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Paramount Global and Immersive Gamebox team up to bring a life-sized PAW Patrol® game to fans

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Today, Immersive Gamebox, the immersive group gaming platform reinventing how video games are played is announcing a partnership with Paramount Global, a leading global media and entertainment company, to launch a brand-new video game experience. The game is based on the globally beloved preschool series PAW Patrol, which is produced by Spin Master Entertainment and airs on Nickelodeon, the number one entertainment brand for kids and part of Paramount’s multimedia entertainment portfolio. The experience will be available to play at all Immersive Gamebox locations in the UK and US beginning June 14th, 2023.

The multi-level gameplay follows Ryder and the PAW Patrol pups as they navigate rescue training modules from The Lookout in Adventure Bay. In the hyper-immersive experience, participants will play as their favourite pups including Chase, Rubble, and Skye with multiplayer action for two to six players before ending the game with a “Pup Pup Boogie Dance Party.” The game has been created for children ages three to seven but can be enjoyed by all ages.

“Now entering its tenth year, PAW Patrol has always had an incredibly strong fan base with families interacting with the brand in many ways,” said Marie Marks, Senior Vice President, Themed Entertainment, Paramount. “We’re excited to be partnering with Immersive Gamebox in a new format, where kids and parents alike can be fully immersed in Adventure Bay.”

This new immersive PAW Patrol experience is designed to be a fun activity for children and parents alike, with the ability to adjust the level of difficulty depending on the ages of the players. The experience promotes teamwork and includes educational elements that are integrated in an engaging way with the mission to make screen time social.

This title joins a growing library of licensed and original IP games created by Immersive Gamebox’s in-house studio, including the first-ever life-sized slingshot Angry Birds game and Squid Game for ages 16+, and follows the recent launch of the brand’s new Purple Card loyalty programme. Created for their growing, dedicated customer base, the Purple Card invites adopters to become an ‘Immersive Insider’ providing them with access to a range of impressive discounts, drinks and merch.

“We’re thrilled to be working with Paramount to bring an immersive PAW Patrol experience to children globally,” said Will Dean, co-founder and CEO of Immersive Gamebox. “We’re all about bringing people together. Adding a PAW Patrol game to our library will open the doors to more families with younger children and provide a rewarding activity that they can enjoy together as a family.

Co-founded by CEO Will Dean and CFO David Spindler in 2018, Immersive Gamebox has 21 locations across the US and EMEA. The Gameboxes feature a range of cutting-edge technologies such as projection mapping, touch screens using its patented ‘Lidar’, 3D motion tracking, and surround sound, which delivers innovative immersive entertainment without any bulky headsets.

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Gambling in the USA

Gaming Americas Weekly Roundup – May 15-21

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

International Game Technology PLC announced that Keith Cash, the Company’s Vice President and General Manager of Global Instant Tickets will be inducted into the Lottery Industry Hall of Fame as a member of the Class of 2023. Cash will be honoured later this year at an event hosted by the Public Gaming Research Institute.

Hard Rock International is bringing its unique brand of world-class entertainment to the historic city of Deadwood in the heart of the Black Hills National Forest. The Rocksino by Hard Rock project will celebrate a grand opening on August 8. The Rocksino by Hard Rock Deadwood is a boutique hotel & casino experience, which includes most of what fans of the Hard Rock brand have come to know but on a smaller scale than its famous integrated resorts in gateway international cities.

The online lottery ticket platform Jackpot.com has launched in Ohio, its second US state after it launched in Texas in January. Jackpot.com is also launching with a marketing partnership with one of the country’s premier professional sports franchises, the Cleveland Guardians.

BCLC is enhancing identification requirements at B.C. casinos this summer to support people enrolled in BCLC’s Game Break self-exclusion programme. While players will receive the same friendly, welcoming experience that they are used to when arriving at a B.C. casino, the enhancements will require every individual to present government-issued photo identification for entry.

