Gambling in the USA
Paramount Global and Immersive Gamebox team up to bring a life-sized PAW Patrol® game to fans
Today, Immersive Gamebox, the immersive group gaming platform reinventing how video games are played is announcing a partnership with Paramount Global, a leading global media and entertainment company, to launch a brand-new video game experience. The game is based on the globally beloved preschool series PAW Patrol, which is produced by Spin Master Entertainment and airs on Nickelodeon, the number one entertainment brand for kids and part of Paramount’s multimedia entertainment portfolio. The experience will be available to play at all Immersive Gamebox locations in the UK and US beginning June 14th, 2023.
The multi-level gameplay follows Ryder and the PAW Patrol pups as they navigate rescue training modules from The Lookout in Adventure Bay. In the hyper-immersive experience, participants will play as their favourite pups including Chase, Rubble, and Skye with multiplayer action for two to six players before ending the game with a “Pup Pup Boogie Dance Party.” The game has been created for children ages three to seven but can be enjoyed by all ages.
“Now entering its tenth year, PAW Patrol has always had an incredibly strong fan base with families interacting with the brand in many ways,” said Marie Marks, Senior Vice President, Themed Entertainment, Paramount. “We’re excited to be partnering with Immersive Gamebox in a new format, where kids and parents alike can be fully immersed in Adventure Bay.”
This new immersive PAW Patrol experience is designed to be a fun activity for children and parents alike, with the ability to adjust the level of difficulty depending on the ages of the players. The experience promotes teamwork and includes educational elements that are integrated in an engaging way with the mission to make screen time social.
This title joins a growing library of licensed and original IP games created by Immersive Gamebox’s in-house studio, including the first-ever life-sized slingshot Angry Birds game and Squid Game for ages 16+, and follows the recent launch of the brand’s new Purple Card loyalty programme. Created for their growing, dedicated customer base, the Purple Card invites adopters to become an ‘Immersive Insider’ providing them with access to a range of impressive discounts, drinks and merch.
“We’re thrilled to be working with Paramount to bring an immersive PAW Patrol experience to children globally,” said Will Dean, co-founder and CEO of Immersive Gamebox. “We’re all about bringing people together. Adding a PAW Patrol game to our library will open the doors to more families with younger children and provide a rewarding activity that they can enjoy together as a family.”
Co-founded by CEO Will Dean and CFO David Spindler in 2018, Immersive Gamebox has 21 locations across the US and EMEA. The Gameboxes feature a range of cutting-edge technologies such as projection mapping, touch screens using its patented ‘Lidar’, 3D motion tracking, and surround sound, which delivers innovative immersive entertainment without any bulky headsets.
Gambling in the USA
Gaming Americas Weekly Roundup – September 9-15
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Renowned integrated entertainment destination, Mohegan Sun, has been voted “Best Casino Hotel” for the seventh consecutive year in the USA TODAY 10Best Readers’ Choice Awards. With this distinction, Mohegan Sun retains the record for most wins in the “Best Casino Hotel” category more than any other nominee since the award program’s inception in 2013. Mohegan Sun placed within the top five in the “Best Casino Outside of Las Vegas” category and Momentum, Mohegan Sun’s rewards program, was ranked #2 in the “Best Players Club” category.
The Colorado Division of Gaming announced that almost 300 people enrolled in the state’s Self-Exclusion Programme, ahead of the effort’s one-year anniversary. The Self-Exclusion Programme, which launched in September 2023, is a crucial tool in promoting responsible gaming throughout the state and each signature is a significant step for each person who enrolls. When people enroll in the Self-Exclusion Programme, they voluntarily exclude themselves from participating in gaming activities offered under the regulatory purview of the Colorado Limited Gaming Control Commission and the Colorado Division of Gaming.
