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Vodafone and Allwyn Partner on Digital Upgrade for Next National Lottery Licence

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Vodafone and Allwyn UK have finalised an agreement to upgrade the technology underpinning the new UK National Lottery licence launching in February 2024.

The partnership will see the existing National Lottery communications infrastructure upgraded to a mobile first approach, which is easier to deploy, more manageable and helps support retailers to grow sales. Vodafone will also be working with Allwyn to provide digital skills training for retailers across the UK, as part of Allwyn’s commitment to support high-street retailers over the course of the ten-year licence period.

Research by Vodafone and Allwyn found that a third of Brits would like to see more digital technology in their local convenience store, rising to half with consumers aged 35 and under. It revealed that the most common forms of digital tech being used by local corner shops were websites (19%), social media (16%), and self-service checkouts (15%). However, only 12% of customers said their local store had a mobile app or loyalty scheme and only 9% said they were aware of online collection ordering services, findings that suggest there is an opportunity for local convenience shop retailers to include digital technology in their customers’ shopping experience.

As part of the agreement, Vodafone will provide IoT connectivity and broadband which will be delivered as a private secure network for all retail sites. Vodafone will also host the lottery in its UK data centres and provide Allwyn with Wide Area Network (WAN) connectivity to all their offices.

Nick Gliddon, UK Business Director, Vodafone, said: “We understand the role that digital technology can play in transforming a business and improving customer experience. Since the lottery began, local shops have used pen and paper at lottery kiosks and, despite the significant technological shifts, not much has changed. This partnership is a significant digital step forward that will help high street retailers keep up with changing consumer patterns, engaging new audiences and supporting Allwyn with reinvigorating the UK National Lottery so that it can continue to raise funds for good causes.”

Robert Chvatal, Interim-CEO, Allwyn UK, said: “Today’s news concludes the partnership agreement we signed during the competition for the Fourth National Lottery Licence. What we have now, with Vodafone, is a clearly defined scope and plan that will lead to numerous improvements on the current technology offer. In line with this improvement, there will be a number of benefits for retailers. Physical retail is a critically important part of our plan to grow the National Lottery and this is just one of the many things we are committed to doing over the course of the Fourth Licence to better support our retail partners with the investment and equipment they need to grow their own businesses.”

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21VIRAL INTEGRATES EXPANSE STUDIOS GAMES

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21VIRAL, a leading games aggregator for the Latin American market, has strengthened its offerings by integrating a diverse portfolio of games from Expanse Studios.

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21VIRAL has confirmed the integration of Expanse Studios, a leader in online gaming and a subsidiary of Golden Matrix Group Inc.’s (NASDAQ: GMGI) games content portfolio.

The distribution allows 21VIRAL to provide its operator partners with over 50+ games, including video slots, crash games, jackpots, and tournaments; these include Super Heli, God of Coins, Maya’s Treasure, and other leading titles from Expanse Studios.

Christoph Härtel, CEO of 21VIRAL, said, “Expanse Studios’ Games have been leading the way with a forward-thinking focus on gamification, which enhances player experiences with innovative promo tools like free spins, multi-level progressive jackpots and tournaments.

This offers our Latin American-focused operator partners unique, engaging, and revenue-enhancing game content that will appeal to a broad range of players. We look forward to partnering with the Expanse Studios team.”

Damjan Stamenkovic, CEO of Expanse Studios, added, “”21VIRAL’s reputation for seamless integrations and their expertise in the Latin American market make them the perfect partner for Expanse Studios. Together, we are simplifying operations and elevating the player experience.”

 

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New Seasonal Christmas Engine: Soft2Bet’s Latest MEGA Project Brings Holiday Cheer and Results

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Soft2Bet, a leading provider of iGaming turnkey solutions, has introduced its latest Seasonal Christmas engine powered by MEGA, designed to captivate players with skill-based gameplay and personalised rewards while boosting engagement and maximising operator returns during the festive season.

In the Seasonal Christmas engine, players take on the role of Santa Claus, guiding him through a snow-filled slope to collect gifts while avoiding obstacles. As they progress, increasingly valuable rewards are unlocked, with boosters providing an extra edge. Players are offered one free attempt each day, with rewards redeemable upon making a deposit.

Yoel Zuckerberg, CPO at Soft2Bet, commented: “the Seasonal Christmas engine is another milestone in our mission to deliver gamification tools that engage players and support operators in achieving their growth targets. By building on the success of our previous MEGA engines, we’ve created a product that not only brings festive fun to players but also delivers tangible results for our partners.”

The impact of the Seasonal Christmas engine:

  • Boosts Engagement: Daily free attempts encourage consistent player activity and increased session time
  • Flexible Integration: Casino and sports rewards allow seamless adaptation to a wide range of brands
  • Deposit Incentives: Bonuses tied to key deposit milestones (5th, 15th, and 25th) sustain campaign momentum.
  • Dynamic Gameplay: Daily updates with fresh maps and challenges keep the experience engaging and repeatable

The Seasonal Christmas engine marks another step in Soft2Bet’s commitment to helping operators craft compelling campaigns that resonate with players, drive engagement, and deliver measurable results.

 

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Abios powers upcoming gaming media platform Apollo with in-play statistics for League of Legends

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Abios provides a comprehensive set of League of Legends in-play and pre-match data to support the upcoming gaming ecosystem Apollo

As a leading esports data and odds provider and part of Kambi Group plc, Abios continues to fuel the esports ecosystem by providing the underlying data infrastructure needed for building esports projects at scale. Most recently, it signed Apollo, a US-based gaming media platform that will power its League of Legends vertical with pre-match and in-play data.

It allows the gaming media platform to use in-depth statistics, historical data, and in-play data from top to provide its users with timely esports coverage, stats, and a fantasy vertical.

The League of Legends World Championships amassed a peak viewership of 6.9 million in 2024, the highest recorded in esports history. With the newly announced pan-American league LTA and the success of American teams such as FlyQuest at Worlds, the American League of Legends scene is poised for an upswing in 2025, making it an interesting time to lean into the region.

Anton Janér, Co-Founder and Managing Director of Abios, said: “Our mission is to facilitate the growth of esports by providing the underlying infrastructure and building blocks to make great products come to life.

“By powering Apollo’s esports capabilities, we’re thrilled to support a space for the gaming community where League of Legends fans can easily access exciting insights on matches, teams, players, and events..”

Jacob Franco, CTO of Apollo, said: “I’m very excited to work with Abios to build infrastructure for the gaming community. We aim to be an online resource for all gamers, and integrating with Abios allows us to ensure that our esports coverage is of the highest quality.

“We look forward to leveraging Abios in the future to expand our esports coverage to other titles such as Counter-Strike 2, Valorant, and DOTA 2.”

 

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