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Department of Trust serves up the BetBudget Café in multi-channel Cheltenham Festival consumer marketing push
Campaign features BetBudget ambassadors Harry Skelton and Stephen ‘Racing Blogger’ Power
BetBudget, the easy-to-use budgeting app for punters, has launched its first consumer marketing campaign for the 2023 Cheltenham Festival.
The campaign – fronted by four-time Festival winner Harry Skelton – features experiential marketing, brand ambassador activation and social media content, as well as digital and print advertising. It aims to recruit consumers to download and use the app which tracks gambling spend across multiple betting and bank accounts.
During the four-day event, Festival-goers that have downloaded the BetBudget app can visit the BetBudget Café and collect a free bacon bap. The café is prominently located directly opposite Cheltenham Spa station.
Fellow BetBudget ambassador, influencer Stephen Power aka ‘Racing Blogger’, is making appearances at the BetBudget Café to drive awareness and interact with customers.
Skelton and Power are also using their high-profile social media platforms to share exclusive BetBudget content and highlight the importance of tracking gambling spend to their followers.
A digital and print advertising campaign across national and regional Reach plc sites has been supported by a competition to win cash prizes of up to £500 for people who download the app via the Mirror.
Skelton, the 2020/21 Champion Jockey, who has a number of chances at the Festival this week, said: “As a free app, downloading BetBudget is a simple step that horse racing bettors can take to help stay in control of their spending. I’m pleased to be working with BetBudget and Department of Trust to demonstrate the benefits it brings during the highlight of the racing calendar.”
Department of Trust CEO Charles Cohen said: “While BetBudget is relevant for all bettors, it is of particular appeal to regular horse racing punters. Using BetBudget, they can track their spend and ensure they bet within their means across different operators and bank accounts.”
Latest News
Spotlight Sports Group’s Smart View Racing Product Sees Phenomenal Success at Cheltenham Festival 2024
Spotlight Sports Group (SSG), a world-leading technology, content and media company specialising in sports betting, is delighted to reveal the remarkable success of its revolutionary racing product, Smart View (powered by Racing Post), during the Cheltenham Festival 2024.
During the Cheltenham Festival 2024, Smart View showcased its predictive prowess by accurately forecasting eight winners out of 27 races, an impressive 30% strike-rate throughout the week. Backing all of Smart View’s selections to level stakes yielded a return on investment (ROI) of 76%. Comparatively, betting on all 27 favourites had an ROI of -33%.
Smart View was particularly potent in the Cheltenham Festival 2024 handicaps, which are notoriously difficult to solve. Monmiral, winner of the Pertemps Final at odds of 25-1, was Smart View’s selection in the race as was 13-2 Coral Cup winner Langer Dan.
Smart View, a cutting-edge racing product developed over several years, has captured the attention of both seasoned bettors and newcomers with its modern and visually appealing design. Leveraging innovative technology and drawing inspiration from popular video games like FIFA and Football Manager, Smart View simplifies the traditional racecard, making it more accessible and intuitive for all audiences.
The product is currently live in over 1,000 United Kingdom and Irish retail outlets. It also featured prominently across Sky Bet and BoyleSports’ Cheltenham hubs, built by Spotlight Sports Group, enhancing Smart View’s visibility and accessibility to betting enthusiasts.
The B2B Managing Director for Spotlight Sports Group, Sam Houlding, emphasised the product’s success, stating: “We’re delighted with the performance of Smart View during Cheltenham this year but unsurprised given the expert racing and product team that has been behind its development over the years. As its profile grows further, we are very confident that it will engage and educate larger volumes of racing fans and continue to attract new audiences to the sport. We’re already executing on an exciting pipeline of development for the next stages of its evolution.”
As Smart View continues to redefine the racing betting landscape, Spotlight Sports Group remains committed to delivering innovative solutions that enhance the betting experience for all enthusiasts.
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Wazdan amplifies Swiss presence with GAMRFIRST launch
Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, has further expanded in the regulated Swiss market, taking its games live with GAMRFIRST.
The agreement sees a swathe of Wazdan games now available in Switzerland on the GAMRFIRST brand, the online arm of Casino Barrière Montreux, integrated via Gamanza’s iGaming Superstore™ platform.
Included in the deal are top-performing Wazdan titles such as 15 Coins™ and Mighty Wild™: Panther, as the provider continues to deliver the world’s most rewarding casino game experiences with its suite of engaging mechanics.
Marking its seventh partner in the market, Switzerland remains a key source of growth for Wazdan as it continues to build momentum following its recent commercial expansion and launch of its award-winning Mighty Fish™: Blue Marlin title.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “As one of the most important markets in Europe for Wazdan,we are delighted to bring GAMRFIRST.CH customers in Switzerland our comprehensive slot portfolio.
“The strong demand for Wazdan’s titles in Switzerland and beyond is a testament to our gain-focused philosophy that fuels our ambitions to deliver engaging experiences that players truly love.”
Clement Govinda, Director at GAMRFIRST said: “Wazdan has garnered a stellar reputation for its high-quality graphics and unique features that have captured the hearts of players worldwide.
“The provider’s commitment to developing rewarding casino experiences that empower players with more choice over their gaming style perfectly aligns with the preferences of our players and we have no doubt Wazdan’s titles will be warmly received by them.”
Balkans
Digitain Supplies Sportsbook to King.rs
Digitain supplies Serbian operator King.rs with turnkey sportsbook solution
Digitain, a global leader in sportsbook and iGaming solutions, has announced that it has signed a deal to provide its turnkey solution to Serbian-based operator King.rs.
The turnkey solution from Digitain includes a proprietary sportsbook empowered by over 1,000 in-house risk managers and sports traders for +100 sports, +130,000 real live monthly events, 80,000 pre-match events each month, +15,000 leagues, +3,000 betting markets as well as casino games, a payment gateway, sports data and statistics along with enterprise tools for mobile, desktop and retail channels and Digitain’s in-house virtual sports, which provide +20,000 daily events and +150 betting markets.
“We are delighted to sign this commercial agreement with King.rs and welcome it to the Digitain business,” the Chief Sales Officer for Digitain, Ani Mkrtchyan, said. “Digitain continues to lead the way in iGaming and sportsbook innovation and King.rs shall not only have access to our propriety and award-winning sportsbook but features such as auto bet, bet builder, sports jackpots, instant cashback, push notifications and a social feature called Sportchat to drive player engagement and revenue growth.
“At Digitain, we are committed to delivering solutions that cater to the unique needs of our partner operators and their players across multiple markets. We look forward to a long and successful partnership with King.rs.”
“Digitain has proven itself to be one of the leading B2B providers over the last 20 years in sportsbook and iGaming solutions,” the Operation Director for King.rs, Dragan Djordjevic, said. “We have been impressed with the depth and breadth of the turnkey solution and the level of account management and support throughout this process. We look forward to Digitain’s solution to elevate and amplify our brand positioning across our operational B2C markets.”
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