NOVOMATIC has confirmed its attendance at the upcoming Peru Gaming Show (PGS) 2023 event, set to take place on June 14-15 at the Jockey Exposition Centre in Lima. At stand #53, the company will showcase its latest highlights for the region.

Partnerships

Las Vegas-based, cross-platform global games leader, Light & Wonder, has been selected to bring its portfolio of systems solutions driven by comprehensive technology to Mohegan INSPIRE Entertainment Resort.

Galaxy Gaming has announced that it has signed an agreement with Evolution Group for the licensing of Galaxy table game content across their portfolio of studios. The agreement runs for ten years and strengthens Evolution’s collection of online table games.

Major League Soccer announced that The Game Day, a leading sports betting entertainment website, will provide fans with expert tips on MLS bets and match preview highlights each week on the new Betting Hub on MLSsoccer.com.

IMG ARENA has extended its partnership with Major League Soccer to provide tracking data to MLS NEXT Pro. The extended agreement will see IMG ARENA integrate its deep tech, cloud-based platform to provide player and ball tracking data to MLS NEXT Pro to enhance their player performance analysis.

Appointments

The Board of Directors of the Campo Kumeyaay Nation’s Economic Development Corporation “Muht Hei Inc.” announced the appointment of Michael J. Broderick as the new General Manager of Golden Acorn Casino and Travel Centre.

Industry sales leader Lisa Carmona has joined the JCM Global (JCM) sales team, bringing with her a rich background and deep knowledge of digital signage and its impact on casino gaming customers. Carmona will be based in Las Vegas and will serve JCM customers in the Midwest.

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Gambling in the USA

Gaming Americas Weekly Roundup – May 8-14

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

WarHorse Gaming has announced plans to begin construction on its new gaming facilities in Omaha and continue with the next phase of construction at its Lincoln facility. WarHorse Gaming Omaha will feature roughly 1300 slots and 20 tables games once complete, of which more than 800 will be available when the first phase of the casino opens about a year after the start of construction.

Chasing Poker Greatness has announced that it has officially launched its first live cash poker course known as Live Cash Preflop Bootcamp. Chasing Poker Greatness is a well-known online poker website that publishes poker podcasts, sells online poker courses, offers private poker coaching, produces poker training videos and runs a coaching-for-profit (CFP) poker stable (the CPG Wolves).

ALT Sports Data, the leading source of official and unofficial alternative sports trading data unlocking millions of participatory fans and potential bettors for sportsbook operators, media platforms and event producers, has been named the winner of the third annual Ifrah Pitch Competition.

NorthStar Gaming Holdings Inc. announced it has closed its previously announced acquisition of Slapshot Media, a Canadian iGaming marketing and managed services company that specialises in providing managed services to Spreads.ca, an iGaming site owned and operated by the Abenaki Council of Wolinak.

Paysafe announced the launch of its revamped Skrill digital wallet for online betting in the Canadian province of Ontario. Developed specifically to meet the payment preferences of iGaming players, the upgraded Skrill wallet allows Ontarians to instantly fund wagers and effortlessly cash-out winnings while enjoying a streamlined and intuitive user experience (UX).

Scientific Games Chief Marketing Officer Jennifer Welshons has been named a 2023 Lottery Industry Hall of Fame Inductee, joining an elite group of global professionals. A pioneer in the area of analytics and insights, Welshons will be honored at a ceremony this fall during the North American Association of State and Provincial Lotteries 2023 Annual Conference.

Partnerships

GG.BET has partnered with Brazilian esports streamer Gaules, in doing so securing an official agreement with a broadcast of the BLAST Paris Major. The Ukraine-founded company will become the official betting partner of the Brazilian Portuguese language streams of the BLAST Paris Major, which will be distributed via Gaules’ – real name Alexandre Borba Chiqueta – Twitch channel.

