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iGameMedia & Theo Technologies partner to launch ULL streaming solution with bet365

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iGameMedia & Theo Technologies partner to launch ULL streaming solution with bet365
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Commercially viable ULL solution to challenge the industry standard 

iGameMedia, the leading sports broadcaster with an extensive history in B2B ultra-low latency, is proud to announce a new multi-year partnership with THEO Technologies to deliver ultra-low latency sports streaming to the sportsbook market as standard, phasing out HLS.

iGameMedia, together with THEO Technologies, will launch its new solution in May 2023, going live exclusively on the world’s largest sports betting site, bet365, along with Rights agency partner Infront Bettor, delivering its entire content portfolio in ultra-low latency as standard across the iGame One Platform.  The platform is a single API that is integrated with all leading Sports Rights holders which maps multiple vendor event IDs into one singular ID in One integration.

Until now, the industry standard for sports streaming latency has averaged between seven to eight seconds using HLS in the last ten years – with pricing data feeds moving markets in 1-2 seconds, the usefulness of the video relative to the markets has diminished.

iGameMedia will make available – to all its rights partners – the option to deliver content via its leading One Platform API – to all their clients – in ultra-low latency. The service will be delivered with a fixed latency of 2 seconds from source, aligning the data and the video for a massively enhanced user experience. A sub-second latency service will also be made available where required.

iGameMedia’s Chief Executive, Mike Cobain, commented “We are absolutely delighted to have partnered with THEO Technologies, who’s HESP protocol is in our view, the only viable solution to ultra-low-latency at the required scale and at the required cost acceptable to the industry. We have been delivering sub-second socket-based streaming to the B2B industry for almost 15 years, but what is different about HESP is that it is segment-based, meaning it can be delivered using highly scalable existing HLS-orientated CDNs. It also has so many brilliant features such as the ability to meter user conditions and respond instantly to poor networks, being able to change to a lower adaptive bit rate in just one frame, that is 1/25th of a second! Given the extensive levels of control that we have, along with the work that we have done together with the incredible THEO team, we are now ready along with Infront and bet365 to go live with the first viable B2C solution for the industry.“

Steven Tielemans, CEO of THEO Technologies commented “iGameMedia and THEO’s new ultra-low latency sports streaming solution will be a game-changer for the sports betting industry. Rights owners can deliver their sports content to sportsbook operators in less than a second with this solution, while sportsbooks will provide a massively enhanced experience to their users. We are thrilled to partner with the iGameMedia team to deliver this ground-breaking solution to the market.” bet365, the world’s largest sportsbook commented, “We’re thrilled that in collaboration with our partners at iGameMedia, we can continue to provide the best In-Play customer experience on our industry-leading product.”

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Austrian win2day launched Fennica Gaming’s eInstants that appeal to female and younger adults

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Fennica Gaming’s renowned eInstants keep conquering new markets and are now available in Austria. Fennica Gaming is a subsidiary of Veikkaus, the Finnish national lottery. The Austrian win2day launched Fennica Gaming’s eInstants in their online store at the beginning of September. The eInstants, which have been designed for casual-gaming-like mobile gaming appeal to female and younger adult players in particular.

“We have managed to create games that appeal to female and younger players in many markets. Of course, we have years of experience of the Finnish market, where the share of women players has risen, being currently up to over two thirds of the total number of eInstant players. Also, in the markets where we are currently live, the trend seems to be the same: more and more young and female players are finding these games attractive,” says Joonas Tirkkonen, Portfolio Development Manager at Fennica Gaming.

“In fact, our whole cooperation with win2day has been, quite appropriately, powered by women. It all started with two Austrian ladies Vera Mayr, Head of Lottery & User Growth, and Antonia Zach, Manager Product Development eInstants from win2day.

“After we had started the first discussions with Fennica Gaming, we quickly realized that their eInstants are filling a gap in our portfolio and that they could be a success story in Austria. Because of the responsible nature of the eInstants, they would complement our wide offering of games and fit well with our high responsible gaming standards, explains Vera Mayr from win2day.

