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Revolutionising Online Betting: How MeridianBet’s ‘Empty Bet’ Changes the Game

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VAR, Cards, Penalties - Meridianbet's New Spot Wagers Are Redefining the Betting Experience
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  • An opportunity to bet on any conceivable and measurable human interaction event, Empty Bet is unique to MeridianBet and not available to consumers elsewhere
  • From sports to politics, to showbusiness and special events, you can place a bet on any opportunity, and MeridianBet will give you the odds
  • Empty Bet creates the ability for customers to tap into their own expertise and creativity to create custom wagers that are not available on traditional betting markets
  • This is a long-standing product of MeridianBet’s: content remains a crucial driver of growth and success within the iGaming industry, and MeridianBet have been pioneers in product development, creating and offering consumers novel products years before they become industry common offerings
  • While a traditional bet builder allows customers to combine several selections from different markets within a game into one custom bet, the Empty Bet service allows customers to submit their own unique wager ideas

Sport and Gaming are a powerful combination for consumers, closely intertwined in their minds and with content in the sports betting and iGaming industries more important than ever. MeridianBet Group has been implementing a content-led strategy for two decades, long before it became mainstream.

In order to carve out its own niche and expand its prominent position in the sports betting market in the territories in which it operates, the MeridianBet Group has been building its brand identity through, among other services, Empty Bet.

Empty Bet is a unique offering and differs from a typical and more common place bet builder offer from a bookmaker. While a traditional bet builder allows customers to combine several selections from different events or markets within a game into one custom bet, the Empty Bet service takes it a step further by allowing customers to submit their own unique wager ideas. Whatever its nature might be, provided it fulfills legal, ethical and industry good practice standards, the over 3.2 million players acquired by MeridianBet worldwide (via both retail and online channels) can formulate the bet and wager on it either online (desktop and mobile) or by virtue of its global retail network of 735 shops throughout the Europe, the Americas, and Africa.

This allows for a greater and a very unique level of customisation and the ability for customers to tap into their own expertise and creativity to create custom wagers that are not available on traditional betting markets. This feature is not limited to sports betting and can be applied to any measurable event, as long as it is legal and ethical. This is the feature setting MeridianBet apart from other, both traditional and digital, betting platforms and provides a unique and engaging experience to sports bettors.

MeridianBet is committed to providing a unique and engaging experience for its customers, and to continuously innovate in order to stay ahead of the competition. This is a part of Group’s approach to constantly broadening the product and content portfolio, driven by a passion for invention and delivering both the betting services customers ask for, and those the customers didn’t know they wanted but make their entertainment experience meaningfully better.

With the iGaming industry is forecast to experience significant growth in the coming years, it is more important than ever for companies to offer a diverse range of content options to attract and retain customers. As announced on 12 January 2023, MeridianBet has entered into a conditional definitive acquisition agreement with Nasdaq traded Golden Matrix Group. On completion, with Golden Matrix’s extensive portfolio of games and white-labeled solution, and MeridianBet’s unique Empty Bet feature, the combined group will be in a strong position to capitalise on the forecasted growth in the iGaming industry.

Conferences in Europe

Success for the First Edition of the Italian Gaming Expo & Conference

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The two-day conference dedicated to the Italian gaming market registers over 1,200 participants and gathers international acclaim: new appointment in April of 2025

The first edition of the Italian Gaming Expo & Conference (IGE) in Rome entitled ‘The sustainable future of gaming’ dedicated to the Italian gaming market is delving into the reality of a sector whose importance is recognized internationally together with institutions, experts, academics, opinion leaders and influencers. With the participation of around 1,200 delegates from over twelve different countries and the presence of multiple political, institutional and media personalities.

