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The best places to visit in Madrid

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As tourism is on the rise and has increased massively in recent decades, many locations are becoming appealing for travellers. One of the main tourism destinations that is increasing in popularity is Madrid which is the capital and largest city of Spain. As it is the third biggest city in the EU, there are many reasons why people visit Madrid. In this context, although it can be an overwhelming task to plan your itinerary, if you are visiting Madrid there are a number of places you should prioritise.

Firstly, there are many visitors from around the globe that are growing to appreciate the beauty of Madrid. It is also a location that is hailed for its historical significance with the Royal Palace of Madrid Building being a famous historical landmark. This is the official residence of Spain’s royal family and members of the public can visit the palace and check out centuries worth of paintings, furniture and armour. It is a great thing to tick off your bucket list especially if you appreciate architecture and you value history. Of course, another attraction to visit is the Prado Museum which is a Spain’s world-famous museum of art. One trip to this museum and you will be able to glimpse some of the most popular artists in Spain including El Greco, Goya and Velázquez.

Moreover, Madrid is also known for its splendid nightlife with an array of clubs, bars and restaurants to try out. A key part of the night scene is also the myriad of casinos that are available for visitors to play their favourite casino games. Two of the main casinos in Madrid are Casino de Madrid and Casino Gran Via. Casino de Madrid has been established since 1836 and is globally renowned for its opulent decor where visitors can relax and unwind in a luxurious setting. Casino Gran Via is perfect for those casino fans that want to have a more cosy night and who don’t want to adhere to a strict dress code. They also have a variety of games available and visitors will find the classics – blackjack, roulette and three variations of poker. Their opening hours are quite relaxed also which means that visitors are given a lot of freedom to explore the games they want to play. Indeed, as many people find it difficult to find time to travel to places like Madrid, technological innovations have now allowed people to recreate their experience in a casino in Madrid online. In fact, if you play online bingo on sites like Jackpotjoy it is easier than ever and you do not even have to leave your house.

Furthermore, for fans of the outdoors Madrid is also the perfect location to visit. Gran Vía in particular has a whole host of shopping facilities in the centre of the capital. El Retiro is also one of the largest parks of the city of Madrid and offers a great alternative for those who want to visit the beach. El Retiro’s gardens boast even more beauty, including a rose garden, the Casa de Vacas cultural centre, and numerous fountains and statues, among which is the famous ‘Ángel Caído’ (‘Fallen Angel’) sculpture. In general, it is a great idea to visit Madrid in the summer time as there is a hot and dry temperament which allows you to get a tan or visit one of the waterparks in the city. During the summer there are also plenty of music festivals to attend with your friends which allows you to unwind and destress from your everyday life. Rooftop bars such as The Principal Madrid, Ginkgo Sky Bar, and Generator Madrid are also commonplace in Madrid which permits visitors to get a glimpse of the city from a birds eye perspective while cooling down with a nice cocktail.

On top of this, if you are a food fanatic there are a range of food markets and stalls that allow you to not only sample cuisine from Madrid but also try out food from all over the world.  The Vallehermoso Market is a notable traditional market and is known to serve up international cuisine. If you have a sweet tooth, a trip to San Ginés should satiate this craving as it is known for serving some of the best churros in Madrid. This venue has a long standing history with reports of it serving chocolate and churros 24/7 since 1894. Its popularity can be reflected in the sheer volume of people that are queuing outside it at all hours of the day. It is definitely not something you should miss if you ever find yourself in Madrid.

In conclusion, as more and more people are seeking to visit other locations Madrid is quickly sticking out as one of the most attractive cities out there. Not only does it boast an array of cultural sites, stunning scenery and night time activities but there is a lot to learn if you visit the city of Madrid allowing you to broaden your knowledge and expand your horizons. From visiting the Royal Palace of Madrid to trying out one of the casinos in this fantastic city you are never short of something to do. Remember that if you are visiting Madrid to make a list of the activities you want to partake in prior to visiting it so that you can be prepared and check off everything you want to see.

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Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions

