market, with over 20,000 sporting events on offer. The operator group also has a partnership with La Liga, highlighting the brand’s strength in football betting across Europe.

As part of the deal, PalmsBet will also be given access to Altenar’s award-winning sports betting and virtual sports offering, allowing the operator to make giant strides in these three regions.

Commenting on the deal, George Mavridis, Commercial Account Manager at Altenar, said: This deal with PalmsBet is truly exciting given that Bulgaria is a market full of potential in terms of sports betting and incredibly exciting demographics.

“Having gone live Kenya with PalmsBet, the move to the Balkan region for us opens many doors and there is definitely scope to move into new markets in the future.”

Altenar had a hugely successful 2022, with numerous award wins for their unrivalled sportsbook, including at EGR Italy, and a huge player count over the course of the 12 months, with even more growth expected in 2023.

Licensed across a total of 13 major global markets, including the UKGC and MGA, Altenar has established itself as the sportsbook provider of choice for multiple leading operators.

Continue Reading


SportingWin strikes Pinnacle partnership in Bulgaria



SportingWin strikes Pinnacle partnership in Bulgaria
Reading Time: 2 minutes


SportingWin, the ambitious online sportsbook operator, has put pen to paper on a breakthrough deal that will see it use Pinnacle’s B2B iframe solution to further establish itself as the go-to betting brand in the Bulgarian market.

The exclusive deal will see SportingWin, which has made strides in the market since launching last year, enhance its sportsbook offering through Pinnacle’s cutting-edge technology.

Using Pinnacle’s solution, SportingWin aims to attract more quality customers, especially the high-volume high-value bettors that often make up most of an operator’s revenue. It will also be able to improve hold, reduce volatility and optimise performance.

Since making its debut in Bulgaria, SportingWin has already had a major impact on the market. In 4Q22, the operator generated €500,000 in net revenue with the Pinnacle partnership set to take that to the next level over the coming 12 months.

SportingWin is a Malta-based B2C betting company, which became the fifth licensed operator to enter the Bulgarian market with a Romania market launch in the pipeline.

Mark Chakravarti, Investment Director at SportingWin, said: “Pinnacle is an industry powerhouse that needs no introduction. Its B2B iframe solution is a cut above the rest and will allow SprotingBet to further establish itself as a leading betting brand in Bulgaria.

“This is certainly the case when it comes to engaging the 5% of quality customers that can and do make up more than 80% of an operator’s revenue. These players require certain products, features and levels of service, and with the help of Pinnacle, we can now exceed their expectations.

“We have got off to a great start in Bulgaria with our SportingWin brand, but this partnership with Pinnacle really does mark our arrival in the market where we expect to become a major player over the next 12 months.”

Rohini Sardana, Business Development Director at Pinnacle, added: “Pinnacle Solution has been designed to help operators leverage our state-of-the-art technology and our unrivalled experience honed over more than two decades. SportingWin can now use this to continue to establish itself as a true market leader in Bulgaria.”

Continue Reading


7777 gaming goes live with Sesame in Bulgaria



7777 gaming goes live with Sesame in Bulgaria
Reading Time: 2 minutes


7777 gaming goes live with Sesamе – a leading online operator in Bulgaria. More than 60 of 7777 gaming’s engaging games are already live on Sesame. Bulgarian players can enjoy the most popular casino games of 7777 gaming such as Jinn, Sea of Treasure, Cash 40, Diamonds of Majesty, Honey of Gold, and much more.

Commenting on the newly added client, Asya Raykova, Account Manager at 7777 gaming said: “We are delighted to be added to another strong and progressive online operator in Bulgaria such as Sesame. We are confident that our joint efforts will result in a successful collaboration, yielding the highest standards of products and services we have been known to deliver. With Sesame as our partner, we are already live in 6 of the biggest operators on the Bulgarian market – something we succeeded to achieve in just 6 months.”

Chris Kambourov, Casino Manager, at Sesame, commented: “We are pleased to add 7777 gaming to our list of partners. Sesame strives to bring the best in online gambling entertainment in Bulgaria, and we feel that by teaming up with 7777 gaming, we will be able to provide our players with top-notch games and excellent iGaming solutions.”

While the company is expanding its position in the Bulgarian market, 7777 gaming is also creating new casino games to be included in its 100+ titles portfolio. The games are designed in-house with the mindset of a player, and are ready to be live in several highly-regulated jurisdictions worldwide.

For everyone looking to engage with the new generation of players and leverage the unique casino concepts of 7777 gaming, the company’s team will be exhibiting at stand N1-340 during the upcoming ICE London, 7-9 February, at ExCel Center. Besides their highly-popular online casino games, 7777 gaming is also offering an iGaming platform, iLottery, Jackpot and marketing solutions, as well as Bingo, Scratch cards, and much more.

Continue Reading
Advertisement Visit Wazdan at ICE London at the N7-420 stand


Get it on Google Play

European Gaming Media and Events is a leading media and boutique event organizer in the European Union with a monthly reach of +110,000 readers. The official company (PROSHIRT SRL), has been listed for 4 years in a row among the top 3 Advertising and market research agencies in the local Top Business Romania Microcompanies based on the Financial Reports.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2022 European Gaming Media and Events. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.

Privacy Preference Center

Necessary Cookies

We use cookies to make our website work including:
- Remembering your search settings
- Allowing you to add comments to our site

There is no way to prevent these cookies being set other than to not use our site.

Our own cookies


Cookies are widely used in online advertising. Neither us, advertisers or our advertising partners can gain personally identifiable information from these cookies. We only work with advertising partners who work to accepted privacy standards such as

You can learn more about online advertising at . You can opt-out of almost all advertising cookies at although we would prefer that you didn’t as ultimately adverts help keep much of the internet free. It is also worth noting that opting out of advertising cookies will not mean you won’t see adverts, just simply that they won’t be tailored to you any longer.

We fund our site by showing adverts as you browse our site. These adverts are usually managed by a partner specialising in providing adverts for multiple sites. Invariably these partners place cookies to collect anonymous data about the websites you visits so they can personalise the adverts to you, ensure that you don’t see the same adverts too frequently and ultimately report to advertisers on which adverts are working.

Advertising Cookies, Banner Adverts


We use cookies to compile visitor statistics such as how many people have visited our website, what type of technology they are using (e.g. Mac or Windows which helps to identify when our site isn’t working as it should for particular technologies), how long they spend on the site, what page they look at etc. This helps us to continuously improve our website. These so called “analytics” programs also tell us if , on an anonymous basis, how people reached this site (e.g. from a search engine) and whether they have been here before helping us to put more money into developing our services for you instead of marketing spend.

Analytics and Anonymous Visitor Statistics Cookies

Social Sharing Cookies

So you can easily “Like” or share our content on the likes of Facebook and Twitter we have included sharing buttons on our site.

Cookies are set by:
The privacy implications on this will vary from social network to social network and will be dependent on the privacy settings you have chosen on these networks.

Social Website Cookies