PopOK Gaming Announces Participation in ASEAN Gaming Summit 2023
PopOK Gaming, a fast-growing provider of top-quality iGaming content, has recently announced its participation in the upcoming ASEAN Gaming Summit 2023, which is scheduled to take place in Manila from March 21st to March 23rd, 2023.
The ASEAN Gaming Summit 2023 is expected to bring together the region’s leading operators, regulators, and suppliers who are successfully developing the next generation of gaming offerings. This three-day event will cover a range of topics, from integrated resorts to sports betting innovations and online gaming. It is the perfect opportunity for anyone interested in the dynamic iGaming industry in this region to expand their network and explore potential partnerships.
At the summit, PopOK Gaming plans to showcase its extensive collection of iGaming products, which includes thematic slots, engaging mini-games, and roulette games. The company’s products have been meticulously designed to ensure an exceptional gameplay experience, with close attention paid to features, bonuses, payout structure, design, animation, and sound effects. Therefore, visitors can expect to gain valuable insights into the process of producing high-quality iGaming content. PopOK Gaming is looking forward to participating in the upcoming summit. The company’s team is excited about the opportunity to discover new business opportunities through this event.
PopOK Gaming invites all attendees to visit stand N116 to experience cutting-edge solutions firsthand and learn more about the company’s products and services.
12BET Integrates Betradar as a New Sportsbook Provider to Mark 15 Years in the Online Gaming Industry
12BET, an online gaming and sports betting platform, announced the integration of Betradar as its new sportsbook provider in celebration of its 15th anniversary. This move aims to enhance the user experience for sports betting enthusiasts by providing a more comprehensive range of options and exciting features.
As the sports betting data division of Sportradar, Betradar offers a broad range of services, including live odds, virtual sports, live streaming, and statistics. This partnership allows 12BET members to access Betradar’s extensive range of sportsbook services, enabling an immersive sports betting experience that is supported by real-time decision-making data.
In addition to the integration, 12BET also announced exciting IPL offers for cricket enthusiasts, including a range of prizes such as a Mahindra XUV 700, Royal Enfield Meteor 650, Samsung galaxy fold4, and more. These promotions are available throughout the duration of the event and customer support is provided in multiple languages such as English, Hindi, Telugu, Tamil, Kannada, and Malayalam for their Indian audience.
“We are thrilled to announce our partnership with Betradar as our new sportsbook provider. Our aim has always been to provide the best possible experience to our beloved members. With Betradar’s expertise, we have enhanced our offerings and are positive to provide an unparalleled experience to end-users. We are excited to celebrate our 15th anniversary and have loads of offers ongoing, especially for the IPL.” said a spokesperson from 12BET.
12BET, a prominent iGaming brand that offers multiple gaming products, including Sportsbook, online casino, Keno, Lottery, and other games, all under one roof. Licensed and regulated by the Philippine Amusement and Gaming Corporation (PAGCOR) and is currently ranked as 17th EGaming operator in the industry.
12BET’s partnership with Betradar marks a significant milestone in the company’s history as it celebrates its 15th anniversary. The integration of Betradar as a sportsbook provider enables 12BET to expand its offerings and provide its members with an enhanced sports betting experience. With additional promotions such as the IPL offer and customer support in multiple languages, 12BET demonstrates its commitment to providing its members with the best possible gaming experience.
MOGO Recruiting Brands with Physical Sites in India for AI-Driven Collaborative Research into Gaming, Youth and University Student Markets
Mobile Global Esports (MOGO) announced that the company is actively recruiting brand partners to engage in collaborative alpha market research programmes based upon MOGO’s unique user data-driven insights into the Indian collegiate esports and youth mobile gaming market. Mobile gaming is no longer just an expensive hobby for urban youth who can afford it – participation in esports has expanded beyond initial metropolitan areas into Tier 2 and Tier 3 cities in India, and new research shows that the Indian mobile gaming market is expected to exhibit a compound annual growth rate of 19.75% through 2027.
