Latest News
Fast Track Unleashes the Power of AI-Language Technology for Automated Campaign Generation

Fast Track, a leading provider of SaaS technology to the iGaming industry, has announced the industry’s first integration of an autoregressive language AI model, enabling operators to create human-like campaigns and content based on user instructions, revolutionising the way CRM is done in the iGaming industry.
“We’ve been waiting for this technology; our platform was designed and built to be self-learning, but the AI technology simply wasn’t there; now, with the latest autoregressive language AI, we can confidently offer our partners a system that will help them reduce costs and make it easier to deliver 1:1 experiences to their customers,”Ā said Simon Lidzen, CEO and Co-founder of Fast Track.Ā “We expect to see unprecedented levels of productivity and efficiency for our partners, allowing them to focus on innovation and growth.”
The integration of the autoregressive language model into the Fast Track CRM platform is a major step forward in the company’s mission to digitise the iGaming industry, enabling operators to generate multi-channel campaigns, subject lines, A/B testing and language localisation with live in-context preview in seconds.
The company will demonstrate this new technology at ICE London, the leading iGaming event, from 7-9 February 2022, with the first version expected to be rolled out to existing partners shortly after the event.
āThis technology enables our partners to work smarter, not harder; accelerating their journey to delivering 1:1 experiences is truly a game changer for the industry, and we’reĀ excited to be at the forefront of this innovation,”Ā said Patrik Potocki, CTO of Fast Track.Ā “We look forward to seeing our partners leverage this technology to drive growth and innovation in their businesses.ā
Gambling in the USA
Gaming Americas Weekly Roundup ā March 13-19

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Affinity Interactive (AI) announced that its affiliates have entered into a definitive agreement to sell Rail City Casino (Rail City) to affiliates of Truckee Gaming LLC (Truckee Gaming). The financial terms of the transaction were not disclosed.
WynnBET, the online sports betting and casino app from the global leader in luxury hospitality, Wynn Resorts, announced that its online sports betting platform is live in the Commonwealth of Massachusetts. Players can download WynnBET on the Apple and Google Play Stores or register for an account at www.wynnbet.com/ma.
The Alcohol and Gaming Commission of Ontario (AGCO) announced that Tom Mungham, its current registrar and chief executive officer, has decided to retire from his current roles this fall. Tom will continue in these roles while the Board conducts its search for the agencyās next Registrar and CEO and will remain to support a smooth transition until that individual begins.
Federated Indians of Graton Rancheria and the State of California have entered into a Tribal-State gaming compact as announced by Governor Newsomās office on March 9, 2023. This will replace the agreement signed in 2012. The new compact increases the number of authorised slot machines at Graton Resort & Casino from 3000 to 6000.
Tiidal Gaming Group announced that it and its wholly-owned subsidiary, Tiidal Gaming Holdings, have entered into a share sale and purchase agreement with Entain Holdings (UK) Limited, pursuant to which Tiidal Holdings will sell all of the shares of the Companyās operating subsidiary, Tiidal Gaming NZ Limited (Sportsflare), to Entain.
Partnerships
Betplay has extended its partnership with Colombian footballās governing body Dimayor for a further six years. For the past three years, as a sponsor of Dimayor, the operator has held the naming rights to the bodyās competitions, including the First Division (Betplay League), Second Division (Betplay Tournament), Colombia Cup (Betplay Cup), Super League and Womenās League.
The United Soccer League (USL) and global sports marketing agency SPORTFIVE have reached a new, long-term, expansive partnership to help the league grow its business globally. Under the agreement, SPORTFIVE will continue to secure key international media distribution partnerships across television and digital platforms for USLās professional leagues, including the USL Championship and USL League One menās competitions and the USLās new professional womenās competition, the USL Super League, which will launch in August 2024.
Playtech has announced a landmark strategic partnership with Hard Rock Digital (HRD). Under the partnership, HRD will license a range of the companyās proven technology solutions and iGaming content to deliver the authentic experience customers have come to expect across Hard Rockās global ecosystem of entertainment, hospitality and bricks and mortar casinos.
Elray Resources announced it has signed up its first operator, Maxibet Technology N.V., and is in the process of finalising the operatorās blockchain casino under the brand name Maxibet, licensed in CuraƧao and to be operated globally.
Rush Street Gaming and Rivers Casino announced a partnership with MSC Cruises that grants Rush Reward Members at all Rivers Casino locations an annual cruise benefit that applies to most of the companyās sailings worldwide.
Latest News
Symplify integrates Open AI into its Engagement Ecosystem

Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has integrated Open AI into its Engagement Ecosystem to optimise client content creation.
Seamlessly utilising Open AI within Symplifyās platform will enable existing partners to create custom auto-generated content and imagery across all key marketing channels. The goal is to reduce content production times by up to 60% by providing a faster and more efficient solution for creating high-quality content.
A consistent issue facing clients is acting on the abundance of campaign and journey ideas, as the last stage of production can often be time-consuming. The Open AI integration allows users to easily generate text and images with a simple command within the Symplify Editor, while the copy can be refined and customised to suit specific needs. The resulting high-resolution images are entirely bespoke.
With the integration of Open AI, Symplify users can streamline their content production process, allowing them to focus on other critical aspects of their business.
Symplifyās CEO Robert Kimber said: āSymplifyās success is underpinned by our belief in futureproofing our partnersā businesses and by integrating Open AI into our Engagement Ecosystem weāre strengthening that commitment. By optimising the content development weāre helping grow our customersā CRM strategies at scale, while offering multi communication channel coverage.ā
eSports
Team Top-G crowned champions of NESC 2023; become first ever Indian female CS:GO team to qualify for World Esports Championships

Scripting history, team Top-G emerged as champions of the inaugural all-female CS:GO qualifiers with a stunning 2-1 victory against team Purr-ple at the ongoing National Esports Championships (NESC) 2023 organized by the Esports Federation of India (ESFI). Following this monumental result, Top-G has become the first Indian female CS:GO team to qualify for the global finals of the World Esports Championships (WEC).
With ace CS:GO athletes such as captain Swayambika Sachar (Sway), Shagufta Iqbal (xyaa), Nidhi Salekar (Stormyyy), Dilraj Kaur Matharu (COCO), Aastha Nangia (CrackShot) and Priyanka Choudhary (ALEXAA) as Substitute in their squad, Top-G proved their mettle against team Purr-ple in the closely-contested finals.
Expressing her feelings on the stellar victory, the team captain of Top-G, Swayambika āSwayā Sachar said, āWinning the finals was an unreal feeling for all of us. We felt so many emotions before, after, and most importantly during the match and the adrenaline rush was on another level. Triumphing in this tournament and representing India on an international stage is a dream come true for all of us and we aim to prove on the world stage why we deserve this spot. We are grateful to ESFI for providing us with such an amazing opportunity and we truly appreciate the efforts put in by them to uplift women in Esports.ā
Top-G dominated the first map by 16 -10 before Purr-ple made a stunning comeback to win the second map 16-14. While both teams were going toe-to-toe in the enthralling finals, Top-G utilized their effective teamwork and proficient attacking tactics to edge out their opponents and take the last map by 19-15 in overtime.
Ā āIt gives us immense joy to see a female team representing India at the World Esports Championships for the first time in history. The electrifying finals were a testament to the ability that our countryās female athletes possess and why ESFI has constantly been taking significant efforts to provide them with opportunities to display their talent and high-quality gameplay. We would like to congratulate Top-G on their remarkable accomplishment and look forward to them winning at the regional & global finals in Romania,āĀ said Vinod Tiwari, President of the Esports Federation of India.
The ESFI will now be organizing friendlies against distinguished CS:GO teams from other countries for team Top-G before their participation at the WEC 2023 which is scheduled to take place in Iasi, Romania.
With a whopping prize pool of $500,000 (INR 4.12 crore) and at least 130 countries participating, the 15th WEC is set to be the largest edition of the tournament to date. The global finals of the prestigious tournament will take place from August 24 ā September 4, 2023.
One of the country’s top sports & Esports communication agencies, Artsmith-Concepts & Visions, will continue its support to the Esports Federation of India as their official communication partner.
The ongoing NESC is witnessing the participation of 275 athletes across four different titles ā CS:GO, DOTA 2, Tekken7, and eFootball 2023 and its exciting action is being streamed live on ESFIās Youtube, Facebook, and Glance Gaming channels.
-
Compliance Updates7 days ago
Netherlands Gambling Regulator KSA Fines Bet365 for Marketing Breaches
-
Latest News7 days ago
Stakelogic brings the heat to PepperMill Casino in Belgium
-
Latest News7 days ago
PADDY POWER AND SPOTLIGHT SPORTS GROUP ANNOUNCE RENEWAL OF VIDEO CONTENT PARTNERSHIP
-
EveryMatrix Press Releases7 days ago
Tor Skeie appointed new OddsMatrix CEO
-
Asia7 days ago
Singapore Gambling Regulatory Authority to Crack Down on Use of Crypto Assets
-
Industry News7 days ago
Sportradar Wins Major Bid for ATP Rights
-
Baltics7 days ago
TOPsport makes Lithuanian slot history with record payout
-
Africa7 days ago
Mind Sports South Africa’s (MSSA) 2023 Gauteng Online Championships held on 11 March 2023 showed sterling results.