“Working together with the experts of Fennica Gaming on the game portfolio, as well as on the integration, was a pleasure, and we are really looking forward to the next few months, filling the casual-gaming-like spot in our eInstant portfolio, states Antonia Zach from win2day.

“win2day is really a forerunner in digitalization among the Lotteries. Therefore, it was easy to continue the discussions about the integration process. Our responsible eInstants offer more entertainment into play because of their casual-gaming-like mechanics and their duration. It has been a privilege to work with such professionals at win2day, says Fennica’s Kirsi Lagus, SVP Products and Portfolio from Fennica Gaming.”

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Hacksaw Gaming Strikes Content Agreement with NetBet Italy

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Hacksaw Gaming Strikes Content Agreement with NetBet Italy
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Online casino game supplier Hacksaw Gaming is pleased to announce a content agreement with NetBet Italy.

The deal sees a selection of Hacksaw Gaming’s portfolio integrated with the operator. NetBet Italy players can now enjoy fan-favorite slot titles like Wanted Dead or a Wild, Hand of Anubis, Gladiator Legends, and Tosh Video Club, in addition to Dare2Win games Mines, Coins, and Boxes.

More games powered by the provider are expected to be rolled out in due course as both parties aim to build on the partnership.

NetBet Italy becomes Hacksaw Gaming’s eleventh casino partner in the Italian market with today’s news, after the studio received full regulatory approval earlier this year.

Marcus Cordes, Hacksaw Gaming CEO, said: “This significant announcement demonstrates our commitment to expanding our business across regulated markets, and in particular in Italy, which continues to grow at lightspeed.

“Furthermore, we’re constantly looking to team up with industry players of the highest pedigree. Netbet.IT is yet another household name that needs no introduction – an operator that shares our passion for excellence and delivering market-leading products and services.”

“We are thrilled to join forces with Hacksaw,” said Claudia Georgevici, NetBet Italy’s PR Manager. “Their commitment to excellence and their portfolio of exciting games perfectly aligns with our goal of providing our players with the best entertainment environment.”

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Playsense Appoints Patty Toledo as Chief Partnerships Officer

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Playsense adds to its executive team with strategic international hire

Playsense, the premier creative agency for the global gaming industry, has appointed Patty Toledo as its new Chief Partnerships Officer. Patty brings a wealth of international experience, a diverse career background and a passion for the gaming industry that will undoubtedly propel Playsense to new heights.

In her new role, Toledo will be the architect of Playsense’s collaborative vision. This role blends the art of business development, the finesse of strategic partnerships and the heart of people management to craft a symphony of creativity. She will be responsible for forging imaginative connections, guiding the agency’s growth strategy and inspiring a team of diverse talents to push the boundaries of innovation, ensuring Playsense remains a beacon of artistic excellence in an ever-evolving creative landscape.

Toledo’s appointment reflects Playsense’s commitment to fostering top talent and innovation ensuring that Playsense remains at the forefront of creative marketing solutions for the gaming industry.

Playsense has solidified its reputation as an industry leader by collaborating with gaming giants such as Riot Games, Nacon, Wargaming and more. These partnerships have yielded remarkable results, setting a benchmark for innovation and creativity in the gaming marketing landscape. As it continues to push boundaries and explore new horizons, it is excited to announce that even more thrilling projects are currently in development. Playsense remains committed to delivering ground-breaking marketing campaigns that captivate audiences and leave an indelible mark on the gaming world.

Toledo first joined the Playsense family in February of 2023 following seven months of invaluable consultancy with the company. Originally hailing from Brazil and now based in Ireland, Toledo’s remarkable career has taken her across continents and industries, demonstrating her adaptability and global perspective.

With a career that began in the music industry, Toledo has had the privilege of connecting with acclaimed artists such as Iron Maiden, Metallica and Bon Jovi before transitioning her expertise into the broader entertainment sector where she has thrived for over 30 years. Her journey led her to discover her true calling in the gaming industry, where she has made an indelible mark.

Previously working in renowned companies including Yahaha Studios and Steel Media, her tireless dedication extends beyond her professional responsibilities as she actively supports and champions the gaming community. Toledo is an Ambassador for Women in Games and a thought leader in the industry, advocating for a more humane and inclusive environment.

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