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BtoBet Extends Partnership with Leading Operator in Africa

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Dima Reiderman, Managing Director at BtoBet
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Leading sportsbook supplier BtoBet has agreed a multi-year extension of its partnership with pan-African operator PremierBet.

Having been selected to power the brand in 2017, BtoBet has supported PremierBet’s online entry into 23 jurisdictions in Africa, with the latter leveraging BtoBet’s high-powered sportsbook platform and tools to deliver an engaging betting experience to its fold of players.

Dima Reiderman, Managing Director at BtoBet said: “We are proud to have cemented this partnership extension, and that BtoBet will keep on supporting PremierBet as they further expand their presence and strengthen their position as the leading operator in Africa.

“BtoBet is a partner which is trusted to provide cutting-edge and flexible sportsbook technology that will unlock brands’ potential, and it is with great pleasure to have this recognised by such a leader as PremierBet.”

A spokesman for PremierBet said: “We are pleased to continue our journey with BtoBet, a partnership that has brought huge success for our brand as we seek to reinforce our position in Africa. Through this partnership we are able to tap into BtoBet’s cutting-edge technology and product which will empower us as a market-leading brand. This agreement is an important building block in our long-term strategy to deliver an optimal player experience, and we are excited to continue to work closely with BtoBet to evolve the partnership.”

The partnership extension with PremierBet follows the recent news that BtoBet secured regulatory approval from the Alcohol and Gaming Commission of Ontario (AGCO), paving the way for its entry in the market under the new regulations.

Africa

INCENTIVE GAMES PARTNERS WITH ODIBETS TO RELEASE NEW SUITE OF CRASH GAMES

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INCENTIVE GAMES PARTNERS WITH ODIBETS TO RELEASE NEW SUITE OF CRASH GAMES
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OdiBets, one of Africa’s largest and most trusted betting operators announces new partnership with leading B2B games provider and acquisition and retention specialists, Incentive Games.

Through this collaboration, Incentive Games will integrate their bespoke Velocity crash games system to OdiBets’ platform, launching in the summer of 2024.

The launch will encompass a dynamic mix of gaming options, including:

  • Free-to-play Velocity crash game: This engaging format will allow players to experience the excitement of crash gameplay without financial risk.
  • Several pay-to-play crash games: OdiBets’ customers will have access to a selection of thrilling pay-to-play crash games, offering a chance to win cash prizes.

Incentive Games’ expert developers have meticulously crafted this suite to seamlessly align with OdiBets’ platform, guaranteeing a smooth player experience. Once live, the Incentive Labs team – a dedicated group of R&D, data, and AI specialists – will work behind the scenes to analyse user behaviour and preferences. This allows for ongoing optimisation and personalisation, ensuring OdiBets’ players receive the most engaging and rewarding crash game experience.

John Gordon, CEO of Incentive Games, said, “We are delighted to partner with OdiBets, a leading force in the African gaming market. Their commitment to providing an exceptional player experience aligns perfectly with our vision at Incentive Games. We’re confident that our innovative crash games will provide an entirely new level of entertainment and help solidify their position as a top gaming destination in Africa.”

Wilson Gichuki, Head of Product at OdiBets, said, “We are thrilled to join forces with Incentive Games. Their expertise in gamification will significantly enrich our platform, offering our users more interactive and enjoyable betting experiences. This alliance aligns with Odibets’ goal to deliver cutting-edge gaming solutions and diversify its entertainment options for its customers and the gaming industry.”

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Africa

Booming Games and Aardvark Technologies Announce Strategic Partnership

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Booming Games, a leading slot provider in the gaming sector, has announced a strategic partnership with Aardvark Technologies. This collaboration combines Booming Games’ innovative game creation approach with Aardvark’s expertise in commercial development to enhance the gaming landscape in Africa.

This partnership reflects our commitment to delivering exceptional gaming experiences to players. By integrating Booming Games’ cutting-edge titles into Aardvark’s platform, we aim to provide a diverse and immersive gaming experience for their customers.

The companies are dedicated to redefining the gaming experience and setting new standards of excellence. Together, they look forward to offering players a wide range of top-tier gaming content, ensuring thrills, excitement, and endless possibilities.

Arijus Denisovas, Commercial Director at Aardvark Technologies, expressed his enthusiasm for the partnership with Booming Games, stating: ‘Booming Games has showcased a remarkable commitment to innovation, a value that deeply aligns with our ethos at Aardvark. It’s crucial for us to consistently integrate high-quality and immersive content to provide our customers with the finest gaming experiences, enabling them to present top-tier games to their players.’ This collaboration underscores our collective dedication to elevating the gaming industry and delivering exceptional entertainment to players worldwide.

Solomon Godwin, Head Africa at Booming Games, said: “We’re thrilled to welcome Aardvark Technologies to our ever-expanding client base in Africa. Booming Games supply Casino games to leading operators in the most highly regulated markets in Africa. With players’ entertainment, protection and sustainability being top priorities for Booming Games, this partnership represents an excellent opportunity for us to expand our presence on the continent.”

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Africa

SCCG Management Strengthens Presence in Africa with New Office and Appointment of Joseph Oyekunle as SCCG Africa Continent Manager

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SCCG Management, a leading advisory firm in the global gaming industry, announced the appointment of Joseph Oyekunle as the new SCCG Africa Continent Manager. This strategic move further solidifies SCCG Management’s commitment to the dynamic and rapidly evolving African market.

Joseph Oyekunle is a seasoned professional in iGaming sales and business development, with extensive experience across both B2B and B2C business models in Africa, Europe, and other regions. A self-motivated and target-driven individual, Joseph excels in sales, business development, and account management. With a robust global knowledge and a wealth of experience working with gaming providers in Africa and Europe, Joseph brings invaluable expertise to SCCG Management.

Stephen Crystal, Founder and CEO of SCCG Management, said: “We are thrilled to welcome Joseph Oyekunle to our team. His vast experience and deep understanding of the iGaming industry perfectly align with our mission to deliver unparalleled expertise and innovative solutions to our clients. We are confident that under Joseph’s leadership, SCCG Africa will achieve remarkable success.”

SCCG Management is renowned for its comprehensive suite of services, including Go-To-Market strategies, market penetration and expansion, strategic partnerships, and operational assessments. With over 100 best-in-class client partners specializing in iGaming, Sports Betting, Sports Marketing and Gaming Technologies, SCCG operates offices in each global region, delivering valuable insights, expertise and opportunities. The firm’s commitment to innovation and excellence has been instrumental in shaping and investing in the future of the gaming industry.

Joseph Oyekunle said: “It’s my great pleasure to be part of the amazing team at SCCG as the African Continent Manager. I am eager to contribute my expertise and drive the growth of the company in this vibrant market.”

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