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MiFinity Launches MiFinity Bonus Site to Enhance Customer Engagement

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MiFinity, the fastest-growing eWallet in the industry, announced today the launch of its latest customer engagement initiative, the MiFinity Bonus site. Part of the company’s affiliate programme, the site showcases exclusive deals and offers from MiFinity’s partners across multiple industries, including travel, Forex, and iGaming.

MiFinity Bonus solves the challenge of standing out and reaching the right audience, by providing a platform where customers can easily find their favourite brands’ offers and where brands can reach engaged customers.

Brands with MiFinity as an integrated payment method can showcase their exclusive deals on the site. Offers are continually updated, and customers can access them with just one click. For example, iGaming brands can showcase their latest casino offers, making them available at a click of a button for players to access across different countries and territories.

MiFinity CMO, Paul Gent explained:

“The ability to create personalised, relevant and timely campaigns is something all marketers and affiliates need so they can target the right people at the right time. As an eWallet provider, we can use our platforms to communicate with our partners’ customers and showcase their brands and deals differently. Helping our partners stand out from the crowd, ensuring their messages aren’t lost in someone’s inbox or newsfeed and helping their customers find the content they want to engage with.”

The MiFinity Affiliates team promotes the site through multiple channels, including in-app notifications, social media, email, and SMS, using consumer preferences and transaction history to deliver personalized and timely touchpoints.

A successful year for MiFinity Affiliates

MiFinity Affiliates was launched last year at ICE London 22. Paying the highest commission in the industry, up to 35% revenue commission to its affiliate partners, the affiliate programme has signed up numerous brands.

CEO Paul Kavanagh credits the success of MiFinity Affiliates to its attractive commission rates and the collective experience of its affiliate marketing team. He said:

“Our commission rates are highly attractive, we pay revenue commission on all Transfer To and FX fees and lifetime commissions paid on signups to MiFinity through our affiliates. And we have also built a strong team with years of experience working with brands to drive conversions and revenue.  The launch of MiFinity Bonus site provides us and our partners with another platform for customer engagement: a platform that customers are already actively seeking out and visiting regularly.”

Customer engagement is key

Customer engagement is essential to MiFinity. The company is on a mission to make online payments simple, secure and convenient, and to provide a best-in-class customer experience.

MiFinity is live in over 225 countries and territories worldwide, with over 75 integrated payment methods, 17 native currencies, and 20 languages. With a MiFinity eWallet, users can send money globally with low fees and a great customer experience.

MiFinity also offers customers in the EEA and UK a free virtual IBAN linked to their MiFinity account. This allows users to send money from any IBAN-enabled bank account to their eWallet with ZERO deposit fees.

Meet the MiFinity Affiliate team at ICE London 2023 at Stand N5-300 to learn more about MiFinity Bonus and MiFinity’s affiliate programme.

Industry News

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Strive Gaming, the award-winning real money gaming platform provider for North America, is pleased to announce the appointment of Ian Smith as its new Chief Technology Officer (CTO). With an illustrious career spanning over two decades in the gaming industry, Smith brings a wealth of experience and expertise to Strive.

Smith’s impressive career includes significant leadership roles at William Hill, Rank Group, Flutter Entertainment (owners of FanDuel) and Game Play Network. He has been instrumental in the technical development and growth of these businesses, each at varying levels of maturity and size.

At Rank Group, one of the UK’s leading land-based casino and bingo businesses, Smith oversaw the company-wide expansion of their Player Account Management (PAM) and Omni-Channel experience, demonstrating his ability to drive innovation and scalability within complex environments. This experience is extremely valid to tribal and commercial casinos alike who are figuring out how to create an ideal connection between land based and digital experiences.

With additional experience across Class III and Class II gaming, and a deep understanding of US regulatory and technical complexities, Smith brings a unique perspective to Strive Gaming. Known for his hands-on approach to technical leadership, Smith is committed to driving innovation and excellence within the organization.

