Central Europe
Offering Your Players Increased Betting Personalisation Through Widget Technology | Altenar & The Czech Republic

As a global sportsbook software provider, Altenar has garnered inordinate amounts of market, player and technology know-how over its years on the iGaming market, and has helped to propel the use of greater personalisation through features and techniques within the betting sphere.
In utilising widget technology in its front-end interface, Altenar has not only added new layers of personalisation to a host of global operators and their players but allowed for a more robust and automated experience as a whole.
On top of this, Altenar boasts several official data providers, a strong risk management system, a plethora of global sports content (live & virtual), as well as the support of dedicated account managers and sportsbook experts at your fingertips.
So, why is a widget built front-end a must-have feature for sportsbook operators? Let’s take a closer look at why widget technology in sports betting is thinking outside of the automated box…
- Content Widgets allow operators to embed Altenar’s sports content in a variety of positions to better suit their players’ needs.
- Altenar’s content widgets allow operators to replace sportsbook components with custom widgets that are managed from the operator’s side. This increases tremendously, the front-end customisation and flexibility per individual brand requirements.
- Content widgets create a more immersive betting experience for customers by displaying stats, a scoreboard, animations and popular bets, creating a greater interface.
- Altenar’s Content Widgets aim to create a new FE framework based on the widgets architecture while improving the UX.
Central Europe
Hipther’s Autumn Flagship Event Rebranded to GamingTECH CEE – Don’t Miss the Early Bird Offer!

The #hipthers are thrilled to announce the biggest edition and rebranding of Hipther Agency’s renowned flagship event for the Central and Eastern European region: the CEEGC Budapest gets a fresh makeover and becomes the GamingTECH CEE Summit Budapest!
The hugely successful event series in Budapest has cemented the hipthers’ leadership in the region of Central and Eastern Europe, embraced by the iGaming and Tech industry professionals locally and beyond.
GamingTECH CEE, formerly known as CEEGC, has a 7-year tradition of being the leading event in the Central and Eastern European region during Autumn. The conference brings together key players in the gaming industry, providing a wealth of valuable information and opportunities for quality networking. Furthermore, the GamingTECH Awards recognize and celebrate the most innovative and successful companies in the region.
GamingTECH CEE 2023 will take place on 26 September at the Ritz-Carlton, Budapest, while the hipthers will be offering Early Registration and Welcome Drinks on the 25th, to help participants break the ice, connect with new and old friends, and relax before the knowledge-packed conference.
The final Conference Agenda is to be announced, with the current draft promising insights about the future of Gaming in the Central and Eastern Europe, Compliance Challenges and Opportunities, Responsible Gaming, Blockchain, AI and Machine Learning, as well as Networking Sessions and the Evening Social Gathering to close the event in style and togetherness!
Zoltan Tuendik, Co-Founder and Head of Business of Hipther, stated about the upcoming event: “We are embracing the boundless possibilities of the future and the transformative power of technology in the gambling industry. Through the rebranding of CEEGC Budapest to GamingTECH CEE Summit Budapest, we herald a new era of excitement, innovation, and limitless potential. Join us this September in Budapest to explore the frontiers of gaming technology, as we pave the way for a future that will revolutionize the way we play, engage, and win”.
GamingTECH CEE 2023 Registration is Now Open!
→ Don’t Miss the Early Bird Rates & Stay Tuned for the Combo Pass that is coming soon!
Central Europe
Esports Championships Amplifies the Excitement of Highly Anticipated European Games in Poland

The inaugural European Games Esports Championships (#EGE23) will welcome esports athletes and teams from across Europe to compete in two top esports titles – eFootball 2023 and Rocket League, this June.
The esports athletes will compete in parallel with the 7000 athletes representing 48 countries at the third edition of the European Games in Kraków and the Małopolska region of Poland. #EGE23 will add a whole new dimension of competition and entertainment to this grand sporting fiesta.
The Global Esports Federation and the European Olympic Committees confirmed that #EGE23 will run from June 30 to July 2. The International Congress Centre (MCK) in Katowice will become the epicentre of digital competition and is set to be a landmark event in the region’s sporting calendar.
The Open and Women Categories for eFootball 2023 and Open Category for Rocket League at #EGE23 will allow esports athletes from across the continent to compete for national glory.
Commenting on the groundbreaking nature of #EGE23, Aurelia Ruetsch, GEF Board Member and Chair of the EGE23 Coordination Commission, said: “The European Games Esports Championships represents a pioneering moment for esports in Europe. Having been part of the team at the inaugural European Games Baku 2015, I am thrilled to see another first with the EOC as we convene top-level esports competitions alongside traditional sports, celebrating youth culture in the heart of Europe.”
“We are delighted to see esports in this prestigious event – the European Games. The #EGE23 is a significant milestone in the development of esports in Europe. It’s a joyful celebration of youth, esports, and sport all together,” Chris Chan, President of the GEF, said.
In addition to the esports competitions, the #EGE23 will feature the GEFestival – a celebration of esports’ inclusive culture, games, music and entertainment – and GEFcon, a global convention of thought leaders and idea creators in business, esports, sport and technology on an international stage for sharing and learning.
“The Esports Championships is an extraordinary addition to the European Games lineup and underscores the progressive vision of the diversity and inclusivity of the sports world, highlighting the common ground they share in terms of dedication, strategy, and the pursuit of excellence. We are delighted to collaborate with the Global Esports Federation on the first of many planned initiatives,” Spyros Capralos, President of EOC, said.
Hasan Arat, Chair of the EOC Coordination Commission for the European Games 2023, said: “The EOC is delighted to have partnered with the Global Esports Federation to host the Esports Championships in Katowice this summer.
“Esports is hugely popular worldwide, especially among the younger generation, and as the European Games continues to look for ways to innovate and attract a younger audience, this is a significant step.
“The International Congress Center in Katowice will be the perfect venue for the competition, and I know that it will be a memorable occasion for all the esports athletes taking part.”
Central Europe
IGT Upgrades WestLotto Central Lottery System with Aurora Deployment

International Game Technology PLC announced that its subsidiary, IGT Global Services Limited, has signed a contract extension with Westdeutsche Lotterie GmbH & Co. OHG (WestLotto) to deliver IGT’s powerful central lottery system, Aurora, and its related technologies. The contract extension is expected to run through at least 2031.
“IGT has provided WestLotto with world-class lottery solutions for more than 20 years and is the trusted partner for us to provide the best possible player experiences and to drive growth responsibly for our business. We look forward to modernizing our central system further through the implementation of Aurora and the many benefits its modules will present to our Lottery,” Andreas Kötter, Co-CEO of WestLotto, said.
“IGT’s global expertise and our extensive knowledge of the local lottery market complement each other perfectly. The partnership represents gaming of the future that is as innovative as it is secure and reputable,” Christiane Jansen, Co-CEO of WestLotto, said.
“As Germany’s largest lottery with over €1.7 billion in sales, WestLotto requires the sophistication, reliability and innovation that IGT’s Aurora central system delivers. Our high-performing Aurora platform and its components will enable the Lottery to manage its business more efficiently, while providing premier player experiences and maximizing funds to good causes,” said Jay Gendron, IGT Chief Operating Officer, Global Lottery.
As part of OMNIA, IGT’s player-centric, omnichannel solution for lotteries, Aurora was developed to drive lottery innovation and profitability, and will offer enhanced reliability for WestLotto’s high volume of transactions. It incorporates a suite of flexible solutions designed to manage, transform and further grow the Lottery’s business. The platform will provide intuitive, user-friendly applications, tools and reporting capabilities which will handle all of WestLotto’s transaction processing, game management and back-office operations.
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