Great Canadian Entertainment announced that it has signed a definitive agreement to sell Elements Casino Victoria to Petroglyph Development Group Ltd. (PDG) in yet another historic transaction for both parties. This transaction comes on the heels of the previously announced definitive agreement for Great Canadian Entertainment to sell its other landmark property and business on Vancouver Island, Casino Nanaimo, to PDG.
Apache Lonestar Casino announced an expansion of its facilities, set to enhance the gaming and dining experience for its guests. The expansion, scheduled for completion by the end of 2024, will add more than 2000 square feet of gaming space and introduce additional seating, family dining and new menu options at the popular Lonestar Bar & Grill.
Partnerships
The Jacksonville Jaguars and Hard Rock Digital announced a partnership to make Hard Rock Bet the official sportsbook of the Jaguars. The 2024 season will mark the first season kickoff with legal sports betting in Florida, and as Florida’s only legal sportsbook, Hard Rock Bet will elevate game days with exclusive promotions and experiences for its players and Jaguars fans in Northeast Florida and beyond.
Fanatics Sportsbook announced the opening of a retail sportsbook location in partnership with Ocean Casino Resort in Atlantic City. The Fanatics Sportsbook at Ocean Casino Resort is located inside The Gallery – a dynamic 12,000 sq. ft. gaming and bar experience that serves as the centerpiece of the casino. The venue officially opened to the public on Thursday, September 5; just in time for the opening of the football season.
Bally’s Corporation and Palms Casino Resort in Las Vegas announced a strategic partnership offering Bally Rewards members the ability to earn travel rewards at Palms in Las Vegas. This collaboration aims to enhance the gaming experience for qualified Bally Rewards members to cash in on trips to Palms in Las Vegas. By leveraging their combined expertise and resources, Bally’s Corporation and Palms are committed to delivering an incredible new way to gain rewards and offer unforgettable experiences for Bally Rewards members.
Gambling in the USA
Gaming Americas Weekly Roundup – September 2-8
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Golden Matrix Group announced that the Company is progressing in its efforts to expand its market presence, particularly with its anticipated entry into the U.S. iGaming market. The Company, through its subsidiary Expanse Studios, which specialises in the production and distribution of iGaming content, is currently in the process of applying for the New Jersey Casino Service Industry Enterprise license.
Comanche Nation Casino has been recognised as the No. 1 Casino in the state at Oklahoman’s annual Community Choice Awards. The award programme recognises destinations throughout Oklahoma that provide exceptional service and experiences to the community and guests. Award finalists were invited to an awards gala at the Embassy Suites in Oklahoma City. In attendance to accept the award on behalf of Comanche Nation Casino was Shandi Tahhahwah, General Manager, and Megan Norberto, Marketing Manager.
The Esports Integrity Commission has announced that the highly anticipated ESIC Global Esports Summit (EGES) will make its US debut in 2024. The summit, a pivotal gathering for the esports industry, is set to take place on October 3 and 4, 2024, at the prestigious Georgia World Congress Center in Atlanta, Georgia.
Betr Holdings Inc., a leading sports gaming and media company, announced the launch of its peer-to-peer product “Group Mode” for Betr Picks, as well as the soft launch of the new Betr Sportsbook, just in time for the NFL season. With the launch of Group Mode, Betr Picks is now live in Florida and Massachusetts, with Virginia, Arizona, Tennessee, Missouri, Alabama, West Virginia, New Hampshire and Delaware to be launched imminently, which will have Betr Picks live in 33 states plus Washington, D.C.
New Partnerships
MGM Resorts International and BetMGM announced that they are once again partnering with the American Gaming Association to promote Responsible Gaming Education Month (RGEM 2024) in September. The two companies will execute their responsible gaming campaign at designated National Football League stadiums for the second year, with increased exposure for GameSense.
Allwyn announced its support of the U.S. premiere of Dvořák Dreams, an immersive, A.I.-generated digital exhibition by renowned artist Refik Anadol. This is the second year Allwyn has sponsored the international tour of this exhibition, underpinning its commitment to supporting the arts and innovative cultural initiatives across the globe. Allwyn’s support means the exhibition is free for the public to experience.