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Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions
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Wargaming, a leading game developer, teamed up with SplitMetrics, an app growth solutions company, to boost conversion rates with seasonal Christmas-themed screenshots for the launch of its game World of Warships: Legends.
Coinciding with the game’s soft launch in Brazil, the Philippines, Canada, and France ahead of the Christmas holidays, Wargaming wanted to capitalise on the seasonality effect to influence its app engagement without advertising.
By working with SplitMetrics Agency, a leading mobile growth agency, Wargaming increased conversions by an average of 15% on iOS across App Store storefronts in Canada, the Philippines and France. Canada experienced the highest conversion rate increase with 31.45%, followed by the Philippines (9.61%) and France (3.44%). On Android, the Brazilian Google Play storefront experienced the highest conversion rate increase with 6.68%.
SplitMetrics Agency focused on A/B testing as its core strategy. The agency optimised visual assets, analysed performance and tested various creative hypotheses. Using SplitMetrics Optimize, the agency’s experts ran experiments to identify the best-performing illustrations for both the App Store and Google Play product pages.
A key hypothesis tested during this project was whether tailoring visuals to each region during Christmas would have an impact. For France and Canada, the images were adjusted to include a winter theme featuring snow, fireworks and a Christmas tree. For the Philippines, the agency used white ribbons, a local Christmas tradition, along with fireworks and ornaments displaying the country’s flag. And for Brazil, fireworks and ornaments decorated with the Brazilian flag.
During this testing period, there were no in-app events or paid user acquisition campaigns, allowing the performance changes to be directly attributed to the updated screenshots.
Thomas Kriebernegg, General Manager, SplitMetrics Agency, said: “Christmas is one of the main calendar events that app marketers need to prepare for, especially in the gaming category.
“The World of Warships: Legends case study is a great example of how seasonality can significantly impact your app’s performance and give you a boost in users. And this can be achieved without an advertising budget. It can all be done organically when you have the right calendar event, great graphics and A/B testing.
“As in the case of the Wargaming game, a comprehensive analysis and testing strategy increased its conversion rate by an average 15% across three markets.
“It is essential that app marketers forward-plan for any relevant calendar events. It’s also important to note that Christmas may not be relevant for every app but if you’re unsure you can always try A/B testing to see what works. And keep optimising.”
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Slammer Studios are ready to make an impact

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Slammer Studios specialises in high-quality online slot games packed with entertainment, explosive action and memorable moments.

The studio’s games will aim to strike the perfect balance between fun and innovation to ensure that each spin is as engaging as it is adventurous. It will also be adding new products and platform options to their line up to meet growing customer needs and providing players with top-notch experiences that reflects the studio’s core values of being specialists, embracing exploration and making fun a priority in everything it does.

Behind Slammer Studios is a team of skilled developers and designers with a passion for exploring new creative possibilities, whether that be through animation, sound, mechanics or bonuses. Each new game is an opportunity to bring fresh ideas and unique experiences to life.

The first Slammer Studios title to hit the market will be Magawa Vs Mines and is a tip of the cap to the  Blue Guru Games team who championed the Vs series with hit titles such as Napoleon Vs Rabbits and Aussies Vs Emus.

Kristian Hassall, Commercial Director at Slammer Studios, said: “Slammer Studios is all about creating fun and entertaining slot games that hit the mark with players in jurisdictions across the world.

“Behind the scenes we have been investing and adding to our talented teams of creatives, developers and mathematicians, to fulfil our commitment to create impactful, fun  gameplay”

“Building upon the work of Blue Guru, Slammer Studios has a clear vision, a fantastic team and an exciting 2025 roadmap  to look forward to.”

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QTech Games takes Endorphina into ROW after initial success

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QTech Games, the leading game distributor across all emerging markets, has widened the scope of its existing deal with Endorphinaone of the rising stars in slots provision across the planet.

And while Endorphina is a well-established brand in many emerging markets, this Rest of the World (ROW) extension naturally deepens that global footprint, unlocking untapped jurisdictions (beyond QTech Games’ home continent of Asia) across Africa, Latin America and Eastern Europe for diversified growth.

Integrating content from one of the most innovative and creative online slots suppliers adds yet more creative muscle to QTech Games’ burgeoning platform, which is taking the widest range of online games to emerging territories with established names, such as Playtech and Aviator, sitting alongside the industry’s most exciting up-and-coming providers.

Among the games made available to its partners via the Endorphina deal are hits like Book of VladWater TigerUltra FreshGlory of Egypt and Dynamite Miner, which run off unique maths modelling that can drive varying volatility gears, defining some truly engaging gameplay.

Endorphina is an igaming provider dedicated to delivering unrivalled gaming experiences, as evidenced by a strong 2024 in which the supplier released 28 new games and successfully retained its ISO 27001 certificate, the independent gold standard for third-party verification, bolstering its credentials around security and provable fairness.

Endorphina’s gaming portfolio has been optimised for mobile, a cornerstone of QTech’s RNG model, which is founded on its fully-owned and customised technical platform, affording games providers and operators the fastest integration available. Through this leading platform, which has sealed its definitive status as a global gaming one-stop shop, clients enjoy the best performance and customer support available, localised to every region across both developing and more mature markets.

Philip Doftvik, CEO at QTech Games, said: “After a swift and successful integration into our Asia partner network, we’re delighted to take the next logical step with Endorphina in making their games available globally to our ever-growing group of emerging-markets operators. We can’t wait to see how these games connect with more audiences worldwide.”

Lusine Khudaverdyan, Endorphina’s Operations Director for ES Games, added: “It’s been a landmark year, and we will continue to reimagine the igaming space in 2025 with ever more immersive gaming experiences. Partnering with QTech has already strengthened our product distribution across emerging territories, delivering our fantastic games to a range of untapped operators. Needless to add, we’re thrilled that the distributional scope has now been widened to include their ROW sector.”

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