“I’m thrilled to join the talented team at Strive Gaming,” said Smith. “Having worked with their PAM product from a customer perspective, I have firsthand experience of its quality and potential. I am confident that together, we can further evolve the company and achieve our vision of becoming the number one PAM provider in North America.”

Smith’s appointment underscores Strive Gaming’s commitment to fostering innovation and delivering cutting-edge solutions to its clients. His vast experience and proven track record make him an invaluable addition to the leadership team.

“We are delighted to welcome Ian Smith to Strive Gaming as our new CTO,” said Max Meltzer, CEO of Strive Gaming. “Ian has rare characteristics; exceptional hands-on skill, experience and yet a sense of calm, humility and above all a desire to help talent around him flourish. This coupled with his extensive industry experience in the gaming industry make him the right person to lead our technical initiatives and helping the business achieve its goals”

 

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Star Sports sponsors new trainer Brian Toomey’s yard

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Former jockey who was pronounced dead for six seconds after a fall in 2013 has embarked on a new training career with some high-profile owners 

Star Sports is the new sponsor of Brian Toomey’s yard in Buckinghamshire.

The 34-year-old, who was forced to retire as a jockey after a horrific fall at Perth in 2013 which almost claimed his life, has embarked on his first full season as a trainer, based at Bowstridge Farm in Chalfont St Giles.

After being granted his trainer’s licence in October, he has already secured some high-profile owners, including Amo Racing, Clipper Logistics, Jimmy Fyffe and Jeff Smith. Harry Redknapp provided him with his first winner when Wake Up Harry won at Kempton on 20th December.

Toomey joins leading jockey Harry Skelton and recently retired legendary rider Davy Russell in Star Sports’ stable of racing ambassadors. He will provide regular updates on the yard’s runners, his views on the biggest races and meetings during the Flat season, and video content looking back at his career as a jockey, his recovery from the fall and life as a new trainer.

“Becoming a trainer has been a dream for a long time,” said Toomey. “My story is an unusual one and I know how lucky I am to be here.

“I’m hugely grateful to all the owners who have supported me at such an early stage of my career, my landlord at Bowstridge Farm as it’s such a brilliant place to train and now to my new sponsors, Star Sports.

“I’m looking forward to telling my story as a new trainer and updating Star Sports’ customers on our runners, as well as my views on the big races and issues in the industry.”

Luke Tarr, Head of PR at Star Sports, said: “Brian’s story is truly inspirational. To achieve what he has, both in his recovery from such a serious head injury and in his determined pursuit of a trainer’s licence, shows exactly what he is made of, and we are delighted to sponsor the yard.

“He has already attracted some massive owners and we’re excited to produce some top-quality content with Brian at the beginning of what we’re sure will be a very successful training career.”

 

 

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SPIN INTO A WORLD OF MYSTERY AND FORTUNE WITH SPIN 2 RICHES™

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 Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE) a leading B2B provider of gaming content, systems, and solutions is thrilled to announce its latest slot game, Spin 2 Riches™, now available the UK B3/LBO market. Offering players an unparalleled gaming experience filled with mystery symbols and Fortune Spins. Spin 2 Riches invites players to embark on a thrilling adventure where every spin brings the promise of untold riches.

In Spin 2 Riches, players can activate the Mystery symbol by playing at the max stake of £2. Watch in anticipation as the Mystery symbol appears, revealing a random symbol that could pave the way for even more significant wins. But the excitement doesn’t end there – prepare to be captivated by Fortune Spins. Land three Fortune Spin symbols on the centre win line to unlock Fortune Spins across four-reel sets, offering an alternative to the base game and presenting players with two thrilling options: 1 in 10 or 1 in 20 chances to win big.

Spin 2 Riches is now available in retail, ready to captive players with its immersive gameplay and thrilling awards.

Richard Terry, UK Market Product director said: “Spin 2 Riches is set to be a great addition to the ever-expanding B3 top Inspired titles. With its vibrant theme, exciting Mystery symbol mechanic and the addition of Inspired’s phenomenal resonantly branded Fortune Spins™, players are sure to enjoy an entertaining experience

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