“We already know what these gamers are playing, and are building anonymized yet addressable user profiles. Now we are enhancing those profiles with the top twenty physical locations they spend time at, be it at their or a friends home, a university cafeteria, internet cafe, movie theater, fast food restaurant, retail establishment, gym, and such. We execute our aggregation of data on a 100 percent precision basis, and we are using AI to guide this precision. No misfires or misplaced clusters, we hit the same target every time, allowing partners to craft singularly appealing offerings that speak to the unique needs of the individual,” said MOGO CDO Nick Venezia.
MOGO’s modelling analyses geo-verified location data to assign interest to that user identity, allowing us to create clusters with similar preferences and buying behaviours in different regions of the country. The Company’s Point of Interest (POI) geodata ties into actual physical visits to locations, such as restaurants, retailers and entertainment venues with high levels of consumer activity.
Application of this intelligence allows MOGO to also look historically into the past to see what games users were playing and then tying that to a current job title and industry they’ve gone into post-graduation. One preliminary hypothesis is that first-person shooter fans have a proclivity to become sales professionals. MOGO’s precision data and technologies have the ability to help foster the knowledge, innovation and thought leadership that will help power India’s ascent as a market leader now and for the next 100 years.
“We’re at a very exciting inflection point in the build-out of our signal-aggregate data platform. India is an evolving consumer market, well-educated and socially connected with a growing middle class, 37+ million college students with 8+ million coming up every year and 18-24 year olds affluent enough to afford smartphones and data plans. Most companies have little visibility into their true market dynamics in India, and those that do hold it very close to the vest. We’re recruiting partners with which to provide actionable insights and paths to engagement and customized user experiences in India that benefit both our target demographic and the organizations and brands engaged – from game publishers to retailers to cell phone and consumer services providers,” said MOGO CEO Dave Pross.
“For example, when you compare India cell phone penetration at 46.5% of the country’s total 1.42 billion population, with US cell phone penetration at 81.6% of US total 338 million population, there is room for significant provisioner growth in India, especially into the expanding youth and student demographic as better phones and faster data plans become more affordable. Given our visibility into the mobile gaming market in universities and beyond, and that 91% of Indians participating in competitive video gaming do so on their mobile devices, we see significant opportunity for provisioners seeking actionable insights and paths to engagement in the mobile device and data market, as well as for enabling offerings such as financial and credit services,” Pross added.
“Our initial research into the dynamics of the university student, Gen-Z and Gen-Alpha provides demographics in India through deterministic modeling, POI (Point of Interest) geodata indexing and dwell time linked to site visit data is showing actionable paths to engaging this market through tailoring products and services to meet their true needs. Given the high level of mobile gaming in India, cross-correlating actual physical location data with game-play behavior is important to our partners in focusing their marketing efforts. For example, in areas where gamer groups are congregating to compete that also show that vegetarianism is prevalent, a restaurant food chain could offer a laser-targeted vegetarian loyalty program and we can measure its effectiveness in almost real-time,” said Venezia.
For a video game developer/publisher seeking entry or greater presence in the Indian market, insights into the preferences, behaviours, and demographics of their target audience will help identify which game attributes are most important to different age/gender/affluence levels and geographic regions and tailor their games accordingly, as well as allowing for personalization of game attributes for individual players based on their preferences and behavior patterns – like game and character content, rewards and challenges that are more likely to appeal to them. In addition, MOGO partners will be able to create predictive models to anticipate future trends, demands and preferences using user data from previous version and/or game launches, player reviews and social media conversations to optimise game attributes and improve overall player experience.
“We’re able to say to a brand with 100 percent accuracy, while promulgating world-class user privacy and data security standards – that this person showed up at this point at this time, spent ‘X’ minutes playing ‘X’ game, and then went to a movie theater afterwards. From the very first ‘Intergalactic Spacewar Olympics’ Space Invaders’ Championship at Stanford University in 1972, esports has held the interest and focus of the college audience. They’re competing for a lot more than a subscription to Rolling Stone magazine now, and spending a lot more time and money. For this audience, authenticity matters – from human, creator and brand standpoints – and we aim to help our partners deliver that,” Venezia concluded.
