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Pocket Gamer Connects branches out to partner with Games Forest Club to reinforce Sustainability Awareness

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The UK’s biggest global games industry conference Pocket Gamer Connects hits London this January and has announced its green initiative with GamesForest.Club innovative non-profit organisation creating awareness about nature restoration within the games industry. This project is set to change the way the games industry values sustainability. This innovative project aims to help restore nature with the power of gaming, and shine a light on the importance of sustainable business travel.

Pocket Gamer Connects, the must- attend event, is kickstarting the new year to meet exciting global game makers, developers and publishers from top international games, as well as investors, tools, service providers and platforms. The event is known to bring together and connect the most influential thought leaders in the industry.

Based in Berlin, the founders of GamesForest.Club project bring a strong background in the gaming industry, from co-founding Phoenix Games to being head of games:net Berlin-Brandenburg the founding members of the initiative have worked in the gaming industry in the past and formed this project in 2021. Games Forest is on a mission to create awareness and make the gaming industry as climate-positive as possible, with reforestation and forest protection at the heart of its projects. 52 companies have already signed up for the initiative to invest in carbon absorption via planting and protecting forests. In a short period of time, Games Forest’s community has successfully planted over 73 000 trees and protected 1.4 million square metres of forests.

To kickstart the year Jiri Kupiainen, CEO of Matchmade and ambassador of Games Forest Club launches the “10 weeks to save the games industry” social media challenge with Maria Wagner, Co-Founder of GamesForest.Club, where they will travel together around Europe to game shows and games hotspots by train to provide awareness around sustainable business travel and to find out how games industry thought leaders tackle the biggest opportunities and obstacles the industry faces today. Their trip aims to shine a light on the importance of making ethical travel choices that are sustainable and to find out what game companies are doing to be more environmentally friendly – showing that small can make a great positive impact on our environment. Pocket Gamer Connects will be the official media partner of this movement and the event will be one of their stops on this sustainable trip.

GamesForest.Club Co-Founder Maria Wagner has expressed her gratitude and hopes for what this partnership can achieve with more people on board: “We want to create a global community of leaders, who shape and benefit from a green future within the games industry. We are thrilled to be partnering with such a highly regarded company and are really looking forward to this partnership to create a bigger conversation within the games industry as to how we can all collectively make a change to restore and protect nature.”

This partnership aims to bring more awareness to the gaming community on the importance of climate change and the action each individual needs to take to protect the future of our our planet. Pocket Gamer Connects London is taking to the stage next week on the 23rd and 24th of January and is expected to be the biggest one yet, with more than 2,000 attendees globally. PGC London 2023 will host more than 900 leading companies in technology and mobile games with names such as Meta, Google, Sony Pictures and Disney

Chris James, CEO of Steel Media, expressed his excitement about this partnership. “It’s great to be involved in this project. We are really proud of being the conference that unites the international gaming community, and that does also come with a responsibility. We aim to support the environment and build an informed and supported community.”

PG Connects has established an outstanding international reputation as a must-attend conference to meet the exciting global game makers, developers and publishers- as well as some of the world’s top investors, tools providers and platforms. Bringing together the best-connected people in the industry, this event will host multiple panels and discussions, matchmaking activities for game makers, as well as networking opportunities and much more throughout the two full days.

You can register for the event and donate to the GamesForest.Club initiative. All of your contributions will help to protect forest in Peru and will be visualised in the Pocket Gamer Connects Forest.

Gaming

“The Biggest Community in the World” Gathers at Gamescom

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When the grand kick-off show “gamescom Opening Night Live” begins on the evening of 20 August 2024, thousands of visitors on-site in the gamescom event arena in Cologne, Germany and millions of video game players online worldwide will once again witness the highlights of this year’s gamescom first-hand. Just how strongly games connect people across all continents will be made clear not only in the opening show, but everywhere at the world’s largest games event – which is why gamescom 2024 is taking place under the banner “The biggest community in the world”. Along with the trends being spotlighted at this year’s gamescom, this theme was presented at a press conference jointly organised by game – The German Games Industry Association and Koelnmesse.

Games are the most social medium of our time. Whether enthusiasts are playing them together or engaging in active exchange about them, computer and video games connect over 3 billion people worldwide – a number that is steadily growing. Together, players build entire worlds, put their skills to the test and overcome great dangers. Lifelong friendships take root and grow, across all borders. This makes games the best antidote to loneliness and isolation. Nowhere else do people work together as intensively, exchange ideas with such excitement or celebrate with such enthusiasm. The games community is especially open, creative and passionate, and this is nowhere more evident than at gamescom – the biggest event for “The biggest community in the world”. From esports tournaments in the event arena, to the cosplay village and old games in the retro area, to such new highlights as the cards & boards area and the artist area – everywhere at gamescom, people from all over the world celebrate game culture together. All of which demonstrates what a strong and unique community games create around the globe.

“Anyone who has ever been to gamescom themselves knows the unique feeling. You immediately recognise the joy, curiosity and passion in people’s faces. Long-standing friendships are celebrated and new friends are made – because games connect people in an incomparable way, creating the biggest community in the world. This social component of games is still overlooked far too often, yet it’s so valuable. In times when isolation has become a serious societal challenge and there’s more and more focus on what divides rather than unites us – in these times, games connect billions of people around the world every day in a special way. At gamescom this year, we therefore decided on a theme that highlights this unique community – the players of video games,” said Felix Falk, Managing Director of game – The German Games Industry Association, a co-organizer of gamescom.

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Central Europe

Gamescom 2024: Germany’s Vice Chancellor and Economic Minister Robert Habeck to Again Open World’s Largest Games Event

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Germany’s Vice Chancellor and Federal Minister for Economic Affairs and Climate Action Robert Habeck will attend the official opening of gamescom 2024. Koelnmesse and game – The German Games Industry Association announced that Germany’s cabinet member responsible for computer and video games will be present when the world’s biggest games event officially opens its doors on 21 August in Cologne. Habeck took part in the opening ceremony of gamescom last year as well, and on the following day viewed current developments and trends in the game industry during a guided tour of the event.

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Gaming

Flexion signs Top Grossing game Zombie Waves

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Flexion signs Top Grossing game Zombie Waves
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Flexion, the games marketing company has signed an agreement with Fun Formula, a global developer and publisher of cutting-edge casual games, to publish the developer’s successful game Zombie Waves on the alternative app stores.

Flexion will distribute the game on the following platforms: Amazon Appstore, Huawei AppGallery, Samsung Galaxy Store, Xiaomi GetApps, DT Hub and ONE store. Zombie Waves is expected to launch on these platforms in September 2024.

Flexion is adding an average of 10% to a game’s Google Play revenue by taking it to the alternative app stores.

“We look forward to bringing our expertise, experience and technology to build revenue and audiences for Zombie Waves and making it fly in a broad range of markets,” says Jens Lauritzson, CEO of Flexion.

Zombie Waves is a 3D shooter game set in a post-apocalyptic world overrun by zombies. Players need to master shooting, upgrade their weapons and learn survival skills to defeat the relentless undead.

Fun Formula is just the latest top developer to see the benefits of using Flexion to expand its markets. In the last 12 months alone, Flexion has partnered with King, Kabam, Vizor, Big Fish and Jam City to market games through alternative channels.

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