The gaming and media platform company FSport AB recently launched the game PoolX in Sweden. PoolX offers the players a global jackpot of ten million SEK every Saturday and a daily jackpot up to one million SEK. With the highest payback rate on the Swedish market 80%, PoolX is expecting to attract large numbers of players in the region.

Players max out on their betting and sports experience by playing the outcome of 8, 12 or 13 games with a guaranteed pot. Matches will be picked from Allsvenskan, Premier League, La Liga, Serie A and Champions League. PoolX is available on fsport.se and offers daily game rounds.

Heavy gaming entrepreneurs and investors are backing PoolX. The company is led by Johan Moazed – with extensive experience from gaming companies such as Betting Promotion, Cherry and Yggdrasil Gaming – and with Jesper Kärrbrink, former CEO of Svenska Spel and gaming operator Mr Green on the board of advisors.

“PoolX invites you to come join the football party every Saturday! With significant jackpots exceeding ten million SEK. We are pleased to be able to offer players an exciting gaming experience and offer one of the highest prize pools to date for pool games in Sweden,” says Johan Moazed, CEO and founder of PoolX.

“FSport hits the Swedish gaming market with the most entertaining pool-game experience yet, creating a significant milestone in the Company’s growth strategy. We are delighted to welcome PoolX to fsport.se and kick off immediately with a wide range of regular games,” says Staffan Lindgren, CEO of FSport AB.

Low6, the award-winning global leader in sports gamification, has launched a game with Sportsbet, part of Flutter Entertainment plc and the market leader in online sports betting across Australia, for the World Cup.

Super Fantasy Soccer, which has launched as the partnership’s first game, is a spin-off of the hugely successful UltimateFan franchise. Within 36 hours of its release it has already topped the charts becoming No.1 Top Free Apps in Sports on the App Store in Australia.

The innovative whitelabel game issues and rewards players with  ‘packdrops’ which reveal athletes and team cards to create lineups for each World Cup contest. With points being earned from the real-life performances, players compete on a global leaderboard to win a $50,000 prizepool every gameweek as well as the ability to create and join Invitational Leagues to compete against their friends, family and colleagues. Sportsbet’s live odds are also integrated into the gameplay to further enhance the experience.

UltimateFan has already proved to be a huge hit for Low6 with over 200,000 Installs for the game to date. Launched initially for the Euro 2020 soccer tournament, within weeks of the English Premier League season starting it had become the Number One Top Grossing Sports App in the UK and the No.2 Most Downloaded UK Sports App. With franchised games for the NFL Cincinnati Bengals, Jacksonville Jaguars and LA Chargers, it scooped “Fantasy Product” and “Innovation of the Year” at the EGR Awards as well as Low6 being recognised as “B2B Fantasy & DFS Supplier” at the EGR B2B Awards 2022.

Jamie Mitchell, Low6 CEO comments “We’re very proud to be working with Sportsbet and excited to help them continue to grow their market-leading position in Australia with innovative gamification. Given the success of UltimateFan, we’re confident that our leading sports products will acquire new Sportsbet users on mass as well as increasing daily active users throughout the World Cup and beyond.”

Successful igaming technology specialist back for new competition boosted by Media campaign

Fast-growing igaming technology business Checkd Dev has enhanced the free-to-play Sky Sports Fantasy Football (SSFF) game to incorporate the 2022 World Cup.

The SSFF platform, which includes integrated customer management elements from Sky Betting & Gaming, will be available to play through native iOS and Android apps and the SSFF website during the tournament in Qatar. It follows an ongoing campaign providing the domestic Premier League competition app and platform to Sky Sports.

In addition, Checkd Media is back in its role as a promotional partner ahead of the World Cup. The campaign will focus on the chance for players who missed out on selecting the likes of Premier League top scorer Erling Haaland to gain a second chance at glory during the World Cup.

The extension of the Media relationship follows a campaign that achieved over 18 million impressions and 1.5 million views during 2021-22, before Checkd Media was re-selected to drive awareness ahead of the current Premier League season.

Checkd Dev’s production of a fully rebuilt, future-proofed app and web-based platform for the game was bolstered by an outstanding and unrivalled stability record during 2021-22, with SSFF experiencing no downtime across the whole season.

The World Cup project is the latest of several high-profile media alliances for the tech development arm of Checkd Group.

Adam Patton, Checkd Dev MD, said: “The World Cup is the pinnacle of the global game and it’s fantastic to have been presented with the opportunity to create a Sky Sports Fantasy Football game that incorporates it. The news follows on from our creation of a platform last season that not only contained improved functionality but also a great deal of stability.

“Sky Sports Fantasy Football is a sophisticated and popular game that fans love and it’s a major boost for the Checkd Group to be the key delivery partner once again following a similarly successful second season in 2022-23, in which we once again leveraged our highly engaged social audiences.”

Luke Lockwood, Sky Bet Senior Product Manager, said: “Sky Sports Fantasy Football is a hugely popular game and it is vital that we utilise a platform that provides stability as well as enhanced features for our players. We believe Checkd Dev will deliver a World Cup contest that delivers the goods across mobile and desktop platforms, while as our promotional partners Checkd Media will make plenty of noise around the game to help drive sign-ups.”

Will Tyrrell, Director of UK Media at Checkd Media, said: “It has been fantastic to see Sky Sports Fantasy Football engage so well with our communities once again this season following the promotion of the competition through our popular channels. We look forward to putting together a similarly entertaining and engaging campaign around the World Cup game to capture the imagination of our audience.”