ParlayBay content portfolio now live with M88 Mansion
ParlayBay, the provider of innovative sports betting titles, has significantly enhanced its footprint in Asia with content now live with leading operator M88 Mansion.
The latest deal sees the provider elevate its presence across Asian markets, with its captivating titles including new releases Stack ‘Em and popular esports title CS:GO, now live on M88 Mansion.
M88 Mansion is one of the leading online betting and gaming sites in Asia, and the operator will significantly benefit from the innovative content provided by ParlayBay and its partners.
With an aim to revolutionise the sports betting market, ParlayBay’s pioneering titles offer a fantastic player-centric experience, which includes fast gameplay and engaging features such as re-buy, cash-out, leader boards, and other social tools.
Focusing primarily on unique micro-betting markets and tailored to attract a broad and modern customer base, ParlayBay games wrap up accumulators, bet builders, and single market betting in sticky metagaming frameworks.
The use of real-time data feeds offers new and intuitive permutations of in-play betting opportunities, while cutting edge AI/ML algorithms price up markets in-house to ensure accuracy for customers.
ParlayBay’s intuitive and engaging content welcomes all level of sports bettors, removing the requirement for players to hold expert betting knowledge, opening up the fun and entertainment to everyone.
Patrick Nordwall, CEO at ParlayBay, said: “We’re delighted that our content is now live with M88 Mansion. ParlayBay is making significant moves across Asia and this partnership allows us to reach a wide and engaged audience of bettors across the continent.”
Joy Lao at M88 Mansion, added: “We at M88 Mansion are extremely excited to partner with ParlayBay and for our customers to enjoy content like Stack ‘Em, where players can enjoy innovative live Bet Builder Games across multiple matches at once.”
Week 13/2023 slot games releases
Kasinopartio: Finland Next To Regulate The Casino Market
How Gamers are Putting the Future of Fun Front and Center
Opera GX wants you to pimp your browser with new Mods feature
Mr Green Launches in Germany on 888’s Proprietary Technology Platform
Evoplay Bolsters Lithuanian Foothold with 7bet signing
Wazdan solidifies presence in Bulgaria with INBET partnership
Case study: 103% ROI on Glory Casino offer in Bangladesh
Armalytix and Betsmart Consulting announce new partnership
Roobet Announces Partnership with Entertainment Legend Snoop Dogg
Australian player hit a jackpot of 126 030 AUD in RocketPlay
7777 gaming has certified over 50 games for Romania
Interview with Dmytro Taran, COO at Slotegrator
BSG Awards 2023 Online Voting: Vote for your favorite Baltic or Nordic operators and suppliers
The international games industry meets in Hamburg – 500 guests at the Hamburg Games Conference 2023
Gaming Americas Weekly Roundup – February 27-March 5
Affiliate Industry5 days ago
Second Big Win 2023: Affilka by SOFTSWISS Takes Best Affiliate Marketing Solution Title at Asia Gaming Awards
Asia5 days ago
Kiron Interactive takes home best Fantasy/Virtuals Solution title at Asia Gaming Awards 2023
Central Europe5 days ago
Edict Egaming Partners with 888casino
Latest News5 days ago
CreedRoomz is Launching New Game Called Two Hand Roba Baccarat
Industry News5 days ago
EGT’s Phoenix Slot Cabinet Will Rise at GAT Gaming & Technology Expo in Cartagena
Australia5 days ago
Responsible Wagering Australia Appoints Kai Cantwell as its CEO
Interviews4 days ago
Q&A w/ Jean-Pierre Houareau, CEO at Live Solutions
Industry News5 days ago
Gauselmann Group Receives Sustainability Award