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Pariplay® partners with BoyleSports in latest Fusion® expansion

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Pariplay® partners with BoyleSports in latest Fusion® expansion
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NeoGames S.A  subsidiary Pariplay® has partnered with renowned operator BoyleSports in a multi-jurisdiction agreement.

The deal sees proprietary content from the Wizard Games portfolio, as well as products from the Fusion® platform, go live across Boylesports’ offering in the United Kingdom and the Republic of Ireland.

The agreement will further scale to include more titles from the 14,000 strong aggregation platform, as well as more territories

It is the latest in a string of commercial successes for Pariplay®, which has gone from strength to strength in recent years. The provider recently announced the launch of a brand-new Client Area, designed to give partners worldwide an easier route to assets than ever before.

Pariplay’s Fusion offering consists of over 14,000 games from 100+ suppliers, as well as a comprehensive suite of back-office conversion and retention tools that enhance player value, including Fusion Tournaments, Raffle Rocket and Spin that Wheel.

Andrew Maclean, VP of Sales at Pariplay®, said: “We’re delighted to partner with BoyleSports, a supremely well-known brand across the UK and Ireland.

“Taking both proprietary content and third-party games live across multiple jurisdictions highlights the agility and scalability of our Fusion® platform, and we are confident it will be a game changer for the BoyleSports casino offering.”

Steve Payne, Gaming Director at BoyleSports, said: “Pariplay®’s offering consists of some of the premier titles from across the industry, fitting a huge variety of player preferences. We’re very happy to see key games go live in the UK and Ireland, as we look to further grow our footprint in our core markets and beyond.

“This is an important deal for us as we look to bring great content to diverse audiences, and we’re confident it will be a success for all parties involved.”

Conferences in Europe

Gaming in Holland Conference to Address Current Issues in Dutch Gambling

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The twelfth annual Gaming in Holland Conference, which will take place on June 8 at the KIT Royal Tropical Institute in Amsterdam, is perfectly timed to address the latest issues affecting the Dutch regulated gambling market.

Untargeted advertising ban and possible privatization Nederlandse Loterij

On July 1, the long-awaited ban on untargeted advertising of online gambling services will enter into force. This ban, which includes all broadcast, print and outdoor advertising, is expected to have a significant impact on the country’s online gambling market including Netherlands-facing affiliates. Specific guidelines explaining the new advertising rules were published less than two weeks ago.

The Dutch government furthermore announced, in two very recent Parliamentary letters, new explorations into the possible privatization of the Netherlands largest state-owned gambling operator, Nederlandse Loterij, and the implementation of stricter deposit limits.

Relevant speakers

Conference speakers including René Jansen, Chair of the Netherlands Gambling Authority, and Fedor Meerts, Department Head Integrity and Gambling at the Ministry of Justice and Security, are expected to provide additional clarifications.

Dialogue between care organizations and regulated industry

This year’s Gaming in Holland Conference also aims to kick off a more in-depth dialogue between the regulated gaming industry and care and prevention organizations on creating a more sustainable gambling market. Floor van Bakkum, Prevention Manager at Arkin – Jellinek, and Nathalie Smit, Chief Executive Officer of the Netherlands’ national gambling helpline, Loket Kansspel, will share their views on player protection with industry representatives.

ChatGPT and AI

Well-known Dutch tech watcher Remy Gieling will deliver a presentation on ChatGPT and artificial intelligence (AI) in online gambling. Other sessions are dedicated to market and staffing data, operations and affiliate marketing.

“I think it is fair to say that the annual Gaming in Holland Conference has become a fixture in the agendas of all stakeholders in the Dutch gambling market,” the founder of Gaming in Holland, Willem van Oort, said. “As always, we are happy to welcome key decision makers to our event and we are very pleased that they are willing to share their thoughts on creating a sustainable and responsible gambling market; especially at this critical juncture.”