IGE Figures:

Over 130 speakers coming from several countries in Europe and the world. More than 35 sessions of content. Over 50 companies involved including partners and exhibitors. Over 20 political representatives and more than ten institutions represented including Agenzia delle Dogane e dei Monopoli (the Italian gaming regulator), CONI, AGCOM, the Ministry of Home Affairs, the Ministry of Agriculture, Food Sovereignty and Forests (MASAF), the State Police, Italian finance police, Europol and Interpol as well as the Government and Parliament with a large presence of representatives from the Chamber and Senate. To which we must add foreign regulators such as the United Kingdom’s Gambling Commission, the Malta Gaming Authority (MGA) and various international entities such as EASG, G4, the International Masters of Gaming Law (IMGL), the International Association of Gaming Regulators (IAGR) and the United Lotteries for Integrity in Sports (ULIS). These are the numbers of the first edition of IGE. With a presence that reached 1,187 delegates in the two days of the event.

At the heart of the event, the main topics that will drive the world of legal gaming in the coming months and years and the definition of the approach guidelines for companies that want to look to the future to innovation to sustainability. The reform of public gaming, the sustainable future of gaming, the strength of promotions between reorganization and consumer protection and the Italian model as a reference to ensure the integrity of sport in addition to the reform of horse racing. These are some of the topics discussed during the first day.

One of the primary goals of IGE is to allow participants to meet and discuss with experts, opinion leaders, scholars and some of the best C-levels at national and international level to find new ideas and solutions for the growth and development of their business. And it can certainly be considered achieved, taking into account the broad consensus recorded by the event, which also recorded the presence of authoritative exponents of the world of information, from the television presenter and deputy director of Il Giornale, Nicola Porro, to the deputy director of the La7 news program and host, Andrea Pancani, to the Director of RaiNews24, Paolo Petrecca.

“The Agenzia delle Dogane e dei Monopoli, as a regulatory body for the public gaming sector, has always been at the forefront in the defence and promotion of the principles representing the cornerstones on which the gaming industry is based,” the Central Games Director for the Agenzia delle Dogane e dei Monopoli, Mario Lollobrigida, said. “Those of legality, safety and protection of consumers and public order. For this reason, the agency welcomed this Italian gaming expo and conference event as it is exactly focused on these communication values. In particular, we appreciate the highly scientific profile of the event, thanks to the participation of famous personalities and leading universities such as those of the Luiss, Bocconi and Politecnico di Milano, who will participate in these two days of debate.”

As regards the pressing current issues that animated the IGE discussion, the reform of the sector just launched by the government was undoubtedly at the center. “The new law is a chance for the state to undoubtedly find some additional resources from the tax levy, resources that allow the administration to make its choices,” Marco Osnato, President of the Finance Commission, Chamber of Deputies, said. “With this decree we have managed to achieve a balance of interests that is healthy for everyone. We always start from the protection of the citizen, the use of effective, traceable and exact legal services also in compliance with legal systems that have become more limited with a view to protecting and professionalising companies. A more peaceful approach.”

According to Ettore Rosato, COPASIR Secretary, member of the Foreign Affairs Commission, Chamber of Deputies: “Gaming is a sector that I have been dealing with for a long time and I believe it is essential that politics recognize its value both in economic terms from tax revenue to the number of employees and companies on the market to the terms of legality and social impact. Public gaming is an obstruction to organized crime and is a controlled system, which also allows us to control the risks of gambling addiction that may arise.”

However, pay attention to all the topics of interest and current affairs that revolve around the sector, starting with the ban on advertising, which is still in force today. Laura Aria, AGCOM Commissioner, declared: “According to article 57 of the Treaty on the Functioning of the European Union, the provision of gaming service cannot be completely banned. Moreover, managing highly addictive phenomena such as gambling addiction with a prohibitionist approach towards the medium, ie gambling, does not seem to be an effective solution. I believe that a better awareness campaign and inter-institutional cooperation is needed. Legislation and monitoring of gambling allow for better management of gambling addiction. Therefore, investing in prevention is the central point.”

But there was also talk of match-fixing and the Italian intelligence network based on the betting sector that represents excellence on a global level. According to Ugo Taucer, Attorney General, CONI: “Even before the Macolin convention, there is an Italian tradition of discussion between police forces, institutional bodies responsible for games control, private operators, federations and sports through the Luiss office, which establishes institutional cooperation and an exchange of news. There is a wide scope for exchange and discussion, a strong correspondence between the various areas.”

