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Greentube enhances software development capabilities with Ineor acquisition

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Greentube enhances software development capabilities with Ineor acquisition
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Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has made another significant move in the M&A space with the acquisition of international software development specialist Ineor.

The latest completed deal, which has seen Greentube buying 80% of the shares in Slovenia-based Ineor d.o.o., has the strategic objective of acquiring and integrating critical software development capabilities and resources for the benefit of the entire Greentube group worldwide.

The acquisition also secures specialised know-how from within Ineor, a long-term technology partner of Greentube’s, in the areas of online gaming and sports betting.

With its base in Ljubljana, Ineor is active in the field of computer programming, specialising in the development of gaming software. The company currently supplies advanced software development services and breakthrough key innovative digital solutions for a wide range of multinational organisations.

The latest acquisition follows on from three other deals that have strengthened Greentube’s technological and creative capabilities. Greentube recently acquired a 65% stake in Alteatec, boosting its Casino Management System and platform technology, while also entering a joint venture with emerging studio Flamingocatz, to aid the creation of new, exciting content for North American markets.

Those agreements followed on from the acquisition of Present Creative, a US-based development studio with a proven track record of creating content for the iGaming and iLottery sectors.

Greentube has also marked a new chapter in the future of igaming this year by launching Greentube Mynt, its revolutionary new technology stack for producing and supplying games. With a state-of-the-art Remote Gaming Server (RGS) at its heart, Greentube Mynt is the foundation for a future-proofed, complete games entertainment solution that provides operators with a next-level player engagement and retention tool.

Michael Bauer, CFO/CGO at Greentube, said: “This acquisition is a fantastic one as we continue to bolster our technology platform in what will be a very big year for us strategically. Ineor has been a highly valued partner for a number of years and it’s great to be able to harness its resources in-house.

“Having recently launched Greentube Mynt as well as making other significant moves in the M&A space, we are well-positioned to accelerate our growth throughout 2023 across regulated markets worldwide.”

Dejan Spasovski, founder of Ineor, said: “For over a decade, Ineor regularly delivered Greentube’s and NOVOMATIC’s key strategic solutions, together building our amazing, role model partnership – and now achieving this important milestone for us all.

“By constantly technically challenging us, Greentube uplifted Ineor to become a world leading gaming software development company, always staying at least a step ahead and delivering on time, on budget and with zero bugs.

“We are excited to have become a part of the Greentube family through this acquisition, which will allow us to continue to power one of the online gaming world’s biggest companies by providing amazing solutions for all operators and players globally.”

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SlotsCalendar Unveils Exciting Transformation into a Social Casino

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SlotsCalendar, a distinguished name in the online casino content realm, announced a groundbreaking transformation – evolving into a Social Casino. After many months of intense work on development, research and adapting to the latest trends, a group of more than 50 specialists has reached its goal. They are now ready to revolutionise the betting industry once again in early 2024. This team has been working tirelessly to create and release multiple features that will pave the way for a new social betting environment. This environment is designed specifically for betting enthusiasts, with the aim of providing an engaging, exciting experience.

SlotsCalendar’s transition into a Social Casino introduces a dynamic platform where players can enjoy their favourite slot games for free. The focus is on fun and entertainment, allowing players to indulge in a wide array of slot games without any financial risks. This change caters to a growing trend of social gaming, where the thrill of playing is combined with the joy of social interaction.

What sets SlotsCalendar apart in its new avatar is the competitive edge it brings to gaming. Players now have the opportunity to challenge their friends, engage in friendly competition and climb the leaderboard. This feature not only enhances the gaming experience but also fosters a sense of community among players.

In an exciting twist, SlotsCalendar elevates the gaming experience by offering real prizes. Players who excel in competitions and climb the leaderboards will have the chance to win tangible rewards, courtesy of SlotsCalendar. These prizes add an extra layer of excitement to the gaming experience, making each victory even more rewarding.

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Amusnet Releases Easter Frog Video Slot

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Amusnet has released its new game Easter Frog, a perfect slot for those eager to get into the Easter Holiday spirit and make big wins.

The 5×3 title offers an excellent gaming experience, with 20 fixed paylines hosting a bunch of colourful symbols to catch players’ eyes and an uplifting soundtrack that will cheer the ears and awaken the senses.

The latest addition to Amusnet’s video slot portfolio provides a top-notch gaming experience thanks to its smooth and user-friendly design. Those lucky enough to hit the winning symbol combinations can look forward to a real spring shower of rewards, including:

Increasing Multiplier with Toppling Reels

New winning combinations filling the empty positions of the Toppling Reels are boosted with a multiplier that starts from x2 and increases by 1 with every consecutive win.

Gamble

Play the game and multiply winnings through the Gamble feature.

Jackpot Cards

Once the Jackpot Cards bonus game is triggered, impressive jackpots are revealed.

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Aristocrat Appoints Matthew Primmer as Chief Product Officer

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Aristocrat Leisure Ltd announced the appointment of Mr Matthew (Matt) Primmer to the position of Chief Product Officer, reporting directly to Aristocrat CEO & Managing Director Trevor Croker. Mr Primmer’s appointment is effective immediately. He will join Aristocrat’s Executive Steering Committee, and remain based at the company’s offices in Las Vegas, Nevada.

Mr Primmer comes to the role with over 20 years’ experience in the global gaming industry, including ten years at Aristocrat in a range of senior product strategy, insights and leadership roles in Australia and the US. Mr Primmer has been Chief Product Officer at Aristocrat Gaming for four years, leading Design & Development (D&D) in Aristocrat’s largest operating business, with casino game content and hardware comprising its most strategically important portfolios. Mr Primmer previously held marketing and sales roles at Ainsworth Game Technology and Shuffle Master. Mr Primmer holds a Bachelor of Commerce from the University of Wollongong.

“I am delighted to elevate a global gaming executive of Matt’s calibre to our leadership team. Over the past decade, Matt has made a strong contribution to building and extending Aristocrat Gaming’s global product leadership, fostering our outstanding creative and technical talent, championing D&D and placing customer needs at the centre of our product strategy,” Mr Croker said.

“Matt’s appointment brings additional, proven gaming experience to the executive team. In his new role, Matt will help us maintain an enterprise view of product strategy as our business grows to encompass a broader range of product verticals, while also ensuring the most effective allocation of D&D investment” Croker added.

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