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Australia

Government Warns Industry About Going Quiet on Gambling Harm Messaging in TV Ads

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Department of Enterprise Investment and Trade

The New South Wales (NSW) Government is calling on wagering operators to ensure responsible gambling messages are communicated effectively in advertising.

The announcement comes as Liquor and Gaming NSW has issued show cause notices to two betting operators due to irregularities in their television ads that undermined agreed responsible gambling messages.

Jane Lin, Regulatory Operations and Enforcement Executive Director for Liquor and Gaming NSW said wagering operators in NSW should ensure their advertising gives these messages the right exposure to reduce the risk of harm.

“In one instance, the responsible gambling message was barely audible while the rest of the ad could be heard loud and clear,” Lin said. “Another operator drastically changed the tone of the voice-over when the message was spoken, going from strong and confident to soft and passive.

“We urge gambling operators and their creative agencies to advertise responsibly and make sure content is in the spirit of providing a clear harm reduction message to consumers and the broader community. Betting operators have a vital role to play in reducing risk of gambling harm and it starts with how they advertise.”

The requirement to include standardized responsible gambling messages in advertising is part of the National Consumer Protection Framework (NCPF) for online wagering in Australia. The Framework is designed to provide strong and nationally consistent minimum protections for consumers of interactive wagering services licensed in Australia, in line with international best-practice.

Liquor and Gaming NSW is responsible for ensuring operators in NSW comply with various measures in the Framework including responsible gambling messaging. The wagering operators are engaging with Liquor and Gaming NSW on this matter.

Liquor and Gaming NSW can take a range of disciplinary actions, such as prosecution, if there is evidence operators have failed in their responsibility to provide clear harm reduction messaging under the NCPF. Wagering operators found guilty face penalties of up to $110,000. For more information on the Framework visit Gambling Reforms, Department of Social Services, Australian Government (DSS . Gov. au). Media contact: [email protected] LiquorAndGaming. NSW.Gov.au, 0438 207 294.

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HappyHour.io Strengthens iGaming VC Position with Ben Clemes as Investment Portfolio Partner

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HappyHour.io, a leading investment firm in the iGaming industry, is delighted to announce the appointment of Ben Clemes as Investment Portfolio Partner. In this role, Clemes will accelerate the growth of current investments while spearheading the expansion of the portfolio with promising start-ups poised to shape the future of the industry.

Clemes joins HappyHour.io from Gaming Innovation Group (GiG), a company he co-founded alongside Robin Reed, Managing Partner of HappyHour.io. During his tenure at GiG, Clemes held various influential positions including Chief Commercial Officer, Chief Business Officer and General Manager of GiG North America. Notably, he played a pivotal role in establishing Guts.com, one of GiG’s flagship operator brands, as well as the platform business GIG Core and its expansion into the North American market.

With over 16 years of comprehensive experience spanning casino operations, user experience (UX), business development and commercial success in the online gaming realm, Clemes brings a wealth of expertise to HappyHour.io. Prior to his online gaming ventures, he spent six years in Las Vegas working across various properties. Clemes will return to the United States, with a base in San Francisco, and will work with North American-based start-ups, investors and partners in his new role.

“It is a privilege to be joining the team at HappyHour.io and working alongside such inspirational thought leaders and pioneers in the iGaming industry whilst supporting the brilliant minds of teams and individuals that are changing the way the industry is evolving,” said Clemes. “I am really excited to jump in and support these future giants of iGaming with my years of diverse experience and finding more companies of tomorrow to support and grow.”

“Working with Ben again is immensely gratifying, given his remarkable track record of growing start-ups into robust and prosperous businesses,” Reed said. “With his vast experience and deep understanding of the industry, coupled with his visionary outlook, Ben is the ideal custodian for our current investments and future portfolio companies. His addition to the HappyHour.io team is warmly welcomed.”

HappyHour.io remains committed to driving innovation, supporting emerging talent and fostering the growth of the iGaming industry. The appointment of Ben Clemes as Investment Portfolio Partner further solidifies its dedication to nurturing the industry’s next generation of trailblazers.

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