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Limit Break Mentorship Launches Fifth Year and Introduces Accredited Training Program for Mentors

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Leading scheme for underrepresented games industry professionals kicks off 2023 intake.

Limit Break, the largest mentorship program for underrepresented and marginalized groups in the United Kingdom games industry, has today announced the launch of its 2023 scheme, opening applications for both mentors and mentees for this year’s intake.

The program is also marking its fifth year with the launch of Limit Break Mentorship Training, a bespoke CPD-accredited program aimed at industry professionals keen to develop both mentoring and allyship skills.

The Limit Break mentorship program enters its fifth year, building on a record 2022 that saw more than 1,100 mentors and mentees participate from across the United Kingdom, continuing its successful partnership with Out Making Games. Mentorship applications are open to anyone working for a United Kingdom-based games company that identifies as part of a marginalized or underrepresented gender, orientation or ethnicity group as well as neurodiverse people and those with disabilities.

Through the Limit Break platform, prospective mentees from artists, designers and programmers to marketers and QA specialists are then matched with experienced mentors from across the industry. Anyone with over five years’ experience in any industry role, regardless of background, is welcome as a mentor. Participation is free for the six-month program, which also includes access to exclusive events, resources and guidance plus membership of the Limit Break community, providing many opportunities to develop skills and connections and support career development.

Limit Break’s commitment to supporting and encouraging diverse talent through mentorship has also driven the development of its newly announced training program for mentors, Limit Break Mentorship Training. The two-part course is fully CPD accredited and will offer participants the opportunity to develop skills and tools to build better mentorship relationships and help actively support greater diversity in the industry. The course is both for individual mentors seeking to become officially certified and for companies interested in training their leads to become better mentors and allies within the company.

“We believe that mentorship can play a hugely important role in helping to promote and develop diverse talent in the gaming industry and it is awesome to hear from previous Limit Break participants about the positive impact the program has had for them,” the founder of Limit Break, Anisa Sanusi, said. “We are so excited to be launching Limit Break for our fifth year and are working to make sure that 2023 is even bigger and better, especially with the launch of our new mentorship training program.”

“We want to deliver mentorship training to support and encourage both aspiring and existing mentors in helping others upskill or even break into the industry,” the Head of Training for Limit Break, Harun Ali, said. “Limit Break Mentorship Training has been designed especially for the games industry and we’re looking forward to helping evolve the next generation of games industry professionals.”

Potential mentors and mentees can apply now through the Limit Break website (LimitBreak.co.uk) with applications open until May 1st 2023. More details for Limit Break Mentorship Training can be found at LimitBreak.co. uk/Training, pricing and booking information will be released on the Limit Break website on May 1st.

Asia

Nazara integrates with ONDC Network to Launch “gCommerce” in India, Unlocking a new era of In-Game Monetization

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Nazara Technologies Limited, a leading diversified gaming and sports media platform, and Open Network for Digital Commerce (ONDC) are proud to announce their integration to launch “gCommerce” – an innovative in-game monetization platform that seamlessly integrates e-commerce within games.

The integration aims to address a persistent challenge for Indian game developers: low in-app purchase (IAP) conversion rates and poor yields from advertising. Through gCommerce, Nazara and ONDC Network are reimagining game monetization by leveraging India’s thriving e-commerce landscape and providing developers with new, scalable revenue streams.

This strategic integration will allow game developers to monetize through an affiliate revenue-sharing model, earning a commission on every successful transaction initiated by players through the gCommerce platform.

Creating Value for Developers and Gamers

ONDC Network’s expertise in creating an open, interoperable network for digital commerce will enable Nazara’s gCommerce platform to connect with a wide range of sellers across more than 10 categories, ensuring a rich diversity of product offering for gamers. This integration enhances the user experience by allowing them to make informed purchases while they continue their gaming journey.

“We are excited to announce the upcoming launch of gCommerce by Nazara via integration with the ONDC Network, as it represents a significant step forward in our mission to empower game developers with effective and innovative monetization solutions,” said Nitish Mittersain, CEO of Nazara Technologies. “We are not only creating new revenue opportunities for developers but also enriching the overall experience for our gamers.”

T Koshy, CEO of ONDC, added, “Nazara coming on ONDC Network to launch gCommerce is a testament to the versatility of the Network in supporting various industries and use cases. By bringing e-commerce into the gaming ecosystem, we are paving the way for a seamless blend of entertainment and shopping that adds value for players, developers, and the broader digital commerce network.”

