Altenar, the leading sportsbook and iGaming software provider, has announced that it is set to power PalmsBet’s global operations.

This deal sees Altenar bolster their standing as one of the leading tech providers in Europe, with its reputation in the Balkan region at an all-time high.

The key focus is on Bulgaria, with the market offering significant scope for expansion with a projected sports betting revenue in excess of €850m in 2026, almost €600m more than six years previously.

Altenar is also set to scale the operator’s Africa operations, which went live in Kenya in December with Peru set to follow in April this year.

PalmsBet is one of the most exciting operators within the Bulgarian market, with over 20,000 sporting events on offer. The operator group also has a partnership with La Liga, highlighting the brand’s strength in football betting across Europe.

As part of the deal, PalmsBet will also be given access to Altenar’s award-winning sports betting and virtual sports offering, allowing the operator to make giant strides in these three regions.

Commenting on the deal, George Mavridis, Commercial Account Manager at Altenar, said: “This deal with PalmsBet is truly exciting given that Bulgaria is a market full of potential in terms of sports betting and incredibly exciting demographics.

“Having gone live Kenya with PalmsBet, the move to the Balkan region for us opens many doors and there is definitely scope to move into new markets in the future.”

Altenar had a hugely successful 2022, with numerous award wins for their unrivalled sportsbook, including at EGR Italy, and a huge player count over the course of the 12 months, with even more growth expected in 2023.

Licensed across a total of 13 major global markets, including the UKGC and MGA, Altenar has established itself as the sportsbook provider of choice for multiple leading operators.

SportingWin, the ambitious online sportsbook operator, has put pen to paper on a breakthrough deal that will see it use Pinnacle’s B2B iframe solution to further establish itself as the go-to betting brand in the Bulgarian market.

The exclusive deal will see SportingWin, which has made strides in the market since launching last year, enhance its sportsbook offering through Pinnacle’s cutting-edge technology.

Using Pinnacle’s solution, SportingWin aims to attract more quality customers, especially the high-volume high-value bettors that often make up most of an operator’s revenue. It will also be able to improve hold, reduce volatility and optimise performance.

Since making its debut in Bulgaria, SportingWin has already had a major impact on the market. In 4Q22, the operator generated €500,000 in net revenue with the Pinnacle partnership set to take that to the next level over the coming 12 months.

SportingWin is a Malta-based B2C betting company, which became the fifth licensed operator to enter the Bulgarian market with a Romania market launch in the pipeline.

Mark Chakravarti, Investment Director at SportingWin, said: “Pinnacle is an industry powerhouse that needs no introduction. Its B2B iframe solution is a cut above the rest and will allow SprotingBet to further establish itself as a leading betting brand in Bulgaria.

“This is certainly the case when it comes to engaging the 5% of quality customers that can and do make up more than 80% of an operator’s revenue. These players require certain products, features and levels of service, and with the help of Pinnacle, we can now exceed their expectations.

“We have got off to a great start in Bulgaria with our SportingWin brand, but this partnership with Pinnacle really does mark our arrival in the market where we expect to become a major player over the next 12 months.”

Rohini Sardana, Business Development Director at Pinnacle, added: “Pinnacle Solution has been designed to help operators leverage our state-of-the-art technology and our unrivalled experience honed over more than two decades. SportingWin can now use this to continue to establish itself as a true market leader in Bulgaria.”

7777 gaming goes live with Sesamе – a leading online operator in Bulgaria. More than 60 of 7777 gaming’s engaging games are already live on Sesame. Bulgarian players can enjoy the most popular casino games of 7777 gaming such as Jinn, Sea of Treasure, Cash 40, Diamonds of Majesty, Honey of Gold, and much more.

Commenting on the newly added client, Asya Raykova, Account Manager at 7777 gaming said: “We are delighted to be added to another strong and progressive online operator in Bulgaria such as Sesame. We are confident that our joint efforts will result in a successful collaboration, yielding the highest standards of products and services we have been known to deliver. With Sesame as our partner, we are already live in 6 of the biggest operators on the Bulgarian market – something we succeeded to achieve in just 6 months.”

Chris Kambourov, Casino Manager, at Sesame, commented: “We are pleased to add 7777 gaming to our list of partners. Sesame strives to bring the best in online gambling entertainment in Bulgaria, and we feel that by teaming up with 7777 gaming, we will be able to provide our players with top-notch games and excellent iGaming solutions.”

While the company is expanding its position in the Bulgarian market, 7777 gaming is also creating new casino games to be included in its 100+ titles portfolio. The games are designed in-house with the mindset of a player, and are ready to be live in several highly-regulated jurisdictions worldwide.

For everyone looking to engage with the new generation of players and leverage the unique casino concepts of 7777 gaming, the company’s team will be exhibiting at stand N1-340 during the upcoming ICE London, 7-9 February, at ExCel Center. Besides their highly-popular online casino games, 7777 gaming is also offering an iGaming platform, iLottery, Jackpot and marketing solutions, as well as Bingo, Scratch cards, and much more.