FaZe Clan, one of the most prominent and influential gaming organisations in the world, and G FUEL, the leading energy drink formula for gamers and creators, announced the revival of a new multi-year, multi-million-dollar sponsorship and licensing deal. This partnership is one of the largest transactions in GameSquare’s history, where FaZe Media will receive an equity component in G FUEL as part of the contract, further aligning the two companies’ core community-focused values and fostering deeper collaboration to drive growth and engagement within the gaming ecosystem.
EPIC Global Solutions and Bally’s have announced a groundbreaking three-year partnership aimed at promoting responsible gaming and making a positive impact on communities. This collaboration positions both organisations as leaders in responsible gaming within the gaming industry.
Gambling in the USA
Gaming Americas Weekly Roundup – August 26-September 1
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new appointments. Read on and get updated.
Latest News
Hard Rock Digital and Hard Rock Casino Rockford announced that Hard Rock Bet has been launched in Illinois, with its highly rated online sports betting app now live throughout the state and in-person wagering began on August 29 at Hard Rock Casino Rockford’s sportsbook. Hard Rock Bet recently launched its ‘Roll With Us’ fall campaign, welcoming players of all types to play on its easy-to-use app and online sportsbook by visiting HardRock.bet. New Illinois players can take advantage of Hard Rock Bet’s signup offer and receive $100 in Bonus Bets instantly following their first cash bet of at least $5. Hard Rock Bet offers pre-game, live betting, futures and multiple parlay options (including Same Game Parlays) as well as a free online rewards programme and engaging promotions.
Table Trac Inc. along with TransAct Technologies Incorporated, a global leader in software-driven technology and printing solutions, shared the results from the first six months of the SlotSUITE deployment. The floor-wide, single-wire printing solution, announced in December 2023, was recently implemented in a large regional casino in the American Southwest. SlotSUITE was developed through a partnership between CasinoTrac and TransAct Technologies. It integrates TransAct’s Epicentral SE with PromoTrac, CasinoTrac’s unified promotions administration and management system, using a single-wire solution that works on existing CasinoTrac gaming floor networks.
Related Companies/Oxford Properties Group and Wynn Resorts revealed new project details for the next phase of Hudson Yards, including new renderings and animations as well as additional testimonials of support. The $12 Billion total project proposal to build Hudson Yards West on top of the undeveloped western rail yards, is a once-in-a-generation commitment that, if approved by City and State officials, would provide significant quality-of-life improvements for the neighborhood and enormous economic opportunity for the entire city.
New Appointments
Rush Street Gaming announced that casino and hospitality veteran Cliff Ehrlich has joined the company as its chief operating officer. Ehrlich assumes the role of Rush Street COO from Bill Keena, a longtime company and industry leader, who plans to retire later this year. Ehrlich’s career began in marketing at the Catskills’ Pines Resort Hotel in the 80s and transitioned in the 90s to casino development and operations. In 1996, he became co-owner of the Monticello Raceway and helped recruit the Oneida Indian Nation to build a casino on the property. Since 2022, Ehrlich has been Navajo Nation Gaming Enterprise’s chief operating officer, with oversight of four casinos, a resort destination hotel, travel plaza and food & beverage manufacturing.
Wanna.com, in August, announced the appointment of Chuck Bowling, former President and COO at MGM Resorts International, to its Board of Directors. With an impressive career overseeing prestigious properties such as the Mandalay Bay, Delano, Four Seasons Las Vegas and Luxor, Mr. Bowling brings a wealth of experience and strategic insight to the burgeoning enterprise. As Wanna.com prepares for its initial launch in approximately 25 to 30 states, Mr. Bowling’s extensive expertise in hospitality and gaming will be instrumental in guiding Wanna.com and Wanna Parlay, through this exciting phase of growth and development.
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