The gCommerce platform is currently in soft launch and will be rolled out to game developers starting Q1, FY26.

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Gaming

Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions

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Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions
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Wargaming, a leading game developer, teamed up with SplitMetrics, an app growth solutions company, to boost conversion rates with seasonal Christmas-themed screenshots for the launch of its game World of Warships: Legends.
Coinciding with the game’s soft launch in Brazil, the Philippines, Canada, and France ahead of the Christmas holidays, Wargaming wanted to capitalise on the seasonality effect to influence its app engagement without advertising.
By working with SplitMetrics Agency, a leading mobile growth agency, Wargaming increased conversions by an average of 15% on iOS across App Store storefronts in Canada, the Philippines and France. Canada experienced the highest conversion rate increase with 31.45%, followed by the Philippines (9.61%) and France (3.44%). On Android, the Brazilian Google Play storefront experienced the highest conversion rate increase with 6.68%.
SplitMetrics Agency focused on A/B testing as its core strategy. The agency optimised visual assets, analysed performance and tested various creative hypotheses. Using SplitMetrics Optimize, the agency’s experts ran experiments to identify the best-performing illustrations for both the App Store and Google Play product pages.
A key hypothesis tested during this project was whether tailoring visuals to each region during Christmas would have an impact. For France and Canada, the images were adjusted to include a winter theme featuring snow, fireworks and a Christmas tree. For the Philippines, the agency used white ribbons, a local Christmas tradition, along with fireworks and ornaments displaying the country’s flag. And for Brazil, fireworks and ornaments decorated with the Brazilian flag.
During this testing period, there were no in-app events or paid user acquisition campaigns, allowing the performance changes to be directly attributed to the updated screenshots.
Thomas Kriebernegg, General Manager, SplitMetrics Agency, said: “Christmas is one of the main calendar events that app marketers need to prepare for, especially in the gaming category.
“The World of Warships: Legends case study is a great example of how seasonality can significantly impact your app’s performance and give you a boost in users. And this can be achieved without an advertising budget. It can all be done organically when you have the right calendar event, great graphics and A/B testing.
“As in the case of the Wargaming game, a comprehensive analysis and testing strategy increased its conversion rate by an average 15% across three markets.
“It is essential that app marketers forward-plan for any relevant calendar events. It’s also important to note that Christmas may not be relevant for every app but if you’re unsure you can always try A/B testing to see what works. And keep optimising.”
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Gaming

Nolimit City revisits the brutal factory life in Outsourced: Slash Game

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Nolimit City revisits the brutal factory life in Outsourced: Slash Game
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Nolimit City takes you back to the grind with its latest release, Outsourced: Slash Game. For those who thought their consumerist cravings were a safe indulgence, think again. Following in the footsteps of Outsourced, this new addition pulls back the curtain on the sweat and sacrifice lurking behind those everyday luxuries—this time with a dash of danger. Outsourced: Slash Game is the studio’s second venture into crash-style gameplay, the first being xCrash™ in Skate or Die – but this time it’s a standalone crash game!

In Slash Game, players have to make some cutthroat decisions as a laser traces the outline of their hand, increasing the multiplier with every pass. Players hit “stop” to cash out, locking in the multiplier when they feel the timing is right. After which, they will be shown the potential winnings if they wouldn’t have stopped. But here’s the catch: if players hesitate a second too long and the laser slips, all the winnings are lost. A live scoreboard displays the Top Win, Top Miss and Last Round, so that players can keep track of their previous rounds.

Outsourced: Slash Game is not a familiar Nolimit City slot to some players but could cause some excitement with an increasing multiplier and a maximum payout of 1,500x the base bet. Outsourced: Slash Game, unlike Nolimit City’s high-volatility slots, is rated as ‘Medium Volatility’ but don’t let that fool you as it still includes the risk of losing your hand.

Per Lindheimer, Head of Product at Nolimit City, said: “Get back to work, will you? We’re bringing players back to the unrelenting factory floor of Outsourced with an all-new twist. Slash Game is a standalone take on our crash-style games, and it’s packed with plenty of heart-stopping moments (and maybe a few hand-stopping ones, too). We’re thrilled with how it turned out and we hope that our fans will be too!“

‘Outsourced: Slash Game’ will be available to all Nolimit City partners on November 5th, 2024.

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