There is a lot of content relating to responsible gaming with particular attention to the investigative works presented in preview by the FAIR Foundation, as its President, Matteo Caroli, explains: “In Italy, there are no independent foundations dedicated to responsible gaming. With the Fondazione FAIR, we want to promote a gaming culture that focuses on prevention as well as respect and people protection through the development of lines of scientific research, studies and research. We also aim to promote cooperation and study activities with qualified third parties, thus adopting a multidisciplinary approach open to discussion with everyone.”

According to Alessio Crisantemi, co-founder and Gn Media President, Organizer of IGE: “The gaming industry is a real source of talent and cradle of true excellence, especially in Italy. In this sense, we are proud of the success of this event, which offers a precious opportunity for discussion and training between stakeholders, institutions and operators on crucial issues for the future of the sector such as sustainability and innovation. But innovation is not for its own sake, neither only oriented to profitability or product appeal, but applied above all in the search for solutions and systems for consumer protection and safety. Therefore, these two days of meetings and discussions are even more important in order to give proper prominence to a sector that needs to be promoted and enhanced as it can substantially contribute to the growth of the country but in a sustainable way.”

The event, which aims to be an annual event for the industry, closed by announcing the next dates of April 9 to 10, 2025.

The debut of the Italian Gaming Awards:

The first edition of IGE was crowned by the gala evening of the Italian Gaming Awards hosted by the Director of RaiNews24, Paolo Petrecca, and the actress Giorgia Fiori, who celebrated the excellence of gaming in Italy awarding 19 prizes to operators, suppliers and other categories. The complete list of winners can be consulted at this address: https:/ /ItalianGamingAwards. com/IGA2024/it/page/iga-2024-winners.

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eSports

L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament

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Four teams competed in the tournament's final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers.
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Ukrainian esports team L&G won the Dragon EC Cup tournament, held on the 20th of April by Dragon Esports Club. Four teams competed in the tournament’s final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers. During the Grand Final, the L&G team competed with Lazer Cats on Mirage, Anubis, and Vertigo maps.

“This victory is a testament to the exceptional talent and commitment of our players, as well as the collective effort of our coaching staff and support personnel,” said Alona Shevtsova, founder of L&G Esports. “We are immensely proud of their accomplishments and grateful for the unwavering support of our fans.”

L&G is among the top 5 Ukrainian teams in Counter-Strike: Global Offensive. It was founded in 2021. The previous name was Leogaming, and it was created on the initiative of the famous Alona Shevtsova from the fintech sector.

The team began competing in top tournaments and almost immediately made it to the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).

The winners received a 50,000 UAH prize. Dragon Esports Club also prepared a 15-skin giveaway for the broadcast’s viewers.

It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. To get more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.

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Africa

Hub88 partners with LiveGames to enhance content offering

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Hub88 partners with LiveGames to enhance content offering
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Hub88 has partnered with live casino supplier LiveGames, further strengthening its product offering by adding a unique range of content to its platform.

LiveGames provides fully customisable online live dealer games and branded tables including the first vertical roulette table in the sector, along with crash games and the widely played Tombola.

The supplier delivers experiences with a player-focused design, easy to use mobile interface, and high-resolution broadcasts.

The partnership will support LiveGames’ goal to further expand in international markets, including Africa, Asia, and Latin America where Hub88 has a strong presence.

The deal showcases Hub88’s commitment to grow its ecosystem of partners, offering a diverse portfolio of products and content.

Ollie Castleman, Head of Hub88, said: “We’re thrilled to unveil this strategic partnership with LiveGames which sees us add a great provider to our platform, one that utilises modern technology to offer bespoke and personalised gaming experiences to players.

“We are looking forward to collaborating and strengthening our content library with their diverse games.”

The LiveGames Team said: “Our journey started in a small studio and as a team, we are excited about now expanding to every corner of the world together with Hub88 and their extensive operator network.

“We are committed to promoting innovation in the industry and this partnership will support us on that mission.”

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