Pragmatic Play has strengthened its foothold in Brazil after signing an agreement with local operator Vem Betar. As part of the deal, Pragmatic Play’s extensive portfolio of Slots, Live Casino and Virtual Sports content will be available to Vem Betar’s player base.

DraftKings Inc. announced the launch of the DraftKings Network on Samsung TV Plus, Samsung’s free ad-supported TV service (FAST), the first FAST service with DraftKings Network that also delivers over 250 live channels in the US and thousands of shows and movies on demand to millions of Samsung Smart TVs Galaxy devices, Family Hub appliances and on the web.

Liga FUTVE, the top-flight professional football league of Venezuela, announced that Stats Perform, the sports tech leader in data and AI, will be the competition’s official data partner for the next three years.

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Gambling in the USA

Gaming Americas Weekly Roundup – May 1-7

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

The National Council on Problem Gambling (NCPG) has released a toolkit to facilitate the promotion of the National Problem Gambling Helpline, 1-800-GAMBLER, and an analytics dashboard providing information on incoming traffic to the Helpline.

Two Virginia teens have turned their passion for esports into college scholarships. Ayden Price and Landon Stewart, high school students at Virginia Virtual Academy, an online public-school programme, have each been awarded $4000 esports scholarships from Robert Morris University to enroll at the university and continue their gaming careers.

Mexico’s largest media and entertainment conglomerate, Grupo Televisia, will move ahead with plans to split its core business to create specific entity focused on “gambling and soccer”.

SuzoHapp is ready to exhibit at the SBC Summit North America, set to take place on May 9-11 at the Meadowlands Convention Centre in New Jersey. At this year’s SBC North America, SuzoHapp will be presenting its latest sports betting developments, including the SBT-OTC over-the-counter terminal, the SBT-500 and SBT-500+ bar top units, the SBT-2000 seated model and the CashIO Silver payout cash redemption terminal by CountR.

Affinity Interactive (AI) has announced the appointment of Halise Ekmen Uysal as Chief Financial Officer, effective immediately. Ms. Ekmen Uysal will oversee AI’s talented finance organisation in planning for and executing on AI’s growth initiatives across its casinos and digital and media platforms, including Daily Racing Form, DRF Bets and DRF Sports.

Sightline and GeoComply hosted the grand opening of their new offices at the University of Nevada, Las Vegas (UNLV) Harry Reid Research & Technology Park. Dignitaries who attended the ribbon-cutting event included UNLV President Dr. Keith Whitfield, U.S. Representative Susie Lee, UNLV Vice President of Economic Development Bo Bernhard, staff from the local offices of U.S. Representatives Dina Titus and Steven Horsford, and leaders from across the casino gaming industry.

Partnerships

SCCG Management has announced a strategic partnership with Sparket, a revolutionary betting platform. The partnership will enable operators to offer infinite free-to-play and pay-to-play betting opportunities, appealing to a much broader audience and adding tremendous value to existing patrons.

PayNearMe, the modern and reliable payments platform designed to manage the complexities of iGaming and sports betting, announced Maverick Gaming has selected MoneyLine, which integrates seamlessly with IGT’s PlaySports platform, to offer Maverick Sports’ customers the widest range of popular payment types with one platform and integration.

Playmaker Capital announced that its owned and operated media business, Futbol Sites, has been named a media partner of Chilean women’s football tournament, the National Women’s Championship 2023, and streaming partner for professional football teams, Colo Colo and Universidad de Chile. Futbol Sites’ Chile-based media property, Redgol, will lead the partnerships and livestream productions.

Pavilion Payments has extended its relationship with eight online operators for iGaming payment solutions. These recent iGaming renewals reflect Pavilion Payments’ ongoing objective to grow their iGaming business.

CT Interactive has entered into a partnership with Skilrock Technologies. The agreement will enable Skilrock, which has a strong presence in the Latin American and African markets, to offer their clients a spectacular portfolio of award-winning slot games.

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