Unibet and 32Red strike extended SIS deal over best-in-class racing content for online customers

Kindred Group, through Unibet and 32Red, has struck a new long-term distribution agreement with Sports Information Services (SIS), ensuring that the leading online operator can continue enjoying high-quality content live from the most iconic horse and greyhound racing events.

The extension provides Unibet and its customers all over Europe and Australia with continued access to over 35,000 horse races annually from more than 170 racecourses across five continents, including meetings from Africa, Australia, Europe, Latin America, and the United States.

The comprehensive, round-the-clock content offering also includes 38,000 greyhound races annually from the UK, Ireland, and Mexico.

Unibet and 32Red, part of Kindred Group plc, already carry high-quality, live horse and greyhound racing content from SIS as part of the supplier’s 24/7, end-to-end offering, which is proven to increase revenues.

This latest agreement provides further evidence of the continued commercial growth of SIS, with the supplier’s partners worldwide benefiting from a range of proven, revenue-boosting services.

Alistair Gill, Racing Strategy Analyst at Kindred Group, said: “This new deal enables us to continue serving our customers with the best racing content worldwide, providing them with regular action which is highly engaging at all times of the day. SIS is a valued partner, and we are very happy to extend our existing arrangement in the long-term as we continue to seek extended growth.”

Harri Hulatt, Commercial Sales Manager at SIS, said: “Unibet is a long-term partner of ours, and it is very gratifying to secure the future of our premium racing content within its product portfolio. Unibet has significant reach across Europe and Australia, and its growth goals across regulated markets are closely aligned to our own.”